Lay of the Brand
83 episodes - English - Latest episode: 2 months ago - ★★★★★ - 7 ratingsWelcome to the Lay of the Brand podcast, where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.
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Episodes
10. CMO insights: Strategies for getting back to business part 1
June 24, 2020 19:00 - 30 minutes - 21.2 MBKeeping the economy moving in the COVID-19 environment is driving a lot of change and confusion in how tech companies go to market. In part 1 of “CMO Insights: Strategies for Getting Back to Business,” our panel of experts—Rashmi Vittal of Conversica, Russ Cobb of IronNet Cybersecurity and Matt Selheimer of PAS Global—give insight into how companies can adapt their marketing and sales approaches to keep customer relationships intact and growing while we navigating these difficult and uncerta...
11. CMO Insights: Strategies for Getting Back to Business Part 2
June 24, 2020 19:00 - 28 minutes - 19.6 MBTech companies are still evolving how they approach marketing in the COVID-19 economy. In part 1 of “CMO Insights: Strategies for Getting Back to Business,” our panel of experts -- Rashmi Vittal of Conversica, Russ Cobb of IronNet Cybersecurity and Matt Selheimer of PAS Global -- shared perspectives on messaging, content and measurement as well as aligning with sales and the C-suite. In part 2, they provide more insights on realigning marketing resources, map out the future of events, but g...
11. CMO insights: Strategies for getting back to business part 2
June 24, 2020 19:00 - 28 minutes - 19.6 MBTech companies are still evolving how they approach marketing in the COVID-19 economy. In part 1 of “CMO Insights: Strategies for Getting Back to Business,” our panel of experts -- Rashmi Vittal of Conversica, Russ Cobb of IronNet Cybersecurity and Matt Selheimer of PAS Global -- shared perspectives on messaging, content and measurement as well as aligning with sales and the C-suite. In part 2, they provide more insights on realigning marketing resources, map out the future of events, but g...
CMO insights: Strategies for getting back to business part 1
June 24, 2020 19:00 - 30 minutes - 21.2 MBKeeping the economy moving in the COVID-19 environment is driving a lot of change and confusion in how tech companies go to market. In part 1 of “CMO Insights: Strategies for Getting Back to Business,” our panel of experts—Rashmi Vittal of Conversica, Russ Cobb of IronNet Cybersecurity and Matt Selheimer of PAS Global—give insight into how companies can adapt their marketing and sales approaches to keep customer relationships intact and growing while we navigating these difficult and uncerta...
CMO insights: Strategies for getting back to business part 2
June 24, 2020 19:00 - 28 minutes - 19.6 MBTech companies are still evolving how they approach marketing in the COVID-19 economy. In part 1 of “CMO Insights: Strategies for Getting Back to Business,” our panel of experts -- Rashmi Vittal of Conversica, Russ Cobb of IronNet Cybersecurity and Matt Selheimer of PAS Global -- shared perspectives on messaging, content and measurement as well as aligning with sales and the C-suite. In part 2, they provide more insights on realigning marketing resources, map out the future of events, but g...
CMO roundtable: How to maximize and prioritize your marketing budget with Matt Howard, CMO of Sonatype and Stephen McCarney, VP of Marketing at OPAQ
December 17, 2019 17:00 - 27 minutes - 19 MBJust about every single marketing leader constantly faces one big problem: doing more with less. Buyer journeys are becoming more complex. Channels, both online and offline, are exploding. Investing in MarTech is a must. And the cost of great marketing talent isn't getting any less expensive. Whether you are a billion-dollar public company, or a startup, you face difficult choices every day about where to best spend your limited marketing dollars. In this roundtable discussion, hear from sea...
CMO Roundtable: How to Maximize and Prioritize Your Marketing Budget with Matt Howard, CMO of Sonatype and Stephen McCarney, VP of Marketing at OPAQ
December 17, 2019 17:00 - 27 minutes - 19 MBJust about every single marketing leader constantly faces one big problem: doing more with less. Buyer journeys are becoming more complex. Channels, both online and offline, are exploding. Investing in MarTech is a must. And the cost of great marketing talent isn't getting any less expensive. Whether you are a billion-dollar public company, or a startup, you face difficult choices every day about where to best spend your limited marketing dollars. In this roundtable discussion, hear from sea...
9. CMO Roundtable: How to Maximize and Prioritize Your Marketing Budget with Matt Howard, CMO of Sonatype and Stephen McCarney, VP of Marketing at OPAQ
December 17, 2019 17:00 - 27 minutes - 19 MBJust about every single marketing leader constantly faces one big problem: doing more with less. Buyer journeys are becoming more complex. Channels, both online and offline, are exploding. Investing in MarTech is a must. And the cost of great marketing talent isn't getting any less expensive. Whether you are a billion-dollar public company, or a startup, you face difficult choices every day about where to best spend your limited marketing dollars. In this roundtable discussion, hear from sea...
9. CMO roundtable: How to maximize and prioritize your marketing budget with Matt Howard, CMO of Sonatype and Stephen McCarney, VP of Marketing at OPAQ
December 17, 2019 17:00 - 27 minutes - 19 MBJust about every single marketing leader constantly faces one big problem: doing more with less. Buyer journeys are becoming more complex. Channels, both online and offline, are exploding. Investing in MarTech is a must. And the cost of great marketing talent isn't getting any less expensive. Whether you are a billion-dollar public company, or a startup, you face difficult choices every day about where to best spend your limited marketing dollars. In this roundtable discussion, hear from sea...
8. The art of marketing in B2G: Content is key–with Allan Rubin, CMO of ORock Technologies
November 12, 2019 16:00 - 26 minutes - 17.9 MBMarketing your products and services to government agencies is not as simple as swapping out the word ‘mission’ for ‘profitability’ on your commercial collateral. If your business is considering selling to the public sector, you need to be prepared to communicate to a unique market that is more mission-driven and has different motivations than the B2B market. On this episode of Lay of the Brand Allan Rubin, Chief Marketing Officer of ORock Technologies, breaks down the basics of how business...
8. The Art of Marketing in B2G: Content is Key–With Allan Rubin, CMO of ORock Technologies
November 12, 2019 16:00 - 26 minutes - 17.9 MBMarketing your products and services to government agencies is not as simple as swapping out the word ‘mission’ for ‘profitability’ on your commercial collateral. If your business is considering selling to the public sector, you need to be prepared to communicate to a unique market that is more mission-driven and has different motivations than the B2B market. On this episode of Lay of the Brand Allan Rubin, Chief Marketing Officer of ORock Technologies, breaks down the basics of how business...
The art of marketing in B2G: Content is key–with Allan Rubin, CMO of ORock Technologies
November 12, 2019 16:00 - 26 minutes - 17.9 MBMarketing your products and services to government agencies is not as simple as swapping out the word ‘mission’ for ‘profitability’ on your commercial collateral. If your business is considering selling to the public sector, you need to be prepared to communicate to a unique market that is more mission-driven and has different motivations than the B2B market. On this episode of Lay of the Brand Allan Rubin, Chief Marketing Officer of ORock Technologies, breaks down the basics of how business...
7. The top digital marketing essentials to stay relevant w/ Merritt Group's Pasha Irshad
September 10, 2019 16:00 - 17 minutes - 12.1 MBIn today's digital world, there are thousands, if not millions of marketing tools and approaches to reach your buyer. But knowing the approach to quickly and efficiently reach your audience with a relevant message, content or offer is essential to keeping your marketing program manageable, within budget and effective. On this episode of Lay of the Brand, we ask Merritt Group's very own Senior Director of Digital & Integrated Marketing, Pasha Irshad, about the latest and greatest tools, tips ...
7. The Top Digital Marketing Essentials to Stay Relevant w/ Merritt Group's Pasha Irshad
September 10, 2019 16:00 - 17 minutes - 12.1 MBIn today's digital world, there are thousands, if not millions of marketing tools and approaches to reach your buyer. But knowing the approach to quickly and efficiently reach your audience with a relevant message, content or offer is essential to keeping your marketing program manageable, within budget and effective. On this episode of Lay of the Brand, we ask Merritt Group's very own Senior Director of Digital & Integrated Marketing, Pasha Irshad, about the latest and greatest tools, tips ...
The top digital marketing essentials to stay relevant w/ Merritt Group's Pasha Irshad
September 10, 2019 16:00 - 17 minutes - 12.1 MBIn today's digital world, there are thousands, if not millions of marketing tools and approaches to reach your buyer. But knowing the approach to quickly and efficiently reach your audience with a relevant message, content or offer is essential to keeping your marketing program manageable, within budget and effective. On this episode of Lay of the Brand, we ask Merritt Group's very own Senior Director of Digital & Integrated Marketing, Pasha Irshad, about the latest and greatest tools, tips ...
Storytelling in the tech industry: Do's & don'ts - GMU panel w/ NPR's Jack Speer; Microsoft's Tonya Neff Klause; and Merritt Group's Shahed Ahmed
August 22, 2019 19:00 - 21 minutes - 15 MBFrom defining brand names to relaying empathy during times of crisis, businesses know the art of storytelling is paramount to success. So, how do tech companies craft their narratives? How do they take a stance on controversial issues without alienating consumers? In this episode of Lay of the Brand, we continue our discussion with a panel of experts hosted by George Mason's Department of Communications and Career Services including Jack Speer, National NPR Anchor; Tonya Neff Klause, Communi...
6. Storytelling in the tech industry: Do's & don'ts - GMU panel w/ NPR's Jack Speer; Microsoft's Tonya Neff Klause; and Merritt Group's Shahed Ahmed
August 22, 2019 19:00 - 21 minutes - 15 MBFrom defining brand names to relaying empathy during times of crisis, businesses know the art of storytelling is paramount to success. So, how do tech companies craft their narratives? How do they take a stance on controversial issues without alienating consumers? In this episode of Lay of the Brand, we continue our discussion with a panel of experts hosted by George Mason's Department of Communications and Career Services including Jack Speer, National NPR Anchor; Tonya Neff Klause, Communi...
6. Storytelling in the Tech Industry: Do's & Don'ts - GMU Panel w/ NPR's Jack Speer; Microsoft's Tonya Neff Klause; and Merritt Group's Shahed Ahmed
August 22, 2019 19:00 - 21 minutes - 15 MBFrom defining brand names to relaying empathy during times of crisis, businesses know the art of storytelling is paramount to success. So, how do tech companies craft their narratives? How do they take a stance on controversial issues without alienating consumers? In this episode of Lay of the Brand, we continue our discussion with a panel of experts hosted by George Mason's Department of Communications and Career Services including Jack Speer, National NPR Anchor; Tonya Neff Klause, Communi...
The evolution of performance marketing in tech w/ Merritt Group's Sr. Marketing Project Manager, Abigail Bracy
July 29, 2019 18:00 - 24 minutes - 16.9 MBEnhancing performance marketing through data and analytics is a key ingredient to any organization's marketing strategy. In this episode of Lay of the Brand, Merritt Group speaks with its own Senior Marketing Project Manager, Abigail Bracy, to learn about the latest tools and themes making an impact on performance marketing, and how they are best used to inform strategic brand decisions.
5. The evolution of performance marketing in tech w/ Merritt Group's Sr. Marketing Project Manager, Abigail Bracy
July 29, 2019 18:00 - 24 minutes - 16.9 MBEnhancing performance marketing through data and analytics is a key ingredient to any organization's marketing strategy. In this episode of Lay of the Brand, Merritt Group speaks with its own Senior Marketing Project Manager, Abigail Bracy, to learn about the latest tools and themes making an impact on performance marketing, and how they are best used to inform strategic brand decisions.
5. The Evolution of Performance Marketing in Tech w/ Merritt Group's Sr. Marketing Project Manager, Abigail Bracy
July 29, 2019 18:00 - 24 minutes - 16.9 MBEnhancing performance marketing through data and analytics is a key ingredient to any organization's marketing strategy. In this episode of Lay of the Brand, Merritt Group speaks with its own Senior Marketing Project Manager, Abigail Bracy, to learn about the latest tools and themes making an impact on performance marketing, and how they are best used to inform strategic brand decisions.
4. How to create an agile brand w/ Greg Kihlström, Host of Agile World Podcast
June 10, 2019 23:00 - 23 minutes - 11 MBWhen it comes to branding, gone are the days where you can just "set it and forget it." In this episode of Lay of the Brand, Merritt Group speaks with award-winning author of the Agile Brand and host of the Agile World Podcast, Greg Kihlström, to learn about how organizations can apply agile methodology to create a continually evolving brand that stays true to its values and keeps up with customers and competitors in a modern, rapidly-moving world.
4. How to Create an Agile Brand w/ Greg Kihlström, Host of Agile World Podcast
June 10, 2019 23:00 - 23 minutes - 11 MBWhen it comes to branding, gone are the days where you can just "set it and forget it." In this episode of Lay of the Brand, Merritt Group speaks with award-winning author of the Agile Brand and host of the Agile World Podcast, Greg Kihlström, to learn about how organizations can apply agile methodology to create a continually evolving brand that stays true to its values and keeps up with customers and competitors in a modern, rapidly-moving world.
How to create an agile brand w/ Greg Kihlström, Host of Agile World Podcast
June 10, 2019 23:00 - 23 minutes - 11 MBWhen it comes to branding, gone are the days where you can just "set it and forget it." In this episode of Lay of the Brand, Merritt Group speaks with award-winning author of the Agile Brand and host of the Agile World Podcast, Greg Kihlström, to learn about how organizations can apply agile methodology to create a continually evolving brand that stays true to its values and keeps up with customers and competitors in a modern, rapidly-moving world.
Building positive brand perception in the tech industry w/ GMU Comms Professor, Sergei Samoilenko
June 10, 2019 22:00 - 19 minutes - 9.09 MBPositive brand perception is critical to building customer loyalty and increasing customer confidence in your organization and product. But as seen with tech companies like Facebook, it's easier said than done. On this Lay of the Brand episode, Merritt Group speaks with Serge Samoilenko, a Communications Professor at George Mason University, who will delve into his own research on reputation and brand management – and the strategies the tech industry can't afford to ignore.
3. Building positive brand perception in the tech industry w/ GMU Comms Professor, Sergei Samoilenko
June 10, 2019 22:00 - 19 minutes - 9.09 MBPositive brand perception is critical to building customer loyalty and increasing customer confidence in your organization and product. But as seen with tech companies like Facebook, it's easier said than done. On this Lay of the Brand episode, Merritt Group speaks with Serge Samoilenko, a Communications Professor at George Mason University, who will delve into his own research on reputation and brand management – and the strategies the tech industry can't afford to ignore.
3. Building Positive Brand Perception in the Tech Industry w/ GMU Comms Professor, Sergei Samoilenko
June 10, 2019 22:00 - 19 minutes - 9.09 MBPositive brand perception is critical to building customer loyalty and increasing customer confidence in your organization and product. But as seen with tech companies like Facebook, it's easier said than done. On this Lay of the Brand episode, Merritt Group speaks with Serge Samoilenko, a Communications Professor at George Mason University, who will delve into his own research on reputation and brand management – and the strategies the tech industry can't afford to ignore.
2. Reputation Management in the Tech Industry: Panel w/ NPR's Jack Speer, Microsoft's Tonya Klause and Merritt Group's Senior VP Shahed Ahmed
June 10, 2019 21:00 - 27 minutes - 12.4 MBReputation can make or break a brand in an age where information can be instantaneously tweeted and texted. So how do tech-companies maintain their brand integrity in an especially disruptive industry where innovation inevitably raises new questions about privacy, trade and community commitment? In this episode of Lay of the Brand, you'll hear seasoned insights and advice from a panel of experts hosted by George Mason's Department of Communications and Career Services including: Jack Speer, ...
2. Reputation management in the tech industry: Panel w/ NPR's Jack Speer, Microsoft's Tonya Klause and Merritt Group's Senior VP Shahed Ahmed
June 10, 2019 21:00 - 27 minutes - 12.4 MBReputation can make or break a brand in an age where information can be instantaneously tweeted and texted. So how do tech-companies maintain their brand integrity in an especially disruptive industry where innovation inevitably raises new questions about privacy, trade and community commitment? In this episode of Lay of the Brand, you'll hear seasoned insights and advice from a panel of experts hosted by George Mason's Department of Communications and Career Services including: Jack Speer, ...
Reputation management in the tech industry: Panel w/ NPR's Jack Speer, Microsoft's Tonya Klause and Merritt Group's Senior VP Shahed Ahmed
June 10, 2019 21:00 - 27 minutes - 12.4 MBReputation can make or break a brand in an age where information can be instantaneously tweeted and texted. So how do tech-companies maintain their brand integrity in an especially disruptive industry where innovation inevitably raises new questions about privacy, trade and community commitment? In this episode of Lay of the Brand, you'll hear seasoned insights and advice from a panel of experts hosted by George Mason's Department of Communications and Career Services including: Jack Speer, ...
1. Branding Your Company Amid Industry Disruption w/ Amber Allman, VP of Corporate Comms at Gannett
June 10, 2019 20:00 - 21 minutes - 9.96 MBWhether small, medium-sized or part of the big leagues, how do organizations take their public affairs and communications from skittish and reactive to powerful and proactive? On this Lay of the Brand episode, Merritt Group asks Amber Allman, current Vice President of Corporate Communications at Gannett and former head of Global Public Affairs at Yahoo! how organizations can navigate the business to success, even during the most radical industry shifts and disruptions.
Branding your company amid industry disruption w/ Amber Allman, VP of Corporate Comms at Gannett
June 10, 2019 20:00 - 21 minutes - 9.96 MBWhether small, medium-sized or part of the big leagues, how do organizations take their public affairs and communications from skittish and reactive to powerful and proactive? On this Lay of the Brand episode, Merritt Group asks Amber Allman, current Vice President of Corporate Communications at Gannett and former head of Global Public Affairs at Yahoo! how organizations can navigate the business to success, even during the most radical industry shifts and disruptions.
1. Branding your company amid industry disruption w/ Amber Allman, VP of Corporate Comms at Gannett
June 10, 2019 20:00 - 21 minutes - 9.96 MBWhether small, medium-sized or part of the big leagues, how do organizations take their public affairs and communications from skittish and reactive to powerful and proactive? On this Lay of the Brand episode, Merritt Group asks Amber Allman, current Vice President of Corporate Communications at Gannett and former head of Global Public Affairs at Yahoo! how organizations can navigate the business to success, even during the most radical industry shifts and disruptions.