Lay of the Brand artwork

11. CMO Insights: Strategies for Getting Back to Business Part 2

Lay of the Brand

English - June 24, 2020 19:00 - 28 minutes - 19.6 MB - ★★★★★ - 7 ratings
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Previous Episode: 9. CMO Roundtable: How to Maximize and Prioritize Your Marketing Budget with Matt Howard, CMO of Sonatype and Stephen McCarney, VP of Marketing at OPAQ
Next Episode: 12. How to Land Funding in Today’s Environment w/ S3 Ventures’ Eric Engineer

Tech companies are still evolving how they approach marketing in the COVID-19 economy. In part 1 of “CMO Insights: Strategies for Getting Back to Business,” our panel of experts -- Rashmi Vittal of Conversica, Russ Cobb of IronNet Cybersecurity and Matt Selheimer of PAS Global --  shared perspectives on messaging, content and measurement as well as aligning with sales and the C-suite. In part 2, they provide more insights on realigning marketing resources, map out the future of events, but give actionable recommendations you can apply today.