Last Week in Local: Local Search, SEO & Marketing Update from LocalU
363 episodes - English - Latest episode: 11 months ago - ★★★★ - 20 ratingsWhat happened in Local Search Marketing during the past week. Important ideas, trends and tactics. A weekly conversation about the articles that attracted our attention recently. You can find our links from each episode at https://localu.org/blog
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Episodes
Last Week in Local - August 9, 2022
August 09, 2022 20:00 - 25 minutes - 17.6 MBMike’s Links: Get Same-Day Delivery from your favorite retail stores https://www.aboutamazon.com/news/transportation/get-same-day-delivery-from-your-favorite-retail-stores Location Spotlight launches globally, plus more tools for professionals https://business.twitter.com/en/blog/location-spotlight-global-launch.html How To Get More Reviews That Include Photos https://leadferno.com/blog/how-to-get-more-reviews-that-include-photos Local Pack Headers: Curious, Overlooked Clues to the Mi...
Last Week in Local - August 01, 2022
August 01, 2022 16:00 - 37 minutes - 25.6 MBMike’s Links: Who Is Collecting Data from Your Car? - https://themarkup.org/the-breakdown/2022/07/27/who-is-collecting-data-from-your-car Tim Hortons offers free coffee to settle mobile app class action lawsuits - https://appleinsider.com/articles/22/07/30/tim-hortons-offers-free-coffee-to-settle-mobile-app-class-action-lawsuits Google Cuts Off Reviews for Reproductive Care Clinics - https://www.nearmedia.co/google-shuts-off-reviews-for-reproductive-clinics/ Carrie’s Links Google sear...
Last Week in Local 8/1/2022
August 01, 2022 16:00 - 37 minutes - 26.1 MBMike’s Links: Who Is Collecting Data from Your Car? - https://themarkup.org/the-breakdown/2022/07/27/who-is-collecting-data-from-your-car Tim Hortons offers free coffee to settle mobile app class action lawsuits - https://appleinsider.com/articles/22/07/30/tim-hortons-offers-free-coffee-to-settle-mobile-app-class-action-lawsuits Google Cuts Off Reviews for Reproductive Care Clinics - https://www.nearmedia.co/google-shuts-off-reviews-for-reproductive-clinics/ Carrie’s Links Google sear...
Last Week In Local - July 25, 2022
July 25, 2022 17:00 - 26 minutes - 17.9 MBMike’s Links: OpenAI expands access to DALL-E 2, its powerful image-generating AI system - https://techcrunch.com/2022/07/20/openai-expands-access-to-dall-e-2-its-powerful-image-generating-ai-system/ Ep 74: Amazon & Google pander to the FTC, American Privacy Act: Opt-In/Out Battle, Instagram goes local - https://www.nearmedia.co/ep-74/ Construction worker wearing a high-vis vest with an ad for a personal injury lawyer - https://twitter.com/benedictevans/status/1551582109852106755 Outstan...
Last Week In Local 7/25/22
July 25, 2022 17:00 - 26 minutes - 18.4 MBMike’s Links: OpenAI expands access to DALL-E 2, its powerful image-generating AI system - https://techcrunch.com/2022/07/20/openai-expands-access-to-dall-e-2-its-powerful-image-generating-ai-system/ Ep 74: Amazon & Google pander to the FTC, American Privacy Act: Opt-In/Out Battle, Instagram goes local - https://www.nearmedia.co/ep-74/ Construction worker wearing a high-vis vest with an ad for a personal injury lawyer - https://twitter.com/benedictevans/status/1551582109852106755 Outstan...
Last Week in Local 7/18/2022
July 18, 2022 19:00 - 39 minutes - 27.3 MBErin Links: Google - GMB App Dead - https://support.google.com/business/answer/11402083 Twitter Rolls Out Ability to “Unmention” - https://twitter.com/twittersafety/status/1546555047630159872 Why Having A User-First Approach To SEO Is Important - Jesse McDonald - https://www.searchenginejournal.com/user-first-seo/456351/ Google Indexing Problems - Barry Schwartz - https://searchengineland.com/google-confirmed-indexing-issue-affecting-a-large-number-of-sites-386526 Content Consolidation ...
Last Week in Local - July 18, 2022
July 18, 2022 19:00 - 38 minutes - 26.8 MBErin Links: Google - GMB App Dead - https://support.google.com/business/answer/11402083 Twitter Rolls Out Ability to “Unmention” - https://twitter.com/twittersafety/status/1546555047630159872 Why Having A User-First Approach To SEO Is Important - Jesse McDonald - https://www.searchenginejournal.com/user-first-seo/456351/ Google Indexing Problems - Barry Schwartz - https://searchengineland.com/google-confirmed-indexing-issue-affecting-a-large-number-of-sites-386526 Content Consolidation ...
Last Week in Local - July 11, 2022
July 11, 2022 19:00 - 33 minutes - 23 MBElizabeth’s Links: Always have this one Google Maps feature enabled to prove your innocence - PhoneArena - https://www.phonearena.com/news/google-maps-keeps-user-from-jail-and-from-paying-a-hefty-fine_id141275 Privacy advocates fear Google will be used to prosecute abortion seekers - https://www.npr.org/2022/07/11/1110391316/google-data-abortion-prosecutions Google proposes moving ad business to Alphabet to keep regulators at bay | Ars Technica - https://arstechnica.com/gadgets/2022/07/go...
Last Week in Local - July 05, 2022
July 05, 2022 17:00 - 20 minutes - 14 MBMike’s Links: 76 Fake Charities Shared a Mailbox. The I.R.S. Approved Them All. - https://www.nytimes.com/2022/07/03/us/politics/irs-fake-charities.html A New York Starbucks abruptly closed – was it retaliation for a union drive? - https://www.theguardian.com/business/2022/jul/04/new-york-starbucks-closed-union-drive Google Maps adds new store location feature, Locator Plus, Reserve with Google integration, new analytics and more - https://searchengineland.com/google-maps-adds-new-store-l...
Last Week in Local 7/05/22
July 05, 2022 17:00 - 20 minutes - 14 MBMike’s Links: 76 Fake Charities Shared a Mailbox. The I.R.S. Approved Them All. - https://www.nytimes.com/2022/07/03/us/politics/irs-fake-charities.html A New York Starbucks abruptly closed – was it retaliation for a union drive? - https://www.theguardian.com/business/2022/jul/04/new-york-starbucks-closed-union-drive Google Maps adds new store location feature, Locator Plus, Reserve with Google integration, new analytics and more - https://searchengineland.com/google-maps-adds-new-store-l...
Last Week In Local - June 27, 2022
June 27, 2022 19:00 - 24 minutes - 16.7 MBMike’s Links: Twitter partners with Shopify to bring merchants’ products to Twitter Shopping - https://techcrunch.com/2022/06/22/twitter-partners-with-shopify-to-bring-merchants-products-to-twitter-shopping/ Oh, My MUM. Or how to think SEO in the era of algorithms based on AI - https://www.iloveseo.net/oh-my-mum-or-how-to-think-seo-in-the-era-of-algorithms-based-on-ai/ A Look at Google Local Results without 'Self-Preferencing' - https://www.nearmedia.co/what-might-google-local-pack-look-l...
Last Week In Local 6/27/2022
June 27, 2022 19:00 - 25 minutes - 17.2 MBMike’s Links: Twitter partners with Shopify to bring merchants’ products to Twitter Shopping - https://techcrunch.com/2022/06/22/twitter-partners-with-shopify-to-bring-merchants-products-to-twitter-shopping/ Oh, My MUM. Or how to think SEO in the era of algorithms based on AI - https://www.iloveseo.net/oh-my-mum-or-how-to-think-seo-in-the-era-of-algorithms-based-on-ai/ A Look at Google Local Results without 'Self-Preferencing' - https://www.nearmedia.co/what-might-google-local-pack-look-l...
Last Week in Local 6/21/22
June 21, 2022 16:00 - 18 minutes - 12.6 MBMike’s Links: Maryland Apple Store first to vote in favor of unionization - https://appleinsider.com/articles/22/06/19/maryland-apple-store-first-to-vote-in-favor-of-employee-unionization An 'eat-ertainment' incubator: Why gaming restaurants are betting big on D-FW — The Dallas Morning News - https://apple.news/A1iMgW95CQCe8FWKgRnleVg Google Says It’s Time for Longtime Small-Business Users to Pay Up - https://www.nytimes.com/2022/06/20/technology/google-gsuite-small-business-fee.html Con...
Last Week in Local 6/21/2022
June 21, 2022 16:00 - 18 minutes - 12.6 MBMike’s Links: Maryland Apple Store first to vote in favor of unionization - https://appleinsider.com/articles/22/06/19/maryland-apple-store-first-to-vote-in-favor-of-employee-unionization An 'eat-ertainment' incubator: Why gaming restaurants are betting big on D-FW — The Dallas Morning News - https://apple.news/A1iMgW95CQCe8FWKgRnleVg Google Says It’s Time for Longtime Small-Business Users to Pay Up - https://www.nytimes.com/2022/06/20/technology/google-gsuite-small-business-fee.html Con...
Last Week in Local - June 21, 2022
June 21, 2022 16:00 - 18 minutes - 12.6 MBMike’s Links: Maryland Apple Store first to vote in favor of unionization - https://appleinsider.com/articles/22/06/19/maryland-apple-store-first-to-vote-in-favor-of-employee-unionization An 'eat-ertainment' incubator: Why gaming restaurants are betting big on D-FW — The Dallas Morning News - https://apple.news/A1iMgW95CQCe8FWKgRnleVg Google Says It’s Time for Longtime Small-Business Users to Pay Up - https://www.nytimes.com/2022/06/20/technology/google-gsuite-small-business-fee.html Con...
Last Week in Local 6/13/2022
June 13, 2022 17:00 - 44 minutes - 30.6 MBElizabeth’s Links: Ahrefs creates yep.com Twitter removes nofollow attribute from links in tweets - Chris Silver Smith at Search Engine Land Google May 2022 core update is finished rolling out - Search Engine Land Discussing the early effects of the Google May core update - Marie Haynes Protect the Hours of Operation on Your GBP from Unwanted Google Edits - Moz - Miriam Ellis How AI and imagery build a self-updating map - Google Product Blog 37% of Google Maps results for abortion se...
Last Week in Local - June 13, 2022
June 13, 2022 17:00 - 43 minutes - 30.1 MBElizabeth’s Links: Ahrefs creates yep.com Twitter removes nofollow attribute from links in tweets - Chris Silver Smith at Search Engine Land Google May 2022 core update is finished rolling out - Search Engine Land Discussing the early effects of the Google May core update - Marie Haynes Protect the Hours of Operation on Your GBP from Unwanted Google Edits - Moz - Miriam Ellis How AI and imagery build a self-updating map - Google Product Blog 37% of Google Maps results for abortion se...
Last Week in Local 6/13/22
June 13, 2022 17:00 - 43 minutes - 30 MBElizabeth’s Links: Ahrefs creates yep.com Twitter removes nofollow attribute from links in tweets - Chris Silver Smith at Search Engine Land Google May 2022 core update is finished rolling out - Search Engine Land Discussing the early effects of the Google May core update - Marie Haynes Protect the Hours of Operation on Your GBP from Unwanted Google Edits - Moz - Miriam Ellis How AI and imagery build a self-updating map - Google Product Blog 37% of Google Maps results for abortion se...
Last Week in Local 6/6/2022
June 06, 2022 18:00 - 35 minutes - 24.4 MBMike’s Links: Walmart is using its thousands of stores to battle Amazon for e-commerce market share — CNBC - https://apple.news/AwYmylcLTSS-skfS2QStzAw How One Billionaire With a 300-Year Plan Fueled the Popping Tech Bubble - https://www.vice.com/en/article/4awkjw/how-one-billionaire-with-a-300-year-plan-fueled-the-popping-tech-bubble Google Messages disables RCS ads in India as it attempts to stop abuse - https://9to5google.com/2022/06/01/google-rcs-ads-india-pause/ Find Google Duplicat...
Last Week in Local - June 06, 2022
June 06, 2022 18:00 - 34 minutes - 23.9 MBMike’s Links: Walmart is using its thousands of stores to battle Amazon for e-commerce market share — CNBC - https://apple.news/AwYmylcLTSS-skfS2QStzAw How One Billionaire With a 300-Year Plan Fueled the Popping Tech Bubble - https://www.vice.com/en/article/4awkjw/how-one-billionaire-with-a-300-year-plan-fueled-the-popping-tech-bubble Google Messages disables RCS ads in India as it attempts to stop abuse - https://9to5google.com/2022/06/01/google-rcs-ads-india-pause/ Find Google Duplicat...
Last Week in Local 5/31/2022
May 31, 2022 17:00 - 18 minutes - 12.7 MBMike’s Links: Walmart does drones deliveries ahead of Amazon while gig deliveries are failing - https://www.youtube.com/watch?v=z0tgtI-SMFI Walmart to begin drone delivery service to 4 million households - https://www.theguardian.com/cities/2022/may/24/walmart-drone-delivery-4-million-us-households Glenn Gabe on Twitter - Apple Search Engine On the Horizon? - https://twitter.com/glenngabe/status/1531256299014524935?s=12&t=hCLeY_4gWqgsK8bPQ_75gw Does ‘Multisearch Near Me’ Signal a Visual ...
Last Week in Local 5/23/2022
May 23, 2022 15:00 - 19 minutes - 13.3 MBMike’s Links: Bill Slawski, mentor & friend, passes away - https://www.youtube.com/watch?v=8FzyJ0Bo85s Amazon tests using Flex drivers to make mall deliveries - https://www.cnbc.com/2022/05/20/amazon-tests-using-flex-drivers-to-make-mall-deliveries-.html Union claims Apple broke federal labor law at World Trade Center store - https://appleinsider.com/articles/22/05/19/union-claims-apple-broke-federal-labor-law-at-world-trade-center-store Google Messages RCS is being abused for ads in Ind...
Last Week in Local 5/16/2022
May 16, 2022 20:00 - 18 minutes - 12.9 MBMike’s Links: Amazon’s surprising new delivery partners: Rural mom-and-pop shops - https://www.vox.com/recode/2022/5/9/23063528/amazon-rural-small-business-delivery-program-hub-partners-usps DC Restaurants Turn A Profit With No Tips & Higher Salaries - https://stories.zagat.com/posts/dc-restaurants-turn-a-profit-with-no-tips-higher-salaries Four Years Ago, This Chick-Fil-A Started Paying $17 An Hour. It Transformed the Business. — Entrepreneur - https://apple.news/Awuv7X_KWQ2q9POyB89deWw ...
Last Week in Local 5/9/2022
May 09, 2022 17:00 - 20 minutes - 14 MBMike’s Links: This 'rater' gets paid $10 an hour to teach Google's algorithm — and he's not alone - https://finance.yahoo.com/news/google-raters-paid-to-teach-algorithm-204308901.html Google "More About" Search Carousel - https://www.seroundtable.com/google-search-more-about-33370.html Tom Waddington: LSA Carousel Test - https://twitter.com/tomwaddington8/status/1523004677331333120 Google Adds Guidelines for Delivery-Only Food Businesses - Local University - https://localu.org/google-d...
Last Week in Local 5/2/2022
May 02, 2022 19:00 - 37 minutes - 25.6 MBMike’s Links: Localogy Acquires Localized Marketing News Pioneer Street Fight - https://www.localogy.com/localogy-acquires-localized-marketing-news-pioneer-street-fight/ Instacart searches for a direction as its pandemic boom fades - https://www.seattletimes.com/business/instacart-searches-for-a-direction-as-its-pandemic-boom-fades/ Ratings vs Review Text - Which is more important for buyer conversions? - https://m.youtube.com/watch?v=09jDV4hB3Kk What Should Be in Your Local SEO Bug-Out ...
Last Week in Local 4/25/2022
April 25, 2022 17:00 - 22 minutes - 15.6 MBMike’s Links: Amazon targets rival Shopify with a new ‘Buy with Prime’ service - https://www.digitalcommerce360.com/2022/04/21/amazon-targets-rival-shopify-with-a-new-buy-with-prime-service/ Fake reviews to be illegal under new rules - https://www.bbc.com/news/business-61154748 Scammers used AI-generated faces to pose as a Boston law firm - https://thenextweb.com/news/scammers-used-ai-generated-faces-to-pose-as-a-boston-law-firm Google Site Kit gains ideas to write about section - https:...
Last Week in Local 4/18/2022
April 18, 2022 15:00 - 17 minutes - 11.9 MBMike’s Links: As long-running legal feud slogs on, Lampert and Sears Holdings creditors ordered to mediation - https://www.retaildive.com/news/as-long-running-legal-feud-slogs-on-lampert-and-sears-holdings-creditors-o/621813/ Greg's SEO Presentation from Brighton SEO - https://searchlabdigital.com/blog/gregs-seo-presentation-from-brightonseo/ 9 Local SEO Tips From Top Experts - https://www.searchenginejournal.com/9-local-seo-tips-from-top-experts/445229/ The Visual Future of Local Search...
Last Week in Local 4/11/2022
April 11, 2022 17:00 - 18 minutes - 12.4 MBMike’s Links: Amazon Intends to Appeal Union Victory in New York — The Wall Street Journal - https://apple.news/AVxR8-7XzS1-s2CRDr_dZpA Go beyond the search box: Introducing multisearch - https://blog.google/products/search/multisearch/ Google indexing, 80% indexed in 24h, indexed or re-credited - https://indexmenow.com/en/ Stefan Somborac on thread on AI Hours Update on Twitter - https://twitter.com/stefansomborac/status/1513110891625074689?s=12&t=nMDNPOry_bn0cuunUngwLA How AI and imag...
Last Week in Local 4/6/2022
April 06, 2022 18:00 - 31 minutes - 22 MBMike’s Links: How Google and Amazon bankrolled a 'grassroots' activist group of small business owners to lobby against Big Tech oversight - https://www.cnbc.com/2022/03/30/how-google-and-amazon-bankrolled-a-grassroots-activist-group-of-small-business-owners-to-lobby-against-big-tech-oversight.html Leaked: New Amazon Worker Chat App Would Ban Words Like “Union,” “Restrooms,” “Pay Raise,” and “Plantation” - https://theintercept.com/2022/04/04/amazon-union-living-wage-restrooms-chat-app/ Ama...
Last Week In Local 3/28/22
March 28, 2022 18:00 - 33 minutes - 23 MBMike’s Links: How we kept information on Maps reliable in 2021 - https://blog.google/products/maps/how-we-kept-maps-reliable-2021/ Details from the FTC's 'HomeAdvisor Cheated SMBs' Complaint - https://www.nearmedia.co/detailed-allegations-from-the-ftc-homeadvisor-complaint/ Google Review Growth in Decline - https://www.nearmedia.co/google-review-growth-slowing/ GBP Help Center making Chat & Get a Call Support options available again h/t Allie Margeson - https://twitter.com/SeoAllie Go...
Last Week in Local 3/21/2022
March 21, 2022 17:00 - 31 minutes - 21.7 MBMike’s Links: HomeAdvisor Cheated SMBs for Years – FTC - https://www.nearmedia.co/homeadvisors-accused-of-cheating-smb-by-ftc/ Guidance on Web Accessibility and the ADA - https://beta.ada.gov/web-guidance/ Prepare for the future with Google Analytics 4 - https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/amp/ Using Google Analytics for SEO: UA and GA4 - https://seranking.com/blog/how-to-use-google-analytics-for-seo/ How to Set Up Google...
Last Week in Local 3/14/2022
March 14, 2022 17:00 - 21 minutes - 14.9 MBMike’s Links: ‘Insidious and seductive’: Uber funds lobbying group campaigning to stop gig workers unionising - https://www.theguardian.com/business/2022/mar/11/uber-funds-new-lobbying-group-to-deny-rights-for-gig-workers?CMP=Share_iOSApp_Other Howard Lerman on LinkedIn: Tens of Millions of Accurate Listings - https://www.linkedin.com/posts/howardlerman_tens-of-millions-of-accurate-listings-1403500-activity-6907073739486564352-qouo 1,403,500 emails (mostly unread | 72 comments) - https://ww...
Last Week in Local 3/7/2022
March 07, 2022 21:00 - 19 minutes - 13.4 MBMike’s Links: Target's new hourly wage will soon be as much as $24 - https://www.retaildive.com/news/targets-new-hourly-wage-will-soon-be-as-much-as-24/619512/ Amazon Ends Bookstores, Review Trust Down, CX a Google Ranking Factor - https://www.nearmedia.co/amazon-ends-bookstores-review-trust-down-cx-a-google-ranking-factor/ Here Comes the Full Amazonification of Whole Foods - https://www-nytimes-com.cdn.ampproject.org/c/s/www.nytimes.com/2022/02/28/technology/whole-foods-amazon-automation...
Last Week in Local 2/28/2022
February 28, 2022 18:00 - 19 minutes - 13.4 MBMike’s Links: Core Web Vitals Impact on Google Business Profile Landing Pages - https://whitespark.ca/blog/core-web-vitals-local-search-study/ Core Web Vitals: No impact on Local ranking: Why is that? -https://www.youtube.com/watch?v=QK7_60qmvh4 Mike Blumenthal: Appointment link in GBP is back with a new modal l on Twitter - https://twitter.com/mblumenthal/status/1496519712984997902 Stefan Somborac: New Order Metric from GMB Insights - https://twitter.com/stefansomborac/status/1497324093...
Last Week in Local 2/22/2022
February 22, 2022 20:00 - 36 minutes - 24.9 MBMike’s Links: Amazon's sprawling grocery business has become an 'expensive hobby' with a cloudy future - https://www.cnbc.com/2022/02/19/amazons-sprawling-grocery-business-has-become-an-expensive-hobby.html Bredin Report: What Content Works Best for SMB Consideration? - https://bredin.com/blog/2022/02/bredin-report-what-content-works-best-for-smb-consideration/ 10 Ways to Beat Google Title Rewrites, Backed by Data - https://zyppy.com/seo/title-tags/beat-google-title-rewrites Dr. Marie Ha...
Last Week in Local 2/14/2022
February 14, 2022 19:00 - 23 minutes - 16.2 MBMike’s Links: Yelp-Q4-2021-Letter-to-Shareholders - https://s24.q4cdn.com/521204325/files/doc_financials/2021/q4/Yelp-Q4-2021-Letter-to-Shareholders.pdf Near Media : The FTC *& Reviews, the Cliff Notes on Twitter - https://twitter.com/nearmediaco/status/1490763893760835585?s=12 Google Automates SMB Emails to Congress to Plead Antitrust Case - https://www.nearmedia.co/google-automates-smb-emails-to-congress-to-plead-googles-case/ Getting Google My Business Support - https://www.brightloca...
Last Week in Local 2/7/2022
February 07, 2022 19:00 - 32 minutes - 22.7 MBMike’s Links: The 10 Review Platforms Who Got FTC Warning Letters - https://www.nearmedia.co/ftc-review-fraud-letters-the-platforms-who-got-them/ As 2022 kicks off, store closures are down 65%: Coresight - https://www.retaildive.com/news/as-2022-kicks-off-store-closures-are-down-65-coresight/618020/ Local Economics Through the Lens of Elected Officials and Organizers - https://moz.com/blog/local-economies-elected-officials?utm_campaign=blog_post&utm_source=twitter&utm_medium=social How r...
Last Week in Local 1/31/2022
January 31, 2022 18:00 - 29 minutes - 20.4 MBMike’s Links: Losses Mount for Startups Racing to Deliver Groceries Fast and Cheap - https://www.wsj.com/amp/articles/losses-mount-for-startups-racing-to-deliver-groceries-fast-and-cheap-11643544004 Apple working on tech to allow iPhones to directly process credit cards - https://appleinsider.com/articles/22/01/27/apple-working-on-tech-to-allow-iphones-to-directly-process-credit-cards With $4.2M Fine, FTC Kills 'Review Gating' - https://www.nearmedia.co/ftc-drops-a-4-2-review-abuse-fine/ ...
Last Week in Local 1/24/2022
January 24, 2022 19:00 - 38 minutes - 26.5 MBMike’s Links: How Macy's set out to conquer the department store business — and lost - https://www.retaildive.com/news/how-macys-set-out-to-conquer-the-department-store-business-and-lost/608277/ Amazon to open first physical clothing store - https://www.retaildive.com/news/amazon-to-open-first-physical-clothing-store/617416/ Google deceived consumers about how it profits from their location data, attorneys general allege in lawsuits - https://www.washingtonpost.com/technology/2022/01/2...
Last Week in Local 1/17/2022
January 18, 2022 12:00 - 30 minutes - 21 MBJoy's Links Ready to Take Target Practice on Businesses with Fake Reviews? - https://localsearchforum.com/threads/ready-to-take-target-practice-on-businesses-with-fake-reviews.58545/ When to list GBP Hours as 24/7 - https://www.sterlingsky.ca/when-should-i-list-my-google-business-profile-hours-as-open-24-7/ New Manager Limitations on Google Business Profiles- https://www.steadydemand.com/google-business-profile-new-manager-owner-limitations/ Support the show
Last Week in Local 1/10/2022
January 10, 2022 21:00 - 30 minutes - 20.9 MBMike’s Links: Deliveroo, Probing Restaurant-Delivery Snags, Plans to Open Own Eatery - https://www.wsj.com/articles/deliveroo-probing-restaurant-delivery-snags-plans-to-open-own-eatery-11641590210?mod=djemalertNEWS Walmart to bring in-home delivery to 30M US households this year - https://www.grocerydive.com/news/walmart-to-bring-in-home-delivery-to-30m-us-households-this-year/616687/ 22 Smart Google SEO Tips for 2022 - https://moz.com/blog/smart-google-seo-tips-2022 15 Newsletter G...
Last Week in Local 1/4/2022
January 04, 2022 20:00 - 26 minutes - 18 MBMike’s Links: Amazon’s Alexa Stalled With Users as Interest Faded, Documents Show - https://www.bloomberg.com/news/articles/2021-12-22/amazon-s-voice-controlled-smart-speaker-alexa-can-t-hold-customer-interest-docs Alexa tells 10-year-old girl to touch live plug with penny - https://www.bbc.com/news/technology-59810383 Barry Adams: On average Shopify now has better Core Web Vitals than AMP and Wordpress lags - https://twitter.com/badams/status/1478340899088343040?s=12 The Influence of Lo...
Last Week in Local 12/20/2021
December 20, 2021 16:00 - 29 minutes - 20.3 MBThe SEO community has been abuzz over the news of the most recent Google update, dubbed the Vicinity Update by our own Joy Hawkins and the team at Sterling Sky. In addition to the Vicinity Update, Carrie and Mike discuss COVID-related changes for both Kroger and Google employees, updates to Whitespark's Local Rank Tracker, and more! Intro Discussion - The Vicinity Update The Vicinity Update: What You Need to Know About Google's Largest Local Algorithm Update in 5 Years - Sterling Sky Inc...
Last Week in Local 12/13/2021
December 13, 2021 18:00 - 27 minutes - 19 MBLots of great info this week, including rumblings of a local SERP update, Google’s new map interface, key factors in making reviews count, Starbucks has a new labor union, the most popular Yelp search filters, and so much more! Mike’s Links: DoorDash launches 15-minute grocery delivery in NYC - https://www.supermarketnews.com/online-retail/doordash-launches-15-minute-grocery-delivery-nyc Starbucks workers form their 1st union in the U.S. in a big win for labor — NPR - https://apple.news/A...
Last Week in Local 12/6/2021
December 06, 2021 19:00 - 43 minutes - 30.1 MBDecember is here and the last week in local was a good one! Today, Mike and Carrie discuss all of the latest and greatest moments in local SEO from the past week, including Whitespark's 2021 Local Search Ranking Factors, how Amazon is taking the next step in world domination, changes to healthcare info on Google Business Profiles, and so much more! Mike’s Links: More accessible web images arrive in 10 new languages - https://blog.google/outreach-initiatives/accessibility/more-accessible...
Last Week In Local 11/29/2021
November 29, 2021 21:00 - 26 minutes - 18.5 MBHappy Cyber Monday, everyone! Carrie and guest host Erin discuss notable news in local search from the past week. Last week, we saw quite a few changes at Google, including reviews and bolded text as ranking factors, GBP for the auto industry, the value of quality content over hype, new Google Maps features, and our amazing sponsors for tomorrow's LocalU Advanced event. (tickets still available at LocalU.org/Nov30) Carries links: 99 Problems: Local SEO for Auto Dealers Ain’t One - Colan N...
Last Week In Local 11/22/2021
November 22, 2021 18:00 - 31 minutes - 21.6 MBCarrie and Mike discuss all the best news in local search from the past week, and this past week was a good one! This week they're discussing automation, a hotel calling the police on a granny over some hurt feelings, Apple maps, disappearing GMB categories, more local search news, and our awesome sponsors for next week's LocalU Advanced event! Mike’s Links: The Automation Charade - https://logicmag.io/failure/the-automation-charade/ Starbucks, Amazon Go open cashierless store concept in ...
Last Week In Local 11/15/2021
November 15, 2021 20:00 - 28 minutes - 19.9 MBThis week, Mike and Carrie discuss our upcoming LocalU Advanced event on Nov 30, what's new at Google, the 2021 CTR Research Study, big web brands using political allies to battle antitrust probes, and more! Mike’s Links: The Truth About Those Dollar Stores - https://www.consumerreports.org/dollar-stores/the-truth-about-those-dollar-stores/ Yelp launches new home feed experience on iOS - https://blog.yelp.com/news/yelp-launches-new-home-feed-experience-on-ios/ 2021 CTR Research Study: Th...
Last Week In Local 11/8/2021
November 08, 2021 18:00 - 27 minutes - 18.8 MBThis week, Mike and Carrie dive into Google's history of product name changes, video best practices, the debate between the value of pipes vs dashes in title tags, how to perform great SEO audits for multi-location businesses, what your reviews say about you, and more! Mike’s Links: Same Product, New Name: A History of Google Local Profile Name Changes - https://www.nearmedia.co/a-history-of-google-business-profiles-name-changes/ GMB to GBP Summary Analysis - https://www.nearmedia.co/gmb-...
Last Week In Local 11/1/2021
November 01, 2021 19:00 - 31 minutes - 21.4 MBJoin Carrie and Mike as they discuss what's new with Google My Business, Facebook becoming Meta, Google Shopping, visual search, and so much more! Mike’s Links: The Meta articles that I have found most useful in one spot - https://twitter.com/mblumenthal/status/1454834854261051395 The Local SEO Firehose: The State of Local Search in 2022/Google My Business - https://www.youtube.com/watch?v=jAPOT_RucR0 How to read & reply to messages from your Business Profile - iPhone & iPad - Google My...