Influencer Marketing Talks
140 episodes - English - Latest episode: 14 days ago - ★★★★★ - 9 ratingsWelcome to Influencer Marketing Talks, brought to you by Cure Media - the leading influencer marketing company for fashion brands.
This is your weekly podcast to learn more about consumer marketing in the digital age and all things influencer marketing in right around 15 minutes. Each week Frida Ekholm and Sanna Ödmark from Cure Media cover topics around digital marketing and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry!
This podcast is brought to you by Cure Media, the leading influencer marketing company for brands that want to grow.
www.curemedia.com
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Episodes
Why Arla is Scaling Up Influencer Marketing
April 17, 2024 04:00 - 25 minutes - 35.5 MBIn this week’s episode we chat with Sara Johansson, Strategic Media Lead Sweden at Arla, the world’s largest organic dairy producer, operating in 146 countries. Sara will share her expert insights on integrating influencer marketing into Arla’s expansive media strategy. Together, we’ll delve into the data-driven tactics behind Arla’s influencer collaborations, learn how they maintain relevance in a rapidly shifting marketing landscape, and explore potential future trends that could reshape...
How Nestlé Integrates AI into Its Day-to-Day Marketing Strategy
April 03, 2024 04:00 - 26 minutes - 36.8 MBIn this episode, we're joined by Søren Mohr, Nordic Media, Digital and AI Manager at Nestlé, who shares his insights on seamlessly integrating AI into marketing frameworks. Discover the strategic roadmap for AI adoption, from securing executive endorsement to fostering a culture of innovation and adaptability within your teams. We'll explore practical strategies to leverage AI for enhanced creativity and efficiency in marketing, ensuring your organization stays ahead of the digital curve. Un...
Active Attention: The Key to Effective Marketing
March 20, 2024 05:00 - 16 minutes - 22.3 MBIn this week’s episode, we delve into the pivotal concept of active attention in marketing, emphasizing its role in not just capturing, but also connecting with audiences amidst the relentless digital noise. Kristian Melå, Co-founder of Cure Media with a decade of experience in influencer marketing, shares his invaluable insights. In our discussion, we uncover: What active attention means for marketers and why it matters. Strategies to create campaigns that capture and hold consumer atten...
Next-Gen FMCG: A Guide to Engaging Communication
March 06, 2024 05:00 - 20 minutes - 28.3 MBIn this podcast episode, we will dive into the transformative world of pharmacy retail with a spotlight on Kronans Apotek, a leader in the Swedish pharmacy market together with Anja Fahlström, Digital Marketing Manager and Jennifer Kovacs, Head of Digital Activations. We’ll explore the booming e-commerce growth within the beauty segment, the evolution of pharmacies beyond traditional boundaries, and how Kronans Apotek is innovating in response to changing consumer behaviors. Plus, we'll...
Beyond the Basics: Finetuning Your Influencer Marketing Strategy
February 21, 2024 05:00 - 14 minutes - 20.4 MBIn this week's episode, Frida sit down with Julia Arheden, a strategist with over five years in the influencer marketing field, currently leading strategy for Cure Media's major clients. Julia brings her deep industry knowledge to the table, offering invaluable tips on refining your influencer marketing strategy to meet the evolving demands of consumers. You will also learn: The often-overlooked factors critical for a successful influencer marketing strategy The essentials of conten...
Utilizing AI: Trends, Tools, and Tomorrow
February 07, 2024 05:00 - 18 minutes - 25.3 MBIn this week's episode, we're joined by digital marketing expert Sara Öhman, who brings her insights into leveraging AI for brand communication through digital and social media. We'll cover the latest developments in AI across various media, discuss essential AI tools for businesses and individuals in 2024, and examine AI's evolving role on social platforms like TikTok and Instagram. Sara will also shed light on under-explored yet significant AI applications worth investigating. Key top...
Vogue Business on 2024’s Luxury Fashion Trends & Digital Shifts
January 24, 2024 05:00 - 26 minutes - 36 MBIn this week's episode, we're joined by Lucy Maguire, Senior Trends Editor at Vogue Business, for an in-depth look at 2023's fashion highlights and a sneak peek into the trends of 2024. How are luxury brands mastering innovative marketing in both the digital and physical realms? Lucy, leveraging her expert insight, reveals the most striking trends and marketing strategies that have resonated with Gen Z and Millennials in the constantly evolving economic landscape, sharing both key learnings ...
TikTok Triumph: How Normal Wins Gen Z Hearts
November 08, 2023 05:00 - 13 minutes - 18.4 MBIn this week's engaging episode, we're joined by Viktoria Nilsson, the Marketing Coordinator at Normal - the retail giant known for shaking up the European market with their affordable range of essentials. With 566 stores and a remarkable TikTok presence that has captured the hearts of Gen Z, Normal stands out as a brand that's mastered the art of social engagement without a traditional e-commerce approach. Hear Viktoria share the inside scoop on how Normal became a beloved brand among the y...
Niklas Bondesson on Communication that Matters: The Keys to Making an Impact
November 01, 2023 05:01 - 20 minutes - 37.9 MBIn this week’s episode, we're thrilled to have Niklas Bondesson, an Associate Professor of Marketing at Stockholm University and a strategic advisor at NoA Consulting, join us. Get ready as we delve into the recently released report "Communication that makes an impact! 2023" and explore three of the key findings with Niklas. We'll discuss how these insights can shape brands' strategic planning for the upcoming year, helping them create the ultimate media mix to stand out from the crowd. Pl...
Behind L’Oréal’s Success: Rebecca Eliasson on Creators, Data, and Gen Z
October 25, 2023 04:00 - 26 minutes - 36.6 MBJoin us in this episode as we uncover L'Oréal's successful journey with Rebecca Eliasson, their Group Head of Advocacy. Curious about their strategy in the dynamic beauty realm? Or their recipe for captivating Gen Z's heart? Step inside the universe of data-savvy beauty marketing, see why brands like CeraVe are Gen Z's favorites, and get some expert tips on how to keep up with the ever-changing social media wave. All in a crisp 15 minutes! You’ll also learn: The nuances of turning data i...
Social Media Trends 2024
October 18, 2023 04:00 - 15 minutes - 21.8 MBPrepare to rethink your social media strategy and unearth innovative ways to engage your audience! In this episode, we peel back the curtain on the ever-evolving world of social media, highlighting the trends that will shape 2024 and beyond. Join Frida Ekholm and Sanna Ödmark on this 15 minute episode as we go through what's hot, what's not, and how brands can stay ahead of the game. You will learn: How photos are making a comeback on social media, challenging the video-dominated lands...
Key Factors for Expanding Successfully into New Markets with Makeup Mekka
October 11, 2023 04:00 - 14 minutes - 20.1 MBIn this episode, we delve into the remarkable success story of Makeup Mekka, a Norwegian beauty brand that went from zero to 3.5 million Euro in just two years when launching on the Swedish market together with us at Cure Media. We invited their CMO, Stine Frey Grøndahl, to explore the key factors behind their rapid growth, both historically and in the future, with a focus on expanding into new markets. If you're a marketer, entrepreneur, or simply interested in the secrets behind fast-growi...
Maximise Your Success During Black Week and the Holidays Season
October 04, 2023 04:00 - 13 minutes - 24.3 MBBlack Friday week and the holiday season can be the most hectic and demanding time of the year, especially for retail marketers. With fierce competition for audience attention, it's crucial to have that extra edge to make a lasting impact. In this episode, we'll share our top tips on how you can maximise your success during the upcoming Black Friday week and holiday season. Tune in to discover: The importance of looking beyond your usual buyers during this time How to tap into your target...
Navigating the Media Landscape: Where Brands Invest and How Consumers Engage
September 27, 2023 05:55 - 12 minutes - 16.5 MBIn this week’s episode, we’re joined by Carlos Casquilho, Head of Revenue at Cure Media, to delve into the evolving media landscape and its implications for marketers. You’ll hear the latest numbers on what marketing channels are stagnating, declining or increasing, how consumer behaviour has changed the landscape, and of course how influencer marketing is playing a significant role today but even bigger in the future. Tune in to find out: The media landscape vs consumer behaviour What...
How to Measure Brand Effects in Influencer Marketing with Nepa
September 20, 2023 04:30 - 16 minutes - 30.2 MBWhat role does influencer marketing play in the media mix and how do you prove its effect in an effective way? This week, we delve into the crucial task of measuring the impact of influencer marketing on brand metrics, a challenge faced by countless brands and marketers in today's competitive landscape. Our guest, Erika Lindén from the leading market research company Nepa joins us to discuss their collaboration with Cure Media in conducting studies on influencer campaigns. Erika explains ...
Unlocking Gen Z: Strategies Behind Common Clouds’ Rise
September 13, 2023 04:00 - 23 minutes - 31.7 MBIn this episode, we have the privilege of hosting Maria Ahlgren, the visionary co-founder and CMO of Common Clouds—a brand with an audacious mission to destigmatize acne, known for their TikTok-famous "Pimple Patches." Maria will take us through the intriguing story of this up-and-coming brand, unveiling their effective strategies for carving a niche in the competitive beauty industry. We'll also delve into Common Clouds' remarkable triumph in capturing the attention of Generation Z aud...
5 Big Influencer Marketing Trends Shaping 2024
September 06, 2023 04:00 - 15 minutes - 27.9 MBIt’s finally here, this year’s trendspotting episode! In just 15 minutes, you'll find out the top five influencer marketing trends that brands need to know in order to succeed with their marketing efforts in 2024. From tapping into relevant pop culture trends and events to exploring subcultures within the target audience, we provide valuable insights on how brands can engage with their audience on a whole new level. We also discuss… The importance of focusing on brand metrics rather th...
Kappahl’s Journey to Sustainable Fashion: Tips and Tricks from the Frontline
August 30, 2023 04:00 - 17 minutes - 31.4 MBIn this episode, we delve into the world of responsible fashion and the challenges faced by fashion brands in navigating sustainability. Our guest, Karin Lund, Global Marketing Manager at Kappahl, shares insights into how Kappahl has become a frontrunner in the industry, placing sustainability at the forefront of their agenda. We explore Kappahl's sustainability strategy, aligned with new EU regulations, and their approach to integrating sustainability throughout their organization. Fro...
From Products to Impact: How Brands Can Transform and Influence
August 23, 2023 04:00 - 16 minutes - 31.1 MBIn the season 6 premiere, we’re deep diving into the fascinating world of consumer perception. Ever wondered how people form opinions about brands? And how companies can make a positive impact on individuals, society, and the economy? Our special guest for this mind-blowing topic is none other than Emmanuel Probst, author of the best-selling book Assemblage and the Global Head of Thought Leadership at Ipsos, a prominent market research powerhouse. Tune in to find out more about: Key dr...
We’re Nominated for the People’s Choice Podcast Awards!
July 18, 2023 09:33 - 2 minutes - 4.37 MBWe’re so happy to announce that we’re nominated for the People's Choice Podcast Awards, in the category “Best Female Hosted Podcast”! The People's Choice Podcast Awards is the longest-running podcast awards event in the podcasting space open to shows all over the world. We’re so proud and honoured to be nominated, and now we need your help! We would be so happy if you would give us your vote on this link (you’ll have to sign up first): https://www.podcastawards.com/app/signup Thank you s...
Youty on Navigating the Evolution of Beauty Marketing
June 14, 2023 04:00 - 17 minutes - 24 MBIn this week’s episode, we have Linn Gegerfeldt, the Influencer Marketing & Social Media Manager at Youty Group. Youty Group, which was founded in 2004, has become a prominent player in the Nordic online beauty industry. In 2020, it emerged as a result of a merger between three renowned Nordic beauty sites: Blush, Eleven, and Nordicfeel. With an extensive portfolio of over 25,000 brands including Lancome, Clinique, Gucci, and MAC, Youty has established itself as a leading force in the Nord...
From Pioneer to Powerhouse: How Sellpy Navigates the Modern Consumer
June 07, 2023 04:00 - 14 minutes - 19.5 MBIn this episode we welcome Alma Riihelä, Commercial Lead at Sellpy, one of the earliest second-hand platforms, founded in 2014. With offices in multiple locations, a growing team of 500 employees, and H&M as its majority stakeholder, Sellpy has revolutionized the second-hand market. In this week’s conversation, we'll explore the journey of Sellpy's marketing strategy and delve into the dynamic world of the second-hand market. Hear Almas expert take on how Sellpy has adapted to the ever-chan...
Influencer Marketing for Different Beauty Segments
May 31, 2023 04:00 - 15 minutes - 29.2 MBBased on our experience and insights from working with a wide range of beauty brands, we know that it's essential to understand the nuances of each beauty retail segment in order to build a successful influencer marketing strategy. It can be tricky to figure out what works best for your brand so in this week’s episode, we outline some of the differences and similarities that marketers should be aware of when it comes to building a successful influencer marketing strategy for different b...
How to Get Creative With Influencer Marketing - the Cure Media Process
May 24, 2023 04:00 - 15 minutes - 29.2 MBAs the market for influencer marketing is becoming more and more saturated, the demands on brands have increased significantly. What worked a couple of years ago is no longer enough - to stand out, your strategy needs to be creative and strategic. To find out what it takes to get a creative edge in your influencer marketing, this episode will bring you through the creative process here at Cure Media and Sanna will get inside the head of our creative lead Frida, the other co-host of the s...
How AI and ChatGPT are Transforming Consumer Behaviour
May 17, 2023 04:00 - 19 minutes - 26.8 MBGet ready for an exciting episode as we welcome back Chris Beer, Data Journalist at GWI, a leading audience targeting company for the global marketing industry, delivering insights on how consumers think. In today's episode, Chris returns to discuss the hot topic of AI and ChatGPT, sharing latest findings from GWI research. We’ll cover both the opportunities as well as the concerns that AI brings, and learn how it will affect consumer behavior now and in the future. Find out: Why Cha...
Report: Exploring the Impact of Preference for Fashion Brands
May 10, 2023 04:00 - 15 minutes - 29.2 MBIn this week's episode of the podcast, we speak with Carlos Casquilho, Head of Revenue at Cure Media, to discuss the findings of our latest research report surveying the brand strength of 13 major fashion brands in Sweden. We explore what many of the brands are missing out on, why high awareness is not enough for brand success today, and what opportunities there are for brands to grow on TikTok and win the hearts of tomorrow's generations. Find out: Why do many brands seem to have a ...
What’s Hot and What’s Not from a Gen Z
May 03, 2023 04:00 - 17 minutes - 24.2 MBWelcome to this exciting episode where we'll be delving into the world of Generation Z, a group that is always on the move and hard to keep up with. To help us navigate the ever-changing landscape, we're joined by our colleague and fashion expert, Vilma Lindgren, to give us an update on what’s hot and what’s not in the world of fashion, social media, and influencer marketing. From the latest fashion trends to the influencers everyone is crazy about - Vilma got got you covered. Find out:...
The Kardashian Effect: The Secrets to Creating a Big Buzz Around Your Products
April 26, 2023 04:00 - 17 minutes - 32.7 MBIt took four 'no's before Khloé Kardashian said yes to collaborate with the Swedish scale-up Boxbollen. But ever since then, the tide has turned and now big names like Snoop Dogg have come knocking on the door asking to collaborate. We invited the two brothers Jacob and Victor Eriksson, who founded the company, to get inside their heads on what it takes to create this ‘Kardashian effect’ and how they’ve gone from zero to 125 million SEK in turnover in less than five years. What are their s...
Kjersti Hobøl: The Superwoman of Norwegian Business on How to Turn Crisis Into Success
April 19, 2023 04:00 - 18 minutes - 33.5 MBIn this week's episode, we have Kjersti Hobøl, CEO at the beloved Norwegian retail chain Nille. Kjersti is referred to as both "rescue woman" and "Superwoman" due to her successful career of saving bankrupt businesses. She loves tackling "impossible tasks" and in 2018 she became the CEO of Nille, which was on the brink of bankruptcy. Through her hard work and dedication, she managed to turn things around which is now known as one of the most successful achievements in Norwegian business hist...
Byron Sharp on How Brands Grow: Unlocking Today’s Marketing Strategies
April 12, 2023 04:00 - 23 minutes - 43.8 MBIn our 100th episode, we have professor Byron Sharp in the studio - the world-renowned professor, thought leader and author of the legendary book - How Brands Grow. Byron is also the director of the Ehrenberg-Bass institute of Marketing Science, which is the world's largest centre for marketing research. Tune in to hear Byron’s thoughts on what has changed in marketing in recent years, why many marketers shoot themselves in the foot, and why always-on advertising remains critical to driv...
Influencer Marketing Success: Tips & Tricks From a Long-Time Beauty Pioneer
April 05, 2023 04:00 - 15 minutes - 27.9 MBA long-time beauty pioneer, Sephora has been at the forefront when it comes to cultivating a strong community in the digital space. In this episode we’re joined by Sabrina Buus, Marketing Director for SEPHORA Germany, Switzerland & Scandinavia, to share some of the keys to their marketing success. We discuss what Sephora does to cut through the noise in today’s crowded beauty space. Sabrina also explains why influencer marketing is a central piece of their marketing strategy, why it’s c...
Beyond the Brief: The Power of High-Quality Content in Influencer Collaborations w/ Maya Parnevik
March 29, 2023 04:00 - 17 minutes - 24.2 MBIn this episode, we're joined by the talented influencer Maya Parnevik. Maya has a proven track record of creating high-quality and engaging content, crushing it for some of the biggest brands in the industry. We will be discussing what it takes to stay ahead of the game in the fast-paced world of influencer marketing and dive into insider tips on how to create content that's not only creative and professional but also delivers fantastic results. Last but not least, we'll be exploring the b...
Convincing the Board: Why Influencer Marketing is Crucial
March 22, 2023 05:00 - 17 minutes - 32.8 MBAre you a CMO that hasn’t fully understood the importance of influencer marketing yet? Do you still believe that TV is the best channel when it comes to catching your audience’s attention? Or are you struggling to convince the board that influencer marketing should make up a larger part of your media mix? Then this is the episode for you. This week, Sanna sits down with Sverre Flåskjer, the Managing Partner and founder of Equip Capital, a private equity firm in the Nordics. With a strong b...
What Brands Need to Know About Millennials
March 15, 2023 04:00 - 13 minutes - 24.7 MBMillennials make up the biggest consumer base in the world, and a lot has changed in the last few years. Did you know for example that more than 62% of millennials are now parents, representing a rise of nearly 20% over the last three years? The fact that millennials are maturing, and that the generation as a whole is less dispersed than before, is one of many things brands need to be aware of when designing their marketing strategies. In this week's episode, Sanna and Frida look at fou...
Succeeding with Influencer Marketing for a Service w/ DHL Express
March 08, 2023 05:00 - 20 minutes - 28.8 MBIn 2022, this market leader in door-to-door courier services with a presence in over 220 countries started working with influencer marketing - we’re talking about DHL Express! In this episode, Frida talks to Dan Crewe, E-commerce manager at DHL Express about how they got started with influencer marketing for such an unusual service as door-to-door courier services, the key success factors behind the strategy, and how DHL Express work with content and creatives to receive as high engagement...
Marketing to Gen Z: A 2023 Guide
March 01, 2023 05:00 - 16 minutes - 22.5 MBIn this week's episode, we will be delving into the world of Generation Z - the generation that's bringing back low-rise jeans and ballerina shoes. What do brands need to know about Gen Z to succeed in 2023? We will discuss the key trends on their preferred social media platforms, their attitudes toward marketing, and the strategies that will drive them to press the “purchase button”. Get ready to learn the secrets to success! We’ll be covering: Why platform adapted content is key The ...
Making a Mark in a Challenging Economy: Learnings from an NGO
February 22, 2023 05:00 - 17 minutes - 31.2 MBHow does the marketing strategy for a non-profit organization differ from that of other companies, and what can marketers learn? In this week’s episode we invite our first NGO to discuss the current marketing landscape and what brands need to do in order to stand out from the crowd. We talk to Johnny F Kroneld, Head of Unit Marketing & Events at The Swedish Childhood Cancer Fund. With over fifteen years' experience working at global consumer brands, Johnny is also a highly sought-after spe...
Harness the Power of 360° Influencer Marketing
February 15, 2023 05:00 - 16 minutes - 30.6 MBFancy multiplying the power of your influencer marketing? You're in luck - because the 360 approach to your influencer marketing is a thing in 2023. Consumers are crying out for more ‘real’ people to showcase products and brands just don't have the resources to keep up. By using the content you already have, you can create a cost- and time-saving way to meet the demand - and *go beyond* the world of social media. We're talking websites, paid ads, newsletters, in-store and outdoor advertisi...
Unlocking the Keys to Success in the Beauty Industry with Boots
February 08, 2023 05:00 - 17 minutes - 24.6 MBFor over 170 years, Boots has been a leader in the beauty industry, making it one of the world's most well-known and celebrated heritage brands. In a world becoming increasingly digital, how can traditional beauty retailers successfully keep up and transform? In this week’s episode, we talk to Pete Markey, Chief Marketing Officer at Boots, about the company’s transformation journey. From the key success factors in their marketing strategy to the “Love Island effect”, Pete takes us through t...
Preference Marketing: the Missing Piece of the Puzzle
February 01, 2023 05:00 - 13 minutes - 24.4 MBAre you a brand struggling to stand out in a crowded and competitive marketplace? Don't let your hard-earned brand awareness go to waste - make sure your brand invests in preference building marketing activities before it’s too late. In this week’s episode we’re going to take a deep dive into preference marketing and why this can be your short-cut through the marketing funnel. We discuss strategies and tactics to build preference and how influencer marketing can be a powerful tool. We'll...
Maximising Performance Marketing ROI With Influencer Content
January 25, 2023 05:00 - 18 minutes - 25.3 MBWhat if there was a hidden ingredient to performance marketing that could help brands drive higher ROI in their performance channels? Hint: this might actually be the case! Did you for example know that recent studies by Meta show that adding branded content (content that is created by influencers) to your business-as-usual assets can reduce your cost per acquisition by 19% and increase your click rate by 53%? We invited Josefine Billström Raasakka, Creative Strategist at Meta, into the s...
Preference: The Secret to a Profitable Marketing Mix
January 18, 2023 05:00 - 15 minutes - 21 MBIn this week’s episode, we sat down with Kristian Melå, Co-founder and Head of Brand Partnership Advisory at Cure Media to sort out what essential role preference plays in when it comes to building a profitable marketing mix. Many legacy brands invest heavily in creating awareness, but they neglect the middle stage of the funnel, resulting in the need to overspend in the performance stage to make up for the lack of brand preference. The marketing landscape continues to evolve rapidly, and...
Preference: The Secret to a Profitable Marketing Mix 2023
January 18, 2023 05:00 - 15 minutes - 21 MBIn this week’s episode, we sat down with Kristian Melå, Co-founder and Head of Brand Partnership Advisory at Cure Media to sort out what essential role preference plays in when it comes to building a profitable marketing mix. Many legacy brands invest heavily in creating awareness, but they neglect the middle stage of the funnel, resulting in the need to overspend in the performance stage to make up for the lack of brand preference. The marketing landscape continues to evolve rapidly, and...
The Link Between Diversity, Inclusion and Profitability
January 11, 2023 05:00 - 16 minutes - 23.2 MBWe live in a world of diversity. Still, it’s surprising how little has changed when it comes to everyday consumer products. Nebe Al-mayahi is the brain behind the brand TEINT, which challenges the status quo around daily consumer products. In 2021 they launched their award-winning skin tone adapted plasters and this is just one of a very long list of products that needs to be redesigned to cater for the diversity of our society. In this season 5 premiere, we discuss how diversity, inclusi...
The New Year Special ft. Maja Lindelöf, Sanne Josefson & Emil Holmqvist
December 14, 2022 05:00 - 30 minutes - 55.8 MBThat’s a wrap on season four of Influencer Marketing Talks - and what a season it’s been! With guests joining us from global brands such as Coca-Cola, TikTok and NYX, we’ve dug into every corner of influencer marketing and the wider consumer arena. Now, ready to go out with a bang, we’re joined by Maja Lindelöf, founder of Lis Bonne Atelier; Sanne Josefson, founder of Sanne Alexandra; and Emil Homqvist, co-founder of Hickap, for our new year special. Sitting down with three of the brighte...
Building Brand Love with NYX Professional Makeup
December 07, 2022 05:00 - 14 minutes - 20.4 MBFounded in Los Angeles in 1999 and today one of the most popular beauty brands in the world - we’re talking about NYX Professional Makeup! Available worldwide both online and over at thousands of retailers, NYX manages to stay relevant among it’s audience with a high-quality product range and wallet-friendly prices. In today’s episode, we have Diana Valdez, Head of Consumer Engagement at NYX to share her expertise on how to grow consumer engagement and build brand love through social media...
What Research Says about Consumer Behaviour 2023 ft. GWI
November 30, 2022 05:00 - 19 minutes - 26.3 MBWhat does something named “the lipstick effect” have in common with the economic downturn? Actually, a lot. With 2023’s economic situation, brands need to have a solid understanding of how to attract consumers' loyalty and money before their competitors do. In this episode, Frida Ekholm talked to Chris Beer, Data Journalist at GWI, one of the leading audience research companies for the global marketing industry, on how what the latest data and insights say about consumer behaviors in time...
Is Data-Driven Influencer Marketing the Industry’s Biggest Con?
November 23, 2022 05:00 - 26 minutes - 36 MBGoogle data-driven influencer marketing and you’re going to get over 12,000,000 results all telling you what it’s about, why it’s important, and how you should be doing it. But is the very premise a lie? Looking into what data means for the influencer marketing channel today, data scientist Bernard Rosencrantz and marketing manager Holly Morran bring you their standing-room-only session from the Influencer Marketing Show 2022 held last month in London. They’re unpacking: The buzzwords ...
5 Ways to Grow Engagement on TikTok
November 16, 2022 05:00 - 15 minutes - 21.6 MBIs your brand having a hard time figuring out TikTok? You’re not alone. With its short and snappy videos, this app has grasped the attention of many but unfortunately, brands are struggling to figure out the app and what type of content they should put out there. For years, Instagram has been the primary online space for brands to grow their businesses on and some have really succeeded in establishing a good brand image on Instagram. However, while posting aesthetic content might’ve worked...
5 Influencer Marketing Trends for 2023
November 09, 2022 05:00 - 14 minutes - 20.1 MBInfluencer marketing remains one of the most powerful marketing tools at your disposal and in 2025, researchers estimate that the channel will reach another all time high. But, the way that consumers want to experience influencer marketing is changing. With investments soaring and the financial crisis placing greater pressure on the importance of a decent return, brands will need to keep up with these moving targets, adapting their strategies to placate and engage a restless audience and e...