The evolution of performance marketing in tech w/ Merritt Group's Sr. Marketing Project Manager, Abigail Bracy

Lay of the Brand

English - July 29, 2019 18:00 - 24 minutes - 16.9 MB - ★★★★★ - 7 ratings
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Previous Episode: 4. How to Create an Agile Brand w/ Greg Kihlström, Host of Agile World Podcast

Next Episode: 6. Storytelling in the Tech Industry: Do's & Don'ts - GMU Panel w/ NPR's Jack Speer; Microsoft's Tonya Neff Klause; and Merritt Group's Shahed Ahmed

Enhancing performance marketing through data and analytics is a key ingredient to any organization's marketing strategy. In this episode of Lay of the Brand, Merritt Group speaks with its own Senior Marketing Project Manager, Abigail Bracy, to learn about the latest tools and themes making an impact on performance marketing, and how they are best used to inform strategic brand decisions.