Episode 008 - Your best you - Build an authentic brand online | with Georgia Watson

Georgia Watson is a journalist, blogger, and founder of the digital marketing agency, Bloom Content Creation. 

She started Bloom after her blog, See Suffolk, expanded and clients began asking for help with their own website copy and content for social media. 

Supporting local Suffolk companies is very much at the heart of both of her businesses and she aims to share fresh, innovative content marketing ideas alongside traditional print options to her clients.

Discussed in this episode:

- Why businesses usually come to Georgia for help with marketing?

 - Why do we sometimes put off marketing our own business?

 - What 'authenticity' means to Georgia, when it comes to marketing business online?

 - What are most businesses doing wrong when it comes to authenticity online?

 - Some of the myths we tell ourselves about why we can't be authentic online.

 - The benefits of being more authentic online and the trouble with not being yourself.

 - How to keep consistent with your marketing.

 - What to look out for when looking for someone to help with your marketing

 - The benefits of working with a marketing company.

Resources mentioned on the show:

Canva: https://www.canva.com/

Buffer: https://buffer.com/

Facebook Creator Studio: https://business.facebook.com/creatorstudio?mode=facebook&tab=home&collection_id=all_pages

Photoshop: https://www.adobe.com/uk/products/photoshop.html

Snapseed (IOS): https://apps.apple.com/gb/app/snapseed/id439438619

Snapseed (Android): https://play.google.com/store/apps/details?id=com.niksoftware.snapseed&hl=en_GB

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