Podcast Prognostications At and Around RAIN’s Global Summit – with Brad Hill: Epi 14

Insider Interviews with E.B. Moss

English - July 31, 2020 06:14 - 21 minutes - 29.1 MB
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Previous Episode: Lawrence M. Kimmel: Direct (Marketing) from the Heart – Epi 13

Next Episode: Marketing NPR – The Insider Scoop from CMO Michael Smith

This episode is made up of two discussions about podcasting: A casual conversation with RAIN News president, Brad Hill around fun moments from the industry and projections for its success... and a more formal discussion -- actually a few segments grabbed from RAIN's Global Podcast Leadership Summit.

Insider Interviews host, E.B. Moss was the moderator on a panel about podcast advertising, featuring Art19's Lex Friedman and Targetspot's Dave Sosson -- and a few of their insights were captured here.

You'll learn how the summit had to pivot -- and lessons for good zooming -- as well as:
the kinds of media categories that podcasters are selling against -- think paid social -- and how they compare;
how host read ads are great, but how do they fit in to a targeted buy
Interesting projections from the IAB and the new categories opening up for -- and of -- podcast advertisers
SHOULD there be a "PAB"
And what is "giide"?

NOTE: Read RainNews.com to catch more takeaways from all the 8 sessions of the recent summit.

And ask E.B. about using giide.fm for your media company!