Local SEO Tactics and Digital Marketing Strategies
361 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 140 ratingsJesse Dolan, the Intrycks team, and expert guests share digital marketing strategies and local SEO tactics that businesses can use to get ahead of the competition! With a local focus on search engine optimization, you'll learn how to get found in search engines, and attract more new local customers for your business. Discover how to identify your ideal customers online, develop internet marketing strategies to get your website ranked for the searches you want, generate more qualified leads, and how to convert those leads into new customers at a higher rate. For the past 20 years, Jesse and Bob have operated real brick and mortar service businesses so they understand the real world struggles that local entrepreneurs are facing, and the limited time that is available. With that backdrop, each episode contains proven methods and actionable ideas that local business owners can quickly implement for improved online marketing to get new customers, and grow their business.
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Episodes
Why On Page SEO Matters Most in 2024 with Terry Samuels - Happy Hour SEO - 221
March 22, 2024 19:00 - 1 hour - 116 MBExclusive Strategies For Maximizing Your SEO Content's Effectiveness In this SEO Happy Hour episode, Jesse is joined by SEO expert and agency owner Terry Samuels who answers questions from Co-Host TJ and the Intrycks SEO team. Follow along as they cover the latest in on-page SEO strategies from the latest Google update to harnessing the power of using AI tools like ChatGPT. Stay ahead of the search engine trends and listen now! What You’ll Learn Why you should personalize your AI-genera...
Do Business Hours Impact Ranking For Google Business Profile? - 220
March 15, 2024 14:00 - 19 minutes - 27 MBMaximizing GBP Visibility with Strategic Business Hours If you're wondering how your business hours affect your Google Business Profile (GBP) visibility, look no further. In this episode of Local SEO Tactics, Jesse talks recent trends and shares actionable strategies to optimize your GBP effectively. Discover how adjusting business hours strategically can make an impact on visibility and searchability for your business. What You’ll Learn How adjusting business hours can affect visibilit...
Choosing The Right Keywords For Low Volume Searches - 219
February 16, 2024 16:00 - 22 minutes - 42.1 MBEssential Keyword Strategies for Niche Market SEO Success Looking to know how to choose the best keywords for your business? In this podcast episode, Jesse is joined by Bob and Sue as they answer listener questions about selecting keywords for websites facing low search volume. Through an engaging conversation, they unpack the art and science behind keyword research, stressing the importance of choosing terms that resonate with the business's offerings. Their insights touch on practical s...
How does engaging with Google Q&A help your SEO? - 218
February 09, 2024 16:00 - 22 minutes - 31.5 MBMaximizing Engagement and Trust through Google Business Profile Q&A Are you engaging with your Google Business Profile (GBP) on a regular basis? If not, you should be! Join Jesse, Bob, and Sue Ginsburg as they discuss the significance of actively engaging with your GBP, the questions and answers section specifically, for local SEO. By addressing audience queries directly, businesses not only enhance their online visibility showing google that you are reliable, but also build trust with pot...
Does Googling My Own Business Affect My Website Rankings? - 217
January 19, 2024 16:00 - 22 minutes - 30.4 MBUnveiling the Truth: Googling Your Business and Its Impact on SEO Rankings Explore the intriguing question of whether Googling your own business affects SEO rankings. Join host Jesse Dolan, along with guests Bob Brennan and Sue Ginsburg, as they dissect the nuances, debunk myths, and provide valuable insights for business owners navigating the world of local SEO. What You’ll Learn Understand the truth behind Googling your own business and its potential impact on SEO rankings. Explore t...
Can Your GBP Locations Be Too Close To Each Other? - 216
January 12, 2024 15:35 - 34 minutes - 47.1 MBMastering Google Business Profiles: Unraveling the Impact of Location Proximity on SEO Success Explore the delicate balance between Google Business Profiles and location proximity. Learn the do's and don'ts of managing multiple business locations, uncovering the secrets to attracting leads online, and making informed decisions about relocating or adding a new location. Join Jesse and Bob as they share insights that will not only boost your SEO game but also transform your business's online ...
Top 5 Episodes of 2023 - 215
January 05, 2024 16:00 - 44 minutes - 61.8 MBKey Episode Takeaways for the New Year As we ring in the New Year, join us on a journey through the top Local SEO Tactics episodes of 2023. From conversations about leveraging AI tools like ChatGPT to optimizing Google Business Profiles, Jesse takes you through each episode's key moments. Make sure you don' miss out on last year's key episodes as we get ready for another year of the best tips and tricks for getting found online! Featured Episodes: Is It Okay To Use ChatGPT and AI For SE...
Branding Beyond the Logo - Create A Brand That Converts - 214
December 22, 2023 16:00 - 38 minutes - 71.4 MBHow a Consistent Brand Guideline Transforms Your Digital Presence Join Jesse, Sue, and special guest Taylor in a dynamic discussion on the multifaceted world of branding. From the symbiotic relationship between branding and SEO to the significance of branded search, we explore the art of building a consistent brand identity that resonates with your audience. Gain actionable insights from seasoned experts in the industry and discover how you can drive conversion through a holistic approach ...
How To Spend For Year End - 213
December 15, 2023 17:00 - 33 minutes - 46 MBBoosting Business Success by Optimizing Year-End Investments As the year draws to a close, businesses have a unique opportunity to strategically invest in marketing initiatives that not only reduce taxes but also set the stage for a successful year ahead. In this episode of Local SEO Tactics, hosts Jesse Dolan, Sue Ginsberg, and Bob Brennan explore the benefits of year-end spending, focusing on tax-deductible marketing expenses and providing valuable insights into areas worth considering. ...
Unlocking Your Hidden Google Business Profile Website - 212
November 24, 2023 16:00 - 16 minutes - 23 MBHow to Uncover and Optimize Your GMB Website for SEO Success In this episode of Local SEO Tactics, host Jesse Dolan guides you through the intricacies of unlocking and utilizing your Google Business Profile (GBP) website. Despite Google's recent de-emphasis, your GMB website still holds SEO value, and Jesse unveils the steps to access, manage, and optimize it for enhanced online visibility. Tune in and watch as Jesse takes you through the steps to uncover your hidden GMB website. Don't miss...
Talking Local SEO and Drinking Whiskey With Michael Rayburn Part 2 - 211
November 17, 2023 15:00 - 47 minutes - 65.6 MBWhiskey-Fueled Insights for SEO Excellence and Online Impact Join us in Part 2 of our conversation with Michael Rayburn, as we get into online dominance with a glass of whiskey by our side. Jesse and Michael talk about ranking factors for GBPs, user signals, and the transformative impact of directories on SEO rankings. Alongside discussions on A player hires, staying ahead with marketing trends, and fostering good karma in the industry, this episode provides a roadmap for SEO success. Tune...
Talking Local SEO and Drinking Whiskey With Michael Rayburn - Part 1 - 210
November 10, 2023 15:00 - 1 hour - 117 MBWhiskey, SEO, and More: A Spirited Conversation with Michael Rayburn In part 1 of this episode of Local SEO Tactics, Jesse is joined by Michael Rayburn of SEO DC, for a lively discussion about various topics, including whiskey tastings, the importance of automated link building, Google profile links and user signals, and press releases. Get ready to clink glasses with some seasoned SEOs as they share the latest and greatest in the industry news! Tune in and join the fun. What You’ll Lear...
What Should You Do If You Have A Suspended Google Business Profile? - 209
October 27, 2023 15:00 - 47 minutes - 87.9 MBTips for Dealing with a Suspended Google Business Profile In this episode of Local SEO Tactics, the hosts discuss the common issue of Google Business Profiles (GBPs) being suspended and offer insights into how to address this frustrating situation. They emphasize the importance of understanding the reasons behind suspensions and how to navigate the reinstatement process effectively. Don't let your suspended GBP hold your business back—tune in to learn the best strategies for resolving this ...
Link To Google Driving Directions From Your Website For An SEO Boost - 208
October 20, 2023 21:41 - 23 minutes - 44 MBEnhancing SEO and User Experience with Interactive Maps and Driving Directions In this episode, we delve into the game-changing potential of interactive maps and driving directions for boosting SEO and improving user experience. Taylor Horn, our brand marketing manager, explains why traditional static embedded maps fall short and how an interactive map can offer a superior user experience while providing SEO benefits, including backlinks and a robust Google Business profile. Taylor also sh...
Tips For Ranking Your Google Business Profile with Victor Perez - 207
October 13, 2023 15:00 - 43 minutes - 80.5 MBRethinking Your Strategy For Google Business Profile (GBP) SEO Jesse is joined by Victor Perez in this episode of Local SEO Tactics, where he brings valuable insights for boosting your Google Business Profile's visibility and ranking, ensuring your business stands out in local search results. They emphasize the shift from optimizing your GBP alone to a comprehensive strategy that encompasses your website, backlinks, social presence, and more. Discover the most up-to-date tactics for securi...
Business Owner Interview - Charlie Sung Talks About Taking Over A Dental Practice and Investing In SEO To Grow His Business - 206
September 29, 2023 14:00 - 37 minutes - 51.9 MBDental Practice Transformation With The Help Of SEO In this episode of Local SEO Tactics, join hosts Jesse, Sue, and Bob as they sit down with Charlie Sung, an Australian Dentist and business owner who shares his inspiring journey from being a dentist in an existing practice to becoming the owner. Discover how Charlie's strategic investment in SEO played a pivotal role in the business's transformation into a thriving success story. What You’ll Learn Why Charlie went from a dentist to o...
Website Content Pruning For Improved SEO - 205
August 25, 2023 21:54 - 31 minutes - 43.5 MBRefining Your Existing Website for Maximum SEO Performance In this episode Jesse is joined by special guest TJ as he talks about pruning down the content on your website. Learn the intricacies of effectively trimming your website content to enhance its SEO performance. Discover valuable insights on leveraging tools like Google's page indexing report and addressing undexed content the right way. Whether you're a website owner, marketer, or SEO enthusiast, this episode will equip you with ac...
Kyle Roof Website Review - Key Areas To Improve SEO On Your Site - 204
August 11, 2023 22:40 - 48 minutes - 89 MBPageOptimizer Pro *Use promo code LOCALSEOTACTICS to get 15% off! Insights from Examining Listener's Website for SEO Enhancement In this episode, Jesse teams up with Kyle Roof to conduct an in-depth review of a website submitted by a listener, focusing on crucial aspects that can enhance its search engine optimization (SEO) strategies. Join the conversation as they provide actionable insights and recommendations, guided by Kyle's expertise in SEO, to help listeners understand key areas ...
Money Mindset To Grow Your Business and Yourself - Nicole Cherie Hesse Interview - 203
August 04, 2023 16:12 - 59 minutes - 81.8 MBHow to Shift Your Mind for Successful Personal and Business Development In this episode of Local SEO Tactics, hosts Jesse and Sue sit down with Nicole Cherie Hesse, the CEO of Unicorn Client Attraction and host of the podcast Real Unicorns Don’t Wear Pants. Nicole shares her inspiring journey from humble beginnings to building a thriving business that achieved 7-figure revenue in just 13 months. The interview focuses on the essential aspects of developing a powerful money mindset for bus...
Google Business Posts 101 - Easily Create Weekly GBP Updates - 202
July 28, 2023 19:33 - 15 minutes - 21.2 MBHow to Master Google Business Profile Posting for SEO Success Join host Jesse in this short episode of Local SEO Tactics on Google Business posts as he takes us through the step-by-step process of creating engaging and effective weekly updates. Discover how your Google Business Profile (GBP) can significantly boost your local SEO efforts and attract more customers to your business. Whether you're a small business owner, marketer, or SEO enthusiast, this episode will provide you with practi...
User Generated Signals To Boost Your SEO - Michael Rayburn Interview - 201
July 14, 2023 14:00 - 1 hour - 99.8 MBWhy User Generated Signals Are Essential for SEO Success In this guest interview episode of Local SEO Tactics, Jesse and Michael Rayburn, discuss user generated signals and their impact on SEO. Discover the power of reviews, testimonials, and social proof to boost your website's search engine rankings and online visibility. Gain actionable insights and practical strategies to leverage user generated signals for optimal SEO performance. What You’ll Learn How user generated signals impa...
Jesse Dolan Interviewed by Sue and Bob - Episode 200
July 07, 2023 17:30 - 1 hour - 92.5 MBA Special Episode with Local SEO Tactics Host Jesse Dolan In this special 200th episode of Local SEO Tactics, Sue and Bob sit down with our host, Jesse Dolan, for a Q&A as he opens up about his path in the world of SEO and digital marketing. You'll witness firsthand the challenges faced, the lessons learned, and the pivotal moments that shaped his success. Discover the triumphs, setbacks, and moments of growth that have propelled Jesse's journey. From his humble beginnings to becoming a tr...
How 2023 Web Design Trends May Adversely Affect Your UX and SEO - 199
June 30, 2023 14:00 - 29 minutes - 27 MBExploring Potential Pitfalls of Trendy Website Designs When It Comes to User Experience and SEO In this episode, Jesse is joined by Web Designer Taylor Horn to take a closer look at some of the 2023 web design trends and their potential impact on user experience (UX) and SEO. Together, they explore the intersection of aesthetics and functionality, uncovering the roadblocks that may arise when embracing these cutting-edge design trends. From excessive animations to complex layouts, they dis...
How Do You Choose An SEO Firm and What Should Be The Priority For SEO Updates? - 198
June 23, 2023 20:56 - 22 minutes - 31.4 MBChoosing the Right Firm for Your Business and Maximize Your SEO Jesse is joined by Bob and Sue in this episode of Local SEO Tactics, where they answer listener question on selecting an SEO firm and determining the priority for implementing SEO. Drawing on their extensive expertise, they provide invaluable insights and practical advice to guide listeners in making informed decisions that will maximize their marking efforts and online success. Whether you are a business owner looking to enha...
How Long Will SEO Take To Rank My Website Higher? - 197
June 16, 2023 15:00 - 27 minutes - 38 MBA Look Into Factors That Can Impact Your SEO Timeline In this episode of the Local SEO Tactics podcast, Jesse is joined by Bob and Sue as they address the commonly asked question: How Long Will SEO Take To Rank My Website Higher? They provide insights into the various factors that impact the timeline for achieving improved search engine rankings, offering practical strategies and real-world examples for business owners and digital marketers seeking to accelerate their website's ranking gro...
How To Spot SEO Gimmicks and Scams - Interview With SEO Expert Pete Kleinjan - 196
June 09, 2023 14:47 - 53 minutes - 98.4 MBInsights from the Experts on Spotting and Avoiding Deceptive Marketing Tactics In this episode, Jesse sits down with a SEO professional, Pete Kleinjan who runs his own agency, as they dive into the world of SEO gimmicks and scams. Together, they unveil valuable insights on how to discern deceptive tactics used in proposals, emails, and other marketing approaches. Gain expert advice on how to ensure the legitimacy of your marketing agency and safeguard your business from falling prey to que...
How To Turn On Google Business Messaging and Get More Leads Instantly- 195
June 02, 2023 14:00 - 46 minutes - 63.6 MBSetting Up Your Google Business Messaging with TJ Elder 💬 In this episode of Local SEO Tactics, Jesse is joined by special guest TJ Elder as they delve into the SEO strategy of enabling Google Business Messaging. Together, they explore the ways in which this Google Business Profile (GBP) feature can instantly boost lead generation for your business. Join Jesse and TJ Elder as they share invaluable insights and practical tips, guiding you through the process of unlocking the full potential ...
Using Our Local SEO Audit Tool To Improve Your SEO - 194
May 26, 2023 21:00 - 47 minutes - 64.7 MBBreaking Down an SEO Audit and Strategies for Enhanced Website Optimization Join Jesse in this episode as he delves into an SEO audit report in realtime, breaking down key data points such as backlinks, keywords, competitor strategies used and more. Get ready for a step-by-step walkthrough as Jesse provides practical guidance page-by-page, revealing what to look for and actionable steps to improve your website's SEO. Whether you're a business owner or experienced SEO, this episode is fille...
Easily Create Website Content With Transcriptions From Your Audio and Video Recordings - 193
May 19, 2023 13:23 - 24 minutes - 33.6 MBLeveraging Transcriptions for Effortless Website Content Creation In this episode of Local SEO Tactics, Jesse explores the use of audio and video recordings for creating SEO-friendly web content. Discover how transcriptions of these recordings can unlock valuable SEO potential, providing effortless website content creation and boosting your online visibility. Join us as we delve into practical tips and tactics for leveraging transcriptions to enhance your website's performance and drive or...
Business Owner Interview - Villy Stolper Talks How SEO Transformed His Business - 192
May 05, 2023 20:52 - 21 minutes - 28.9 MBTransforming an Attorney's Business with a Successful SEO Strategy In this episode of Local SEO Tactics, listener turned client, attorney Villy Stolper, shares his inspiring journey as a business owner who turned his marketing into a successful SEO strategy. Villy talks about his experiences trying various marketing tactics, including DIY methods, and how they failed to produce desired results. He also shares how he became a listener of the podcast and implemented the SEO tactics discussed...
Does My SEO Need To Have Niche Experience In My Industry To Be Successful? - 191
April 14, 2023 13:00 - 25 minutes - 46.6 MBThe Role of Industry Knowledge in Local SEO Success Jesse and Sue explore the crucial question of whether industry-specific knowledge is a decisive factor for success when choosing an SEO provider. They dive into the importance of understanding the language, audience, and search intent of your target market. They also share their insights on the advantages and disadvantages of having experience in a niche when it comes to local SEO strategy. They provide valuable advice and tips for choosi...
Is It Okay To Use ChatGPT and AI For SEO On Your Website? - 190
April 07, 2023 21:12 - 21 minutes - 28.9 MBExploring AI's Role in Your Website's SEO In this episode, Jesse and Sue explore the topic of using AI tools like ChatGPT and Jasper.ai for SEO purposes. With AI becoming increasingly prevalent in the digital marketing industry, they discuss the benefits and challenges of using these tools for optimizing website content, including the potential for automation and improving user experience. This informative episode offers valuable insights for businesses looking to incorporate AI into their...
Apply SEO To Your Homepage First - 189
March 31, 2023 13:00 - 24 minutes - 33.8 MBMaximizing Your Homepage's Potential with Key SEO Strategies to Implement First In this episode of Local SEO Tactics, Jesse Dolan shares valuable insights on optimizing your website's homepage with effective SEO strategies. By highlighting the importance of your website's homepage in attracting organic traffic and retaining visitors, Jesse explains the key SEO tactics that businesses should implement first. From conducting a thorough keyword research to creating compelling H-tags and CTAs,...
Start Your Local SEO Campaign With This Foundation - 188
March 24, 2023 18:43 - 21 minutes - 39.1 MBBuilding the Groundwork: The SEO Beginners Guide to Boost Your Local Presence In this episode, Jesse goes solo and covers the basics of getting started with your SEO campaign. He talks about the importance of Google Search Console, conducting technical SEO audits, performing competitor analysis, and doing keyword research. This informative episode provides a great foundation for anyone looking to improve their local SEO presence. What You'll Learn How to leverage Google Search Console ...
Is Having Clusters Of Reviews A Red Flag For Google? - 187
March 17, 2023 13:00 - 26 minutes - 48.9 MBExploring the Impact of Google Reviews for Local SEO Ranking Factors In this episode of the Local SEO Tactics podcast, we dive into the topic of Google reviews and their impact on local SEO ranking factors. Specifically, we examine whether having clusters of reviews on Google My Business is a red flag for Google, and how it may affect a business's visibility in local search results. Our expert guests share their insights and experiences, providing actionable tips and strategies for busines...
From Call In Question To Client - Interview of Business Owners Bryon and Nicki Hein - 186
March 03, 2023 15:00 - 49 minutes - 91 MBScaling Your Business: How Business Owners Transformed Their DIY Marketing to SEO Success In this episode of Local SEO Tactics, hosts Jesse, Sue, and Bob sit down with Bryon and Nicki Hein, owners of a successful business, to discuss their journey from DIY marketing to SEO success. The Heins share their experiences working with different SEO providers before finding the right fit with Intrycks, a digital marketing agency. They discuss the impact of SEO on their business growth, and how wor...
What Impact Does My Web Host Have On SEO? - 185
February 24, 2023 13:47 - 33 minutes - 61.5 MBThe Role of Website Hosting in Your Website Ranking In this episode we discuss the impact that your web host can have on your website's search engine optimization (SEO) performance. From website speed and uptime to security and server location, the choice of web host can make or break your SEO strategy. We delve into the key factors to consider when selecting a web host for your website, as well as tips and best practices for optimizing your website's performance to improve search engine ...
Is Ongoing SEO Really That Important For My Website? - 184
February 17, 2023 19:11 - 25 minutes - 46.3 MBWhy Ongoing SEO Efforts Are Critical Even After Achieving Top Google Rankings In this episode of Local SEO Tactics, Jesse Dolan is joined by Bob Brennan and Sue Ginsburg to discuss the critical importance of ongoing SEO efforts even after achieving top rankings on Google. The trio debunks the common misconception that once a website has reached the top of search engine results, SEO is no longer necessary. They explain why continuous optimization is vital to maintaining a competitive edge a...
Overhauling Your Website To Revive Your Brand - Business Owner Interview With John Matiolli - 183
February 10, 2023 14:00 - 57 minutes - 106 MBHow a Business Owner Can Revitalize Their Brand and Marketing In this episode, we dive into the world of website overhauls and the impact it can have on a business. Our guest, John Matiolli, is a successful business owner who has personally experienced the benefits of revamping his website. He shares his insights and lessons learned on the journey to revitalizing his brand online. From improving user experience to boosting online visibility, we explore the various ways in which a website o...
Get Efficient With Your Content To Maximize Your SEO Benefits - 182
February 03, 2023 14:00 - 27 minutes - 50.2 MBHow to Streamline Your Content Creation Process and Maximize Your SEO Benefits Are you looking for ways to improve your SEO content? In this episode of the Local SEO Tactics podcast, Jesse Dolan discusses how to get efficient with your content in order to maximize your SEO benefits. Jesse discusses how to create content that is both SEO-friendly and engaging for your readers. Plus, he reveals his top tips for optimizing your content for SEO success. Get ready to take your SEO game up a not...
Elisabeth Samuels Interview - The Intersection of Website Design and SEO - 181
January 27, 2023 17:38 - 38 minutes - 70.6 MBHow Website Design and SEO Intersect to Improve Your Business In this episode, Elisabeth shares her knowledge on how website design and SEO are interconnected and how they impact each other. She explains the importance of having a website design that is both visually appealing and optimized for search engines. Elisabeth provides actionable tips and strategies for businesses and individuals looking to improve their online presence and search engine rankings. This episode is perfect for busi...
Choosing Professional Website Design Compared To Freelance Web Design For Your Project – 180
January 20, 2023 17:41 - 34 minutes - 64 MBHow to Determine Who Should Design Your Website In this episode of Local SEO Tactics, we cover the important topic of how to choose between a professional website designer and a freelance web designer for your project. Deciding who will design your website is an important decision that can have a significant impact on the success of your business. Jesse and Sue explore the different types of web design solutions and tips on how to choose the right designer for your business. What You'll L...
Using Google Lighthouse To Improve Your Page Speed Performance - 179
January 13, 2023 20:01 - 19 minutes - 35.8 MBHow to Check Your Website Page Speed for SEO Google Lighthouse can help you measure and improve your website's page speed performance quickly and effectively. It provides detailed information to help you identify potential problems and find solutions to boost your loading times. In this episode, Jesse discusses the importance of page speed performance for SEO and how to use Google Lighthouse to rank higher online. What you'll learn: Why page speed performance is important for SEO What...
Local SEO Tactics Top 5 Episodes of 2022 - 178
December 31, 2022 22:30 - 50 minutes - 92.8 MBEnding 2022 with our Top 5 Episodes! Wrap up 2022 with the Top 5 Local SEO Tactics episodes! We've compiled our best episodes so you can listen in on the most popular SEO topics that will help you rank your business higher in local search results. These clips have invaluable advice to amp up your SEO skills. Whether you’re a veteran listener or are diving in for the first time, this episode will give you a wealth of knowledge and serve as an introduction to Local SEO Tactics' unique cont...
Finding A Digital Marketing Team You Can Trust - Mike Hopper Interview - 177
December 16, 2022 18:34 - 48 minutes - 90.6 MBHow to Hire a Digital Marketing Agency for Your New Business As a business owner, there are some things that are better left to the experts. In this episode of Local SEO Tactics, Jesse and Sue sit down with the owner of SLA, Mike Hopper, to discuss online marketing for his business and the importance of hiring a team you can trust. Mike shares his experience starting his business and how he benefited from hiring an experienced marketing agency that understands SEO and other digital strate...
Comparing B2B SEO Versus B2C SEO - 176
November 25, 2022 16:11 - 26 minutes - 24.1 MBHow to Approach SEO Marketing for a Business vs a Consumer There are certain differences when it comes to marketing for B2B (Business-to-Business) vs B2C (Business-to-Consumer). Optimizing for B2B and B2C are both critical, but they target different types of audiences, so the tactics used in each case must be adjusted accordingly. In this episode, Jesse and Sue discuss B2B and B2C SEO and share tips on how to optimize for each. What You'll Learn Why you should adjust your marketing for ...
Killer Keith Conversion - Crafting Above The Fold With Keith Evans - 175
November 18, 2022 06:23 - 48 minutes - 89.8 MBHow to create engaging content for your website's viewers In this episode of the Local SEO Tactics Podcast, Keith Evans dives into crafting effective above-the-fold content. Above the fold is an important term that refers to the initial visible portion of any web page. It’s critical for web designers and marketers to create engaging content in this area if they want people to interact with their websites and take action. What You'll Learn Why crafting above-the-fold content is so impor...
Content Writing For SEO and Search Engines - Adam Chronister Interview - 174
November 11, 2022 14:00 - 42 minutes - 78.3 MBHow to Optimize Your Website's Copywriting for SEO Writing content for SEO can help a website rank higher in search engine results pages, which can result in more traffic and more customers. However, writing content for SEO can be difficult, especially if you're not familiar with the process. In this episode of the Local SEO Tactics podcast, Adam Chronister provides a wealth of information on how to write content that will help your website rank higher in search engine results pages. Wh...
Having Your Domain Name Match Your Business Name - 173
November 04, 2022 13:00 - 23 minutes - 44 MBWhy Your Website's Domain Name Matters for SEO Your website domain name is an important factor in website SEO that many business owners overlook. Making your website URL the same as your business name is probably the best SEO strategy, however, there may be situations where it makes more sense to use a different domain name. In this episode of Local SEO Tactics, we'll discuss some of the pros and cons of using the same domain name and business name, and we'll help you decide what's best fo...
You Should Have A Functional and Updated Website To Leverage SEO - 172
October 28, 2022 16:35 - 42 minutes - 79.3 MBWhy Your Website May Be Hurting Your SEO Efforts If your website is outdated, not optimized for search engines, or difficult to navigate, it could be hindering your SEO efforts. In this episode Jesse, Bob, and Sue discuss why your website is so important to your SEO success, and how to make sure it's working for you, not against you. What You'll Learn Why your website is critical to your SEO success How an outdated or poorly designed website can hurt your SEO What you can do to ...