Insider Interviews with E.B. Moss
74 episodes - English - Latest episode: 26 days ago -Media, Marketing, Advertising and Entertainment executives give an insider’s view of the business of the industry. Compelling conversations on creating TV, advertising, audio, research and more, with host, E.B. Moss.
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Episodes
Podcasting Evolutions: Pivots in AI, AdTech and Monetization
April 02, 2024 17:24 - 17 minutes - 48.7 MBSome of podcasting's pros shared what's new in the industry that's making life easier for creators, advertisers and fans! While at Podcast Movement Evolutions in Los Angeles, I spoke with Justine Benjamin of AdsWizz/Simplecast, Todd Cochrane of Blubrry Podcasting, and Sam Sethi - who I know and love from his own co-hosting of PodNews Weekly Review podcast, but now also the founder of a whole new way to monetize podcasts. Here's what you'll learn from these on-the-fly conversations with indust...
Best of: Holistic Podcasting per Sounds Profitable, Signal Hill and Audacy
March 22, 2024 15:58 - 27 minutes - 76.2 MBAnother Podcast Movement show is coming up -- the "Evolutions" version, out of Los Angeles, with a focus on creators. I'll be sharing some takeaways from that conference in an upcoming episode. But in the meantime, here's a repeat episode to get you in the mood, with still highly valuable info gathered in June '23 during the main PodcastMovement conference - with a focus on the business and production. You'll hear all about how a “holistic” approach applied to the business of podcasting helps...
Cynthia Nelson Explains Video Commerce
February 20, 2024 07:50 - 31 minutes - 42.9 MBBefore she became an expert in video commerce, Cynthia Nelson participated in developing some of the first e-commerce and shopping sites, which paved the way for platforms like Amazon. Now in Epi 17 of Insider Interviews with E.B. Moss she offers practically a master class in the evolving world of shoppable video -- or as she prefers to call it (and hear why): "video commerce." After a stint in early Silicon Valley days (think pre-eBay/HSN!) Cynthia tackled a new approach to packaging content...
The News on News, Brand Safety and Media Buying
January 23, 2024 07:39 - 46 minutes - 63.8 MBCES (now an acronym, but AKA the Consumer Electronics Show) has grown beyond just a cool tool and tech showcase to being a place ripe for conversations on cool marketing and ad tech. It was a watershed moment for the attendee count of my media industry cohort, with many remarking that it was like a reunion from the old cable conference days. I took advantage of seeing friends before leaving Las Vegas to have three enlightening discussions: From Prohaska Consulting and E.W. Scripps’ effort t...
Bonus: Tech, Sounds, and Observations at CES with ThoughtLeaders
January 17, 2024 07:30 - 20 minutes - 28.9 MBI strolled CES with thought leaders David Berkowitz, founder of Serial Marketers, AIMG and FOAF, Jeff Minsky, Founder, Mediawhizards, LLC, and longtime media sales pro, Kathy Newberger. In this bonus episode, we touched on a wide range of topics shaping the future of the industry...and covered some literal miles, too. We compared firsthand experiences, some cutting-edge technologies, innovative products, and inspiring activations from global companies. David Berkowitz explained his own AI Ma...
Bonus: Previewing ‘24: E.B. Moss and Cynthia Nelson on Media Trends and Takeaways
January 08, 2024 02:32 - 24.8 MB VideoKicking off 2024, my fellow podcaster - but really more known as the expert in shoppable video, Cynthia Nelson - turned the mic on me, inviting me to guest on her show “Let’s Talk About Live Shopping.” Being in the hot seat myself was instructive as I thought back to the many takeaways of my inspiring guests in the media and marketing landscape this past year. Then we vamped about what's coming down the pike as I head to CES this week! (I encourage listeners to catch the last couple minutes t...
Claudia Romo Edelman on Reaching ALL Humans
December 12, 2023 07:45 - 41 minutes - 57.9 MBDid you know being “Hispanic” is not a thing in Europe? Just ask Claudia Romo Edelman. While living in many countries -- as a Head of Public Relations for the World Economic Forum, to a Marketing Professor in Geneva -- she was simply Mexican, no different from how her friends from Venezuela or Guatemala were identified by their own nationalities. Then, Edelman moved to the U.S. and got a new label – "Hispanic" or "Latina." She's embraced the description with the same spirit she welcomes any r...
Leap Into Engaging Branded Entertainment
November 14, 2023 07:45 - 42 minutes - 58.5 MBCan branded entertainment be "bingeable?" If it's engaging and the characters are relatable! What if no one watches? They will if that branded content is made -- then promoted -- by Leap Media. That's what I learned from speaking with Chris Pizzurro, Co-Founder and Principal of Leap Media Group, and Michele Fino, Head of Branded Entertainment at Crackle. Here's how they do it: Chris Pizzurro has had an award-winning career in media, including a dozen years at Turner Broadcasting where he w...
Broadcast AND Streaming: The Power Duo of Local Advertising
November 01, 2023 08:00 - 26 minutes - 36.9 MBWhen you think about it, national advertising can definitely build awareness -- or brand equity. But as Keith Kazerman, President of Locality Streaming pointed out, every purchase made actually occurs LOCALLY. Hmm. There was a lot more food for thought in Episode "lucky" 13 when I sat down with Keith and his counterpart, Ann Hailer, President, Locality Broadcast. Ann and Keith are like a “Local Ads Power Couple.” They are so on the same page about the of power of pairing broadcast and stream...
NFL, Group Black and SXM on Adding the Human Element to Content
October 23, 2023 08:00 - 19 minutes - 27.4 MBIn this bonus episode of Insider Interviews, captured during Advertising Week 2023, I spontaneously interviewed three impressive executives on how each injects the human touch to various aspects of culture in media: Sports, Multicultural and Podcasting content. First, Marissa Solis, SVP of Marketing for the NFL, discusses how the NFL is incorporating AI to generate game highlights, enhance player safety and even to to engage younger audiences, all while still maintaining a human touch on and ...
Lou Paskalis: Making News About Media
October 16, 2023 00:18 - 44 minutes - 61.4 MBIt’s a jam-packed Epi 12 with my longtime industry friend, Lou Paskalis, CEO and Founder of AJL Advisory and strategic advisor to Ad Fontes Media. We had a lively stroll down memory lane (and, yes, I sing to him), reminiscing about working on promotions for E&J Gallo Winery/Food Network years ago to rubbing elbows at Cannes Lions this past year. On the carpet at Cannes 2023. (E.B. and Lou) Then he shared some solid food for thought – especially around the gauntlet he’s become known for throw...
T-Mobile’s Cherian Thomas on Driving Brand Love with DOOH
October 04, 2023 07:30 - 41 minutes - 57.1 MBHead of marketing for T-Ads, the advertising solutions division of T-Mobile, Cherian Thomas describes the evolution of his rideshare entertainment platform, Octopus, to creating brand love across all digital out of home screens. In this upbeat but informative conversation with the high-energy "Doctor Thomas," Insider Interviews host E.B. Moss also gets the download on DOOH from DPAA CEO, Barry Frey, to offer listeners and viewers a complete picture of the state of screens today. QUOTES AND TI...
A Holistic Approach to Podcasting
September 06, 2023 08:27 - 54 minutes - 75.7 MBA “holistic” approach sounds so virtuous – in a yoga pose kind of way. And when it’s applied to the business of podcasting it takes on an even healthier stance. Three wise guests explained exactly what it takes to approach podcasting as a unique medium and leverage all aspects of it to drive growth. In this episode of Insider Interviews I spoke with three phenomenal experts during the Podcast Movement conference in Denver who explained this holistic approach. Bryan Barletta, Partner, Sounds P...
How Five Companies Thrive with Brand Purpose
August 09, 2023 07:51 - 24 minutes - 34.3 MBIt's been a record-setting hot summer. That got me thinking about the environment. And that got me thinking about ESG -- the Environmental, Social and Governance factors companies can get valued on -- by the Street and by the Consumer. And THAT is part of Brand Purpose. So, what are the ways "purpose" shows up at a company -- inside and out? And, how does a company authentically spotlight its brand purpose to that outside world? Over the past eight episodes of this Season 2 of Insider Intervi...
How the Eagles’ Jen Kavanagh Makes Marketing Fly with Fans
June 07, 2023 22:29 - 36 minutes - 50.5 MBThe Philadelphia Eagles SVP of Marketing, Jen Kavanagh, shared her approach to expanding the club’s brand and engaging with a now international fan base. Get insights on how Jen's marketing team is turning the Xs and Os of this pro NFL team into dollars and cents and fan xoxos! Grab a seat. Jen Kavanagh tells Insider Interviews host E.B. Moss how marketing the Eagles has changed since their appearance in the #SuperBowl, and the imperative of balancing the star power of individual players with...
Get Emotional: Why Personality Enhances B2B Content
May 23, 2023 00:53 - 23 minutes - 33.2 MBIn this bonus episode of Insider Interviews, I’m not interviewing anyone. I’m having a brisk 20-minute conversation with Julie Livingston of Want Leverage Communication, discussing the art and value of adding personality to your B2B content -- and especially to your company podcast. Taken from Julie's LinkedIn show, "PR Patter," these are some of the tips I shared for infusing B2B content with personality and approachability -- as your best “never knew what hit ‘em” way to appeal to prospect...
Why Nicolle Pangis Recommends Balanced TV Advertising and a Balanced Home Life
May 09, 2023 08:05 - 56 minutes - 77.9 MBNicolle Pangis is an evangelizer of balance: between linear and digital television advertising, between tech and creative, between quality data and privacy. And balance between work and life. It’s the “ands” that drive her – apropos the company name of TV ad sales platform, Ampersand, where she has been CEO for the past five years. Insider Interviews podcast host E.B. Moss spoke with Pangis about a range of topics impacting the ad and marketing industry: from the latest advances in media mea...
Museum of Ice Cream’s CMO with the Scoop on Tasteful Marketing
April 13, 2023 17:55 - 37 minutes - 5 MBSince Insider Interviews is about giving you the “insider’s scoop” on media and marketing, who better to give us the scoop than the CMO of Museum of Ice Cream, Erin Levzow? In today's world, we’re often so focused on work, responsibilities, and obligations that we forget to take time to have fun and experience joy. Levzow explains how MOIC became an in-demand destination for reconnecting with your inner child, or with your children, and eat ice cream while doing it! Learn from someone whose j...
Five Podcast Pros Offer the Insider Scoop
March 22, 2023 08:35 - 30 minutes - 41.7 MBIn a spontaneous episode I discussed five different aspects of the business of podcasting – from using AI to “audio or video?”, to leveraging the star power and engagement power of podcasting. You’ll hear from: Michael Kaye, Director of Brand & Communications for OkCupid, an online dating app; Brandon Reed, Host, formerly tired dad, and creator of 12 Hour Sound Machines, a viral podcast that helps people sleep; Bona Rai, COO and Co-founder of Capsho, the tool that helped E.B. use AI to ...
Westwood One’s Pierre Bouvard on Making Good Audio Impressions
March 15, 2023 17:53 - 37 minutes - 52.4 MBPierre Bouvard has some words of wisdom for media buyers out there…if you’re not buying audio (yes, all audio), you’re leaving reach and engagement on the table. As Chief Insights Officer at Cumulus Media/Westwood One, Pierre has seen the proof and has busted the myths surrounding audio advertising—and particularly the misconceptions about AM/FM radio. “Radio is perceived as much smaller than it really is. But the data tells us that ad-supported AM-FM streaming is actually bigger than ad-supp...
Danone’s Linda Bethea, The Conscious Consumer Marketer
March 01, 2023 07:43 - 34 minutes - 48.2 MBDid you know there's a lot more to Danone than Dannon? Do you know the definition of a B Corp? Oat or Soy... or a new low-sugar non-dairy milk? Linda Bethea, Head of Marketing for Danone North America—a top 15 Food and Beverage company in the US—gives us the insider's scoop on all of the above and how she markets all TWENTY of Danone's brands. She is shaping the marketing strategy for some of the most loved CPG products in the country—from Danimals to Evian Water and (my personal favorite) St...
Mary Baglivo on Leadership and Building Brands on Purpose
February 15, 2023 08:07 - 39 minutes - 54.4 MBHow an unconventional journey to the C-suite of major ad agencies led to finding personal brand purpose I remember Mary Baglivo in our Rutgers days as fun but focused. Yup, there are stories I can tell. But the stories we focus on in this episode are how she turned her intellectual curiosity, which skewed more to classes in Art History than Business, into a career that included running three major ad agencies and earning innumerable industry accolades. An aspiring writer trying to make it in ...
Jarl Mohn on Art and the Art of Media Management
February 01, 2023 08:03 - 36 minutes - 5 MBJust skim the career path of my first guest for Season 2 of Insider Interviews and you’ll understand why it was worth the wait of my past year on hiatus: It’s Jarl Mohn, former President and CEO of NPR...and E! Entertainment Television, the network he also created! Jarl’s career includes being hand-picked by former radio buddy, Bob Pittman (currently CEO of iHeart Media), to be the first EVP/GM of MTV and VH1. He also spent many years on the boards of The Annenberg School of Communication and...
Get Ready for Season 2 of Insider Interviews!
January 02, 2023 00:18 - 1 minute - 2.7 MBGet ready! Here's what to expect for the next season of interviews featuring leading media, marketing and ad execs who share the "insider's scoop" on the industry. HINT: Expect to hear from renown leaders like Jarl Mohn who ran NPR and Mary Baglivo who ran Saatchi & Saatchi, to NFL marketers like Jen Kavanagh and Marissa Solis, to CMOs like Linda Bethea of Danone. Season 2 of Insider Interviews will be jam packed, so please follow now, or subscribe wherever you like to listen to #podcasts. B...
Ringing out the Old with News from E.B. for 2022
December 30, 2021 07:54 - 7 minutes - 11.2 MBFor the past 44 episodes of Insider Interviews I've put a lot of well-known media and marketing folks in the hot seat ...And today's guest is ... E.B. Moss. Me. Because as we ring out the old and ring in the new I've got some news for you. This nice round number, episode 45, will be temporarily one of the last for Insider Interviews for a while, as I embrace something really new. A fractional (year long) assignment as Senior Vice President of Content and Community at Brand Innovators. They cr...
OAAA’s Anna Bager on Out of Home Improvement
December 20, 2021 07:29 - 29 minutes - 40.9 MBFor the past several years, Out of Home advertising (OOH) had back-to-back growth. Then, like so many changes in our daily habits, travel slowed, media habits shifted and signage became less of commodity. But, as Anna Bager, the CEO of the OAAA - the trade association for outdoor advertising recently shared: Part of that is tempering excitement over new technologies with a focus on society’s heightened need for humanity and real connections. The right strategy helps brands ensure they’re reac...
How Elevator Advertising Survived 2021’s Ups and Downs
December 16, 2021 07:10 - 30 minutes - 42.5 MBMarc Kidd, CEO of Captivate, lost sleep thinking about the lost foot traffic in office buildings when the pandemic hit. After all, his company specializes in programming the video screens in elevators. But, this son of famed NCAA football coach, Roy Kidd (as in Roy Kidd Stadium), is not one to panic at fourth down. In our conversation for Epi 43 he shared how Captivate evolved its Digital Out of Home (DOOH) offerings to include home and play locations, with an upswing in results for sales an...
Using Original Podcasts to Build Brand Relationships
December 02, 2021 07:35 - 36 minutes - 50 MBPodcast pro Steve Pratt, VP and Co-Founder of the multi-award winning Pacific Content, told me his company no longer makes branded podcasts. They haven't for a few years. They make “original podcasts with brands." And win awards doing it for brands like Ford Motor Company, Rocket Mortgage, Morgan Stanley, Slack, and Red Hat. The difference? These are no "thinly veiled infomercials. Instead, Pacific Content works together with their partners to "make a show that's designed as something that on...
Innovations in Leveraging Audio
November 18, 2021 07:45 - 36 minutes - 49.7 MBBart Roselli of Veritone One has seen the audio space grow exponentially in his over 15 years of media, marketing strategy, and account management experience. Now, as SVP Growth, he leverages his breadth of knowledge to enhance agency-media vendor relationships and help ensure client goals are set smartly for the space, and fulfilled across multiple channels of audio opportunities...including having an eye towards integrating Veritone AI technology to enhance performance. After comparing note...
Cadillac CMO Melissa Grady Dias on Marketing a Maverick (with heart)
November 04, 2021 07:48 - 43 minutes - 59.7 MBA milestone! It's Episode 40 of Insider Interviews! And for that, who better to interview than Cadillac's Global Chief Marketing Officer, Melissa Grady Dias, who is, herself, marketing a milestone: the launch of what will be the first all electric line of luxury brand vehicles (EVs), starting with the Lyriq! This episode was recorded in September, and since then the new Lyriq has sold out of pre-sale reservations. So how did it get so popular? Why is Cadillac “the maverick” of the GM brands, ...
Pearl Servat’s Visible Marketing Wisdom
October 21, 2021 07:33 - 29 minutes - 41.5 MBWhen I met Pearl Servat three years ago, Visible was brand new in the world of wireless carriers, and Servat was generating content about it. Now she is fairly new in an elevated role as Head of Brand Marketing and Demand Gen for the disrupter division of Verizon Wireless, and gives good content herself in our conversation about driving customer connections. Servat honed her PR chops in the entertainment and brand world under the mentorship of marketing heavy hitters like Pat Kingsley (PMK-BN...
Katie Kempner’s Primer on PR and Personality
October 07, 2021 08:00 - 30 minutes - 43 MBKatie Kempner may have appeared in the cult-classic films Scam and Class of Nuke 'Em High, but she’s much better known for her corporate communications credentials. In Epi 38, she switches roles from interviewing others, or landing her clients interviews as a PR phenom, and sits instead in my guest seat. Kempner and I took a few fun minutes at the top to discuss our mutually limited—yet memorable—acting experiences (see bonus image, below), but then dove in to how taking a risk paid her care...
Joe Jackman Reinvents How Brands Embrace Change
September 23, 2021 07:30 - 41 minutes - 58.1 MBNot many people – or brands -- love change as much as Joe Jackman. The CEO of Jackman Reinvents has been a valued advisor to major retailers like Staples and brands like Flow Water, to B2B companies and to private equity partners. In this episode hear how he uses insights about trends and human behavior to drive change – or reinvention – and why that’s essential for a brand today. Jackman believes that moving from town to town as a kid with his retail exec dad emboldened him and taught him re...
Warner Bros.’ Shaleen Desai is Very Animated About Good Storytelling
September 09, 2021 13:40 - 30 minutes - 41.6 MBShaleen Desai is like a caped crusader for content. This SVP of Adult Animation is super focused on solid stories and shares how he is bringing super heroes and more to animation...and beyond. In his career of 20+ years and counting in Hollywood, Desai has been with Letterman, Viacom/CMT, Fox 21 and gone from working with Jason Bateman at Aggregate to Warner Bros. on "Batman" and other IP. Overall, whether it's animated or audio his focus is making sure Warner Brothers Animation products will...
Ruth Stevens: No BS About B2B Marketing
August 26, 2021 08:29 - 35 minutes - 49.4 MBToday's episode could be a lesson plan about B2B Marketing because my guest, Ruth Stevens, has been teaching business to business marketing at NYU, Columbia, and B-schools around the world. And that's in between being one of the foremost consultants in the space. So, Stevens calls BS on certain approaches to B2B we all better sit up and listen. Hear about the "fails" AND the best practices for what makes customers sit up and listen, too! Stevens went right from business school herself to Time...
Jennifer Grimson On Building Wealth – and a Podcast
August 12, 2021 08:20 - 24 minutes - 33.1 MBJennifer Grimson was brand new to the podcast space when I met her two years ago at the last in-person Podcast Movement event. Fast forward and she became my spontaneous guest for Epi 34 of Insider Interviews discussing her approach to marketing the now successful Micro-Empires Podcast about her path to rebuilding wealth. And, since podcasting adds such a personal touch, she gives us insights about her very personal story from filing for Chapter 13 twice to being having million-dollar + in as...
A Panel with Podcasting Over-Achievers: Desai, Washington, Wilson, Lantigua-Wilson – Epi 33
July 13, 2021 15:52 - 32 minutes - 45.1 MBI had the good fortune of being asked by NATPE – the global trade association focused on the business of content, to help produce the first ever conference in the media/marketing industry dedicated to the topic of iterating IP from podcasting to TV and back again. What the heck does that mean? Well, it’s basically around how TV shows are turning into podcasts to find new audiences and podcasting content has turned into TV shows and films. Think Homeland, Dirty John, even Dirty Diana! So of c...
Bonus Epi – On ContentCast and Lantigua-Williams Redux!
July 02, 2021 04:21 - 38 minutes - 52.6 MBIt's been a busy couple of months for me in podcasting... so I didn't get to podcasting! Here's what I mean: This is a BONUS episode...actually a republication of Epi 12 featuring my interview with Juleyka Lantigua-Williams from exactly one year ago. She is a force to be reckoned with, a holder of two masters and embracer of two kids and a proud publisher of a show with 1 million downloads now. Yup, "Latina to Latina" just crossed the million listen mark this week. But there's more you can he...
Having Sway – Danielle Wiley on Influencer Marketing
June 17, 2021 07:38 - 35 minutes - 48.5 MBIn 2020, Danielle Wiley was included in the revered “Top 50” list by Talking Influence. And the agency she founded, Sway Group was selected by Chief Marketer as one of just three influencer agencies of the “2020 Chief Marketer 200”. So it's a safe bet that she has something to say about #influencermarketing. And that's what she did, in Epi 32 of Insider Interviews. I'd had the chance to experience Wiley's thoughts last year when she contributed to The Continuum, a publication about brand + d...
From Print to Podcasts and Back: Kathy Doyle of MacMillian
June 03, 2021 05:45 - 30 minutes - 42.2 MBKathy Doyle embodies the early bird that catches the worm. Early into her freshman year of college she aimed to give the commencement speech for her class in four years’ time. She got the honor -- and forty-eight hours later was offered her first job in media. Then, as you’ll hear her describe in this episode, Doyle was part of the earliest team building out The Wall Street Journal Online (yes, I sing the dial up tones for her). Then, being an early riser, she started to listen to podcasts we...
Talking Business…and Podcasting…and Content! With Ken Kraetzer
May 20, 2021 09:00 - 16 minutes - 22.7 MBFor this quick but special episode of Insider Interviews I was in the guest seat! In highlights from my appearance on Ken Kraetzer's show, "Talking Business" for CBSI, Ken interviewed ME to get my recommendations about how businesses can get in to the world of podcasting, best ways to leverage social media -- and social audio -- and why it's key to create content across all platforms. You'll understand in just a few minutes how it all comes together for the show I'm producing for trade associ...
The Rise and Rise of Bryan and Ryan: Podcast Entrepreneurs
April 22, 2021 08:56 - 42 minutes - 57.7 MBBryan Barletta of Sounds Profitable is known for being a guy that explains complicated podcasting ad-tech in a helpful, generous way. Ryan Rose of JoneKiri is an up-and-comer in the industry who has already made a mark by helping talent communicate across multiple platforms. Both started in podcasting. Both quit their day-jobs in podcasting mid-pandemic (!) to launch their own businesses. And both are succeeding wildly. In this conversation they discuss with host E.B. Moss everything from ho...
KoAnn on Building Sustainable Brands – Epi 28
April 08, 2021 09:15 - 20 minutes - 27.6 MBKoAnn Skrzyniarz has been making a strong case for building Sustainable Brands in global conversations with some of the world’s biggest advertisers. It's all about the business value of environmental and social purpose. And the data is on her side. In time for Earth Month, or any time, in Epi 28 KoAnn (frequently known by just her first name) shares not just the "whys", but some recent “hows”: how sustainability has moved the needle for leading brands and how to be resilient in a “VUCA” world...
Robyn Streisand, CEO, The Mixx: DEI as Key Marketing Ingredient
March 25, 2021 09:00 - 41 minutes - 57.1 MBWhen Robyn Streisand went from the client side to her own marketing agency, The Mixx, the opportunity to certify as a woman-owned or LBGT-owned business did not exist. 25 years later, she has helped both brands as well as other agency owners to leverage DEI -- Diversity, Equity and Inclusion -- in media and marketing. Part of that help came about through her creation of Titanium Worldwide, billed as "the world’s first collective of certified-diverse independent agencies," to help make DEI mor...
Heidi Zak: Supporting Women with Brand Purpose
March 11, 2021 08:34 - 38 minutes - 52.4 MBHeidi Zak has been in finance, in retail and in tech. Like most women, she’s also been in plenty of dressing rooms trying to find the right bra, leading her to build ThirdLove, one of the largest online bra and underwear companies in America. Close encounters with the NOT ThirdLove kind of shopping experiences, meaning the universal ick-factor of cold hands and awkward measurement moments with in-store underwear salespeople, were part of Zak’s a-ha moment. So, putting all of her professional ...
RAB’s Erica Farber: A Sound Strategy for Radio
February 25, 2021 15:17 - 40 minutes - 56 MBIn interviewing the Radio Ad Bureau's CEO, Erica Farber, my worlds collided: it's a podcast, but about radio, the medium I grew up in and started my career in. Certainly radio IS about community, but it was still surprising to discover zero degrees of separation with Erica and two important people from my past: my dad and my first female boss, Joan Gerberding as well as a recent Insider Interviews guest and radio aficionado, Carl Fremont! Erica and I took the conversation from the evolution o...
CMO Kim Wijkstrom: Start with the Brand Story not Silver Bullets
February 11, 2021 08:15 - 48.8 MBJoakim (Kim) Wijkstrom, SVP / CMO of Vanda Pharmaceuticals, has learned to “Think Different” and have “Lending Done Human.” He has sent little, teeny Absolut bottle-shaped Christmas sweaters to readers of the New York Times, and leveraged Andy Warhol style pop op to promote schizophrenia drugs. A Swede who grew up in West Africa, Kim also opened the Latin America markets for two TBWA\Chiat\Day clients. If that sounds like the start of a good story, then that’s the point. Because for this mark...
RPA’s Joe Baratelli on Doing Good (Marketing) to Do Well
January 28, 2021 08:05 - 26 minutes - 35.9 MBThanks to Los Angeles-based agency RPA, “We Are Farmers, buh bi dum dum dum dum dum” has become a bit of a jingle earworm. Great awareness and brand recognition for the insurance company. Joe Baratelli, EVP and Chief Creative Officer of the agency that’s been his home for almost 35 years, walked me through that and other creative concepts and their business results. It starts, he suggests, with the mantra of the organization: People, Relationships and Results. (Note: You can also read a summa...
Standing Up for Better Healthcare Marketing – with CMO Arra Yerganian
January 07, 2021 08:25 - 29 minutes - 40.4 MBArra Yerganian thinks healthcare has always been a little upside down, controlled by physicians instead of the the patients. Ya think? But I misspeak - at least while speaking with Yerganian: he actually banned the word "patients" when he was CMO at both Sutter Health and One Medical. He explained that the word comes from Latin for "'a place of suffering' and that should be a temporary state at best." Instead, he said, "We used the person's name, so it wasn't a dehumanizing experience to com...
JibJab’s CEO on Strong Brands and Floppy Jaws
December 17, 2020 08:15 - 32 minutes - 44.1 MBFor Episode 21 I spoke with someone who's been an animated head more times than he can probably count: Paul Hanges is CEO of JibJab, which is famous for its personalized e-cards and satire animations that lets your head be the star! If you haven’t heard of JibJab you may have had YOUR head in the sand; they’re the OG of digital branded content. It was born in 1999 to brothers Evan and Gregg Spiridellis, perhaps best recalled from their 2004 glory days of being featured on everything from The ...