Insider Interviews with E.B. Moss
76 episodes - English - Latest episode: 8 days ago -Media, Marketing, Advertising and Entertainment executives give an insider’s view of the business of the industry. Compelling conversations on creating TV, advertising, audio, research and more, with host, E.B. Moss.
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Episodes
Standing Up for Better Healthcare Marketing – with CMO Arra Yerganian
January 07, 2021 08:25 - 29 minutes - 40.4 MBArra Yerganian thinks healthcare has always been a little upside down, controlled by physicians instead of the the patients. Ya think? But I misspeak - at least while speaking with Yerganian: he actually banned the word "patients" when he was CMO at both Sutter Health and One Medical. He explained that the word comes from Latin for "'a place of suffering' and that should be a temporary state at best." Instead, he said, "We used the person's name, so it wasn't a dehumanizing experience to com...
JibJab’s CEO on Strong Brands and Floppy Jaws
December 17, 2020 08:15 - 32 minutes - 44.1 MBFor Episode 21 I spoke with someone who's been an animated head more times than he can probably count: Paul Hanges is CEO of JibJab, which is famous for its personalized e-cards and satire animations that lets your head be the star! If you haven’t heard of JibJab you may have had YOUR head in the sand; they’re the OG of digital branded content. It was born in 1999 to brothers Evan and Gregg Spiridellis, perhaps best recalled from their 2004 glory days of being featured on everything from The ...
Best-of from Palmer, Keswin and Silver: Creating Human and Brand Connections
November 26, 2020 19:28 - 18 minutes - 24.9 MBShelly Palmer: It was fascinating to me to see the speed with which people were willing to adopt bad lighting, accept it, bad camera, angles, bad makeup hair, bad, bad, bad, bad, bad. Everybody's fine with it. And I think it's fantastic because the most important thing is that we all get together. Erica Keswin: From a brand perspective, how are you going to be remembered during this time in terms of what you did, what you said, what you supported and how you brought your human to work? Claude...
IAB’s David Cohen with the Pulse of Digital Media & Marketing
October 22, 2020 08:25 - 38 minutes - 52.7 MBWhen David Cohen joined the IAB as President, the US was two weeks into stay-at-home mandates. While that may have curtailed in-person conferences the industry association is known for, it upped the focus on all things digital. Not long after, the ante was also upped for Cohen personally when he was named CEO following the 14 year run of Randall Rothenberg. Pressure? Not to hear Cohen, who has helmed major agency divisions and had $20B in media spending under his purview during his days at MA...
VAB CEO Sean Cunningham on Why Video “Simply” Works
October 08, 2020 08:25 - 39 minutes - 90.4 MBSean Cunningham is the son of a radio personality and the husband of grammarian. That may be why he expresses himself so fluidly and works hard to offer clear explanations about the video landscape at the same time. Those personal aspects combined with deep professional experience in the ad industry and as a strategic media advisor help him helm the VAB, the source for insights-driven research and thought leadership about premium video. As its president and CEO, Sean is laser-focused on maxim...
Andrea Palmer of PHM on Marketing Healthcare – with Innovation and a Conscience
September 24, 2020 08:35 - 34 minutes - 46.9 MBAndrea Palmer, now President of Publicis Health Media (PHM) has wanted to be in Healthcare Marketing since her college days despite the field not always getting credit for being dynamic or embracing creativity. With PHM's reputation for having their “finger on the pulse” (sorry), she’s proven those perceptions wrong and inspired many to follow or stick to the healthcare marketing path. In Episode 18 of Insider Interviews, in which I perhaps sing again (umm, twice, I’m just sayin’) Palmer cle...
Frito-Lay SVP Marissa Solis on Pivoting Big Brands
September 10, 2020 08:15 - 34 minutes - 47 MBMarissa Solis was about six months in to a big new role at one of the biggest snack companies in the world when one of the world's biggest crisis hit. That's not hyperbole. As the new head of all marketing initiatives, media, sports, and partnerships for the core brands of Frito-Lay North America, including Doritos, Cheetos, Tostitos, and dips, it was definitely not hyperbole. That was Marissa's new reality and she had to help smoothly and quickly do the equivalent of turning a battleship. Bu...
Tom Webster with the Insider Scoop on Audio Research
August 27, 2020 08:25 - 31 minutes - 43.7 MBTom Webster, SVP of Edison Research, describes his job as "telling the stories of numbers." He definitely make numbers come alive, and he's a great storyteller overall. So you’re generally okay with Tom as your guest if you didn’t discuss podcast topics in advance. My industry acquaintance may be self-effacing, but he has a steel trap mind for the insights Edison regularly uncovers about all things audio, and he shared quite a few in our ad hoc but fascinating conversation for Insider Interv...
Marketing NPR – The Insider Scoop from CMO Michael Smith
August 13, 2020 08:26 - 35 minutes - 49.1 MBMichael Smith joined National Public Radio as chief marketing officer at a time when the nation -- and the world -- had just entered crisis mode. In addition to adapting to his new job he’s needed to shift the company’s marketing message, outreach and the very stance the brand has taken over the past years. Part of that shift was motivated by more digital audio listening given more at-home workers during our pandemic. The parallel motivation was to amplify more multicultural voices and drive ...
Podcast Prognostications At and Around RAIN’s Global Summit – with Brad Hill: Epi 14
July 31, 2020 06:14 - 21 minutes - 29.1 MBThis episode is made up of two discussions about podcasting: A casual conversation with RAIN News president, Brad Hill around fun moments from the industry and projections for its success... and a more formal discussion -- actually a few segments grabbed from RAIN's Global Podcast Leadership Summit. Insider Interviews host, E.B. Moss was the moderator on a panel about podcast advertising, featuring Art19's Lex Friedman and Targetspot's Dave Sosson -- and a few of their insights were captured...
Lawrence M. Kimmel: Direct (Marketing) from the Heart – Epi 13
July 16, 2020 09:30 - 29 minutes - 41.1 MBHow do you circulate a message that even the Pope shares -- and ultimately get 2 billion impressions across hundreds of countries around the world? Ask Lawrence M. Kimmel. His Rung-UP team created the #WeRemember campaign for World Jewish Congress. What marketing advice would this former Chairman of the Direct Marketing Association give politicians to help them appeal more to the public? And, what does Larry think are standout marketing tactics these days? I asked Larry all of that - and he a...
Lantigua-Williams with the Scoop on Launching a Podcast Company
July 02, 2020 06:45 - 33 minutes - 46.2 MBGet the "insider scoop" on how to dive in to creating a place in the podcasting world. The talented Juleyka Lantigua-Williams, Founder/CEO of Lantigua Williams & Co., an award-winning and Peabody-nominated digital media studio, walked us through her anxiety through her achievements. While she's humble enough to just describe herself as someone who builds teams that create podcasts, those teams have turned out hit after hit in three short years. But Lantigua-Williams has the chops, from 20 yea...
Carl Fremont On Brand – and On Demand: Epi 11
June 18, 2020 06:35 - 37 minutes - 51 MBBack in January I had the good fortune to get seated next to someone I’ve long admired -- Carl Fremont -- on our return flight from CES. If you’ve been to CES you know it’s non-stop learning about what’s trending. And my non-stop flight next to Carl made for even more learning as we recapped what we’d each just experienced, and then he was kind enough to share his own projections for the future of the media and advertising industry. I immediately understood why Quigley-Simpson had made Carl C...
New Schedule for Insider Interviews Podcast!
June 11, 2020 06:55 - 1 minute - 2.17 MBNormally I come out with a new episode of "Insider Interviews" every Thursday, but did you know that I also have another podcast? It's sort of my personal passion project and it's called "It's Quite a Living", and it's with "my friends in high places". They're really casual conversations about some high profile people who happen to be my friends. Now, that one comes out every other Tuesday. So I've decided to make "Insider Interviews" -- the B2B one speaking with those in media marketing and ...
CMO Minjae Ormes with the Scoop on Making a Visible Difference
June 04, 2020 16:22 - 43 minutes - 59.6 MBMy work is creating content that drives change. Mostly for businesses. But I have always shared my perspective through content: journalism, blogs, podcasts -- even just journaling. I had to balance the "best practices" of regularity in my podcast publishing schedule, with bigger things in mind. The crisis in America. I only had Tuesday available to record for this week, which was #BlackOutTuesday. And, on top of that, today - the Thursday I publish - is also the memorial for a martyr to raci...
The Scoop from Sree on Good Talks, Listening and Journalistic Integrity
May 28, 2020 07:00 - 34 minutes - 46.8 MBAs we crave connection during these isolating times, Sree Sreenivasan has stepped up to bring people around the world together, sometimes several times a day. While almost 80 straight days in a row of recording his Global COVID-19 show drove his family to furlough him from his own home during livestreaming hours, this social and digital media expert, known by many as “@Sree”, has an expanded family of connections that faithfully gather round for a dose of positivity. And every Sunday, they t...
The Scoop on the Reality of Comic Books – with Darren G. Davis
May 21, 2020 08:30 - 38 minutes - 26.2 MBThe world of comic books and graphic novels is serious fun. Meaning, both serious and fun. From a serious shift in the revenue model as paper product has gone digital and the edutainment factor of non-fiction hand-drawn histories, to the wildly wicked fantasies spawned by Barbarella type heroines to fictionalized lives of heroes among us. Darren G. Davis, president of one of the leading producers of both the serious and the fun books, TidalWave Productions, made a spontaneous appearance for ...
The Scoop on Being Heart at Work – VaynerMedia’s Claude Silver
May 14, 2020 17:31 - 37 minutes - 34.4 MBPhrases with the word “heart” in them are too many to count; it’s our most treasured reference as it aligns with love, soul, happiness...basically anything positive (unless tied to “attack”.) But tie it to “Silver” and you have a whole added meaning for positivity, because then you’re talking about Claude Silver, Chief Heart Officer of VaynerMedia, a full service digital agency "built for the now." It’s a fairly unique title, but trust media trend-shaper Gary Vaynerchuk (AKA Gary Vee) to assi...
Global Branding Meets Customer-Focused Creative – Dell Technologies’ Rachael Henke
May 06, 2020 23:00 - 35 minutes - 32.8 MBRachael Henke’s short title is just “brand” at Dell Technologies. Her formal title is long, but it’s a big job, for a big company: Director of Global Brand Advertising Content and Customer Engagement Storytelling. That means, per Henke, “everything we do is to elevate the brand.” While most everyone has heard of “Dell,” her job is to ensure everyone knows the larger entity – created from the merger with EMC some three years ago -- is actually “Dell Technologies” and that it’s gone from primar...
The Why and How of B2B Podcasts – a 15 Minute Download
April 29, 2020 22:00 - 14 minutes - 13.2 MBThose tracking the uptake of podcasting, such as Triton, Edison Research and Podtrac, have encouraged advertisers to embrace the medium, especially since it hit critical mass of 100 million+ monthly listeners! But what about brands who want their OWN podcast for B2B purposes? In 15 minutes I’ll walk you through the WHY and the HOW of creating a B2B podcast for your company. And if you’re still overwhelmed let me know and we’ll handle it all for you! Here’s the scoop and the Episode 5 topline...
The Scoop on TV Today from a Data/Research Exec’s POV
April 22, 2020 18:30 - 34 minutes - 23.5 MBAs VP of data and research for NYI - the ad sales interconnect in the country's biggest DMA, Betsy Rella likes finding the stories in the numbers – the takeaways she extrapolates from surveys and data sets that NYI can use to grow the advertising business. And, at a time when the world, literally, is home and when those numbers say that New Yorkers are consuming more video than ever, that information is key. Since everyone in media/marketing is also playing catch up on their knowledge base an...
The Scoop On Growing Brand and Work Relationships…Even From Home
April 08, 2020 19:00 - 30 minutes - 20.6 MBIronically, at a time when we cannot physically touch, adding a human touch is more essential than ever -- especially at work, even while we WFH. I turned to Erica Keswin, a “workplace strategist,” bestselling author and advisor to major companies aiming to improve performance by improving relationships. There are plenty of tech stack suggestions for working from home, but once the software or the scanners are set up, how do we tackle the human side of remote work now and pivot in how we com...
The Scoop from Shelly Palmer on WFH Tech and Keeping Connected
April 01, 2020 20:53 - 42 minutes - 38.6 MBOne of the smarter ideas I’ve had recently was to invite the even smarter Shelly Palmer to guest on this episode of the Insider Interviews podcast. I had an ulterior motive: I’d been challenged by my work-from-home (WFH) tech set up and he is the go-to guy for keeping us all on point. Palmer, of CNN, CNBC, Fox 5 NY contributor fame, advises companies on their “digital transformation” and was also a LinkedIn Top Voice in Technology. And I needed help. Our conversation went from scientific e...
The Scoop on Success in Radio and Podcasting – with Gary Krantz
March 19, 2020 07:30 - 35 minutes - 24.5 MBWith more media consumption projected during our current crisis -- and radio and podcast hosts perceived as companions -- I thought it was a fitting time to speak with someone who has spent an entire career in audio – from on-air in college to the C-Suite of major radio networks, to delivering multiplatform content aligned with high wattage personalities: Gary Krantz, chief executive officer of Krantz Media Group LLC (KMG). Proof positive? One of the last times I hung out with Gary was alon...
Understanding TV Ad Targeting – “Precision + Performance” with A+E’s Heftman
March 05, 2020 19:52 - 28 minutes - 25.7 MBThese days, every video provider is looking to land ad dollars with a one-two punch of broad but targeted reach for brand awareness, matched with proof of performance -- or business outcomes -- via addressability or attribution. A+E Networks calls the combo "Precision + Performance." In this bonus episode of Insider Interviews I thought it was important to get some terminology down for future episodes dealing with the business of television today. So, Ethan Heftman, senior vice president of P...
Introducing Insider Interviews with E.B. Moss
March 04, 2020 06:24 - 3 minutes - 3.04 MBI'm a radio brat. We hijacked the common military slang for those who moved around a lot. In our case it was my Dad getting hired and the next bigger radio market...and the next bigger radio market. So, being "raised in radio" explains a little about the origins of this podcast - interviewing those in the media, marketing, advertising and entertainment industry. Because after following in my dad's footsteps to a radio career, I also found my own footing in television, publishing...and, yup, d...