Is Facebook still useful for business in 2024? With Tristan Ahumada and Jeff Pfitzer Ep- 237

Lab Coat Agents Podcast

English - February 07, 2024 20:15 - 20 minutes - 28 MB - ★★★★★ - 58 ratings
Management Business Marketing coaching facebook farming labcoatagents value zillow branding collaboration content digitalfarming Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Beyond Sales: Community, Passion, and Real Estate with Sara Delansig

Next Episode: Closing Deals with Confidence: Relationship Marketing in Real Estate with Jacki Semerau Tait - Ep 238

Highlights:

* Global Ranking: Facebook stands as the third most visited global website.
* Engagement Shift: Emphasis on meaningful engagement, addressing concerns about negative perceptions.
* Facebook Groups: Highlighted as a significant advantage for connecting people based on common interests.
* Advertising Strategies: Growth plans include targeted ads, lead magnets, and retargeting.
* Live Video with Ray-Ban: Discussion on using inconspicuous Ray-Ban glasses for enhanced live video streaming.
* Business Pages: Facebook business pages deemed still relevant, stressing the importance of shareable content.
* AI Integration: Introduction of 'Llama' as an AI feature on Facebook.
* Psychological Impact: Exploration of the psychological effects of community engagement and building connections through shared interests.
* Live Video for Community Building: Highlighting the impact of live video on fostering communities.
* Smart Glasses Features: Satisfaction expressed with features like charging, prescription options, voice recording, music listening, phone calls, and volume control.
* Content Testing: Advice to test different content types on Facebook, with a focus on inspiring or shareable written content if video proves challenging.