Influencer Marketing Talks
142 episodes - English - Latest episode: 7 days ago - ★★★★★ - 9 ratingsWelcome to Influencer Marketing Talks, brought to you by Cure Media - the leading influencer marketing company for fashion brands.
This is your weekly podcast to learn more about consumer marketing in the digital age and all things influencer marketing in right around 15 minutes. Each week Frida Ekholm and Sanna Ödmark from Cure Media cover topics around digital marketing and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry!
This podcast is brought to you by Cure Media, the leading influencer marketing company for brands that want to grow.
www.curemedia.com
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Episodes
Risking More by Doing Less: Why You Need to Scale Your Influencer Marketing
October 13, 2021 05:10 - 18 minutes - 25 MBThe Gen Z and millennial female audience’s top source for finding products to purchase is influencers’ posts on social media. The current consumer behaviour shift is huge for the influencer marketing industry. A change in shopping habits like this means that consumers are relying on influencers to a greater extent than ever before - to offer inspiration and to help them navigate the eCommerce jungle. This fact alone is argument enough to scale up your influencer marketing. But together ...
Cause-led Influencer Marketing w/ Neve Fear-Smith @ Talking Influence
October 06, 2021 05:34 - 20 minutes - 28.6 MBToday's consumers are putting pressure on brands to take a stand on important social issues. With social media being a prime channel for communication among consumers, brands and influencers - this is a quickly emerging trend that brands need to pay attention to. Especially so within influencer marketing. But how do you approach this delicately as a brand? In this week's episode, we have Neve Fear-Smith from Talking Influence - one of the thought leading B2B publications which covers topi...
Influencer Marketing Trends for 2022
September 29, 2021 05:27 - 19 minutes - 17.7 MBFrom Instagram’s industry-shaking video-first strategy shift, to the gradual emergence from lockdown, 2021 has been a transformative year for influencer marketing. But there’s no time to dwell on the past. Let’s get to the bottom of the biggest question on everyone’s lips right now: What comes next? With Frida Ekholm in the studio this week we have Holly Morran, UK Marketing Manager at Cure Media. Together they will give you the influencer marketing trends update for 2022; walking you thro...
What Brands Need to Know About TikTok w/ Emma Ryan, Founder & CEO @ ELRY
September 22, 2021 06:06 - 23 minutes - 43 MBWhy do so many still think that TikTok is all about dancing kids? What are really the differences between TikTok and Instagram, and what should brands do to keep track of all new and emerging trends and tactics in the online sphere? In this week’s episode we have Emma Ryan, the UK-based Founder & CEO at ELRY - the talent management agency that specializes in everything influencer, social and communications. In addition to being a true TikTok expert, Emma has many years of experience fro...
6 Key Things Traditional Retailers Should Learn from Digital Native Brands
September 15, 2021 06:04 - 19 minutes - 26.9 MBThey are born digital and grow at a rapid pace, winning both market shares and the love of their target audience. Of course, we’re talking about digital native rockets! But what do CEO’s, CMO’s and investors at digital native brands have to say about their success? We have been doing the research for you! In this podcast episode, Sanna and Frida are going to walk you through 6 key things that digital native brands do just right when it comes to connecting with their audience in the digital...
Consumer Behaviours are Shifting: How Can Retail Keep Up? w/ Elisabeth Peregi, CEO @Kappahl
September 08, 2021 04:57 - 19 minutes - 35 MBKappahl was founded back in 1953 and is today one of Scandinavia's largest fashion retailers with hundreds of stores and thousands of employees. During the pandemic, Kappahl was one of the few companies that managed to maintain roughly the same profitability, even with decreased sales - and the future looks bright. In this week’s podcast episode, we got the chance to sit down and talk to the company’s CEO, Elisabeth Peregi, about how they managed to cope with the pandemic with such good...
3 Simple Mistakes That Will Break Your Influencer Marketing
September 01, 2021 05:33 - 16 minutes - 30.7 MBIn today’s competitive, low-trust marketplace, working with influencers is basically a non-negotiable. But while it might look simple enough from the outside, the influencer marketing casebook is rife with mistakes. In the latest episode of our weekly podcast, we’re looking at three of the most common mistakes we see brands making in their influencer collaborations. More importantly, we’ll be letting you in on our golden rules for avoiding them. We’ll be talking about: Why an always-on a...
From Catalogue to eComm: Mapping Retail's Digital Transformation Journey w/ Kristina Hermansson, CCO @Cellbes
August 25, 2021 05:43 - 20 minutes - 36.8 MBIn recent years, Cellbes has been going through an extensive transformation journey, moving from being a leader within catalogue retail to becoming a full-fledged e-commerce company. In this podcast episode, Sanna Ödmark talks to Kristina Hermansson, CCO at Cellbes about this transformation journey, how Cellbes work with diversity and inclusivity as two integral parts of their business, and how they use social media and influencers to reach and attract their audience, which has slightly...
In-house vs Influencer Marketing Agency?
August 18, 2021 05:47 - 17 minutes - 32.9 MBWeighing up whether you should handle influencer marketing in-house, or partner with a specialist agency? Tune it to our first episode back for season two, where we'll be helping you determine which approach would work best for your brand. Bringing a third option to the table, we'll map out the different routes you can take and the pros and cons of each so that you can make an informed decision on what your next steps should be, and which ones will lead you to your goals. We’ll be takin...
Summer Special featuring Adidas, CAIA, Skincity & CHIMI
June 30, 2021 05:44 - 31 minutes - 58.3 MBThis is not just your ordinary marketing podcast; this is a Cure Media summer special podcast! With summer just around the corner, we’re checking the temperatures on four of the hottest brands in the fashion and beauty industry. Proudly presenting: Adidas, CAIA Cosmetics, Skincity and Chimi Eyewear! Let’s look at the lineup: Redwaan Hossain, Brand Communication Manager at Adidas Dilnaz Gemici, Influencer Marketing Manager at CAIA Cosmetics Charlotte Larsson, Head of PR and influencer ...
How to Create a Successful Live Stream on Social Media
June 23, 2021 04:57 - 16 minutes - 22.1 MBRight now social media live streaming is really taking off and when social media apps like Instagram, Twitter, LinkedIn, Facebook integrated live video to their platforms it has only increased in popularity. No surprise as people have always liked the live format - it’s something captivating about watching something as it happens and not afterwards. Even though live streams on social media is a fairly new phenomenon, more and more brands are now starting to adjust their social media strateg...
Measuring Influencer Marketing Beyond the Direct Results w/ Sebastian Jansson @LensWay
June 16, 2021 05:02 - 24 minutes - 45.1 MBMeasuring influencer marketing is rated as one of the top challenges among marketers today. One of the main reasons is that many brands only measure the direct results and therefore miss out on the big picture - in other words, how influencer marketing affects other channels. To understand what effect influencer marketing has on your overall performance, you need to look beyond the direct results - and this is something that Sebastian Jansson, Influencer Marketing Manager at LensWay Group,...
Social Media Marketing Tactics w/ Emily Sun
June 09, 2021 02:59 - 24 minutes - 34.2 MBToday, a social media presence is a need-to-have rather than a nice-to-have. With the changing consumer behaviour for generations like Millennials and Gen Z, it’s getting increasingly important for fashion brands to have a profound social media strategy in order to keep up with the digital transformation and the fast-growing digital-native brands. To gain an understanding of what different social media marketing tactics there are out there and how fashion brands benefit from them, we invit...
Keys to Success on New Geographical Markets w/ Oscar von Konow @NA-KD
June 02, 2021 06:01 - 24 minutes - 44.8 MBNA-KD is one of the fastest growing companies in Europe. Since 2015, they have truly been showcasing themselves as one of the leaders in fashion and e-commerce, and of course we got curious: what has been their key to success across so many different markets in such a short time? To get answers to our questions, we invited Oscar von Konow to this week’s episode. Oscar is the COO, Deputy CEO, and also one of the company’s co-founders - a man of many hats! We talk about their key strategies t...
How to Find the Right Influencers
May 26, 2021 04:38 - 14 minutes - 27.4 MBFinding out which influencers are right for your brand and target audience can be a challenge - we know. When looking for influencers to collaborate with, data and human expertise are the keys to success. To gain an understanding of what’s important to keep in mind when looking for influencers to collaborate with as a fashion brand, Sanna and Frida will share their best tips and advice on how to find the right ones for your brand with the help of four aspects. We discuss topics such as: W...
The Essence of Building a Strong Brand Community w/ Sophie Coleman @437
May 19, 2021 05:00 - 25 minutes - 46.2 MB437 is a fast-growing swimwear and apparel brand based out of Toronto, Canada. Founded in 2017 by the two best friends Hyla Nayeri and Adrien Bettio, their goal is to create swimwear that allows women everywhere to feel their most confident and beautiful while never passing up a good snack. In this week’s episode, we invited Sophie Coleman, Marketing Director at 437 to the podcast studio to talk about how to break into the apparel market as a relatively new fashion brand. We also discuss t...
7 Long-lived Myths about Influencer Marketing
May 12, 2021 05:37 - 16 minutes - 14.7 MBInfluencer marketing is a relatively young channel that is constantly evolving, and this is most likely one of the reasons why there are so many misconceptions about the channel. But the fact is that the channel doesn't look the same today as it did just a couple of years ago - and many old truths about influencer marketing as a marketing channel are therefore lingering around. In this week’s episode, Sanna Ödmark and Frida Ekholm take a closer look at 7 long-lived myths about influencer ma...
Making Influencer Marketing a Successful ROI Channel w/ Delli Holmblad @Ellos
May 05, 2021 05:16 - 13 minutes - 24.5 MBEllos is a leading e-commerce brand for fashion and home furnishing in the Nordic market. It's also one of the companies that work most actively with influencer marketing in Sweden, in terms of number of Instagram collaborations every month. In this week’s episode, Sanna Ödmark talks to Delli Holmblad, Digital Communications Manager at Ellos, about how they have built their profound influencer marketing strategy and what role the channel has come to play in their media mix. We also cover ...
The Value of a Data-driven Influencer Marketing Strategy w/ Kristian Melå
April 28, 2021 05:14 - 21 minutes - 29.4 MBIn this week’s episode, Frida Ekholm talks to a person that has more experience than many others on how to succeed with influencer marketing - Kristian Melå, Co-founder at Cure Media. We talk about the value of having a data-driven influencer marketing strategy in place - how will it help you achieve the company’s overall goals and what do you need to get started? Kristian also walks us through the common question “How do I know which influencer is right for my brand?” - and why this is on...
The Science of Influence w/ Jonas Colliander (PART 2)
April 21, 2021 05:36 - 12 minutes - 22.2 MB* PART 2 * In this week’s double episode, Sanna Ödmark talks to a true topic expert when it comes to the science of social media and influencer marketing - Jonas Colliander, Associate Professor at the Center for Retailing at Stockholm School of Economics, who has spent many years researching these topics. We talk about influencer marketing from a scientific perspective and go all the way back to the roots of consumption and influence - what factors drive consumers to make purchase decision...
The Science of Influence w/ Jonas Colliander (PART 1)
April 21, 2021 05:35 - 20 minutes - 38.4 MB*PART 1* In this week’s double episode, Sanna Ödmark talks to a true topic expert when it comes to the science of social media and influencer marketing - Jonas Colliander, Associate Professor at the Center for Retailing at Stockholm School of Economics, who has spent many years researching these topics. We talk about influencer marketing from a scientific perspective and go all the way back to the roots of consumption and influence - what factors drive consumers to make purchase decisions ...
How Social Commerce Is Changing Shopping Habits
April 14, 2021 05:02 - 17 minutes - 32.1 MBThere’s a big shift happening in the online shopping sphere - social commerce. By making it possible for people to shop directly from social media platforms without visiting a third-party website, social commerce is definitely changing the way we shop online at a rapid speed. Instagram is one of the social platforms that has taken the lead on developing social shopping features and created a one-stop shop that takes consumers from inspiration to check-out. With features like Checkout, Live ...
How Social Commerce is Changing Shopping Habits
April 14, 2021 05:02 - 17 minutes - 32.1 MBThere’s a big shift happening in the online shopping sphere - social commerce. By making it possible for people to shop directly from social media platforms without visiting a third-party website, social commerce is definitely changing the way we shop online at a rapid speed. Instagram is one of the social platforms that has taken the lead on developing social shopping features and created a one-stop shop that takes consumers from inspiration to check-out. With features like Checkout, Live ...
Mastering the Art of Marketing to Gen Z w/ Janice Cheng @Blume
April 07, 2021 04:19 - 21 minutes - 38.6 MBThe newest consumer generation - Gen Z - is upturning retailers’ expectations and lately we’ve seen a huge shift in marketing focus towards this emerging group. The question is; what can brands do in order to capture this generation’s attention, and what ways are there for brands to connect with these digital natives? In this week’s episode, Sanna Ödmark talks to a true topic expert - Janice Cheng, Brand Manager at Blume, who really knows how to master the art of marketing to Gen Z on soci...
How Influencer Marketing can Improve Customer Relations w/ Julia Arheden
March 31, 2021 04:19 - 11 minutes - 16.3 MBRelationships have always played an important part in human evolution. Trust and relationships with other people make us feel safe. With this, it makes sense to turn to someone you have a relationship with - regardless of the situation. The relationship a customer has with a brand today is similar to any other relationship. It has to be nurtured and a two-way communication to work. As influencer marketing is built on the strengths of relationships, it can help brands improve customer rela...
How Influencer Marketing Can Improve Customer Relations w/ Julia Arheden
March 31, 2021 04:19 - 11 minutes - 16.3 MBRelationships have always played an important part in human evolution. Trust and relationships with other people make us feel safe. With this, it makes sense to turn to someone you have a relationship with - regardless of the situation. The relationship a customer has with a brand today is similar to any other relationship. It has to be nurtured and a two-way communication to work. As influencer marketing is built on the strengths of relationships, it can help brands improve customer rela...
Keys to Successful Influencer Marketing for Stronger w/ Matilda Lönn
March 24, 2021 05:26 - 20 minutes - 37.3 MBHow do you create a differentiated brand position in the online realm, when more and more brands are entering the digital space? Stronger is one of the fastest growing digital native brands in Sweden and in this week’s episode, Sanna Ödmark talks to Matilda Lönn, Head of Influencer Marketing at Stronger, about their keys to success. Tune in and learn more about how Stronger works with social media and influencer marketing to build a strong brand community among their target audience, and a...
Why Always-on Influencer Marketing is Always Better
March 17, 2021 06:22 - 17 minutes - 24 MBThe average western consumer is exposed to around 3000 commercial messages every day. How do you make sure your brand is top of mind when it's time for a purchase decision? By working always-on! It’s like going to the gym one single time won’t give you big muscles, and advertising your brand only for a week won’t make people remember you in the long run. In the same way, if you want your influencer marketing to generate long-term results, you need to have an always-on approach. In this po...
Why Always-on Influencer Marketing is Always Better"
March 17, 2021 06:22 - 17 minutes - 24 MBThe average western consumer is exposed to around 3000 commercial messages every day. How do you make sure your brand is top of mind when it's time for a purchase decision? By working always-on! It’s like going to the gym one single time won’t give you big muscles, and advertising your brand only for a week won’t make people remember you in the long run. In the same way, if you want your influencer marketing to generate long-term results, you need to have an always-on approach. In this po...
How brands stand out and win in the digital world w/ Erik Modig
March 10, 2021 05:39 - 22 minutes - 30.8 MBThe pandemic has changed the world as we know it and in uncertain times, and when we need to adapt to a new normality, it is more important than ever for businesses to focus on long-term brand building activities, to manage to stand out from the crowd and win the online war in terms of market share and profits. In this week’s episode, Sanna Ödmark talks to the awarded author, speaker and researcher Erik Modig about why rethinking and evaluating your brand is more important than ever, how b...
How Brands Stand Out and Win in the Digital World w/ Erik Modig
March 10, 2021 05:39 - 22 minutes - 30.8 MBThe pandemic has changed the world as we know it and in uncertain times, and when we need to adapt to a new normality, it is more important than ever for businesses to focus on long-term brand building activities, to manage to stand out from the crowd and win the online war in terms of market share and profits. In this week’s episode, Sanna Ödmark talks to the awarded author, speaker and researcher Erik Modig about why rethinking and evaluating your brand is more important than ever, how b...
The State of Influencer Marketing 2021
March 03, 2021 06:52 - 15 minutes - 21.7 MBWhat are B2C marketers' perspectives on the state of influencer marketing in 2021? It’s finally here! Our annual brand survey on the State of Influencer Marketing 2021 which covers trends, challenges and future investments in influencer marketing to gather brands’ and marketers’ perspectives on the state of the industry in 2021. In this episode, Frida and Sanna will focus on eight key findings from the report, all based on the answers from B2C brands in Europe, as well as on findings fro...
Measuring ROI in the Marketing Mix w/ Christopher Engman
February 24, 2021 04:43 - 22 minutes - 31.5 MBOne of the biggest challenges for today’s CMOs is to understand how and where to invest their marketing budgets - which channels, formats and messaging types contribute the most and how should you balance the money and resources between the different channels and activities in the marketing mix? In a digital world, where we have tremendous amounts of data at hand, many brands have focused a lot on short term sales activations that lead to immediate wins. In an increasingly competitive mark...
The Power of Micro Influencers
February 17, 2021 06:25 - 15 minutes - 21.6 MBMicro influencer: Small, but mighty! Since years, they have been on marketers lips and many brands have already shifted their focus from celebrity influencers with millions of followers to these smaller micro influencers. But still, many wonders; What's the power of micro influencers? In this episode, Sanna and Frida will walk you through how micro influencers differ from bigger influencers, why their close relationship with their followers results in high engagement and credibility, an...
The Role of Social Media 2021 w/ Hanaw Rashid
February 10, 2021 05:40 - 16 minutes - 22.8 MB2020 was the year when we stopped talking about social detoxing and instead increased our time on social media more than ever to seek inspiration, information, entertainment and to socialize with friends, family and the online community. In this week’s episode, Sanna Ödmark talks to Hanaw Rashid about the important, even life-saving role that social media plays today, and what brands need to consider to succeed with their social media strategies in 2021. We cover topics such as: Why do...
Millennials: What Brands Need to Know
February 03, 2021 05:45 - 18 minutes - 26 MBMillennials: the hardest-to-reach generation? They demand relevant marketing, are positive about the internet and want brands to have a meaningful purpose. Also, they constitute more than one-quarter of the world population. Millennials are the change makers and the consumers of today and tomorrow - so as a brand, it’s critical that you shift your focus to this generation and learn who they are and what they want in terms of marketing and communications. Because when marketing to millennia...
Millennials: What brands Need to Know
February 03, 2021 05:45 - 18 minutes - 26 MBMillennials: the hardest-to-reach generation? They demand relevant marketing, are positive about the internet and want brands to have a meaningful purpose. Also, they constitute more than one-quarter of the world population. Millennials are the change makers and the consumers of today and tomorrow - so as a brand, it’s critical that you shift your focus to this generation and learn who they are and what they want in terms of marketing and communications. Because when marketing to millennia...
What Role does Influencer Marketing Play in the Media Mix?
January 25, 2021 13:41 - 13 minutes - 18.3 MBOne of the biggest challenges marketers face today is understanding the role of influencer marketing in the media mix and on the consumer journey. Recognize yourself? You’re not alone! In this episode, we are joined by Emma Lundsten, Global Head of Operations & Customer Success at Cure Media. Emma is responsible for creating strategies and frameworks for our clients. She also manages our operations team that executes collaborations together with customers and influencers on a day-to-day b...
Influencer Marketing Trends 2021
January 25, 2021 13:37 - 13 minutes - 19.1 MBImagine stepping five years into the future... … this is exactly what we all did in 2020. Covid-19 accelerated the digital eCommerce shift from shopping in physical stores to digital shopping by five years. With this, consumers’ perception of what’s important and meaningful have shifted, and as priorities have started to change, so has the social media landscape and our consumption behavior. The question now is, what key influencer marketing trends will shape 2021? In this episode we’ll ta...
5 Keys to Successful Influencer Marketing
January 25, 2021 13:35 - 11 minutes - 16 MB“What do the brands that succeed with influencer marketing have in common?” That’s a question we get a lot. Of course there is no ‘one size fits all’ recipe for success, but from our experience there are five key factors that successful brands have in common. In this episode we’re going through 5 keys to successful influencer marketing - what do you need to have in place and why? You will learn why the focus needs to be on your target audience and not the influencer, how to make your bra...
The Evolution of Influencer Marketing
January 25, 2021 13:30 - 12 minutes - 17.7 MBWhat is influencer marketing and why does it matter for marketers? It does matter - a lot. In recent years, influencer marketing has gone from being a comparatively unknown and untested channel to a media that more and more brands see as a natural part of the media mix. It is both the oldest and the newest marketing channel at the same time. But even though it has been around for as long as humans have existed it has not always been getting the attention it deserves. But times have chang...
Trailer
January 25, 2021 13:25 - 1 minute - 2.52 MBWelcome to Influencer Marketing Talks, your weekly 15 minute podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience. Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. They will also be chatting on the regular with thought leaders and industry experts. The podcast is brought to you by Cure ...