Niklas Bondesson on Communication that Matters: The Keys to Making an Impact
Influencer Marketing Talks
English - November 01, 2023 05:01 - 20 minutes - 37.9 MB - ★★★★★ - 9 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Behind L’Oréal’s Success: Rebecca Eliasson on Creators, Data, and Gen Z
Next Episode: TikTok Triumph: How Normal Wins Gen Z Hearts
In this week’s episode, we're thrilled to have Niklas Bondesson, an Associate Professor of Marketing at Stockholm University and a strategic advisor at NoA Consulting, join us. Get ready as we delve into the recently released report "Communication that makes an impact! 2023" and explore three of the key findings with Niklas.
We'll discuss how these insights can shape brands' strategic planning for the upcoming year, helping them create the ultimate media mix to stand out from the crowd. Plus, we'll uncover what Niklas thinks is the most surprising discovery and which areas he's eager to explore as a next step.
Plus:
The ideal number of channels for your media mix to maximise impact
Achieving the perfect equilibrium between branding and sales activations
The power of creativity and long-term strategies