Last Week in Local: Local Search, SEO & Marketing Update from LocalU

363 episodes - English - Latest episode: 11 months ago - ★★★★ - 20 ratings

What happened in Local Search Marketing during the past week. Important ideas, trends and tactics. A weekly conversation about the articles that attracted our attention recently. You can find our links from each episode at https://localu.org/blog

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Episodes

#13 Review Spamming

May 18, 2017 04:00 - 12 minutes - 5.91 MB

Deep Dive Into Local series from April 17th, 2017. In our Deep Dive series, Mike and Mary look at review spamming which is one thing in local that caught our attention this week and deserves a longer discussion.Support the show

#12 Google and Local Search Success w/Joyanne Hawkins

May 10, 2017 04:00 - 20 minutes - 9.29 MB

05.10.17 Join Mike Blumenthal and Joyanne Hawkins with an in-depth discussion of Google and Local Search SuccessSupport the show

#11 The pillars of local brand-building off & online

May 03, 2017 04:00 - 11 minutes - 5.48 MB

How do the elements that comprise local brand building correlate with prominence in the digital marketing world defined by Google.Support the show

#10 Local Search Ranking Factor Survey from Whitespark discussed in depth

April 19, 2017 04:00 - 24 minutes - 11.4 MB

Deep Dive Special Edition - Darren Shaw of Whitespark, just released the 2017 Local Search Factor Ranking Factor Survey. Join Darren and Mike Blumenthal as they discuss the results.Support the show

#9 How Google determines authority of local entities

April 12, 2017 04:00 - 21 minutes - 9.73 MB

Mike and Mary Deep Dive into how Google determines authority of local entitiesSupport the show

#8 How reviews positively and negatively impact client satisfaction

March 30, 2017 04:00 - 9 minutes - 4.2 MB

High reviews star ratings on a product led to increased sales often in the range of 10 to 15 percent, but often result in even higher product returns that more than wiped out the benefit of the increased sales. The same thing happens in local search. If you have an unusually high star rating that sets unrealistic expectations among your customers, it becomes very difficult to meet or exceed those expectations, thus leading to a greater number of unhappy customers.Support the show

Twitter Mentions

@mblumenthal 26 Episodes

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Last Week in Local: Local Search, SEO & Marketing Update from LocalU

Episodes

#13 Review Spamming

#12 Google and Local Search Success w/Joyanne Hawkins

#11 The pillars of local brand-building off & online

#10 Local Search Ranking Factor Survey from Whitespark discussed in depth

#9 How Google determines authority of local entities

#8 How reviews positively and negatively impact client satisfaction

#7 Local Search Ranking Factors

#6 Marketing and Politics, is taking a political stand good or bad for business?

#5 Key Performance Indicators in local - which ones really matter

#4 Getting review rich snippets and the benefit of rich snippets on single location websites

#3 Bricks & Mortar Key Performance Indicators Case Study

#2 Building the Essential Digital Marketing Bundle for Local Businesses

#1 Case Study: What happens when you cancel Yext?

Twitter Mentions