LinkedIn Ads Show
185 episodes - English - Latest episode: 10 days ago -The LinkedIn Ads Show is your source for news, how-tos, and insights about the LinkedIn Ads platform. Hosted by LinkedIn Ads expert and partner, AJ Wilcox, you'll get up-to-date, actionable advice, as well as occasional interviews with LinkedIn's product that will make you a LinkedIn advertising rockstar.
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Episodes
Ep 16 - LinkedIn Live and Events and Why Advertisers Should Care
May 19, 2020 09:00 - 30 minutes - 56.4 MBShow resources: LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Pages Announcement Contact us at [email protected] with ideas for what you'd like AJ to cover. Transcript: LinkedIn Pages just got another major update and advertisers are going to be excited. Why? Let's find out. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics, on May 12, of 2020, LinkedIn Pages just got a major update. So I b...
LinkedIn Live and Events and Why Advertisers Should Care - Ep 16
May 19, 2020 09:00 - 30 minutes - 56.4 MBShow resources: LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Pages Announcement Contact us at [email protected] with ideas for what you'd like AJ to cover. Transcript: LinkedIn Pages just got another major update and advertisers are going to be excited. Why? Let's find out. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics, on May 12, of 2020, LinkedIn Pages just got a major update. So I b...
Benchmarking Your LinkedIn Ads - Ep 15
May 12, 2020 09:00 - 39 minutes - 53.6 MBShow resources: LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Benchmarks video from SME Easy jpg reference to keep around for quick comparison Contact us at [email protected] with ideas for what you'd like AJ to cover. Transcript: How are your LinkedIn Ads performing? Good? Bad? How do you know? It's benchmarking time. Welcome to the LinkedIn Ads show. Here's your host, AJ Wilcox. 0:20 Hey there LinkedIn Ads fanatics! I get asked a...
Ep 15 - Benchmarking Your LinkedIn Ads
May 12, 2020 09:00 - 39 minutes - 53.6 MBShow resources: LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Benchmarks video from SME Easy jpg reference to keep around for quick comparison Contact us at [email protected] with ideas for what you'd like AJ to cover. Transcript: How are your LinkedIn Ads performing? Good? Bad? How do you know? It's benchmarking time. Welcome to the LinkedIn Ads show. Here's your host, AJ Wilcox. 0:20 Hey there LinkedIn Ads fanatics! I get asked a...
Small budget strategies for dipping your toe into the waters of LinkedIn Ads successfully - Ep 14
May 05, 2020 09:00 - 28 minutes - 39.2 MBShow Resources: LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Dayparting Contact us at [email protected] with ideas for what you'd like AJ to cover. Show Transcript: Are you ultra limited on budget and not sure if LinkedIn Ads will be a good channel for your company? Then this strategy is for you. 0:13 Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. 0:21 Hey there LinkedIn Ads fanatics! People reach out to us all the t...
Ep 14 - Small budget strategies for dipping your toe into the waters of LinkedIn Ads successfully
May 05, 2020 09:00 - 28 minutes - 39.2 MBShow Resources: LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Dayparting Contact us at [email protected] with ideas for what you'd like AJ to cover. Show Transcript: Are you ultra limited on budget and not sure if LinkedIn Ads will be a good channel for your company? Then this strategy is for you. 0:13 Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. 0:21 Hey there LinkedIn Ads fanatics! People reach out to us all the t...
All the LinkedIn Ads Formats - Ep 13
April 28, 2020 09:00 - 39 minutes - 54.8 MBShow resources: Cities that tanked and others that didn't with jobs from covid. LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Video ad specs Carousel ad specs Single image ad specs Text ad specs Message ads specs Conversation ad specs Dynamic ad specs Contact us at [email protected] with ideas for what you'd like AJ to cover. Transcript: Four different ad formats with 10 plus variations. No wonder y'all are confused about ho...
Ep 13 - All the LinkedIn Ads Formats
April 28, 2020 09:00 - 39 minutes - 54.8 MBShow resources: Cities that tanked and others that didn't with jobs from covid. LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Video ad specs Carousel ad specs Single image ad specs Text ad specs Message ads specs Conversation ad specs Dynamic ad specs Contact us at [email protected] with ideas for what you'd like AJ to cover. Transcript: Four different ad formats with 10 plus variations. No wonder y'all are confused about ho...
LinkedIn Pages - All the Newest Features - Ep 12
April 21, 2020 09:00 - 26 minutes - 36.9 MBResources for the episode: Welcome to the LinkedIn Ads Show. Show resources: Pages Resource LinkedIn Learning Course Contact us at [email protected] with ideas for what you'd like AJ to cover. Transcript: LinkedIn Pages are inextricably connected to LinkedIn Ads. And we're talking to the head of Pages today about the newest features, and you're not gonna want to miss it. 0:14 Welcome to the LinkedIn Ads show. Here's your host, AJ Wilcox. 0:23 Hey there LinkedIn Ads fa...
Ep 12 - LinkedIn Pages - All the Newest Features
April 21, 2020 09:00 - 26 minutes - 36.9 MBResources for the episode: Welcome to the LinkedIn Ads Show. Show resources: Pages Resource LinkedIn Learning Course Contact us at [email protected] with ideas for what you'd like AJ to cover. Transcript: LinkedIn Pages are inextricably connected to LinkedIn Ads. And we're talking to the head of Pages today about the newest features, and you're not gonna want to miss it. 0:14 Welcome to the LinkedIn Ads show. Here's your host, AJ Wilcox. 0:23 Hey there LinkedIn Ads fa...
A Guide to LinkedIn Ads Targeting Options - Ep 11
April 14, 2020 09:00 - 57 minutes - 78.8 MBWelcome to the LinkedIn Ads Show. Show resources: LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Contact us at [email protected] with ideas for what you'd like AJ to cover. Transcript: LinkedIn targeting is the reason we're willing to pay LinkedIn premium prices. Oh, you know we're about to get geeky today. Welcome to the LinkedIn Ads show. Here's your host, AJ Wilcox. 0:21 Hey there LinkedIn Ads fanatics! Today we're taking a deep div...
Ep 11 - All the LinkedIn Ads Formats
April 14, 2020 09:00 - 57 minutes - 78.8 MBWelcome to the LinkedIn Ads Show. Show resources: LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Contact us at [email protected] with ideas for what you'd like AJ to cover. Transcript: LinkedIn targeting is the reason we're willing to pay LinkedIn premium prices. Oh, you know we're about to get geeky today. Welcome to the LinkedIn Ads show. Here's your host, AJ Wilcox. 0:21 Hey there LinkedIn Ads fanatics! Today we're taking a deep div...
Ep 11 - A Guide to LinkedIn Ads Targeting Options
April 14, 2020 09:00 - 57 minutes - 78.8 MBWelcome to the LinkedIn Ads Show. Show resources: LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Contact us at [email protected] with ideas for what you'd like AJ to cover. Transcript: LinkedIn targeting is the reason we're willing to pay LinkedIn premium prices. Oh, you know we're about to get geeky today. Welcome to the LinkedIn Ads show. Here's your host, AJ Wilcox. 0:21 Hey there LinkedIn Ads fanatics! Today we're taking a deep div...
Ep 10 - What should you offer from your LinkedIn Ads?
April 07, 2020 09:00 - 34 minutes - 47.3 MBWelcome to the LinkedIn Ads Show. Show resources: Conversation Ads Release Content Friction Funnel Slide Listables checklists – Listables.com Hushly – Hushly.com Chris Dayley – CRO consultant LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Contact us at [email protected] with ideas for what you’d like AJ to cover. Transcript: Absolutely positively the most important element in your LinkedIn Ads. We’re talking about it today. 0:12...
What should you offer from your LinkedIn Ads? - Ep 10
April 07, 2020 09:00 - 34 minutes - 47.3 MBWelcome to the LinkedIn Ads Show. Show resources: Conversation Ads Release Content Friction Funnel Slide Listables checklists – Listables.com Hushly – Hushly.com Chris Dayley – CRO consultant LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Contact us at [email protected] with ideas for what you’d like AJ to cover. Transcript: Absolutely positively the most important element in your LinkedIn Ads. We’re talking about it today. 0:12...
Google Ads vs LinkedIn Ads for B2B - Which comes out on top? - Ep 09
March 31, 2020 09:00 - 35 minutes - 48.5 MBWelcome to the LinkedIn Ads Show. Couple of great resources: 1. Quick video of the pros/cons of Google Ads and LinkedIn Ads for B2B: Google Ads vs LinkedIn Ads for B2B 2. LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Contact us at [email protected] with ideas for what you’d like AJ to cover. Transcript: Google Ads is the OG of ad platforms. How does it stack up currently to LinkedIn ads? 0:12 Welcome to the LinkedIn Ads Show. Here’s yo...
Ep 09 - Google Ads vs LinkedIn Ads for B2B - Which comes out on top?
March 31, 2020 09:00 - 35 minutes - 48.5 MBWelcome to the LinkedIn Ads Show. Couple of great resources: 1. Quick video of the pros/cons of Google Ads and LinkedIn Ads for B2B: Google Ads vs LinkedIn Ads for B2B 2. LinkedIn Learning course about LinkedIn Ads by AJ Wilcox: LinkedIn Advertising Course Contact us at [email protected] with ideas for what you’d like AJ to cover. Transcript: Google Ads is the OG of ad platforms. How does it stack up currently to LinkedIn ads? 0:12 Welcome to the LinkedIn Ads Show. Here’s yo...
Ep 08 - Facebook Ads vs LinkedIn Ads for B2B - Which comes out on top?
March 24, 2020 09:00 - 31 minutes - 43.9 MBWelcome to the LinkedIn Ads Show. Resources for this week: LinkedIn Ads vs FB Ads for B2B Video Marketing Land Article – FB :37 min per day Wordstream article from 2018 with 17 mins per week Course Contact us at [email protected] with ideas for what you’d like AJ to cover. Transcript: Facebook ads are all the rage and have been for years in the world of digital marketing. But how do they stack up versus LinkedIn ads for B2B in 2020? 0:16 Welcome to the LinkedIn Ads Show. ...
Facebook Ads vs LinkedIn Ads for B2B - Which comes out on top? - Ep 08
March 24, 2020 09:00 - 31 minutes - 43.9 MBWelcome to the LinkedIn Ads Show. Resources for this week: LinkedIn Ads vs FB Ads for B2B Video Marketing Land Article – FB :37 min per day Wordstream article from 2018 with 17 mins per week Course Contact us at [email protected] with ideas for what you’d like AJ to cover. Transcript: Facebook ads are all the rage and have been for years in the world of digital marketing. But how do they stack up versus LinkedIn ads for B2B in 2020? 0:16 Welcome to the LinkedIn Ads Show. ...
Ep 07 - LinkedIn Ads Account Organization
March 17, 2020 09:00 - 33 minutes - 46.3 MBWelcome to the LinkedIn Ads Show. Resources for this week: LinkedIn Learning Course Contact us at [email protected] with ideas for what you’d like AJ to cover. Transcript: Getting the right account organization and AB testing strategy on LinkedIn ads is crucial. Buckle up, we’re about to get nerdy. Welcome to the LinkedIn Ads Show. here’s your host, AJ Wilcox. Hey there LinkedIn Ads fanatics. So as you know from the teaser, today, we’re going to be diving super deep into acc...
LinkedIn Ads Account Organization - Ep 07
March 17, 2020 09:00 - 33 minutes - 46.3 MBWelcome to the LinkedIn Ads Show. Resources for this week: LinkedIn Learning Course Contact us at [email protected] with ideas for what you’d like AJ to cover. Transcript: Getting the right account organization and AB testing strategy on LinkedIn ads is crucial. Buckle up, we’re about to get nerdy. Welcome to the LinkedIn Ads Show. here’s your host, AJ Wilcox. Hey there LinkedIn Ads fanatics. So as you know from the teaser, today, we’re going to be diving super deep into acc...
Ep 06 - LinkedIn Ads Bidding & Budgeting Strategies
March 10, 2020 09:00 - 27 minutes - 38.1 MBWelcome to the LinkedIn Ads Show On this episode, we're going to be talking about bidding and budgeting to get the lowest costs and the highest performance on LinkedIn's ads platform. Resources for this week: Budget tracking software: shape.io and adstage.io Chart of how LinkedIn bidding works: https://www.dropbox.com/s/co4fxjg04uy1d67/Economics%20of%20LinkedIn%20Ads%20Bidding%20Slide.pdf?dl=0 LinkedIn Learning (Lynda) Course: http://j.mp/linkedin-ads-course Contact us at Podcas...
LinkedIn Ads Bidding & Budgeting Strategies - Ep 06
March 10, 2020 09:00 - 27 minutes - 38.1 MBWelcome to the LinkedIn Ads Show On this episode, we're going to be talking about bidding and budgeting to get the lowest costs and the highest performance on LinkedIn's ads platform. Resources for this week: Budget tracking software: shape.io and adstage.io Chart of how LinkedIn bidding works: https://www.dropbox.com/s/co4fxjg04uy1d67/Economics%20of%20LinkedIn%20Ads%20Bidding%20Slide.pdf?dl=0 LinkedIn Learning (Lynda) Course: http://j.mp/linkedin-ads-course Contact us at Podcas...
An Interview with Tom Kim, Senior Product Marketing Manager at LinkedIn - Ep 05
March 03, 2020 12:00 - 16 minutes - 27.2 MBWelcome to the LinkedIn Ads Show On this episode, I will be interviewing Tom Kim - Senior Product Marketing Manager at LinkedIn Contact us at [email protected] with ideas for what you'd like AJ to cover.
Ep 05 - An Interview with Tom Kim, Senior Product Marketing Manager at LinkedIn
March 03, 2020 12:00 - 16 minutes - 27.2 MBWelcome to the LinkedIn Ads Show On this episode, I will be interviewing Tom Kim - Senior Product Marketing Manager at LinkedIn Contact us at [email protected] with ideas for what you'd like AJ to cover.
Ep 04 - LinkedIn Ads Objectives: An Interview with Amita Paul at LinkedIn
February 24, 2020 20:58 - 31 minutes - 47 MBOn this episode, I will be interviewing Amita Paul at LinkedIn and discussing LinkedIn ads objectives! In my conversations with LinkedIn's heads of product, I'm often wishing that other advertisers could be present. I finally made that happen here. Plenty more interesting conversations to come! Contact us at [email protected] with ideas for what you'd like AJ to cover.
LinkedIn Ads Objectives: An Interview with Amita Paul at LinkedIn - Ep 04
February 24, 2020 20:58 - 31 minutes - 47 MBOn this episode, I will be interviewing Amita Paul at LinkedIn and discussing LinkedIn ads objectives! In my conversations with LinkedIn's heads of product, I'm often wishing that other advertisers could be present. I finally made that happen here. Plenty more interesting conversations to come! Contact us at [email protected] with ideas for what you'd like AJ to cover.
Ep - 04 LinkedIn Ads Objectives: An Interview with Amita Paul at LinkedIn
February 24, 2020 20:58 - 31 minutes - 47 MBOn this episode, I will be interviewing Amita Paul at LinkedIn and discussing LinkedIn ads objectives! In my conversations with LinkedIn's heads of product, I'm often wishing that other advertisers could be present. I finally made that happen here. Plenty more interesting conversations to come! Contact us at [email protected] with ideas for what you'd like AJ to cover.
The History of LinkedIn Ads Plus 2020 Roadmap - Ep 03
February 04, 2020 20:55 - 1 hour - 87.4 MBWelcome to the LinkedIn Ads Show On this episode, we're going to be talking about the history of LinkedIn's ads platform. Resources for this week: Webinar LinkedIn released recently talking through the 2020 product roadmap: https://business.linkedin.com/marketing-solutions/webinars/20/01/linkedin-marketing-product-roadmap Infographic LinkedIn released about the history of LinkedIn Ads: https://business.linkedin.com/marketing-solutions/blog/linkedin-news/2019/introducing-_a-brief-hist...
Ep 03 - The History of LinkedIn Ads Plus 2020 Roadmap
February 04, 2020 20:55 - 1 hour - 87.4 MBWelcome to the LinkedIn Ads Show On this episode, we're going to be talking about the history of LinkedIn's ads platform. Resources for this week: Webinar LinkedIn released recently talking through the 2020 product roadmap: https://business.linkedin.com/marketing-solutions/webinars/20/01/linkedin-marketing-product-roadmap Infographic LinkedIn released about the history of LinkedIn Ads: https://business.linkedin.com/marketing-solutions/blog/linkedin-news/2019/introducing-_a-brief-hist...
Ep 02 – LinkedIn Ads Targeting Strategies
January 28, 2020 01:14 - 29 minutes - 41 MBOn this episode, we’re going to be talking about LinkedIn’s targeting and how to systematically reach your exact-right audience every time. Resources for this week: 1. B2Linked.com/checklist – Here’s the LinkedIn Ads Startup Checklist I mention in the show. 2. Here’s the slide of the different targeting types I mentioned with their pros/cons: https://www.dropbox.com/s/zdk8gfl58o1x7ob/linkedin-ads-targeting-matrix.png?dl=0 Contact us at [email protected] with ideas for what you’d l...
LinkedIn Ads Targeting Strategies - Ep 02
January 28, 2020 01:14 - 29 minutes - 41 MBOn this episode, we’re going to be talking about LinkedIn’s targeting and how to systematically reach your exact-right audience every time. Resources for this week: 1. B2Linked.com/checklist – Here’s the LinkedIn Ads Startup Checklist I mention in the show. 2. Here’s the slide of the different targeting types I mentioned with their pros/cons: https://www.dropbox.com/s/zdk8gfl58o1x7ob/linkedin-ads-targeting-matrix.png?dl=0 Contact us at [email protected] with ideas for what you’d l...
LinkedIn Ads Basics - What the platform is and is not. - Ep 01
January 17, 2020 10:00 - 41 minutes - 59.8 MBIn the first episode, we tackle the basics of advertising on LinkedIn. We talk about: What the LinkedIn Ads platform is, and what it's not. Who should and shouldn't be advertising on LinkedIn Which business types are having success General capabilities of the platform What you need in order to get started Resources: Download the free LinkedIn Ads starter checklist here: b2linked.com/checklist It's the same checklist that we use to onboard new clients here at B2Linked, so I'...
Ep 01 - LinkedIn Ads Basics - What the platform is and is not.
January 17, 2020 10:00 - 41 minutes - 59.8 MBIn the first episode, we tackle the basics of advertising on LinkedIn. We talk about: What the LinkedIn Ads platform is, and what it's not. Who should and shouldn't be advertising on LinkedIn Which business types are having success General capabilities of the platform What you need in order to get started Resources: Download the free LinkedIn Ads starter checklist here: b2linked.com/checklist It's the same checklist that we use to onboard new clients here at B2Linked, so I'...
LinkedIn Ads Show Trailer E01
January 02, 2020 15:00 - 1 minute - 1.92 MBThe LinkedIn Ads Show is for you if you're a marketer or business owner that wants to successfully advertise on LinkedIn. Come join us if you want to pay less for better ad performance!