Lab Coat Agents Podcast

Navigating the Industry Transitions in Real Estate with Mike Litton Ep 245

Highlights:  * Communicating Value: Discussion on adjusting buyer commissions and the need to highlight agent value effectively. * Changes in Real Estate: Overview of recent industry shifts including CBB percentage publication and open house changes. * Consumer Sentiment and Agent Population: Concerns about misinformation's impact and importance of educating buyers. * History of Selling Real Estate: Evolution of buyer's agents and pre-1990 buying process discussed. * Co-op Commission and Bu...

From Crisis to Content: A Real Estate YouTube Revolution with Sheryl Willis Ep 244

Highlights:  * Strategic YouTube Use     * Highlighting the strategic approach to using YouTube for business growth.     * Initiatives for a series aimed at teaching YouTube strategies through interviews. * Adaptation to Digital     * Transition to digital marketing as a response to economic downturns.     * Focus on supporting small businesses through social media during challenging times. * Building Connections     * Utilizing YouTube to forge personal connections and secure loyal cliente...

The Investor's Guide to 1031 Exchanges: Maximizing Your Tax Benefits with Joe Rivas Ep 243

Highlights: * Joe Rivas introduces and explains 1031 exchanges, focusing on benefits and limitations. * Emphasizes the importance of setting up exchanges before closing to avoid taxes. * Highlights include a 45-day identification period, 180-day completion timeline, and tax deferral strategies. * Discusses special cases like reverse exchanges, where investors buy before selling, and construction/improvement exchanges for development. * Stresses the importance of consulting a CPA or tax advi...

Open Houses Unlocked: Boosting Your Conversion Game with Mike Litton Ep 242

Highlights: * Open House Conversion Coaching:     * Focus on increasing open house conversion rates.     * Introduction of 'campers versus climbers' concept for door knocking.     * Emphasis on immediate application of communication skills. * Mike Litton's Experience:     * 32 years in the real estate industry, with 18 years owning a Keller Williams office.     * Active in coaching and consulting with agents. * The Mike Litton Experience Podcast:     * Launched five months ago with 152 episo...

Referral Revolution: The Real Estate Relationship Guide with Frank Bernardo Ep 241

Highlights:
 * Frank Bernardo discusses earning six figures in real estate within 6-12 months. * Emphasizes building a strong client database and effective communication. * Highlights the importance of social media engagement and sphere of influence. * Focuses on establishing strong client relationships and follow-up strategies. * Covers overcoming mindset challenges and effective lead generation. * Mentions using Facebook groups for community building and resource sharing. * Shares success...

The Power of Appreciation Marketing with Curtis Lewsey Ep-240

Highlights: * The Essence of Appreciation Marketing: Exploring how personalized cards can create lasting business connections. * Key to Client Loyalty: The role of thoughtful, personal touches in client retention strategies. * Growth Through Personalization: Demonstrating the business benefits of sending out personalized birthday cards. * Integrating Techniques: Merging traditional marketing wisdom with modern digital practices. * Genuine Engagement: Stressing the importance of authenticity ...

InstaInsights: Navigating Best Practices & Engagement with Tristan Ahumada & Jeff Pfitzer - Ep 239

Highlights: * Instagram trends: resurgence of static posts, popularity of reels * Emphasis on authentic connection and optimized profiles * Critique of real-life profile examples * Practical content creation tips, including personal storytelling * Exploration of finding one's social media voice * Preference for personal over business accounts * Discussion on Instagram's evolving landscape * Practical engagement strategies shared * Consistent emphasis on authenticity for meaningful connectio...

Closing Deals with Confidence: Relationship Marketing in Real Estate with Jacki Semerau Tait - Ep 238

Highlights: * Overcoming financial struggles in real estate industry * Transition from real estate to marketing * Relationship-based marketing and trust-building * Tactics on database building, prospecting, and follow-up strategies * Mindset, purpose, and system implementation for success * 2023 performance review and navigating 2024

Is Facebook still useful for business in 2024? With Tristan Ahumada and Jeff Pfitzer Ep- 237

Highlights: * Global Ranking: Facebook stands as the third most visited global website. * Engagement Shift: Emphasis on meaningful engagement, addressing concerns about negative perceptions. * Facebook Groups: Highlighted as a significant advantage for connecting people based on common interests. * Advertising Strategies: Growth plans include targeted ads, lead magnets, and retargeting. * Live Video with Ray-Ban: Discussion on using inconspicuous Ray-Ban glasses for enhanced live video stre...

Beyond Sales: Community, Passion, and Real Estate with Sara Delansig

Highlights:
 Embracing Video and Changing Real Estate Landscape * The pivotal role of video in marketing. Using Social Media for Real Estate * Concerns regarding CRM support for video communication. * The critical significance of effective social media usage in real estate. Follow-up Process * Crafting the ideal cadence and approach for follow-up. * Immediate response requirements for fresh leads. * The strategic timing for making phone calls. Follow-up Strategy * Consistency and aggressi...

From Rookie to Real Estate Pro: Strategies from the Top with Erica Stietenroth - Ep 235

Highlights: * Known for impressive Halloween event and innovative strategies * Background in real estate: 9 years, $200M+ in sales, previous career in education and tech sales * Advice for young agents: prepared script, consistency, mentorship, leveraging past skills * Career growth: adapting to changing models, relationship building, sacrifice for commission-based success * Impact of moving: Focus on value, minimal impact on business * Neighborhood market reports and community involvement ...

Referrals, Relationships, and Real Estate Success with Scott Groves - Ep 234

Here are the bulleted highlights of the podcast: Target Audience and Coaching Platform: * Discussion of the guest and host's target audiences. * Applicability of the guest's coaching platform to all salespeople. Challenges in the Real Estate Industry: * Concerns about the state of the real estate industry and outlook for 2024. * Impact of external factors and need for proactive measures. * Discussion of competition for deals and emotional aspects of the industry. Discussion on the Real Es...

Branding Brilliance: The Art of Consistency and Differentiation in Real Estate with Barry LaBov - Ep 233

Highlights • Differentiating from the Competition: The critical role of differentiation in today's real estate market. The detrimental effects of not recognizing one's unique value. • Discovering Unique Selling Points: The need for company-wide understanding of differentiation. • Power of Differentiation: Emphasis on bringing unique value and significance. • Process Differentiation: The challenge of inaction due to fear. • The Perfect Trap: The risks of waiting for perfection and the im...

Sky-High Home Buying: Drones, Lidar, and the New Age of Real Estate with Ross Hamilton Ep 232

Highlights: * Tech's Transformative Role in Real Estate - Insights into leveraging technology, particularly via connectedinvestors.com, to forge ties with fellow investors and spot promising deals. * Supporting the Financially Strained Homeowner - Methodology for discerning and aiding homeowners genuinely in need is explored. * Drones: A Paradigm Shift in Home Purchasing - Predictions of a future where drones, harnessing lidar tech, revolutionize property assessments and negotiations. * ...

Netting Wealth: Navigating Triple Net Leases with Joel Owens - Ep 231

Highlights: * Real Estate Expert Insights: Triple Net Leases - Discover triple net leases, market know-how, and Joel Owens' journey in real estate, all in one podcast. * Triple Net Leases Unveiled - Uncover the world of triple net leases, real estate challenges, and the path to success with Joel Owens. * Triple Net Real Estate: Stability and Wealth - Learn about low-risk, income-generating triple net real estate and the keys to a thriving real estate career. * Joel Owens: Building Succes...

Data-Driven Realtors: Navigating the Zillow Dilemma with Doug Howarth - Ep 230

Highlights: In this episode, we dove into the intriguing world of "hypernomics" and its application in real estate. Here are the key highlights: * We explored the concept of "hypernomics" within the real estate industry. * Uncovered the significant connection between higher-income zip codes and elevated home prices. * Discussed the role of data and analytics in shaping real estate valuation. * Revealed the skepticism among real estate agents regarding the accuracy of Zillow's estimates. * E...

Real Estate Survival Guide: Navigating Today's Market with Jim Remley - Ep 229

Highlights:  * Surviving the Market:     * Strategies for thriving are rare in the current real estate market.     * Survival is the primary focus due to challenging conditions. * Effective Outreach:     * Key strategies include mailings, social media, and cold texting.     * Mailing is considered crucial, while cold texting's effectiveness is uncertain. * Mailings as Marketing:     * Mailings offer control but come at a cost ($1,200-$1,500 for 800 pieces).     * Highly effective for...

Building Lasting Buyer Relationships in Real Estate with Chris Heller Part 2 - Ep 228

Highlights: In this episode, we dive deep into the critical issues reshaping the way we do business. * Buyer Value Proposition:     * Emphasis on building relationships through content and authenticity.     * Agents need to demonstrate value to buyers with high-value services. * Meeting Expectations on Amazon:     * Importance of providing a seamless online experience.     * Customer concerns about sharing personal information for online transactions. * Shift in Lead Gen Strategies:     * ...

Embarking on Authorship: Navigating the Book Writing Journey with Chris Heller Part 1 - Ep 227

HIGHLIGHTS: * Writing a Book: Exploring readiness for book writing after podcast suggestion, seeking guidance from co-author Greg Reed. * Dominant Thoughts Book: Addressing call reluctance, underlining goal importance and avoiding failure. * Not Being Attached to the Outcome: Shifting mindset to client commitment, recognizing emotional attachment's distraction. * Unattaching from the Outcome When Money is Needed: Tackling unattachment during financial challenges, focusing on commitment f...

Unveiling Sales Psychology, Mentorship, and Investment Insights with Brian Will - Ep 226

Highlights * Psychology of Sales and Negotiations:     - Strategies to overcome objections and understand customer psychology discussed.     - Speaker drew from buying/selling companies experience, stressed tracking in business. * Necker Island and Richard Branson:     - Discussion on Necker Island visit, meeting Richard Branson.     - Questions about Branson's motivations, given vast empire and luxurious lifestyle. * Coaching and Mentoring:     - Importance of learning from field-experie...

Content Strategy Unveiled: Frequency, Reels, and Success with Marie Lee - Ep 225

Highlights: * Social media strategy for lead generation: Using platforms as funnels for business success. * Instagram's cornerstone role: Harnessing its power for effective lead generation. * Content strategy insights: Prioritizing reels, maintaining consistency, and thematic branding. * Optimize your bio: Tools like Link Tree for engaging bios that convert followers to clients. * The link's importance: Crafting engaging profiles with meaningful links. * Real estate website and analytics: U...

Thriving in Real Estate: Strategies for Success with Long Doan - Ep 224

Highlights: * Peek into current market conditions and downsizing reflections. * Immerse in Realty Group's supportive and secure culture. * Navigate the vital role of education and industry adaptation. * Witness investment diversification and expansion aspirations. * Uncover the door-knocking strategy's power in tough times. * Learn the key to articulating your broker value proposition.

Embrace the Future of the Web and Unlock Its Monetization Potential with Allen Taylor - Ep 223

HIGHLIGHTS * Briefly explaining Web 1.0, 2.0, and 3.0 with a focus on interactivity and monetization differences, but expressing concern about the understanding of Web 3.0 and its implications for centralized platforms limiting users' freedom. * Discussing crucial distinctions between centralized and decentralized platforms, emphasizing that giants like Zuckerberg won't exclusively control Web 3.0 platforms, making them accessible to anyone and resistant to shutdown. * Exploring the conce...

Navigating Real Estate Trends: 4 Million Transactions and Interest Rate Fluctuations with Michael Krein - Ep 222

Highlights * Projected 4 million transactions, subject to interest rate changes. * Real estate coaching value discussed, speaker offers email contact. * Targeting new Americans & first-time buyers for motivated leads. * Agents urged to add value, justify commission, and improve skills. * Positive outlook with participants offering support and contact info. * Real estate industry projected to complete slightly over 4 million transactions this year * Potential decrease in transactions due to ...

Maximizing Property Value: Knowing Upgrades and Winning Listings with Randy Courtney - Ep 221

Welcome to an exciting episode of our real estate podcast! Today, we dive into a treasure trove of industry insights and practical tips to elevate your real estate game. Here are the highlights we'll be exploring: * Discover the fascinating world of generational clients, as we explore how working with three generations—parents, themselves, and their kids—can impact your real estate journey. * Uncover the secrets to showcasing a property's value by highlighting essential upgrades, such as u...

The Power of Brokerage Selection: Impact on Agent Retention and Success with Tim Ray - Ep 220

HIGHLIGHTS: * Importance of choosing the right brokerage for agent success, with a 24% average retention rate. * Strategies for acquiring more listings, including having a solid business plan and targeted contact identification. * Insights on improving transactions, capitalizing on opportunities, and maximizing exposure and advocacy. * Exploring the 100% commission model in real estate brokerage and commission structures. * Factors important to agents, including paperwork, communication...

Supercharge Your Leads: Integrating Websites and CRMs for Real Estate Agents with Chuck Richards - Ep 219

Highlight:  In this episode, we dive into the world of real estate business and how agents can improve their performance. Here are the highlights: 1. We explore the use of CRMs (Customer Relationship Management) for real estate agents and how they help in managing leads and prospects efficiently. 2. The debate on whether a website is necessary or if social media can serve as a primary online presence for agents. 3. We discuss the cost of building a website and compare it to the affordabl...

Secrets of SEO Articles and Unique Marketing Tips: Insights from Jesse Stein - Ep 218

Embracing Individuality in Real Estate: Finding Your Niche for Success with Jordan Cohen - Ep 217

Investing for Retirement: Mastering Real Estate Portfolios with Mike Swenson - Ep 216

Unleashing Creativity: Exploring AI Tools for Content Creation with Martin Metzdorf - Ep 215

Stay Ahead of the Game: AI Insights for Business and Technology with Chris Tamm - Ep 214

HIGHLIGHTS: Join us for this episode as we explore the fascinating world of AI and automation in real estate. We'll discuss: * AI and automation in the real estate industry * Staying ahead of market trends while balancing work and development * The power of GPT for business planning, legal agreements, Excel, and financial analysis * Descript, a tool for transcribing videos and generating audio * Limitations of AI tools * Exciting potential for AI in marketing and social media Don't miss ...

Unlocking the Secrets to Killer Content Creation: Tips from a Pro with Rene Rodriguez - EP 213

Highlights In this podcast episode, we explore real estate content creation, social media growth, personal branding, and more. Highlights include: * Creating Content for Real Estate Business * Growing on social media * Importance of consistency and learning from mistakes * Editing Videos * Content creation and using AI for assistance * Personal Branding * Content Creation * Creating a personal ethos for social media * Curiosity and Learning * Sports and Innovation * Creating a compelling sto...

TikTok Mastery: Navigating Social Media for Business Growth with Keenya Kelly- EP 212

Highlights: 
In this podcast, explore the world of TikTok marketing and discover: * TikTok and its potential ban in the US. * The dangers of unregulated platforms like TikTok. * How to use TikTok for business and reach 150 million daily users. * Creating relatable and engaging content on TikTok. * The power of TikTok viral sounds. * Effective account management for short-form videos. * Real estate marketing on TikTok and tapping into the boomer generation. * Utilizing TikTok effects for conte...

Unlocking Alternative Financing Solutions in Real Estate with Three Doors with Joe Jordan- EP 211

HIGHLIGHTS: * Three Doors is a real estate investment company that's shaking up the industry by offering innovative solutions for buyers, sellers, and agents alike. They're disrupting the traditional model of real estate companies and providing creative options for non-traditional buyers who may not qualify for traditional financing. * One of the most interesting solutions Three Doors offers is their lease purchase program, which acts as a bridge to help buyers eventually become homeowners. B...

Digital Connections: Revolutionizing Real Estate with InstaCard with Alex Montalenti- EP 210

HIGHLIGHTS: * Importance of a one-stop shop website for effective real estate marketing * Introduction of Instacard by Real Grader as a user-friendly alternative to platforms like Linktree and Beacons * Inefficiency of traditional business cards and the benefits of digital cards like InstaCard * The significance of a solid social media bio with non-invasive links * InstaCard's solution for easy lead capture and streamlined access to information on real estate websites * User-friendly dashboar...

Unlocking Real Estate Success: Mindset, Passion, and VA Loans with Buddy Rushing - EP 209

Episode Highlights: * Mindset is key: Buddy Rushing emphasizes the importance of having a mindset shift when it comes to building wealth through real estate investing. He believes that believing in oneself, understanding why one is doing it, and having a blueprint for growth are essential components of success. * Learning from failure: Rushing's first real estate investment was a failure, but he didn't let that discourage him. Instead, he and his wife looked at the bigger picture and saw an o...

Embracing AI and Staying Ahead of Trends with Nick Niehaus - EP 208

Episode Highlights: * Video should be used as a customer service tool to stay top of mind with people in your sphere and to make simple, mobile videos with just a phone. * Videos are a better form of communication and should be considered a potential replacement for any other form of communication. * Don't let fear of getting on camera stop you from using video. * Start with something simple like sending a 10-second video message to someone you know. * Agents should start using video communic...

Mastering TikTok How to Triple Your Business with Austin Armstrong- EP 207

You will want to pay attention today. Tristan and Jeff are talking with Austin Armstrong, CEO and Co-founder of SocialtyPro, a full service organic digital marketing agency. He is sharing how he more than tripled his business by leveraging TikTok and how they help other businesses do the same.

Stop The Average Mindset And Live Your Best Life • Michael Bernoff - EP 206

Episode Highlights: • Michael understands real estate really well because he is an investor. He shares about his background and motivation to succeed. His parents always told him to work hard and be a good person. • Michael studied the behavior of humans; His background in psychotherapy analysis and neuro-linguistic programming helped him to understand what makes people do the things they do. • There are two reasons we procrastinate: 1) We think we are perfectionists and we are actually jus...

From Struggle to Success: How Real Estate Syndication Can Change Your Life- with Christion Sadler- EP 205

Episode Highlights: - Christion discussed his experience of losing almost all of his real estate investments during the 2007-2008 market crash, and how he had to rebuild himself and his business from the ground up. - Christion talked about syndication, which is the legal way of pooling funds together to purchase a specific real estate asset. He also discussed the importance of structuring the syndication properly to avoid any issues with the SEC. - What is PREIshare? PREIShare is a platfor...

How To Sell With Tik Tok Videos- with Zachary Foust- EP 204

​​Today on the Lab Coat Agents Podcast, special guest Zach Foust joins the show. He is a real estate agent out of Delaware. He has an infectious energy, passion, and willingness to share with others how he uses Tik Tok and leverages other social media platforms to generate success. Tune in and be inspired! Episode Highlights: Tristan asks Zach if he has hired someone yet to follow him around with a camera to create live content. Tristan asks, “When did the opportunities start coming from lef...

What Real Estate Agents Need To Know About Land Flipping-With Pete Reese-EP 203

        Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor) Z buyer (sponsor)   Pete Reese: https://reelvest.com/ https://turningprofit.com/ https://droners.io/ https://apps.apple.com/us/app/datatree-mobile/id639812842 Personal Instagram: https://www.instagram.com/reesepeter/ Podcast Instagram:https://www.instagram.com/turning_profit/

What It Takes To Grow A Brokerage, With Cory Rosier- EP 202

If you are a leader in the industry, a broker, a broker owner, if you want to grow a team, Jeff says the best advice he can give you today is to learn from someone who has recruited over 1,200 agents in 4 years. Cory Rosier, nicknamed “One Speed”  joins the show today to share some of his secrets and strategies, what he does that makes him so successful. Tune in now!   Episode Highlights: Jeff introduces Cory Rosier who is with Big Block Realty based out of San Diego, CA. Cory talks about...

How To Build A Successful Real Estate Business?-with Lauren Rosin- EP 201

Coming out of a year that has been difficult and going into a year that could potentially be even more difficult, agents should have a lens to think of other ways to create wealth, especially for the long term. How should you invest in your future now? Tune in today to hear Jeff talk with Lauren Rosin. She has been in the business for over 20 years and has a ton of knowledge and experience to share. Episode Highlights: Lauren Rosin introduces herself. She grew up in Brooklyn, NY. When she w...

How To Create Habits That You Keep That Lead To Success- with Andy Rosas & Michael Manrique- EP 200

As a new year starts you probably have many plans for what you’re going to do this year. Today on the podcast, host Jeff Pfitzer addresses habits that real estate agents need to build into their business to survive and sustain. Andy Rosas and Michael Manrique are the habit experts who join the show today, called “The Habit Guys”. Maybe you know what to do but you just aren’t doing it and the success is not coming like you expected? There is advice for you today! Episode Highlights: Andy a...

How Authenticity Helps Real Estate Agents Achieve Success With Social Media-with Rachel Adams Lee-EP 199

Today on the podcast, learn how to go deep in authenticity as Jeff interviews Rachel Adams Lee who shares her journey with her real estate career and key strategies to being more effective and efficient on Social while also being real. People want to know who you are and people work with those who they feel like they can relate to. Don’t miss this one! Episode Highlights: What if you’re not thinking about the potential engagement and connections because you’re so focused on who is liking and...

How To Cut Through Life's Noise In Order To Make Personal Decisions- with Alex Rivlin- EP 198

    Today there is so much noise. You turn on your laptop or open Social Media apps and there are more messages being thrown at us than we can keep up with. On this episode of the Lab Coat Agents Podcast, Jeff talks with a good friend of his and is a part of the Lab Coat Agents, Alex Rivlin, who also authored the book, “Static”. How do you focus on really being present where you are? Tune in! Episode Highlights: Alex Rivlin is the guest on the podcast today. He is a good friend of Jeff’s ...

How Not To Fail In Your First 2 Years Of Real Estate-with Jake Dixon - EP 197

On this episode of the Lab Coat Agents Podcast, Jeff talks with Jake Dixon. He coaches a lot of broker owners, focusing on the agents who sell 24 or fewer homes per year. Jake calls out those who say that the agents who fail just aren’t motivated enough. What if team leaders and coaches are too focused on giving professional advice rather than asking good questions to find someone's strength zone? All new agents should tune in to this episode in order to jump-start their 2023 business. Episo...

How Your Brand Can Increase Your Net Income-with Brandface- EP 196

On this episode of the Lab Coat Agents Podcast, some very good friends of the show are back…Brandface! Tonya Eberhart and Michael Carr are talking about how their business is shifting and how they are attracting new clients. This is so relevant for every single listener. Don’t miss it! Episode Highlights: Jeff introduces Tonya and Michael from Brandface, whom many of the audience are familiar with. Tonya is the founder of Brandface. She entered the radio industry in 1988 in the sales side....