Inside Sponsorship
134 episodes - English - Latest episode: 7 months ago - ★★★★★ - 16 ratingsInside Sponsorship is the show that provides sponsorship professionals with advice, insights and news so that they can maximise their commercial programs and achieve best practice.
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Episodes
Inside One Championship with Hari Vijayarajan - Group Chief Commercial Officer - Ep 84
June 10, 2020 14:01 - 1 hour - 70.8 MBONE Championship is a celebration of Asia’s greatest cultural treasure and its deep-rooted Asian values of integrity, humility, honor, respect, courage, discipline, and compassion. Their mission is to unleash real-life superheroes who ignite the world with hope, dreams, inspiration, and strength. It has been an impressive rise, to say the least, for the Singapore-based ONE, having launched in 2011 and reaching their 100th event inside eight years. It has seen them grow to be Asia’s largest...
Inside Events and Sponsorship During a Crisis with Chris Baylis - The Sponsorship Collective - Ep 83
May 13, 2020 19:55 - 1 hour - 57.5 MBLike any crisis, throughout COVID-19, many of you have had to deal with managing events and making decisions on canceling, postponing, or pivoting those events. Further, some of you have events on the horizon where a decision will need to be made soon. Chris Baylis is President and CEO of The Sponsorship Collective but also a founder of the Partnership Conference, held annually in Canada, and which was meant to be held what ended up being right in the middle of the COVID-19 crisis. However...
Inside Sponsorship Contracts During a Crisis with James Earl - Fladgate Lawyers - Ep 82
April 15, 2020 14:01 - 1 hour - 68.6 MBWe have contracts for a reason. They set out the rules and expectations for us all to operate in a sponsorship for the good of all and they are set out with all the right intentions – to do good work but also to protect ourselves. What happens, however, when we get blindsided and things change so quickly, through no fault of any of the contracted parties? Sure, we know that the contracts all have force majeure clauses but how does that reconcile with our often-spruiked approach that sponsors...
Inside 3-Win Sponsorships with John Balkam - Ep 81
March 18, 2020 20:00 - 1 hour - 61.4 MBPart of the complexity around the conscious consumer is their expectation that brands stand for something, that they believe in something, and that they will actually do something about it. As such, if brands don’t stand, believe in, and do something, around social causes, then, these days, they are at a massive disadvantage. The nagging question is, however, can brands and rights holders truly achieve great, commercially beneficial sponsorships where a cause is positively impacted? One ma...
Inside Sponsorship Data, Digital, and Analytics with Eddie Fitzgibbon - 4Front - Ep 80
February 19, 2020 20:59 - 49 minutes - 45.3 MBData has become such an essential part of the world and doing business that if you aren’t actively collecting your own first-party data, and then utilising third-party data, you really are at a massive disadvantage; especially considering that your competitors and partners are making very good use of it. As such, for those in working in rights holders, where it is often hard to differentiate your sponsorship offering and positioning, in a crowded market, not only is data powerful and essent...
Inside Athlete Appearances and Sponsorship with James Begley - Pickstar - Ep 79
January 22, 2020 21:00 - 50 minutes - 46.6 MBPlayer appearances can be immensely powerful as part of a sponsorship. And it seems simple enough - put a huge star on stage, in front of a room of people you are trying to impress, or in a marquee as part of an activation, and you’ll engage your audience and there will probably be lots of digital to help spread it all. However, not everyone can afford the superstars and, even if you can, it isn’t always the best play when it comes to appearances. Like all sponsorship assets, it depends so ...
Inside Sponsorship - Best Bits of 2019 - Ep 78
December 25, 2019 21:00 - 1 hour - 56.2 MB2019 has been a great year filled with lots of amazing chats with sponsorship professionals from all over the world. As such, we thought we’d wrap up 2019 and visit the other 13 episodes of Inside Sponsorship. You might have seen on social media that, for each show, we pull out a 30-45 second snippet and turn it into a video to help whet your appetite. As such, we’ve gone back and pulled the question and entire answer for that snippet and created a best of 2019 show for you. Along with som...
Nailing the Look and Dress of an Event with Sam Goodwin from CSM Sport and Entertainment - E77
November 27, 2019 21:37 - 1 hour - 63 MBThe right look for an event can make or break the impact it has not only those attending but also those watching from afar and definitely on how sponsors, and even potential commercial partners, perceive the event. Rights holders can significantly enhance the experience for fans and corporate partners with the right look, the right environmental branding, whether it is dressing whole cities, a stadium, or an activation space. Obviously, on the partnership front, there are elements of the l...
Inside Sponsorship at Mastercard Australasia with Katherine Butterworth - E76
November 06, 2019 22:15 - 43 minutes - 39.7 MBThere are a lot of great minds working in the sponsorship space, across brands, rights holders, and agencies. We often see a lot of movement within the community, with people moving from one rights holder to another or maybe from brand side to the rights holder side or vice versa. Although it does happen, it isn’t common, however, for someone to move from agency side to a brand, especially a large global brand with a wide-ranging sponsorship portfolio. Someone who has made the move from ag...
Sponsorship Measurement and Reporting Using Consumer and Fan Data with Rob Mills from Turnstile - Ep 75
October 08, 2019 22:22 - 59 minutes - 54.5 MBIt’s an age-old question, and challenge – how do we value our sponsorship assets? Unfortunately, there are still large parts of the rights holder section of the industry pedaling pre-determined packages, largely based on the income they are looking to generate and not necessarily the value that they can deliver. Despite some of the best brains in the industry consistently counseling against such approaches, we still see it. Yes, there are many factors that come together in an organisation t...
Inside Nissan with Alison Tyson, Senior Manager - Brand and Sponsorship - Ep 74
September 11, 2019 21:00 - 42 minutes - 38.8 MBSome brands are just constants in the sponsorship landscape. Sure, they may move properties from time-to-time but they are always part of the experience, somewhere. How do these brands consistently figure out ways to stay relevant, engage audiences, and yet not distract from the experiences that audiences are actually there to experience? How do they keep coming up with new ideas and not go stale, while still working as part of the brands overall marketing, because those brand’s objectives...
Entertainment Lions for Sport with Judge, Ben Hartman, from Octagon - Ep 73
August 14, 2019 22:07 - 43 minutes - 39.8 MBWe’ve all seen it; the awesome creative execution in a sports sponsorship. Sometimes it is big, bold, and complex, while other times it is so simple, both in idea and execution, that we think to ourselves: “Why didn’t I think of that?” Those executions engage and excite us; not just as consumers but as professionals in the industry (even if you don’t work in the sports sponsorship sector specifically). There is no doubt that the global sports sector is booming. eSports has quickly establish...
AirAsia and eSports Sponsorship with Ben Rynjah - Ep 72
July 17, 2019 22:39 - 1 hour - 67.6 MBAirlines have been major players in the sponsorship space for some time and their affinity with sports, fashion, and other major events makes sense considering some of their passengers travel to not only these events but also for business and other leisure activities. Further, a lot of airlines in the sponsorship space have a global footprint and are transporting passengers both in and out of their home countries. As such, their audience isn’t just locals who are attending events in-country...
Experiential Activations with James Ward from TLA - Ep 71
June 18, 2019 08:24 - 1 hour - 58.1 MBJust like data and measurement, activations is a topic that comes up in sponsorship discussions a lot and that’s why we have been focussing a lot on activations at the moment, almost like a mini-series. However, the last episode focused on physical activations, while this episode focuses on experiential activations. There’s no doubt that an activation that moves people from just engagement to one where they are truly touched by an experience is very powerful. Maybe, experiential activations...
Sponsorship Activations with Rik Conti from MAAKE - Ep 70
May 22, 2019 23:00 - 1 hour - 56.3 MBActivations, just like data and measurement, is a topic that comes up in sponsorship discussions a lot. Physical activations, the ones designed to engage with audiences, can absolutely drive massive ROI and ROO; when executed well. Those well-executed activations are the ones that bring us closer to a brand or compel us to share on social media even if we haven’t seen the activation in person. The best ones cross over into entertainment and that’s powerful for engagement and resonating. On ...
Broadcast Sponsorship with Patrick Moloughney from Seven West Media - Ep 69
April 24, 2019 02:00 - 1 hour - 56.9 MBA lot of us are old enough to remember when the broadcast landscape was dominated by TV, radio, and print. As we all know, however, the internet came along and the opportunities to engage with audiences exploded, and continues to grow, as digital provides innovative ways to take people’s offerings, products, rights, and sponsorships right around the world. Some will remember reading stories and hearing opinions about the decline, the decay, the fragmentation, and the death of traditional me...
Sponsorship Measurement with Ian Davidson from INNOCEAN Worldwide - Ep 68
March 27, 2019 03:49 - 52 minutes - 47.7 MBThe refrain, "If you don't know where you're going, any road will take you there." is essentially a paraphrase of an exchange between Alice and the Cheshire Cat in Lewis Carroll's Alice's Adventures in Wonderland. It is particularly apt in a sponsorship sense when, even today, we see so many sponsorships that seem bereft of objectives and goals. Those sponsorships are always set up for the comment “We just don’t feel like this sponsorship is working!”. Feeling, however, shouldn’t come into...
Inside Sponsorship - Sven Gloor - HSBC - The Changing Face and Future of Sponsorship
February 27, 2019 03:32 - 1 hour - 56.9 MBThere are a lot of people who will write blogs and rock up to conferences to talk about the future of sponsorship. While I tip my hat that they have the guts to get up and present, I don’t know about you, but I am often not left full of confidence and enthusiasm for a way forward. As Senior Manager Global Rugby Strategy & Planning at HSBC, Sven Gloor is not like that at all. Passion and enthusiasm are words used too readily these days, however, they are apt for describing Sven. He believes...
Inside Sponsorship - Adam Hodge - Octagon - Sponsorship in Asia - Ep 66
January 29, 2019 22:14 - 1 hour - 61.5 MBEvery time you discuss Asia, and the opportunities it presents, it is hard not to get overwhelmed by the numbers involved. They are truly staggering and just continue to grow. There’s no doubt that Asia has been growing in terms of sport and, with that, sponsorship as well. It would seem that lately, However, that there is a continued trend towards major events being hosted in Asia. Further, we are starting to see more Asian brands sponsoring large events, outside of their home markets, suc...
Inside Sponsorship - Bahrain Merida Pro Cycling Team with Kolja Koracak - Ep 65
January 03, 2019 01:29 - 1 hour - 62.7 MBThere is no doubt that sports teams now have a huge reach, with fans all over the globe, following their teams passionately through apps, OTT streaming, and social channels. The norm is for teams to be bound to their home country while traveling domestically for away fixtures. There are some sports teams, however, that travel the globe competing and that includes cycling. While some teams may yearn for the ability to take their sport across the world, and engage with non-domestic markets, i...
Inside Sponsorship - Influencer Marketing Oliver Yonchev - Social Chain - December 2018 - Ep 64
December 05, 2018 04:07 - 1 hour - 65.3 MBThe rise of social media influencers, in recent times, has meant that some have been able to create full-time jobs around their influence and followers. They certainly have some power. Simply put, influencer marketing is the process of identifying, researching, engaging, and supporting the creators of highly engaging and impactful content and conversations around your brand, services, or products. The value of influence over potential and current customers, however, isn’t exactly a new con...
Inside Sponsorship - Westpac Group with Pat Cunningham - November 2018 - Ep 63
November 07, 2018 08:01 - 49 minutes - 45.4 MBSponsorship is clearly important to the banking industry with some of the world’s biggest and longest standing sponsorships involving banks. In Australia, banks have been a staple for many sports teams, events, and community groups. That includes Westpac Group’s brands including Westpac itself, St. George, Bank of Melbourne, BankSA, and RAMS. Westpac Group’s portfolio of sponsorships is varied and includes the iconic Westpac Lifesaver Rescue Helicopter Service, City2Surf, Invictus Games, ...
Inside Sponsorship - Fundraising in Sport - Patrick Walker - Australian Sports Foundation
October 11, 2018 00:21 - 52 minutes - 47.9 MBSponsorship, these days, is a well-worn path. Rights holder’s commercial programs are well established and there is lots of great advice and best-practice to follow. While fundraising is a long-established discipline for many charities, more and more sports rights holders have been activating fundraising initiatives to impact positive change in their communities or help fund special projects such as high-performance centres. Fundraising, in sport, however, is still on a learning curve. Pat...
Inside Sponsorship - The 7 Deadly Sins of Sponsorship - Chris Baylis - September 2018 - Ep 61
September 12, 2018 12:41 - 1 hour - 61.6 MBThere is loads of great advice on how to do sponsorship right. However, with all the advice, steps, guides, hints, and tips available, it isn’t an exact science and it is a challenge in the application. Plus, we are all human and we make mistakes. In fact, Chris Baylis, from the Sponsorship Collective, thinks a lot of you are sinners! That’s because we recently saw a great piece of content that Chris had produced called The Seven Deadly Sins of Sponsorship. Not only was it a great blog but...
Inside Sponsorship - Universal Music Group - Roddy Campbell - August 2018 - Ep 60
August 15, 2018 06:20 - 1 hour - 64.2 MBMusic and entertainment sponsorship isn’t an area of sponsorship that lives in the limelight. That is ironic considering the artists involved do exactly that day-to-day; live in the limelight. We know that so much about sponsorship is a brand partnering with a rights holder to access an audience that they would otherwise find difficult to access. It’s clear that music artists have huge audiences and highly engaged ones at that. Universal Music Group is the world’s leading music company. U...
Inside Sponsorship - Patrick Bradley - Supanova - July 2018 - Ep 59
July 18, 2018 11:40 - 1 hour - 67.8 MBSupanova Comic-Con & Gaming Expo has been the welcoming home of Australia’s pop culture fandom since 2000; a place where fans inspired by imaginary worlds emanating from comics, sci-fi, fantasy, anime, gaming, nostalgia, and literature have been able to come together to celebrate. A place to rejoice in cosplay and also a place to express their inner geek and their inner child. What used to be considered nerdy and not really mainstream has well and truly shifted into the spotlight in recent ...
Inside Sponsorship - James Parkinson - Brentford FC - June 2018 - Ep 58
June 21, 2018 00:27 - 1 hour - 56.4 MBHaving been formed in since 1889, 129 years ago, Brentford FC endured a nomadic existence, playing at five different home grounds before, in 1904, settling in at Griffin Park. And, that’s where they’ve played for the past 114 years! Excitingly, however, Brentford are set to move into a new home ground late next year. Our guest this episode is James Parkinson, Commercial Director at Brentford Football Club. James joins us to talk about the challenges of managing a commercial program in such...
Inside Sponsorship - Rohan Sawyer - Bombers Esports and ESE Ep 57 - May 2018
May 24, 2018 00:29 - 1 hour - 68.1 MBJust recently, and boasting 45 million players of the game, Epic Games announced that it will provide $100 million in prize pool money for Fortnite competitions in the first year of competitive gaming. Plus, the IOC will shortly be holding a summit, to better understand esports, which could be a precursor to inclusion in future Olympic games. Late in 2017, Essendon Bombers Football Club, a Melbourne based team who compete in the Australian Rules Football League, acquired Abyss esports team,...
Inside Sponsorship - Jackie Fast - Pinpoint - Ep 56 - Apr 2018
April 24, 2018 07:43 - 53 minutes - 48.6 MBA lot of people think sponsorship is a complex beast; that it is a hard job. Not Jackie Fast who founded Slingshot Sponsorship in 2010, from her apartment, with only a laptop, basically because no one would give her a job in sponsorship. Jackie grew Slingshot Sponsorship from a start-up to an international, award-winning agency with a head office in London as well as offices in Singapore and Oslo. It’s not so much that Jackie thinks sponsorship is easy. It’s more that she’s started a perso...
Inside Sponsorship - Brian McCue - Sponsorship Prospecting - Winmo - Ep 55 - Mar 20182
March 28, 2018 23:42 - 1 hour - 61.1 MBDo you find hard researching and getting a foot in the door with those you want to discuss sponsorship with? Prospecting and researching potential sponsors is a a unique beast in the sponsorship industry. It’s definitely not the same as other industries. It can be a challenge to figure out a prospect’s position in the market, their appetite, their cycles, and their objectives. Lots of great advice around sales is applicable to the sponsorship industry. However, prospecting and approaching ...
Inside Sponsorship - Ian Sargeant - Paralympics New Zealand - Ep 54 - Feb 2018
February 28, 2018 10:24 - 1 hour - 84.2 MBHow many of you, who rely so heavily on traditional inventory, things such as signage, uniform branding, home game activations, tickets, and hospitality, would struggle if you could no longer offer them to your sponsors? What about if you are a rights holder who enjoys long and regular periods of sustained awareness and engagement, like an annual twenty plus week season? Would your job be tougher if you couldn’t rely on that high-profile regularity? How would you even approach your j...
Inside Sponsorship - Sarah Lewis - Sursum Consulting - Ep 53 - Feb 18
February 08, 2018 08:14 - 1 hour - 70.1 MBWorking in sponsorship is great. Yes, it is challenging, but there are loads of great aspects and it certainly beats working in some boring admin role in some boring office, right? For some, however, that can lead to staying in a role for a really long time and, when a move does come, moving to something very similar. Someone who has avoided that path, and gained a wealth of experience over some really great roles, is Sarah Lewis, Business Development Consultant - Sponsorship, Events and Lu...
Inside Sponsorship - Event Sponsorship - Roberta Vigialnce - Ep 52 - Jan 18
January 25, 2018 04:50 - 1 hour - 57.1 MBEvents, either stand-alone or as part of a rights holder, such as team community days or end of season functions, bring people together where they are highly engaged and usually with really positive attitudes. For rights holders, there is a finite amount of time to deliver the event and, in turn, deliver for sponsors. There’s not a lot of wriggle room if something goes wrong. Still, for sponsors, events can be highly attractive because of a large gathering of highly engaged people from thei...
Inside Sponsorship - Aaron Warburton - The Sponsorship Department - Episode 51 - January 2018
January 11, 2018 02:37 - 1 hour - 60.1 MBWhether you are a brand, or a rights holder, you’ve no doubt been in situations where a sponsorship has gotten off on the right foot, and with all the right intentions, but then one, or both, parties have struggled to bring the sponsorship to life and activate it well. It is easy to see how it can happen; especially if there is no explicit conversation about the additional investment that sponsors need to make towards activation which is over and above the investment of the sponsorship agre...
Inside Sponsorship - Chris Wagner - NueLion - Live Sport Gaining Traction on OTT - Ep 50 - Dec 2017
December 20, 2017 03:43 - 57 minutes - 52.5 MBTrend number 5 in Nielsen Sports’ Commercial Trends in Sport 2017, is live sport gaining traction on OTT and social media. One man who has been on the OTT trail, from the early days, and even by his own admission, maybe a little too early, is Chris Wagner EVP and co-founder of NeuLion. For 14 years, NeuLion has been a worldwide leader specialiSing in digital video broadcasting, distribution and monetization. NeuLion deliver live and on-demand content to every Internet-enabled device imagina...
Inside Sponsorship - Pat Gallagher - Super Bowl 50 - Episode 49 - December 2017
December 06, 2017 21:49 - 1 hour - 63.2 MBPat Gallagher boasts a career in sports that spans more than 40 years and takes us inside Super Bowl 50 and the San Francisco Giants. He spent 33 years at the San Francisco Giants which included the financing of a new stadium, without municipal assistance, and was at the forefront of income diversification for sporting teams. Later, he was invited to chair the development committee, responsible for putting together the successful Super Bowl 50 bid, and then later transitioned to Executive ...
Inside Sponsorship - Carson McKee - Snapchat - Episode 48 - November 2017
November 23, 2017 23:15 - 51 minutes - 47.3 MBRecently, we read the article Here's How Snapchat Can Be Part of Your Sponsorship Inventory and thought, in the context of everything else going on, "Do sponsorship managers, on both sides, really need to try and wrangle another digital channel in their inventory?" To help answer that question, Carson McKee, from Direct Contact Marketing, the author of the article, joins us on the show to explore Snapchat, how it is relevant and how we can make best use of it in sponsorship. If you would l...
Inside Sponsorship - Simon Hawk - Etihad Airways Australia - Episode 47 - November 2017
November 08, 2017 05:02 - 1 hour - 55.3 MBRight around the world, sponsorship is a key marketing strategy for airlines. We often see them sponsoring high profile sports, who have big and global TV audiences, but increasingly, we are seeing airlines add or increase non-sports properties to their portfolio. One of those airlines is Etihad Airways, a truly global airline not just in terms of status but also the way they approach their sponsorships. Joining me on the show to discuss Etihad Airway’s sponsorships is Simon Hawk, Manager,...
Inside Sponsorship - Sports and Entertainment Fusion - Rebekah Stevens - Nielsen Sports - Episode 46 - October 2017
October 26, 2017 23:06 - 56 minutes - 51.3 MBNo doubt you have noticed that rights holders and venues across the world of sports are on a constant quest to enhance the spectator experience – at events and for those watching remotely – by adding entertainment elements, such as concerts, fan zones and enabling more access to star athletes. Taylor Swift’s pre-race concert at the 2016 United States Grand Prix, the theatre-style lighting deployed at the ATP World Tour Finals in London and, of course, the Super Bowl half-time show are all e...
Inside Sponsorship - The Best Bits Vol 1 - Episode 45 - October 2017
October 11, 2017 11:10 - 44 minutes - 40.7 MBWelcome to the Edition One of Best bits of Inside Sponsorship. We’ve gone back through the Inside Sponsorship archives, re-listened to some of the absolutely amazing guests that have so generously taken us inside their commercial programs, and picked out some of the gold that we think you should hear again. For edition one of the Best Bits of Inside Sponsorship, we’ve included: Jonathan Prosser, Group GM – Strategy & Growth at Cronulla Sharks Group, who spoke about the value of working wi...
Jonathan Harris - SRi - Inside Sponsorship - Ep 44 - Sep 2017
September 27, 2017 00:10 - 58 minutes - 53.6 MBThere's no doubt that the sponsorship industry is in a period of huge change. There’s a more laser-like focus on achieving ROI and ROO, new technologies are helping both rights holders and brands manage & measure their portfolios, women's sport is growing, as is eSports. Then there’s augmented reality, virtual reality and the list goes one with our access to so many properties, often on demand, now available 24/7. Add to that our recent shows discussing IP owners taking control of content, ...
Inside Sponsorship - Changing Attention Spans - Spencer Nolan - Nielsen Sports - Ep-43 - September 2017
September 13, 2017 12:41 - 50 minutes - 46 MBWith so much access to so much content, the pressure on rights holders and brands to create great and engaging content, that holds an audience’s attention, is huge. One person who knows a lot about the space is Spencer Nolan, Head of Consulting, UK & Europe at Nielsen Sports. Spencer joins us on the show to discuss number three in Nielsen Sports' Commercial Trends in Sport 2017 and that is changing attention spans prompting rights holders to rethink. Also joining us on the podcast, as usua...
Inside Sponsorship - How Deal Characteristics Shape Sponsorship Perceptions - Woisetschläger, Backhaus and Cornwell - Ep 42 - August 2017
August 30, 2017 06:14 - 59 minutes - 54.7 MBWe’ve all done it. We hear the news that a company has entered into a new sponsorship with a rights holder. Company A has sponsored Rights Holder B, and, in a split second, we think to ourselves “Of course, that partnership makes sense” or, we think “What? How the hell do those brands go together?” Interestingly, while there will most likely be a whole bunch of well thought out benefits, messages and activations in the partnership, it is your answer to the question of “Do they go together?”...
Inside Sponsorship - IP Owners Controlling Content and Coversations - Max Barnett - Nielsen Sports - Ep-41 - August 2017
August 16, 2017 12:27 - 1 hour - 61.4 MBContent is King. It’s almost a worn out saying but since it was first coined it has grown into an absolute truth. Whether you are trying to attract customers, or retain customers, content has become an integral part of a lot of businesses. For the majority of rights holders, however, it’s been a very slow process. Even those that are doing it well are still lagging behind the general marketing community in other sectors. There is no doubting that there is a trend in IP Owners taking contro...
Inside Sponsorship - Sponsorship Mistakes - Abby Clemence - Ep-40 - August 2017
August 02, 2017 00:07 - 1 hour - 61.3 MBMistakes. We all make them and, sometimes, we make the same mistake over and over. Maybe it’s because we get excited about an opportunity and rush even though it’s against our better judgment; “Oh, it’ll be different this time around!”. Maybe we just don’t know how to do it better. The thing is, we can learn from mistakes but most of us don’t really want to talk about them too much or seek advice. Then there are the mistakes that we haven’t made yet but which others have made and we can lea...
Inside Sponsorship - China - Claude Ringuet - Ep-39 - July 2017
July 19, 2017 08:42 - 1 hour - 56.8 MBIn recent years we’ve heard a lot about the potential of emerging markets, across all industries, and it is easy to see that emerging markets will have an impact on the global sponsorship industry. Emerging markets are increasingly engaging with and investing in top-level sport: the next three Olympic Games will be staged in Asia while Russia and Qatar are the next two FIFA World Cup hosts and Japan will host the Rugby World Cup. Of huge significance, and leading the way, is China. With 1....
Inside Sponsorship - CDW - Dan Frystak - Ep-38 - July 2017
July 06, 2017 04:28 - 1 hour - 71.1 MBYou don’t often come across brand’s, or their staff, who are vocal about sponsorship on social media. Sure, there are those that are vocal about promoting or activating their sponsorships but not many that share their thoughts, ideas and experiences on sponsorship in a way that contributes to the industry. Dan Frystak, Senior Manager, Brand and Sponsorship at CDW, is different. Not only does Dan post on LinkedIn about things others don’t, he does so in a way that generates discussion and th...
Inside Sponsorship - Unified Measurement - Michael Tange - Nielsen Sports - Ep 37 - June 2017
June 21, 2017 23:24 - 51 minutes - 46.8 MBHow do you measure and report on sponsorships when there are so many moving parts? If you are a brand, measuring what you are receiving, and the ROI and ROO, is imperative. It’s at the pointy end of your marketing activities and, no doubt, you need to report internally on how you are achieving success with spending company budget. If you are a rights holder, you need to be measuring and reporting to your sponsors so that you can show you are an important part of that marketing budget. At ...
Inside Sponsorship - Selling - Trent Leyshan - Ep 36 - June 2017
June 08, 2017 04:04 - 1 hour - 59.1 MBSome people are sales naturals while some have worked hard to be good at it, some struggle with it and some hate that part of sponsorship. However, if you aren’t involved in upfront sales then your delivery and management elements will most likely flow into renewal discussions and so sales come into play then. There are many traps to fall into in sales and we all have areas we could be better at or even just benefit from some fresh, non-sponsorship industry, views. Besides, there aren’t too...
Inside Sponsorship - Invictus Games - Tim Hodgson - Ep-35 - May 2017
May 23, 2017 23:45 - 1 hour - 54.9 MBMost of us will never know the horrors of combat. Many servicemen and women suffer life-changing injuries, both visible and invisible, while serving their countries. How do they find the motivation to move on and to not be defined by their injuries? How can they be recognized for their achievements? Prince Harry asked these questions. Following a visit in 2013 to the US-based Warrior Games for wounded, ill and injured military personnel and veterans, he was inspired to create an expanded in...