Building Lasting Buyer Relationships in Real Estate with Chris Heller Part 2 - Ep 228

Highlights:

In this episode, we dive deep into the critical issues reshaping the way we do business.

* Buyer Value Proposition:
    * Emphasis on building relationships through content and authenticity.
    * Agents need to demonstrate value to buyers with high-value services.
* Meeting Expectations on Amazon:
    * Importance of providing a seamless online experience.
    * Customer concerns about sharing personal information for online transactions.
* Shift in Lead Gen Strategies:
    * Evolution of lead generation due to changes in technology and consumer behavior.
    * Doubts about the effectiveness of messaging platforms for real communication.
* Shifting from Digital to Non-Digital Experience:
    * Knowing when to transition between digital and non-digital experiences.
    * The importance of tonality in communication highlighted.
* Using Social Media for Real Estate:
    * Emphasis on niche-based strategies and educational content.
    * Critique of agents using social media solely for self-promotion.
* Introduction and Process of Partnering with Agents:
    * Overview of the agent partnering process, involving notification, live conversation, and ongoing communication.
    * Offer of assistance if connecting with agents becomes challenging.
* Availability and Territoriality:
    * Explanation of Movoto's programs, including Ojo ProPlus for top teams.
    * Limited availability of Ojo Pro due to the finite number of consumers they can interact with.


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