Local Market Monopoly Hyperlocal Small Business Marketing Podcast
189 episodes - English - Latest episode: 4 months ago - ★★★★★ - 17 ratingsSmall business marketing can be challenging. Follow along every Tuesday as Clarence Fisher, everyone's favorite small-business marketing expert uncovers the tools, tactics, and strategies the most successful small businesses use to dominate their local market and OWN the block. If you are a brick-and-mortar business owner, service professional or marketing executive who wants to harness the power of the internet and use digital marketing to get more customers, clients or patients for your local small business, this podcast is for you.
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Episodes
The FAQ/SAQ Video Framework | Ep 43
June 03, 2021 12:00 - 15 minutes - 13.8 MBAre you doing all you can to be THE authority in your local market? It’s time to ensure you stand out from the competition. In this episode, Clarence will show you how to use a simple FAQ/SAQ framework to meet your customers where they are, establish your credibility, and prove yourself as the expert in your local industry. By answering frequently asked questions and “should-ask” questions and sharing quick, helpful videos on your social media, you can move yourself from being an unknown...
Website Optimization That Converts
May 13, 2021 12:00 - 11 minutes - 10.5 MBIs your small business website more like an online business card than a sales-conversion machine? It’s time to change that! In this episode, Clarence discusses three killer website optimizations you can implement into your business website to boost sales ASAP. The truth is, if your website is missing these elements, you are missing out on sales. Your target audience is online now more than ever before…make sure your business website is primed and ready to take advantage of the traffic. C...
Website Optimization That Converts | Ep 42
May 13, 2021 12:00 - 11 minutes - 10.5 MBIs your small business website more like an online business card than a sales-conversion machine? It’s time to change that! In this episode, Clarence discusses three killer website optimizations you can implement into your business website to boost sales ASAP. The truth is, if your website is missing these elements, you are missing out on sales. Your target audience is online now more than ever before…make sure your business website is primed and ready to take advantage of the traffic. C...
How to Optimize Your Google My Business Listing | Ep 41
May 06, 2021 12:00 - 14 minutes - 13.7 MBNo business owner wants to leave money on the table, but if you aren’t optimizing your Google My Business listing, that’s exactly what you are doing! In this episode, Clarence discusses the importance of claiming and optimizing your GMB to boost organic traffic—both online and to your brick-and-mortar business. He shares four simple optimization tips to ensure your listing is primed and ready so you can take full advantage of this free, traffic-generating marketing tool. If you are looki...
How to Optimize Your Google My Business Listing
May 06, 2021 12:00 - 14 minutes - 13.7 MBNo business owner wants to leave money on the table, but if you aren’t optimizing your Google My Business listing, that’s exactly what you are doing! In this episode, Clarence discusses the importance of claiming and optimizing your GMB to boost organic traffic—both online and to your brick-and-mortar business. He shares four simple optimization tips to ensure your listing is primed and ready so you can take full advantage of this free, traffic-generating marketing tool. If you are looki...
How to Create a Predictable Selling System | Ep 40
April 29, 2021 12:00 - 17 minutes - 16.1 MBAfter a year like 2020, we could all use some predictability in our businesses! In this episode, Clarence breaks down the details of implementing Ryan Deiss’s Predictable Selling System—a foolproof marketing strategy that generates and automates consistent customer conversions. If you are tired of going from one marketing tactic to the next, hoping finally to get some results, you won't want to miss this episode. Learn the three basic steps for building a Predictable Selling System for y...
How to Create a Predictable Selling System
April 29, 2021 12:00 - 17 minutes - 16.1 MBAfter a year like 2020, we could all use some predictability in our businesses! In this episode, Clarence breaks down the details of implementing Ryan Deiss’s Predictable Selling System—a foolproof marketing strategy that generates and automates consistent customer conversions. If you are tired of going from one marketing tactic to the next, hoping finally to get some results, you won't want to miss this episode. Learn the three basic steps for building a Predictable Selling System for y...
The Truth About Your Business Logo | Ep 39
April 24, 2021 01:40 - 9 minutes - 8.75 MBAre you expecting too much from your business logo? While having an attractive, brand-building logo is essential to your overall marketing strategy, the truth is your logo isn't as powerful or influential as you may think. In this episode, Clarence covers the mistakes far too many business owners make when they allow their logos to take up too much space on their websites. He explains how the logo only works when it has compelling, optimized headlines and content to support it. Liste...
The Truth About Your Business Logo
April 24, 2021 01:40 - 9 minutes - 8.75 MBAre you expecting too much from your business logo? While having an attractive, brand-building logo is essential to your overall marketing strategy, the truth is your logo isn't as powerful or influential as you may think. In this episode, Clarence covers the mistakes far too many business owners make when they allow their logos to take up too much space on their websites. He explains how the logo only works when it has compelling, optimized headlines and content to support it. Liste...
Proven PR Tips for Small Businesses with Joshua Kail | Ep 38
April 08, 2021 12:00 - 1 hour - 58 MBFor small business owners, a great PR campaign can help you achieve your marketing objectives at a fraction of the cost of paid advertising. Yet, many small businesses are confused about what PR is and why they need it. In this week's episode, you'll learn what you need to know about PR for small businesses, including how to define the messaging for your company, the two types of press releases to use and exactly when to use them, and more! Whether you're working with a firm or handling yo...
Proven PR Tips for Small Businesses with Joshua Kail
April 08, 2021 12:00 - 1 hour - 58 MBFor small business owners, a great PR campaign can help you achieve your marketing objectives at a fraction of the cost of paid advertising. Yet, many small businesses are confused about what PR is and why they need it. In this week's episode, you'll learn what you need to know about PR for small businesses, including how to define the messaging for your company, the two types of press releases to use and exactly when to use them, and more! Whether you're working with a firm or handling yo...
How to Write Your Welcome Email Series with Sue Anderson
April 01, 2021 12:00 - 53 minutes - 48.7 MBYou probably already know that first impressions are key when it comes to growing your business. But beyond the first impression, you also need to stay top-of-mind with new contacts, especially as you’re first building your relationship with them. So how do you make a strong first impression and stay top-of-mind in the crucial days after a contact first signs up for your email list? Listen now to discover how to get subscribers hooked on you and what you stand for.
How to Write Your Welcome Email Series with Sue Anderson | Ep 37
April 01, 2021 12:00 - 53 minutes - 48.7 MBYou probably already know that first impressions are key when it comes to growing your business. But beyond the first impression, you also need to stay top-of-mind with new contacts, especially as you’re first building your relationship with them. So how do you make a strong first impression and stay top-of-mind in the crucial days after a contact first signs up for your email list? Listen now to discover how to get subscribers hooked on you and what you stand for.
7 Tips to Get Your Business Live Streaming on Social Media
March 25, 2021 12:00 - 21 minutes - 19.2 MBHave you ever found yourself wondering why those products and company photos you keep posting don't seem to be attracting enough interactions or why that infographic only netted you 3 likes on social media? If you haven't yet discovered the potential of live streaming on social media – now is a perfect time to get in on the action and include it in your marketing strategy. In this week's episode, I'll share practical tips to help your live streams be successful and valuable to your audie...
7 Tips to Get Your Business Live Streaming on Social Media | Ep 36
March 25, 2021 12:00 - 21 minutes - 19.2 MBHave you ever found yourself wondering why those products and company photos you keep posting don't seem to be attracting enough interactions or why that infographic only netted you 3 likes on social media? If you haven't yet discovered the potential of live streaming on social media – now is a perfect time to get in on the action and include it in your marketing strategy. In this week's episode, I'll share practical tips to help your live streams be successful and valuable to your audie...
How to Protect Your Business From Infectious Disease
February 11, 2021 13:00 - 1 hour - 57.2 MBIs your small business doing all it can to protect you, your team, and your customers from infectious disease? In this episode, we will explore tips for keeping your small business clean and safe. You may be surprised to learn how often most people wash their hands before leaving a restroom or what the dirtiest part of a restroom truly is. Neither answer is what you think. We'll cover the difference between deep cleaning, disinfecting, and sanitizing and when you need to do each. Whether...
How to Protect Your Business From Infectious Disease | Ep 35
February 11, 2021 13:00 - 1 hour - 57.2 MBIs your small business doing all it can to protect you, your team, and your customers from infectious disease? In this episode, we will explore tips for keeping your small business clean and safe. You may be surprised to learn how often most people wash their hands before leaving a restroom or what the dirtiest part of a restroom truly is. Neither answer is what you think. We'll cover the difference between deep cleaning, disinfecting, and sanitizing and when you need to do each. Whether...
A Startling Fact About Lead Magnets
January 22, 2021 01:42 - 11 minutes - 10.3 MBIt's no secret that it takes time and effort to grow a business. And if you want to generate leads online, then your business needs a lead magnet. But here's the thing no one is telling you. Lead magnets aren't enough anymore. In this week's episode, I'll share a powerful strategy that can exponentially grow your sales, leads, and traffic. Listen now!
A Startling Fact About Lead Magnets | Ep 34
January 22, 2021 01:42 - 11 minutes - 10.3 MBIt's no secret that it takes time and effort to grow a business. And if you want to generate leads online, then your business needs a lead magnet. But here's the thing no one is telling you. Lead magnets aren't enough anymore. In this week's episode, I'll share a powerful strategy that can exponentially grow your sales, leads, and traffic. Listen now!
Tips for Productive Remote Marketing | Ep 33
December 24, 2020 13:00 - 15 minutes - 14.4 MBChances are, you and your marketing team have had your world turned upside-down due to Covid-19. But although you may have had to adjust to remote work, there are some ways to make your “new normal” more productive and efficient. In this episode, we will talk about the everyday challenges those with remote marketing jobs run into and the best practices that lead to successful and rewarding results. Listen here to find out practical ways to help you get through this transition with confiden...
Tips for Productive Remote Marketing
December 24, 2020 13:00 - 15 minutes - 14.4 MBChances are, you and your marketing team have had your world turned upside-down due to Covid-19. But although you may have had to adjust to remote work, there are some ways to make your “new normal” more productive and efficient. In this episode, we will talk about the everyday challenges those with remote marketing jobs run into and the best practices that lead to successful and rewarding results. Listen here to find out practical ways to help you get through this transition with confiden...
About Us Page Mistakes | Ep 32
December 17, 2020 13:00 - 11 minutes - 10.8 MBBefore doing business with a new company, do you check who they are? Do you care what they stand for? Of course, your whole website can exude how nice you are. But your "About page" is a prime location for showing you're a good egg, and thereby increasing sales. In this episode, we'll discuss the most common mistakes that slaughter your likeability and may chase away customers. You'll also learn practical ways to optimize a stunningly helpful, user-friendly About Page that helps boost ...
About Us Page Mistakes
December 17, 2020 13:00 - 11 minutes - 10.8 MBBefore doing business with a new company, do you check who they are? Do you care what they stand for? Of course, your whole website can exude how nice you are. But your "About page" is a prime location for showing you're a good egg, and thereby increasing sales. In this episode, we'll discuss the most common mistakes that slaughter your likeability and may chase away customers. You'll also learn practical ways to optimize a stunningly helpful, user-friendly About Page that helps boost ...
How to Create An Irresistible Offer
December 10, 2020 13:00 - 20 minutes - 18.5 MBSometimes you find yourself with a great product that just isn't selling. And when that happens, you have to wonder: "Why aren't people buying?" You KNOW it's a great product (or service). Your marketing is on-point, and you have a proven sales funnel. So what's the problem here? Well, sometimes when a product isn't selling, the problem isn't with the product... but with the OFFER. In this episode, you’ll learn how to craft a compelling offer that can’t be refused. Listen now!
How to Create An Irresistible Offer | Ep 31
December 10, 2020 13:00 - 20 minutes - 18.5 MBSometimes you find yourself with a great product that just isn't selling. And when that happens, you have to wonder: "Why aren't people buying?" You KNOW it's a great product (or service). Your marketing is on-point, and you have a proven sales funnel. So what's the problem here? Well, sometimes when a product isn't selling, the problem isn't with the product... but with the OFFER. In this episode, you’ll learn how to craft a compelling offer that can’t be refused. Listen now!
The Black Friday Episode | Ep 30
November 26, 2020 13:00 - 22 minutes - 20.5 MBDoes your small business get into the Black Friday ring? Or do you feel like it’s not worth the effort? In this episode, we will discuss three ways to position your business for profits on Black Friday and throughout the holiday shopping season. Even if you don't offer the deep discounts and deals that fill up your parking lot with shoppers at 4 a.m., you can take these steps to encourage customer engagement and increase sales. Listen now to discover what you can start doing today to r...
The Black Friday Episode
November 26, 2020 13:00 - 22 minutes - 20.5 MBDoes your small business get into the Black Friday ring? Or do you feel like it’s not worth the effort? In this episode, we will discuss three ways to position your business for profits on Black Friday and throughout the holiday shopping season. Even if you don't offer the deep discounts and deals that fill up your parking lot with shoppers at 4 a.m., you can take these steps to encourage customer engagement and increase sales. Listen now to discover what you can start doing today to r...
The Business Impact of Giving | Ep 29
November 19, 2020 13:00 - 48 minutes - 44.4 MBIs your small business involved in charitable giving? In this episode, we will explore the ripple effects of supporting local charities. You may be surprised to learn how it offers rewards for your business—both personally and financially. Making the right charitable giving choices can strengthen your connection to the local community while enhancing your workplace culture. Whether you are ready to begin supporting local charities for the first time or want to learn how to make the most ...
The Business Impact of Giving
November 19, 2020 13:00 - 48 minutes - 44.4 MBIs your small business involved in charitable giving? In this episode, we will explore the ripple effects of supporting local charities. You may be surprised to learn how it offers rewards for your business—both personally and financially. Making the right charitable giving choices can strengthen your connection to the local community while enhancing your workplace culture. Whether you are ready to begin supporting local charities for the first time or want to learn how to make the most ...
Yearly Marketing Strategy Planning | Ep 28
November 12, 2020 13:00 - 21 minutes - 20 MBWe may all be ready to say good-bye to 2020, but is your business ready for the new year? In this episode, Clarence discusses the importance of yearly marketing strategy planning for your small business and how to get it right for 2021. He offers tips for making the most of your marketing plan to get results and grow your business. Learn how to overcome roadblocks, avoid pitfalls, leverage the right marketing strategies, and take action. Don’t begin the new year without a solid marketing...
Yearly Marketing Strategy Planning
November 12, 2020 13:00 - 21 minutes - 20 MBWe may all be ready to say good-bye to 2020, but is your business ready for the new year? In this episode, Clarence discusses the importance of yearly marketing strategy planning for your small business and how to get it right for 2021. He offers tips for making the most of your marketing plan to get results and grow your business. Learn how to overcome roadblocks, avoid pitfalls, leverage the right marketing strategies, and take action. Don’t begin the new year without a solid marketing...
Storytelling for Business with Brad O'hara | Ep 27
November 05, 2020 13:00 - 1 hour - 56.1 MBLooking for a way to set yourself apart from the competition in your industry—even from the big companies? In this episode, we will show you how to use a powerful video storytelling technique to build an effective marketing narrative. Video storytelling is a tool that leverages the story of your brand to connect with your audience on an emotional level. It involves identifying and sharing your vision in a compelling story. Think soap opera meets sales pitch but, with storytelling, your a...
Storytelling for Business with Brad O'hara
November 05, 2020 13:00 - 1 hour - 56.1 MBLooking for a way to set yourself apart from the competition in your industry—even from the big companies? In this episode, we will show you how to use a powerful video storytelling technique to build an effective marketing narrative. Video storytelling is a tool that leverages the story of your brand to connect with your audience on an emotional level. It involves identifying and sharing your vision in a compelling story. Think soap opera meets sales pitch but, with storytelling, your a...
Send This Holiday Card Now | Ep 26
October 29, 2020 12:00 - 15 minutes - 14.6 MBIn this episode, Clarence shares what greeting cards provide better opportunity than Christmas cards for engaging your small business customers and prospects. As the holiday season approaches, you may be looking for a way to set yourself apart from the competition and make a memorable impact on your customers. This greeting card is the solution. Not only can you express your gratitude, but you can also use the card to create more sales opportunities for the holiday season. So listen here t...
Send This Holiday Card Now
October 29, 2020 12:00 - 15 minutes - 14.6 MBIn this episode, Clarence shares what greeting cards provide better opportunity than Christmas cards for engaging your small business customers and prospects. As the holiday season approaches, you may be looking for a way to set yourself apart from the competition and make a memorable impact on your customers. This greeting card is the solution. Not only can you express your gratitude, but you can also use the card to create more sales opportunities for the holiday season. So listen here t...
How to Respond to Negative Reviews | Ep 25
October 22, 2020 12:00 - 11 minutes - 10.7 MBIn this episode, we will discuss how a negative customer review doesn’t have to spell disaster for your business reputation. We will show you how to respond immediately after finding a negative review online. With the right approach, you can transform a negative review into an opportunity to showcase your exceptional customer service. We will also discuss how to incorporate a system to manage reviews, so you never miss a chance to protect and enhance your online reputation. Whether you are...
How to Respond to Negative Reviews
October 22, 2020 12:00 - 11 minutes - 10.7 MBIn this episode, we will discuss how a negative customer review doesn’t have to spell disaster for your business reputation. We will show you how to respond immediately after finding a negative review online. With the right approach, you can transform a negative review into an opportunity to showcase your exceptional customer service. We will also discuss how to incorporate a system to manage reviews, so you never miss a chance to protect and enhance your online reputation. Whether you are...
The Customer Feedback System
October 15, 2020 12:00 - 13 minutes - 12.2 MBIn this episode, we will discuss the benefits of implementing a customer feedback system and how not having one may be hurting your small business. Your business’s reputation is paramount to your profitability, so it is crucial to respond to all online customer feedback immediately and know how to collect it and use it to enhance your reputation and overall customer experience. Listen here to discover how a comprehensive customer feedback system works and enables you to connect with your c...
The Customer Feedback System | Ep 24
October 15, 2020 12:00 - 13 minutes - 12.2 MBIn this episode, we will discuss the benefits of implementing a customer feedback system and how not having one may be hurting your small business. Your business’s reputation is paramount to your profitability, so it is crucial to respond to all online customer feedback immediately and know how to collect it and use it to enhance your reputation and overall customer experience. Listen here to discover how a comprehensive customer feedback system works and enables you to connect with your c...
How to Read a Marketing Report | Ep 23
October 08, 2020 12:00 - 13 minutes - 12 MBIn this episode, we will help you learn how to read a marketing report and leverage the key metrics to grow your business. While most business owners know weekly and monthly reports are important, they aren’t sure what to do with the information. If this sounds familiar, this episode will provide much-needed clarity and ensure you make the most of your marketing reports. We’ll cover the key metrics in a report and discuss how you can use them to optimize your marketing efforts. Do your ey...
How to Read a Marketing Report
October 08, 2020 12:00 - 13 minutes - 12 MBIn this episode, we will help you learn how to read a marketing report and leverage the key metrics to grow your business. While most business owners know weekly and monthly reports are important, they aren’t sure what to do with the information. If this sounds familiar, this episode will provide much-needed clarity and ensure you make the most of your marketing reports. We’ll cover the key metrics in a report and discuss how you can use them to optimize your marketing efforts. Do your ey...
Halloween Marketing Ideas | Ep 22
October 06, 2020 02:17 - 9 minutes - 8.77 MBDouble-double toil and trouble… Are you looking for creative, low-cost Halloween marketing ideas for your small business? In this episode, we will share spooky and fun ideas your business can use to grab your customer's attention while achieving a successful marketing push before the holidays. These are ideas you can incorporate even with a small budget. Whether you are an e-commerce or brick and mortar business, you can take advantage of the festive Halloween season to make a memorable ...
Halloween Marketing Ideas
October 06, 2020 02:17 - 9 minutes - 8.77 MBDouble-double toil and trouble… Are you looking for creative, low-cost Halloween marketing ideas for your small business? In this episode, we will share spooky and fun ideas your business can use to grab your customer's attention while achieving a successful marketing push before the holidays. These are ideas you can incorporate even with a small budget. Whether you are an e-commerce or brick and mortar business, you can take advantage of the festive Halloween season to make a memorable ...
Your Holiday Marketing Strategy
September 24, 2020 12:00 - 19 minutes - 18.1 MBAre you ready for the holidays? In this episode, Clarence Fisher details a simple Holiday Marketing Plan that any local business can easily implement to increase sales this holiday season. Inside you'll learn... A two-step sequence to getting your audience excited and ready to buy. How to get your prospects to purchase immediately without having to "think about it." What to do to make more sales without discounting your services. Don't roll into this holiday season without a solid plan...
Your Holiday Marketing Strategy | Ep 21
September 24, 2020 12:00 - 19 minutes - 18.1 MBAre you ready for the holidays? In this episode, Clarence Fisher details a simple Holiday Marketing Plan that any local business can easily implement to increase sales this holiday season. Inside you'll learn... A two-step sequence to getting your audience excited and ready to buy. How to get your prospects to purchase immediately without having to "think about it." What to do to make more sales without discounting your services. Don't roll into this holiday season without a solid plan...
The Ultimate Business And Personal Brand Photo Shoot With Mike Tedford
September 17, 2020 12:00 - 1 hour - 67.2 MBIn today’s episode, Clarence talks with professional photographer Mike Tedford about how to have a successful business or personal brand photo shoot. Here are some of the fascinating things you will hear in this episode: Simple ways to get good results with do-it-yourself photos. Proven techniques to project a natural smile. How to take great professional photos, even if you don't feel good about yourself. And much more... It's been said that your brand is a visual representation of ...
The Ultimate Business And Personal Brand Photo Shoot With Mike Tedford | Ep 20
September 17, 2020 12:00 - 1 hour - 67.2 MBIn today’s episode, Clarence talks with professional photographer Mike Tedford about how to have a successful business or personal brand photo shoot. Here are some of the fascinating things you will hear in this episode: Simple ways to get good results with do-it-yourself photos. Proven techniques to project a natural smile. How to take great professional photos, even if you don't feel good about yourself. And much more... It's been said that your brand is a visual representation of ...
Regain Your Time With Phil Burch | Ep 19
September 10, 2020 12:00 - 53 minutes - 48.8 MBIn this episode, Clarence Fisher talks with Phil Burch about regaining time and how to be intentional about what you're trying to get done at work and what you're trying to get done in your life. Inside you’ll learn: The first step to time management. How to intentionally manage your work and life The most common myths and misconceptions about getting things done It’s a big mindset shift. If you struggle with feeling like you are being run by your day then this episode is for you. List...
Regain Your Time With Phil Burch
September 10, 2020 12:00 - 53 minutes - 48.8 MBIn this episode, Clarence Fisher talks with Phil Burch about regaining time and how to be intentional about what you're trying to get done at work and what you're trying to get done in your life. Inside you’ll learn: The first step to time management. How to intentionally manage your work and life The most common myths and misconceptions about getting things done It’s a big mindset shift. If you struggle with feeling like you are being run by your day then this episode is for you. List...
How To Define Your Vision, Mission, and Purpose With Michael Cooch | Ep 18
September 03, 2020 02:30 - 55 minutes - 50.4 MBIn this episode, Michael Cooch and I discuss how to clearly define your Vision, Mission, and Purpose so your team can remain focused on where you are going and how you will get there. This engaging conversation with Michael Cooch reveals: The difference between each statement and how to craft each in a way that gives your team the greatest motivation to accomplish all of your objectives. A simple system that you can implement right now to begin dominating your local market. The game-c...