Influencer Marketing Talks
142 episodes - English - Latest episode: 7 days ago - ★★★★★ - 9 ratingsWelcome to Influencer Marketing Talks, brought to you by Cure Media - the leading influencer marketing company for fashion brands.
This is your weekly podcast to learn more about consumer marketing in the digital age and all things influencer marketing in right around 15 minutes. Each week Frida Ekholm and Sanna Ödmark from Cure Media cover topics around digital marketing and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry!
This podcast is brought to you by Cure Media, the leading influencer marketing company for brands that want to grow.
www.curemedia.com
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Episodes
5 Ways to Grow Engagement on TikTok
November 16, 2022 05:00 - 15 minutes - 21.6 MBIs your brand having a hard time figuring out TikTok? You’re not alone. With its short and snappy videos, this app has grasped the attention of many but unfortunately, brands are struggling to figure out the app and what type of content they should put out there. For years, Instagram has been the primary online space for brands to grow their businesses on and some have really succeeded in establishing a good brand image on Instagram. However, while posting aesthetic content might’ve worked...
5 Influencer Marketing Trends for 2023
November 09, 2022 05:00 - 14 minutes - 20.1 MBInfluencer marketing remains one of the most powerful marketing tools at your disposal and in 2025, researchers estimate that the channel will reach another all time high. But, the way that consumers want to experience influencer marketing is changing. With investments soaring and the financial crisis placing greater pressure on the importance of a decent return, brands will need to keep up with these moving targets, adapting their strategies to placate and engage a restless audience and e...
Coca-Cola on Brand Building Through Influencer Marketing
November 02, 2022 04:00 - 16 minutes - 22.8 MBHow does one of the world’s most iconic consumer brands work with influencer marketing to strengthen its presence and create buzz-worthy activations? To find out, we invited Coca-Cola to join us in the studio and let us in on what makes them such a leader in their industry and the channel. How does it differ to work with a brand as established as Coca-Cola vs one that isn’t, and what’s the key behind developing influencer marketing strategies that create buzz? To help answer this question, ...
Media 2023: Consumption trends you need to know
October 26, 2022 04:00 - 18 minutes - 24.8 MBAs the number of channels and devices proliferate, it becomes harder and harder for brands to cover every avenue, forcing marketing teams to be more decisive and analytical about the choices they make regarding their resources and budgets. In today’s episode, we walk you through 5 of the media consumption trends that we think will rule in 2023. We'll be discussing: Which particular media channel we think will struggle the most How mobile and social continues to rule it all What brands ...
Recession-proof your marketing strategies - what brands need to know
October 19, 2022 04:00 - 21 minutes - 39 MBThe marketing budget is often one of the first to be cut when an economic downturn hits. But time and time again, history has proven that the companies that invest in marketing during challenging times are the ones that come out as winners. But what type of marketing activities will make you hit the marks? Is there a golden way to recession-proof your marketing strategy? In this week’s episode, we invited Erik Modig who works as professor of economics at the Center for Consumer Marketing a...
4 Ways Fashion Marketing Has Changed
October 12, 2022 04:00 - 18 minutes - 25.7 MBIn this week’s episode we’re going to take a deep dive into the fashion industry. But - we’ll be leaving the trend-setting and taste-vetting to Anna Wintour and instead looking specifically at 4 ways fashion marketing has changed over the years. And it has been years because after the bare essentials for survival were commodified, fashion followed shortly after. We'll be discussing: What fashion brands can do about the crowded marketplace. The importance of the terribly unsexy-sounding c...
Succeeding on TikTok in 2023: Tips & Tricks From the Inside
October 05, 2022 04:00 - 18 minutes - 24.9 MBIf you’re building a marketing strategy for 2023, it’d be hard not to consider using TikTok. As its user base is expanding at a rapid pace among all generations, it’s finally seen as a place where all brands need to have a presence and a solid strategy - or else lose customers to the ones who do. But what does it take to succeed on TikTok in 2023? How do you make sure you hit the mark when it comes to being relevant and authentic to your target audience while avoiding the frequent and inevi...
4 Social Media Trends We’ll See in 2023
September 28, 2022 04:00 - 12 minutes - 17.5 MBWhile the social media trends for 2022 were all about TikTok and social commerce, as we look ahead to 2023 we can already see a shift in the things brands need to bear in mind as they flesh out their social media strategy for the new year. What remains true is that social media continues to be one of, if not the most important platform for engaging shoppers in the fashion and lifestyle spaces. Now, as we gear up for a busy fourth quarter of 2022, let’s take a peek ahead at what we’ll be se...
The Influencer Marketing Tech Features You Need in 2023 ft. Babak Faramarzian
September 21, 2022 04:00 - 14 minutes - 20 MBInfluencer marketing + machine learning = the way to get results? We know this equation might not be at the forefront of your strategy. But if that is the case then this episode is a must-listen! We sat down with Cure Media's Co-Founder and Head of Product Babak Faramarzian. Responsible for Cure Media’s unique, proprietary influencer marketing technology platform, Babak has a front row seat on how much of a difference the right tech can make to your performance in the channel. But how exact...
TikTok vs Instagram: What’s the Difference?
September 14, 2022 04:00 - 16 minutes - 22 MBWith Instagram’s furious race to overtake TikTok as the video-first social platform, copy-catting many of the latter’s features to users’ occasional dismay, it can sometimes feel hard to tell the difference between the two. Certainly, that seems to be the case for many brands who insist on recycling content interchangeably between both platforms despite repeated warnings that the algorithms will not treat such tactics kindly. So when it really comes down to it, what are the differences be...
3 Reasons To Be Cautious With Discount Codes
September 07, 2022 04:00 - 11 minutes - 16.2 MBSince the dawn of time (for influencer marketing, that is) discount codes have been seen as a must-have. But in today’s competitive landscape, that’s simply not the case anymore. In today’s episode, we are going to take a cold, hard look at the use of discount codes in influencer marketing. Lending his significant experience and expertise in the field, we’ll be joined by one of the co-founders of Cure Media and our CEO, Sam Foroozesh. And where should they put their focus instead? I...
What Even is Data-Driven Influencer Marketing?
August 31, 2022 04:00 - 17 minutes - 23.5 MBIn a marketplace this competitive, everyone will be telling you to do data-driven influencer marketing if you want to succeed - us included! But we’re going to pause and take a step back a second, because in this episode of Influencer Marketing Talks we’re going back to basics and answering one foundational question first: what even is data-driven influencer marketing. Answering in under 15 minutes, we’ll be taking a look at: How you can be data-driven at influencer selection W...
A Brief History of Micro-Influencers
August 24, 2022 04:00 - 17 minutes - 23.4 MBIf you hear ‘influencer marketing’, your mind probably jumps to the big, celebrity creators. But times have changed and flying the flag for micro-influencers; they’re big news, whether brands like it or not. In fact, in 2021 micro-influencers accounted for 91% of the channel. Which means that if you’re only focusing on mega-influencers and above, you’re missing out on the vast majority of the channel, and with it a lot of potential engagement. But where did these so-called micro influencer...
5 Gen Z Myths Busted ft. Imagen Insights
August 17, 2022 07:26 - 45 minutes - 61.8 MBWith new motivations and behaviours driving their purchasing decisions (and a lucrative price tag on their head), marketers are obviously keen to get Gen Z on board. But how can they hope to do that when nearly 60% say they’re not confident they even understand them? As uncertainty grows, myths begin to circulate and they’re steering marketers in the wrong direction. Joined by Cat Agostinho and Jay Richards, co-founders of Imagen Insights, one of the biggest agencies in Gen Z intelligence...
Summer Special with Vogue Business; The Fashion Industry Trends You Need to Know
June 29, 2022 04:00 - 48 minutes - 66.7 MBWhether you’re already clocked off for the summer, or you’re enjoying a sunny commute to the office - we’re glad to have you here and you’re in for a great episode, because today’s edition of Influencer Marketing Talks is hot off the press! This week, we are joined by Lucy MacGuire, Trends Editor at Vogue Business. With several fingers on the pulse of the biggest drops in fashion plus bylines that span a wide range of the Vogue empire, from Britain to Italy, and Paris to Russia, Lucy has ab...
Summer Special with Vogue Business; 2022 Must-know Fashion Industry Trends
June 29, 2022 04:00 - 48 minutes - 66.7 MBWhether you’re already clocked off for the summer, or you’re enjoying a sunny commute to the office - we’re glad to have you here and you’re in for a great episode, because today’s edition of Influencer Marketing Talks is hot off the press! This week, we are joined by Lucy MacGuire, Trends Editor at Vogue Business. With several fingers on the pulse of the biggest drops in fashion plus bylines that span a wide range of the Vogue empire, from Britain to Italy, and Paris to Russia, Lucy has ab...
The Djerf Avenue Story: From Creator to Co-Founder
June 22, 2022 04:00 - 41 minutes - 57.2 MBIn 2019, 19-year-old influencer Matilda Djerf launched the Scandinavian styled, non-seasonal, ready-to-wear fashion brand ‘Djerf Avenue’ together with her partner and co-founder Rasmus Johansson. Only three years in, Djerf Avenue has become globally recognised, reporting $8 million in sales in 2021. That’s not all. At the same time, Matilda gained global recognition for her iconic hair and Scandinavian style, quickly propelling her Instagram account up to 2,3M followers - and counting. ...
The State of Influencer Marketing 2022: The Consumer Edition
June 15, 2022 04:00 - 15 minutes - 20.9 MBGen Z and millennial audiences have new expectations when it comes to influencer marketing - and marketers aren’t always keeping up. Whether it’s the content formats they most enjoy or the platforms they’re most active on, staying on top of (let alone ahead of) the latest movements in consumer preferences can be challenging, particularly in a marketplace as fast-moving as retail. We’re looking back over our research of 1,0008 consumers to pinpoint what it is exactly marketers need to be ...
The Content Trends & Tactics We’ve Seen on Social Media in 2022
June 08, 2022 04:00 - 17 minutes - 24.3 MBCreating engaging social media content comes down to more than just viral dance trends or repurposing popular memes. Instead you need to strike a tricky balance between the content different platforms’ algorithms are prioritising, the messages you need to communicate, and the material your audience actually wants to see. And just when you think you’ve got it sussed, it can all change on a dime. So we’re taking a look at the lay of the land in 2022 to try to help brands work out what differ...
Influencer Marketing and AI; The Perfect Match?
June 01, 2022 04:00 - 11 minutes - 15.7 MBIn a marketplace as crowded as the fashion sector, you need every campaign to land. So while catchy copy and compelling graphics might be the things that your audience remembers, it should be data that tells you what copy will work, which graphics will fit, and even who your audience will be. And influencer marketing should be no exception. Data-driven influencer marketing can make sure your activations get seen in the right place and by the right people; it can redirect your campaigns to m...
L’Oreal GM on How Beauty Can Build Inclusivity
May 25, 2022 04:00 - 19 minutes - 27 MBL’Oreal is on a mission to ‘create the beauty that moves the world’. With 36 global brands and four different divisions, most, if not all of us, will have enjoyed a L’Oreal product at some point. From high street beauty faves to luxury fragrances and salon-level hair products, the L’Oreal family encompasses a staggeringly wide range of products with something to suit everyone. And it's this inclusiveness that drives their wider marketing and business goals. As inclusivity and diversity bec...
The State of Influencer Marketing 2022: The Marketer’s Edition
May 18, 2022 04:00 - 17 minutes - 23.8 MBEarlier this spring we surveyed over 200 marketing decision-makers and 1,000 consumers to find out what influencer marketing really looks like in 2022…and whether it’s what your audiences actually want. Long story short: not always. Throughout our research we found clear evidence that brands and marketers aren’t always in sync with their target audience, employing tactics that run contrary to what consumers want. But it’s not all bad news! In some areas, marketers were adopting savvy inf...
3 Regional Experts on Localising Your Influencer Marketing
May 11, 2022 04:00 - 16 minutes - 22.1 MBAs with any other industry or channel, influencer marketing manifests differently around the world. Cultural nuances or behaviors can vary wildly between markets, and your influencer marketing has to bend with them in order to be effective and avoid committing any cultural faux pas. To help you get it right, we invited not one, but three of our colleagues from across our offices to join us for this multinational masterclass. Experts in three different markets, these influencer marketing pro...
Keeping up with 1,008 Shoppers on Social Media - Here’s What We Found
May 04, 2022 04:00 - 13 minutes - 18.8 MBConsumer preferences are a moving target - you really have to work to make sure you’re staying up to date with the latest developments from them. And that’s particularly true for shoppers in the Gen Z and millennial age groups. We know keeping up with consumers isn’t easy, so Cure Media decided to survey over 1,000 consumers across the UK, focusing on the behaviours and attitudes of Gen Z and millennials to better understand how these groups engage with and relate to social media, and more ...
Winning Over Gen Z: Taco Bell’s Secret Sauce
April 27, 2022 04:00 - 25 minutes - 35.4 MBWith a popular wedding package and a fan list that includes the likes of Doja Cat and Lil Nas X, Taco Bell is a name beloved of all generations but unlike many longstanding brands, they’ve found particular success with the Gen Z-ers. So we wanted to know their secret… Riding on the high of the return of the Mexican pizza, we spoke to Matt Prince, Senior Manager of Public Relations and Brand Experience at Taco Bell, about how this fast food brand keeps whipping up a social media frenzy for a...
Influencer Marketing: A Branding or Performance Channel?
April 20, 2022 04:00 - 16 minutes - 23.3 MBA lot has happened with influencer marketing over the last few years. Not only has the industry gained bigger budgets and more respect from marketers, but time has also developed the way in which we work within the channel. In this episode, we’re talking to Emma Lundsten, Head of Operations & Client Success at Cure Media, about the two approaches to influencer marketing that set marketers and brands apart, all to answer the ultimate question: is influencer marketing a branding or performan...
Influencer Marketing Success: The Zalando Perspective
April 13, 2022 04:00 - 34 minutes - 46.8 MBInfluencer marketing has changed dramatically since the early days of bloggers and YouTube stars. As calls for diversity and representation increase across channels and mediums, the cookie-cutter image of an influencer is giving way to something broader and more reflective of the world we live in. Speaking to Natalie Wills, Global Director of Marketing at Zalando, we’re taking a pragmatic look at the challenges brands face in the channel, especially as its scope increases, as well as unpac...
What an Influencer Looks Like in 2022: The Zalando Perspective
April 13, 2022 04:00 - 34 minutes - 46.8 MBInfluencer marketing has changed dramatically since the early days of bloggers and YouTube stars. As calls for diversity and representation increase across channels and mediums, the cookie-cutter image of an influencer is giving way to something broader and more reflective of the world we live in. Speaking to Natalie Wills, Global Director of Marketing at Zalando, we’re taking a pragmatic look at the challenges brands face in the channel, especially as its scope increases, as well as unpac...
Age Inclusion: Is Fashion Missing a Valuable Market?
April 06, 2022 04:00 - 27 minutes - 38.2 MBIn a more progressive marketplace, much valuable discourse is being had around the right to and necessity of broader representation in fashion and its marketing. So why are so many brands still skipping over models, influencers and even consumers who happen to be 40 or above? Speaking to fashion stylist and trend-setting influencer Anna Cascarina, Influencer Marketing Talks is unpacking what age inclusion needs to look like for fashion brands, and why it needs to happen now. Hear about: ...
The Past, Present and Future of Influencer Marketing
March 30, 2022 04:00 - 19 minutes - 26.8 MBInfluencer marketing has been around longer than people give it credit for - though in its current form it might look a teensy bit different to how it did in the ‘90s or even earlier. We’re taking a trip down memory lane, looking at the brand collaborations and marketing moments that laid the foundation for influencer marketing as it exists today in all its measurable, strategic glory. From there we’ll be jumping forward in time for a glimpse at what the future holds for the channel, offeri...
Sustainable Fashion: The 2022 Playbook
March 23, 2022 04:00 - 27 minutes - 37.3 MBSustainability is ranking higher and higher on the priority list for marketers, consumers and the human population at large. And for fashion brands, that means taking a hard look at the way they currently manage their supply chain and their business. But while change is necessary, it might not take the shape you think. Looking at the next-generation solutions available, we sat down with Nicole Rycroft, Founder and Executive Director of Canopy, a leading environmental not-for-profit, to dis...
Brand Building with Influencer Marketing: The MADE.com Approach
March 16, 2022 04:00 - 19 minutes - 27.1 MBFrom their envy-inducing feed posts to their heartwarming community MADEovers, the MADE.com social aesthetic is as iconic as it is individual. And make no mistake - that’s not something that happened by accident. We invited Lauren Spearman, Head of Consumer Communications and Social at the trendy interiors brand, into the studio to give us a glimpse into what it takes to build a recognisable brand on social media without falling into the cookie-cutter trap, and how brands can nurture relati...
Are You Using the Wrong Tactics for Your Influencer Marketing Goals?
March 09, 2022 05:00 - 27 minutes - 25.3 MBAs a brand today, it’s important to understand what you’re hoping to achieve within influencer marketing - because from there you can learn which tactics are best suited to your unique offering and goals. Otherwise, you risk not getting the most out of your investment in the channel. In this episode, Holly and Frida will guide you through the different influencer marketing tactics; the big collaborations, ambassador programs, one-off campaigns, affiliate marketing, gifting, and last but no...
Reaching Gen Z: 4 Top Tips for Beauty Brands by MakeupMekka
March 02, 2022 05:00 - 24 minutes - 33.1 MBFor beauty brands to be top-of-mind and reach the ever-changing consumers of Gen Z, they need to have their ears to the ground and learn where this group spends time and what they look for in brands. To offer the best advice in this area, we invited Berit Sjovik, CEO at MakeupMekka to the podcast studio. MakeupMekka is a Norwegian based beauty brand founded in 2009 that develops and sells their makeup brand online. In this week’s episode, Berit shares insights on how to reach and attract ...
Amplify Your Influencer Marketing with Paid Social
February 23, 2022 05:00 - 17 minutes - 16.4 MBToday’s marketing landscape is constantly updating, and brands need to stay up to date on the most relevant ways to communicate with their audiences in order to stand out from the crowd. With this constant development comes new tactics to leverage on, not only for marketing in general but also for influencer marketing. In this episode, Sam Foroozesh, CEO & Co-founder at Cure Media will guide you through how to amplify your influencer marketing investment and impact through paid social. ...
Find Your Best Fit Influencer Marketing Partner
February 16, 2022 05:00 - 25 minutes - 35.1 MBWhile there are undoubtedly a number of challenges you might face when looking to incorporate influencer marketing into your strategy, one major one comes up time and again: resources. With so many agencies now crowding the market, how can you know which is the right pick for you? In this podcast episode, we’ll be guiding you through the different influencer marketing approaches out there and help you find the best-fit influencer marketing partner for your goals. We’ll cover: The differe...
How Missguided Uses Influencer Marketing to Build a Fashion Empire
February 09, 2022 05:00 - 20 minutes - 28.2 MBIn this episode, we are excited to share insights from one of the top players within the social media and influencer marketing landscape: Missguided. Vicky James, Missguided’s Head of Brand Marketing, reflects on how the fashion brand has become one of the UK’s most popular among Millennial and Gen Z shoppers. Vicky James also discusses her view on brand-building in an evolving marketing landscape, and what it really means to build a brand in today’s world. We finish up with an enlightenin...
How to Win Customer Trust with Peer-to-peer Marketing
February 02, 2022 05:00 - 11 minutes - 15.6 MBOne of the top influencer marketing trends for 2022 is that Gen Z and Millennials expect brands to be authentic and transparent - and consumers’ demand for authenticity is here to stay. To meet this need, it’s important that brands adopt the right approach and style when trying to connect with their target audience. In this podcast episode, we’ll focus on the benefits of using peer-to-peer marketing tactics compared to brand-to-peer tactics. More specifically, why Gen Z and Millennials favo...
What Brands Need in an Influencer Marketing Platform
January 26, 2022 05:00 - 13 minutes - 17.9 MBFor too long, influencer marketing was a channel shrouded in mystery; traceable ROI was allegedly evasive and audience size was practically the only metric that mattered. While creativity and aesthetic might still reign supreme for most of the market, times have changed and at Cure Media, we look at things a little differently. In this week’s episode, we invited Babak Faramarzian, Co-founder and Head of Product at Cure Media to sort out what brands need to look for when choosing an influen...
Millennials are Parents Now! Here’s How You Reach Them
January 19, 2022 05:00 - 15 minutes - 21.4 MBSpoiler alert: Millennials aren’t kids anymore! They actually range from 25 to 40 years old. So, it comes as no surprise that Millennial parents are an increasingly sought-after audience online. In this week’s episode, we are proud to present Heli Fleetwood, Marketing Director at Polarn O. Pyret - a leading heritage brand for high-quality childrenswear in the Nordics that has been around since 1976. To sort out how to successfully reach Millennial parents today, we asked Heli what an est...
Predicting the Future of Influencer Marketing; Did We Get It Right?
January 12, 2022 05:00 - 18 minutes - 25.3 MBIn the beginning of 2021, we predicted five influencer marketing trends that we expected to see more of in the year to come. Now, one year on, we’re looking back to see how good we actually were at predicting the future. No pressure! In this podcast episode, we will discuss the trends that shaped 2021 and why they mattered. We’ll also introduce you to our latest addition to the podcast, Holly Morran, Marketing Manager for the UK at Cure Media, who will join Frida and Sanna as a host. We’...
New Year’s Edition featuring Lyko, Simply Be, Babybjörn and C’est Normal
December 08, 2021 05:00 - 38 minutes - 52.2 MBThis is no ordinary podcast; this is your Cure Media new year podcast! With 2022 just around the corner, we decided to check the temperature on four seriously hot brands in the fashion, lifestyle and beauty industry, to hear their thoughts on what’s been going on in 2021 and their insights on the upcoming year. Let’s look at the lineup: Ronja Zetterqvist, Influencer Team Manager at Lyko Petra Stenecker, Global Marketing Director at Babybjörn Warner Nickerson, COO at C’est Normal Chlö...
The 3 Biggest Media Consumption Trends 2022
December 01, 2021 05:00 - 17 minutes - 24.6 MBIn recent years, a big shift has taken place with regards to how today’s buyers are consuming media; from sitting planted in front of the TV at 8PM on Friday nights, most of us now prefer being able to choose when we want to engage with content. And media consumption often takes place on social platforms such as Facebook, Instagram and YouTube, instead of through traditional channels. In this podcast episode, we’re going to focus on the Millennial and Gen Z women, and more specifically, on ...
Last-Click Attribution is a Lie - Here‘s Why
November 24, 2021 05:00 - 14 minutes - 19.4 MB75% of consumers say they have bought something following an influencer’s recommendation at least once, but only 14% of brands reported a sales uplift when working with influencers (Cure Media). As you can see, these two answers do not agree with each other. This is because brands and marketers tend to take the simplest route when it comes to measuring the results of influencer marketing, looking only at the last click. This means that the “last click channel” is given credit for a sale or ...
Revealing the Work Behind an Influencer Post
November 17, 2021 05:00 - 13 minutes - 12.4 MBNot everyone understands just how much work goes into each and every influencer post. One thing is for sure though - it’s much more than you think! The fact is that a lot of preparation is required: establishing KPIs, identifying the right influencers, and committing to the continuous optimisation the channel requires. And don’t forget the more administrative tasks, such as negotiating prices, and scheduling and reviewing drafts for each individual influencer. To sort out what you’ll ne...
Why Many Brands Get Black Friday Wrong (and How to Do It Right!)
November 10, 2021 05:00 - 13 minutes - 12 MBBlack Friday, Christmas and New Year’s all represent a critical revenue opportunity for retailers; ad spend will increase, social commerce strategies will receive rapid rollouts, and brands will turn to influencers to differentiate their brand in an ever more crowded marketplace. But the question is, why are so many brands missing the mark and how can your influencer strategy set you apart in this crowded marketplace? In this week’s episode, Sanna Ödmark and Frida Ekholm are going to discus...
A Top Influencer’s Guide to Collaborations w/ Liv Watkins @livvrh
November 03, 2021 04:00 - 22 minutes - 31.3 MBIn just a few short years, the role of ‘influencer’ has evolved from a quirky side-hustle to a full-time profession for many. With the booming influencer marketing industry, influencers have become modernity’s answer to shopfronts and billboards. To get a glimpse at what this looks like from the influencer’s side, we’ve invited UK beauty influencer Liv Watkins to join this week’s episode. Liv will shed light on the influencer side of brand collaborations, sharing her best advice on how bra...
How to Expand into New Markets with Influencer Marketing
October 27, 2021 04:00 - 19 minutes - 27.2 MBWith the value of online shopping soaring in virtually every country, most fashion brands will be looking to take their business to new heights by expanding into new geographical markets. But while there’s no shortage of success stories, this isn’t a task you’re going to want to approach carelessly. So let’s get to the bottom of what you need to know about bringing your brand into new markets using influencer marketing as your launchpad. In this week’s podcast episode, Sanna Ödmark and F...
Influencer Marketing for High-End Fashion Brands w/ Phoebe Locke @FARFETCH
October 20, 2021 07:56 - 24 minutes - 45.7 MBMany still associate influencer marketing with fast fashion, but as the channel has evolved we have seen that it is actually a strong platform for a wide range of products. Ultimately, it all comes down to where your target audience can be reached and how they want to be communicated with - and that’s true regardless of whether you’re promoting fast fashion, social causes, or - as we’re going to talk about in this episode - the high-end fashion segment. To unpack this with us, we have Phoeb...
Influencer Marketing for Fashion Brands w/ Phoebe Locke @FARFETCH
October 20, 2021 07:56 - 24 minutes - 45.7 MBMany still associate influencer marketing with fast fashion, but as the channel has evolved we have seen that it is actually a strong platform for a wide range of products. Ultimately, it all comes down to where your target audience can be reached and how they want to be communicated with - and that’s true regardless of whether you’re promoting fast fashion, social causes, or - as we’re going to talk about in this episode - the high-end fashion segment. To unpack this with us, we have Phoeb...