Laptop Empires Podcast
173 episodes - English - Latest episode: 9 months ago - ★★★★★ - 214 ratingsWelcome to the Laptop Empires podcast hosted by Bobby Hoyt (Millennial Money Man) and Mike Yanda (Red Dirt Marketing Co).
In this twice weekly podcast the former Band Director and Attorney share cutting-edge strategies for growing an online businesses. The duo pull on their experiences building blogs, online communities, and courses to grow businesses for themselves and other business owners.
Every episode is packed with content and actionable strategies presented in a laid back, conversational manner. No topic is too big or small for this no-filter show about making money online and having fun doing it.
Whether you’re a full-time entrepreneur, side hustler, or you’re thinking about joining this crazy online business world, you’ll want to join the Laptop Empires crew each Monday and Thursday and learn how to create an online business that lasts.
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Episodes
The Info Product Advantage In Tough Times
April 13, 2020 11:00 - 35 minutes - 50.1 MBDue to the pandemic, the economy might be in recession for two or more years. During these tough times, affiliate programs are affected and affiliate marketers worry about sales. Having an info product gives you the flexibility to alter the direction or make quick decisions to help grow your business during these times. Thinking of creating your own info product? Listen as Bobby Hoyt and Mike Yanda share the advantages and the benefits of having your own info product.
How to Improve Retention for Your Membership
April 06, 2020 11:00 - 36 minutes - 51.5 MBAre you checking your churn? If you’re thinking about making butter, unfortunately, it’s not that. We’re referring to customer churn which transpires when your subscribers ceased doing business with your service. Though entrepreneurs love recurring income, it can be difficult at times to continue business growth and beat churn. In today’s podcast episode, Bobby and Mike impart the strategies that you can use to help you reduce your churn and to keep members hooked in order to improve your...
Creating a (Physical) Subscription Newsletter With Chris Orzechowski
March 30, 2020 11:00 - 28 minutes - 40.4 MBEmail is indeed a fast and important method of business communication. Despite the digitization of customer experience, it's still a fact that most people are overwhelmed by the number of emails received daily. As a result, you simply delete or just skip some of the newsletters inside your inbox. And as the world becomes digitized, it leaves you craving tangible connection where you get to experience life through all of your 5 senses. As human beings, there’s always a unique experience if ...
Pay Yourself First with Chris Orzechowski
March 23, 2020 11:00 - 38 minutes - 53.7 MBMost of the people are now at home due to the coronavirus. Did you know that a major benefit of having more people at home is more online sales? Today’s episode is about the concept ‘Pay Yourself First’ brought to you by Chris’s Make it Rain monthly newsletter. This $99 per month newsletter teaches you how to be an email marketing stud and make lots of money sending emails. If you join today using the code LAPTOP EMPIRES, you will get $20 off for the next 3 months. Listen to today’s podc...
Escaping the Daily Grind With an Online Course
March 16, 2020 11:00 - 27 minutes - 38 MBIt’s easy to get caught in a nonstop cycle of work, work, and even more work. Non-stop grinding can cause burnout, especially when it reaches the point where it's all-consuming. Wouldn't it be nice to find a way to escape the daily grind and have more lifestyle freedom? In today's podcast episode, Bobby and Mike share their own experiences of escaping the daily grind by creating an online course. If you want to learn how to make money while you sleep, then this episode is definitely for yo...
Hiring Coaches and Support People For Your Course
March 09, 2020 11:00 - 25 minutes - 35 MBMany people may think that hiring coaches and a support team for their course isn’t necessary. Yes, you can do the coaching and support yourself, but trust me- it would take A LOT of time to answer all the questions for your courses. Mike and Bobby hired coaches and a support team before ever launching their course. Is it a big help? Is it necessary? Did it make the course launch successful? Listen to today’s podcast as Bobby Hoyt shares how they successfully launched their courses wit...
Structuring Your Membership Community Content
March 02, 2020 12:00 - 35 minutes - 49.3 MBBuilding a membership site is not an easy task and the hard work doesn’t end once people join your group. Your next important goal is to keep them engaged in order to stay inside your community. Interaction promotes an active community and having well-structured content is crucial for the members to follow through. So how exactly should you structure your membership community content? In today’s podcast episode, we’ll share the significant things we’ve learned through managing our L...
How To Create Your Minimum Viable Info Product
February 24, 2020 12:00 - 35 minutes - 49.9 MBSome believe launching their own product will require a lot of time, preparation and stress! When it comes to launching a product, there’s always a level of fear. And some may have a great product idea, but not a clue about launching it. Most business owners have been through this. It doesn’t have to be perfect, and you can change it over time. You just need to take the first step and create the product. Listen to today’s podcast as Bobby Hoyt and Mike Yanda share how they launched thei...
Get More Blog Traffic For $1 Per Day
February 17, 2020 12:00 - 43 minutes - 60.8 MBMost of you, if not all, are well aware that generating traffic is the LIFEBLOOD of blogging business. Creating a blog site can be overwhelming, but acquiring traffic is a different story. You need the traffic to convert into sales or leads. So the question is— how to drive traffic to your blog? There are many ways, but there's one simple traffic source that you need to master… In today’s episode, we talk about Facebook ads. This can be a non-conventional strategy for most of the blogge...
Email Marketing Software Review: Active Campaign vs ConvertKit
February 10, 2020 12:00 - 28 minutes - 39.1 MBNew to marketing? Blogging? Have you ever wondered what’s the best email marketing software on the market? Let the masters give you an idea with their thoughts on both Active Campaign and ConvertKit. Listen to today’s podcast as Bobby Hoyt and Mike Yanda will give you pointers to consider in selecting the best email marketing software.
Our Favorite Business Tools
February 03, 2020 12:00 - 43 minutes - 60.7 MB“The right tool for the right job,” is a saying that has been around for so long. It truly pays dividends if you're utilizing the precise tool for the task on hand. Running and maintaining your own business is not always easy-breezy. Fortunately, the advanced technology in this day and age provides innovative tools that can improve the way you’re running it. And that’s why selecting the proper tools for your business is a vital role. But with so many tools available, which ones are best? ...
Setting Boundaries In Your Business
January 27, 2020 12:00 - 38 minutes - 52.8 MBSome believe setting boundaries in business can lead to losing clients. I know what you’re thinking... “this will negatively impact my business”, “my client might not understand.” Trust us. It’s all in your head. Every business owner has been in this situation. At the end of the day, what do you want your life to look like? You have to do what works best and what’s going to make you happier. Listen to today’s podcast as Bobby Hoyt and Mike Yanda share how they set boundaries in their bu...
3 Keys to a Successful Course Launch
January 20, 2020 12:00 - 32 minutes - 44.7 MBWe recently wrapped up our Facebook Side Hustle course launch for January and so our topic in today’s podcast episode is just timely. We noticed that many of you are very much interested in creating your own information product. But creating one can be a little daunting and overwhelming to some. We heard you, we listened and now, we are thrilled to impart once again the things that we are very passionate about… Course launches! If you want to know the 3 keys to a successful course launch ...
Facebook Side Hustle Team Round Table
January 13, 2020 12:00 - 1 hour - 84.7 MBIt's been over 2 years since we launched Laptop Empires and the Facebook Side Hustle Course, and a LOT has changed! We’ve launched a podcast, blog, multiple courses, and a Youtube channel! Our Facebook coaching community keeps growing bigger and bigger. Watching our students in the coaching community start their own business, find success and make money by doing what they’ve learned from our courses and from the coaching group is what this is all about. In today’s episode, meet our FB a...
5 Ways To Make 2020 Your Best Year Yet
January 06, 2020 12:00 - 41 minutes - 58.2 MBHow was your 2019? For some, it went by in a snap of a finger or a blink of an eye. While for others, it was a super long year. Whether your 2019 flew by or your time dragged, the important thing now is we are all facing a new year and decade! And there’s never been a better time to get a head start for success. Bring on 2020! Join us in our very 1st episode for this year. If you want to make 2020 your best year yet, then tune in as we chat about the ways to make sure that actually h...
2019 Year In Review
December 30, 2019 12:00 - 32 minutes - 45.8 MBThe holidays are here and we’re welcoming 2020 soon! The business is growing and a LOT has changed within one year. We’re chatting about the lessons we’ve learned and our major takeaways. Find out our favorite business-related thing that happened this year and what our 2020 business plans are! Also, we may or may not have hit 7 figures this year. You’ll just have to listen and find out! Listen to today’s podcast as Bobby Hoyt and Mike Yanda share their 2019 year in review.
Creating Case Studies That Drive Sales with Brian McCarthy
December 23, 2019 12:00 - 39 minutes - 54.4 MBWhat better way of storytelling in business than utilizing your customer’s voice to share their success stories. This is the power of case studies! A compelling case study is one of the most effective ways to promote your content marketing business. It illustrates how you provided resolution to people with the same obstacle your prospects are having. Creating a convincing case study is not easy, and that is why Brian McCarthy joins Bobby and Mike in today’s episode. Brian has written c...
The Struggle Is Real - Overcoming Common Struggles As An Entrepreneur
December 16, 2019 12:00 - 42 minutes - 58.9 MBProcrastination, social anxiety, lack of patience– all common struggles of your average entrepreneur. The feeling of not getting anything done or avoiding the things you don't want to do? Yep, Bobby and Mike have also been there. If you’re in the same situation, listen to today’s podcast as Bobby Hoyt and Mike Yanda share how they overcome these entrepreneur life struggles.
How to Protect Yourself from Google Algorithm Changes
December 09, 2019 12:00 - 34 minutes - 48.6 MBWas your business impacted by the recent Google algorithm changes? Google keeps making these updates with the aim to provide an improved user experience for the searchers. If Google thinks that your post is most likely the answer to what the searchers are looking for then your post would rank high. And since Google search is driven by its algorithm, it’s truly complex. Often, a Google update could be a shock for many as this may bring some businesses a negative outcome. Some would sudden...
Adding A Paid Support Group To Your Course
December 02, 2019 12:00 - 31 minutes - 44 MBAdding a paid support group to your course is an incredible way to build a community around your brand, while also helping your students with premium support and generating recurring revenue at the same time. There are plenty of places that you could house a paid support group, but we've found that Facebook is the best option right now. Facebook groups allow you to reach more of your students organically, go live in the group, post events, and much more. But before you start a paid support...
How to Sell with Free Facebook Groups
November 25, 2019 12:00 - 36 minutes - 50.6 MBMost likely some of you are already part of Facebook groups, but are you aware that these groups can actually be a powerful marketing platform? Facebook groups can serve as a backdoor to support and market your business by establishing deeper connections with your potential consumers. Unfortunately, there are some groups that turn into a dead zone. So, in today’s 115th podcast episode, Bobby and Mike tackle how to make these Facebook groups work. They also share their personal experiences ...
The Value of Masterminds with Chris Orzechowski
November 18, 2019 12:00 - 38 minutes - 38 MBWhat’s in a mastermind? Ever wonder how and why a mastermind group could be beneficial for you and your business? Not all people can be in a mastermind, so if you’re curious about what they are or how to get into one, don’t miss this episode. Listen as Bobby Hoyt and Chris Orzechowski share with us about what happens in a mastermind group. You’ll also get great tips and advice from them should you ever be joining one.
How to Focus on SEO Without Losing Your Brands Personality
November 11, 2019 12:00 - 25 minutes - 36.2 MBIn this digital age, businesses know how significant search engine optimization (SEO) is. Proper SEO implementation absolutely improves your site’s visibility and searchability. To execute this, there are various factors to consider and in meeting these factors, you surely don’t want to jeopardize your brand’s personality. In today’s podcast episode, Bobby’s back and feeling under the weather but this won’t stop Mike from grilling him with blogging-relevant questions. If you’re interested...
How And When To Quit Your Job with Natalie Bacon
November 04, 2019 12:00 - 26 minutes - 19.4 MBThinking of quitting your job to focus on your online business? It’s definitely a tough decision to make, with a lot of factors as well as the opinions of other people around you. So, let's hear it from the people who’ve been there and have pulled it off successfully so that we can learn from their experiences. So before you quit your 9-5, listen up! Join us for this part 2 episode with Natalie Bacon about knowing how and when to quit your job and go full-time with your online business.
How to Build Your Business While Working Full-Time with Natalie Bacon
October 28, 2019 11:00 - 23 minutes - 32.8 MBBuilding a business from the ground up while working full time can be very challenging. You probably feel overwhelmed with juggling all the tasks that need to be executed. And you might contemplate whether or not it’s possible. Indeed, it’s possible! Running your own business while you’re working can be very hard at the onset but numerous entrepreneurs proved that it can be done. Natalie Bacon is our special guest for today’s podcast episode. A recovering lawyer turned financial planner ...
Building Your Client Acquisition System with Chris Orzechowski
October 21, 2019 11:00 - 49 minutes - 49.1 MBIf you have a service-based business or you’re freelancing, acquiring clients is one of the first things you need to focus on. With much competition out there, you’ll need effective ways to get clients and grow your business. Chris Orzechowski joins us for this episode to share how he acquired clients for his copywriting business. He has this client acquisition thing mastered and he’ll be talking about it on today’s podcast.
How Jeff Rose Grew His YOUTUBE Channel Subs From 9k to 150k+ in 9 Months
October 14, 2019 11:00 - 31 minutes - 44.6 MBIn this day and age, YouTube is considered one of the most powerful and popular search engines in the world, so jumping on the YouTube bandwagon is a good idea for your business. Now, creating a YouTube channel may be simple but growing your subscribers is one heck of a different story. We’re thrilled that Jeff Rose graces us once again with his presence in today’s podcast episode to help us further understand the YouTube world. Jeff is a financial planner, author, successful entrepreneur...
Scattershooting Business Topics
October 07, 2019 11:00 - 32 minutes - 32.1 MBThere are a lot of lessons we’ve learned for the past years and these things are not only about running and growing businesses but also about random things in life. We’ve met a lot of people and most of them made a huge impact both in our lives and how we do our business. On today’s episode, listen as we talk about business topics and the important lessons we’ve learned in the past years. We’ll talk about what’s running in our minds and what excites us these days.
Simple Formula for Writing Great Emails to Your List
September 30, 2019 11:00 - 24 minutes - 34.3 MBWe can’t even count how many times we use the phrase, “The money is in the list,”. It still is and always will be! Many of you may be interested in learning about our writing process. What exactly transpires when we sit down and write an email to our list? How do we do it and how long does it take? If you want to hear the answers to these questions, hit that play button and keep tuning in to our 107th podcast episode. We also unravel the simple yet effective formula that you guys can us...
How To Track Your Business Finances In 10 Minutes Per Month with Belinda Rosenblum
September 23, 2019 11:00 - 48 minutes - 47.2 MBWhen it comes to your finances, tracking every dollar spent is important to avoid asking yourself where your money went or go into panic mode when a big one (like taxes!) comes in. On today’s episode, let’s hear from top CPA and financial guru Belinda Rosenblum as she tackles the importance of knowing and tracking your business finances. What’s more exciting is that she’ll teach you how this can actually be done in only 10 minutes a month! There are also many goodies on this episode so don...
4 Exercises for Building a Better Mindset with Brian Grasso
September 16, 2019 11:00 - 39 minutes - 54.5 MBMindset plays an integral role in achieving success in every area of your lives, be it business/career, finances, relationships, health, etc. Changing your mindset is not an overnight task— you need an expert to help you go way deeper. On today’s podcast episode, we’re sharing a recording from a live training inside our Laptop Empires coaching community. We brought in a very special guest, Brian Grasso of Brian & Carrie, and we’re SO grateful he shared his time and expertise. Brian has ...
How to Set Prices for Your Products
September 09, 2019 11:00 - 50 minutes - 50.3 MBWhen it comes to pricing, people tend to lose their minds! The fear and uncertainty if people will buy the products or not are just some of the issues with product pricing. If we come to think about it, this is not as complicated as we think it is yet it is not as easy as pulling numbers out of thin air. So for today’s episode, we will discuss how to find that sweet spot when setting the price of your products. This one is exciting because we will also give you insights about giving discou...
How Jeff Rose Grew His Monthly Blogging Revenue From $16,500 to $102,000 in 24 Months
September 02, 2019 11:00 - 34 minutes - 47.1 MBAfter publishing a blog post, one of the biggest challenges is determining how to grow your blog. And what's the best way to learn how to make money blogging than hearing it straight from an expert! It’s a great privilege having Jeff Rose as our guest on today’s podcast episode. Jeff is a successful entrepreneur and he’s best known for his personal finance blog called Good Financial Cents, and his Wealth Hacker™ blog. He also has a growing YouTube channel which is Wealth Hacker - Jeff Rose...
8 Common FB Ad Myths Busted
August 26, 2019 11:00 - 36 minutes - 37.9 MBThere are many aspects of Facebook ads that we find very useful and effective in growing audiences and driving sales. We actually say things about this stuff that some people and other Facebook marketers disagree on, but we know better! We test and try these things before sharing about them. So, on this episode, we’re debunking the MYTHS about Facebook ads. Don't miss this one because we’ll surely cover a lot!
Thoughts on "Company of One"
August 19, 2019 11:00 - 36 minutes - 50.7 MBHave you ever heard, “Staying small is the next big thing for business”? This is actually a line from the title of the book “Company of One: Why Staying Small Is the Next Big Thing for Business” by Paul Jarvis. This approach is not a typical business model but definitely something to ponder. If you haven’t had a chance to check out the book and you’re interested with the concept it’s presenting, today’s podcast episode is for you! We’re sharing our thoughts on this unique business strateg...
A Look Back At 100 Episodes
August 12, 2019 11:00 - 31 minutes - 30.8 MBGoing down memory lane, it’s nice to look back on how we started and how things have changed as we go further in our businesses. The things that we could’ve done better and those things we are happy that we did. Now on our 100th episode, listen as we talk about random things in our business over the years, what we’ve learned, our plans for our business, and what we want our lives to look like in the future.
Why We Aren’t Doing Income Reports
August 05, 2019 11:00 - 35 minutes - 49.6 MBSharing our income reports has pros and cons. Some may find it motivating and encouraging while others may consider it a form of bragging, which is definitely not our intention. And we have been asked numerous times if we are going to do income reports here at Laptop Empires... and the answer is NO. On our 99th podcast episode, we talk about our reasons why we decided against sharing our earning summary on the website. Also, our very own Bobby Hoyt - founder of Millennial Money Man, spe...
How We Prioritize Our Day
July 29, 2019 11:00 - 36 minutes - 35.6 MBRunning several businesses all at the same time will definitely make you overwhelmed especially if you are just starting out. Having the foundation and resources do really matter so you would be able to keep up with the struggles. On this episode, we will share with you how we were able to get through the first year of Laptop Empires while managing our own separate businesses, going through the peaks and valleys, and how we get to where we are now. We'll talk about what to avoid and what t...
Building a Facebook Audience to Sell Products with Rachel Nice
July 22, 2019 11:00 - 24 minutes - 34.3 MBAre you looking for a way to bring attention to your business to sell products and services on Facebook? Then building a powerful audience is a MUST! Today’s a special episode because this is the very first time we’ve ever invited one of our students here on the podcast - joining us is Rachel Nice. Stay tuned as she shares her journey and we’ll also impart ideas and strategies to build a Facebook audience for an effective Facebook Ad.
Our 1 Year Podcast Anniversary
July 15, 2019 11:00 - 34 minutes - 36 MBHow time flies! It’s been a year of podcasting and a lot of things had happened, from launching courses and hiring different people to building teams and more. It seems like things are just getting better and better and more exciting! For our podcast anniversary episode, let’s talk about what happened since we started Laptop Empires and hear some of the members’ success stories. Listen ‘til the end of the podcast for Mike and Bobby’s exciting plan!
Building a Business as a Parent
July 08, 2019 11:00 - 27 minutes - 38.3 MBBuilding your own business is a fantastic idea BUT managing a business while simultaneously raising kids is a different story! You’ll face unique challenges on how to balance your responsibilities as a business owner and as a parent. On our 95th podcast episode, our very own Mike Yanda– the co-founder of Laptop Empires and owner of Red Dirt Marketing shares his journey as a stay-at-home dad of two toddler sons and as a business owner. Let’s find out if there are things that have changed, ...
Building Audiences with Video
July 01, 2019 11:00 - 32 minutes - 34.3 MBFacebook video ads and live streaming are so awesome that you just have to start and make use of these features to grow your business even more! This tool is incredibly powerful in attracting more audience and creating trust and authority to your brand. In today’s episode, we will talk about how we apply videos on our Facebook ads for our clients and how it generates quality audience and potential leads. Don’t miss out!
Make A Living Off Your Blog (Without Display Ads)
June 24, 2019 11:00 - 23 minutes - 32.9 MBOne of the most common ways bloggers can make money is through ads... BUT these ads can actually compete to hold the attention of your readers from the content which you work hard for. In short, they can be a distraction and the readers hate them most of the time. So have you ever wondered if there are other avenues to earn more income without placing these ads? The answer is YES and in this episode, we share ideas and unravel methods used by other professional bloggers that can provide ...
Bobby's New Website Design
June 17, 2019 11:00 - 32 minutes - 34.5 MBYour website is your online real estate, it is your home on the internet. People visit your site to see what you’ve got so you have to give them the best user experience you can offer. Furthermore, you have to make the most out of every click and visit to your site so you can start to build relationships with people and grow your following even more. In today’s episode, let’s talk about Bobby’s new website! We chat about why he decided to redesign it, what changes he made and their purpose...
Top 3 Ways To Make More Money This Week
June 10, 2019 11:00 - 28 minutes - 29.7 MBIf you want to earn more money from your business, whether it’s a new one or a more established business– you need to think of creative ways and desirable offers that will attract both new clients and existing ones. Sometimes, these ideas are the simplest ones that you just think less about and require you to move out of your comfort zone. On this 91st episode of the Laptop Empires Podcast, we will be talking about how you could make more money with simple strategies we have done in our ow...
Affiliate Marketing for Bloggers, Making 10k per Month
June 03, 2019 11:00 - 33 minutes - 47 MBAffiliate marketing is presumably everyone’s dream. It’s a great way for bloggers to drive revenue. Imagine, you don’t even need to sell your own products (you can if you want to) and yet, this can enable you a steady stream of passive income if executed properly and effectively. Joining us again on today’s episode is Alex Nerney- one of the highest paid bloggers in the biz and also co-founder of Avocadu and Create and Go. We discuss what to keep in mind to level up your affiliate marketin...
Marketing Email Breakdown: How to Write a Baller Newsletter Blast
May 27, 2019 11:00 - 25 minutes - 35.7 MBHow many emails do you receive in a day? For sure it’s a ton and despite the said number, there are particular emails that draw your attention to click, read and even execute their call to action. Email marketing is still one of the backbones of digital marketing. It’s a powerful approach to reach and build engagement with your target audience. If you’re in our email list, “Here's why I spent $3k for Ed Sheeran concert tickets in South Korea,” may definitely ring a bell. This is one of Bob...
3 Things We’ve Learned Since Hiring an SEO Guru
May 20, 2019 11:00 - 34 minutes - 47.6 MBAre you one of those people who continue to ask why SEO (Search Engine Optimization) is significant for business? OR are you one of those who’ve seemingly heard for the nth time how SEO is an essential tool in digital marketing, however, you may still not have a firm grasp of how truly powerful SEO is? We, ourselves, know how complex this creature is and that is why we’ve decided to hire an SEO guru to help us on this journey. Having said that, if you want to know what are some of the im...
How To Make Money With Info Products
May 13, 2019 11:00 - 31 minutes - 33.3 MBSelling courses or product info, just like any other business, could be risky especially if you aren’t sure what audience to outreach, which products or courses to sell, or how to go about selling and scaling them. Of course, nobody wants to hear crickets during a launch, right? On today’s episode, we interview one of the well-known online personalities in the personal finance field, and also the co-founder of createandgo.com, Alex Nerney. We will talk about his successful online business ...
Growing Your Business With Collaborations
May 06, 2019 11:00 - 33 minutes - 34.6 MBCollaborating with other people to bring your brand or your business to the next level is something you might want to consider. It can open the doors to many other opportunities in the end. But what if these other people are your competitors? The thought of losing some of your audience to them sounds scary, but actually, it’s not like that. In this episode, we cover how to effectively collaborate in the industry we’re in, the benefits that await, as well as potential opportunities that can...