The Elevate Effect® artwork

The Elevate Effect®

349 episodes - English - Latest episode: 5 months ago - ★★★★★ - 13 ratings

The Elevate Effect® Podcast is your go-to resource for elevating your leadership, your team and your business. As a successful entrepreneur, you know how to get results yourself, but accomplishing YOUR vision will require you to step into the role of CEO and learn how to achieve results through other people. You’ll hear from Kathryn Binkley, high performance coach for multi 6 and 7-figure business owners who are ready to get the best out of their teams. Learn more at kathrynbinkley.com.

Entrepreneurship Business Marketing entrepreneur leadership business marketing mindset operations
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Episodes

156: Balancing Short-Term Execution with Sustainable Growth

November 27, 2023 13:18 - 11 minutes - 12.9 MB

Balancing Short-Term Execution with Sustainable Growth As a business owner, your focus is often split between the immediate needs of your business and planning for the future. However, as your business grows and you have a team, you can't always be the one focused on the short term. Today, we’re talking about what it would look like for you, as the business owner, to focus on vision, strategy, and growth while your team is executing the day-to-day. In This Episode You’ll Learn: The import...

155: Scaling from Private to Group Coaching: 8 Common Mistakes

November 20, 2023 13:15 - 14 minutes - 16.9 MB

8 Most Common Mistakes Scaling from Private to Group Coaching Leveraging group programs is a great strategy to improve scalability. Still, many business owners are unprepared or unaware of the changes required to serve successfully one-to-many. It’s not just about increasing the number of customers you sell an offer to. You have to change the dynamics of how you deliver results. Today, I’m sharing some of the most common mistakes business owners make when transitioning to offering group pr...

154: Five Steps to Convert a Lead from Cold to Customer

November 13, 2023 13:00 - 7 minutes - 8.8 MB

Five Steps to Convert a Lead from Cold to Customer Marketing and selling are all about building relationships, and trust doesn’t get created overnight. Similar to dating, there are multiple stages to building trust, and each one is just as crucial as the next. The same is true for taking a cold lead and converting them into a customer. There are five key stages involved in building trust with your potential customers, and I’m sharing them with you in this episode. In This Episode You’ll Le...

153: Managing Your Team’s Time Off

November 06, 2023 13:00 - 7 minutes - 9.09 MB

Managing Your Team’s Time Off As a small business owner, you probably don’t want your entire business to halt when your team takes time off. So, how do you balance giving yourself and your team time off while ensuring the necessary tasks keep moving forward? Today, we explore proven strategies for managing time off with your small teams, including the importance of planning ahead, cross-training team members, and utilizing technology.  In This Episode You’ll Learn: Why effective time-off...

152: How to Commit and Follow Through to Create Results

October 30, 2023 19:41 - 13 minutes - 14.9 MB

How to Commit and Follow Through to Create Results You may want to hit a certain revenue goal or serve a specific number of clients in your business, but a decision must have commitment and follow-through to create results. Not only do you need to decide what you’re going after, but you also need to commit to that decision and take the action necessary to make it happen. There is a cycle to commitment, and there are times when it’s naturally high and can wane. Understanding how to overcome...

151: Stand Out from Competitors with Innovation

October 23, 2023 17:45 - 10 minutes - 11.7 MB

Stand Out from Competitors with Innovation New business owners are joining the online landscape every day, and it can be like you’re in a sea of similar service providers, wondering how potential clients will choose you. Can you relate? Have you ever wondered how to stand out from your competitors? The answer is innovation. Innovation is the spark that will keep you ahead of competitors, fuel your growth, and drive your success. And today, I’m revealing the top blocks of innovation. Awaren...

150: Reclaim Your Power as a Business Owner

October 16, 2023 18:56 - 11 minutes - 13.2 MB

Reclaim Your Power as a Business Owner In your journey to establish a thriving business, getting lost in the web of external advice, strategies, and opinions is too easy. Between coaches, courses, social media, friends, and family, there is always someone with an opinion on what you’re trying to accomplish. The problem is the more you listen to those outside of you and neglect your own internal wisdom, the more you are giving away your power to forces outside of you. Today, it’s time to TA...

149: How to Spend Your Time (for Business Owners)

October 09, 2023 15:34 - 7 minutes - 8.53 MB

How to Spend Your Time (for Business Owners) How often do you feel like there aren’t enough hours in the day to get everything you want done? Have you ever wished you had more hours?The reality is you will always have more tasks than you can fit in the time you have. It’s the nature of running a business! There will always be another email to reply to, another call to make, or another problem to solve. How you spend your time is important, and today, I will give you one mindset tweak and 4...

148: Overcome Any Business Challenge

October 02, 2023 18:15 - 10 minutes - 11.8 MB

Overcome Any Business Challenge with the Power of Radical Responsibility What if I told you it’s possible to overcome any business challenge you face with ONE approach? It sounds too good to be true, but it’s not! The one approach I’m talking about today is something I refer to as “radical responsibility,” and I’m going to show you how to adopt this approach in your business today. Radical responsibility is owning everything that happens in your business, including its successes and failur...

147: Avoid *These* 8 Delegation Mistakes

September 25, 2023 16:07 - 11 minutes - 13.2 MB

Top 8 Delegation Mistakes and How to Avoid Them Working on your business rather than in your business. It sounds like a dream, doesn’t it? Well, it can be your reality IF you avoid these delegation mistakes! If I had to guess, your schedule is probably so full of work and tasks to do that simply working on your business feels impossible. But the truth is you, as a business owner, cannot do everything and still create the vision you have. Hiring and delegation are both significant factors ...

146: Break the Business Burnout Cycle

September 18, 2023 18:52 - 13 minutes - 15.1 MB

Break the Business Burnout Cycle Business burnout is a very real phenomenon for entrepreneurs, and it often occurs in a cycle. “If I want it done right, I’ll have to do it myself.” ← Have you ever said THIS before? If so, this episode is for you. One moment, you’ll feel like everything is handled and things are moving forward like a well-oiled machine. Then, a team member will drop the ball, a customer will complain, or something will get missed, and you feel stressed, overwhelmed, and lik...

145: Let Go to Grow

September 11, 2023 06:00 - 7 minutes - 7.15 MB

Control vs. Growth: A Case to Delegate to Your Team Staying in control is a major factor holding your business back. Tune in to this episode to get tangible strategies and tips around how to build and delegate to your team so you can reach your next level. When you started your business, you were a team of 1, acting as the coach, copywriter, graphic designer, web developer, admin, bookkeeper, and probably more. As time progresses, it becomes necessary to bring on team members to help. As ...

144: Simplify Your Big Money Goals

September 04, 2023 18:06 - 18 minutes - 17.3 MB

Simplify Your Big Money Goals in 6 Steps What is your next big money goal? Is it making $250K in a year? Or $500K? Or $1M? Whatever it is, big money goals have one thing in common: they can feel a bit uncertain and may even leave you feeling overwhelmed or unsure if it’s even possible.  This is all normal because, naturally, your goals are something you haven’t achieved before. However, we need to shift those feelings of impossibility and uncertainty and frame your goals in a way that fee...

143: Maximizing Team Performance

August 28, 2023 06:00 - 15 minutes - 14.2 MB

Maximizing Team Performance: Navigating the 3 Team Member Types If you want to create a successful team, a “one-size-fits-all” approach will not work. Each team member is unique and comes to your organization with a different skill, motivation, and experience level. Your job as a leader is to recognize which of the 3 team member types each is so you can tailor your approach to them accordingly and bring out the best in everyone. In This Episode You’ll Learn: What the 3 team member types ...

142: Building Connection on Remote Teams

August 21, 2023 09:00 - 8 minutes - 9.95 MB

Building Connection on Remote Teams There are so many incredible benefits to growing a remote team, from having access to a global talent pool to greater flexibility with time and location freedom. But with the benefits also comes the challenge of building connection on remote teams. In This Episode You’ll Learn: The importance of connection on remote teams The common challenges of building connection on remote teams Strategies to build connection on remote teams Next Steps: Sign up ...

141: The Right Time to Systemize

August 14, 2023 09:00 - 9 minutes - 8.98 MB

Five Factors to Identify the Right Time to Systemize Creating systems in our business can improve efficiency, profitability, and scalability. But when is the right time to systemize? Creating systems too soon or too late can both cause unnecessary consequences. In This Episode You’ll Learn: The importance of waiting for the right time to systemize your business Five factors to determine if it's the right time to start systemizing The consequences of systemizing too early or waiting to...

140: The Hiring Triad

August 07, 2023 09:00 - 12 minutes - 14.3 MB

Hiring for Success: How Competence, Chemistry, and Character Impact Your Business We all know that finding the right people to join your team is no easy task. Hiring for success involves crucial decisions that will significantly impact your business success. With that said, it’s important not to rush the process or settle for someone who is the wrong fit.  Hiring isn’t just about filling a position, it’s about building a winning team.  To do so, you need to assess candidates based on thr...

139: Team Growth

July 31, 2023 09:00 - 11 minutes - 10.5 MB

Prioritizing Performance: Shifting Focus from Size to Results in Team Growth Many business owners believe that a larger team is a sign of success. And while I am all about celebrating as you expand your team - I believe the focus of team growth should be less about how large your team is and more about how well they perform. Because the size of your team doesn’t matter if you’re not getting results. In fact, a small, well-aligned, and motivated team can outperform a larger, less cohesive ...

138: Giving Feedback

July 24, 2023 09:00 - 10 minutes - 9.91 MB

The Art of Giving Feedback Imagine how chaotic and confusing it would be if sports teams didn’t have coaches to give guidance and feedback. The team’s potential for improvement would be severely limited and the players would all be doing their own thing.  Just like in sports, your team members need guidance and feedback to improve and as uncomfortable as it may be, it’s your responsibility to give it to them. That’s why, I’m sharing the most important aspects of giving feedback in my lat...

137: Reverse Delegation

July 17, 2023 09:00 - 16 minutes - 11.4 MB

The Reverse Delegation Trap and Strategies to Avoid It Have you ever heard of reverse delegation? It’s a common problem among leaders and team members and I want to give you three strategies to combat it. Reverse delegation is when you either intentionally or unintentionally take back a task to work on after you’ve already delegated it. This is not what we want to happen. As a manager, you already have so many things that you are focused on and that you are responsible for. You need your...

136: Decision Fatigue

July 10, 2023 09:00 - 16 minutes - 11.6 MB

7 Essential Decision Fatigue Solutions Decision fatigue is a real thing… one I’m sure we’ve all experienced. Being able to identify when this is happening is key to getting in front of it. In fact, recently I faced this as multiple life events, business projects, team and client scenarios all compounded, demanding my attention and requiring decisions from me.  The more decisions I made, the more difficult the next decisions became, and eventually I had a backlog that was holding up my tea...

135: Scale Test

July 03, 2023 09:00 - 9 minutes - 6.7 MB

Is Your Business Scalable? Can your business pass the “three little pigs” test? Meaning, is your business built on a strong foundation to withstand the pressure of growth? If you aren’t currently able to take on new clients, then you need to take a step back and really look at your business foundation. What needs to change in order for you to scale? In This Episode You’ll Learn: What the “Three Little Pigs” test is How to be proactive when it comes to scaling your business How to ident...

134: Thinking Time

June 26, 2023 09:00 - 14 minutes - 10.2 MB

Don’t Rush It: Why Slowing Down Can Speed Up Progress Have you ever been driving somewhere while engrossed in a conversation only to realize too late that you missed a crucial turn? And now your arrival time is significantly delayed? This happens in business too. Your driving destination represents your business goals and the engrossed conversation (the one that made you miss your turn) are all the various distractions and day-to-day demands of running your business. Just as a conversati...

133: Trust in Action

June 19, 2023 18:00 - 16 minutes - 11.6 MB

Trust and Delegation: A Delicate Balance When you first begin working with a new team member, you don’t automatically trust them. You may have confidence in their ability based on what they’ve told you they can do, but that’s not the same as trust. So how do you grow to trust them? It’s quite simple - you begin by delegating.  It’s similar to falling in love. You don’t go on a date once you start to fall in love. You go on a date to fall in love. It’s important to build trust over time ...

132: Values-Driven Leadership

June 12, 2023 09:00 - 18 minutes - 12.7 MB

Say Goodbye to Micromanagement and Hello to Values-driven Leadership Are you tired of constantly telling your team what to do? I hear you and there’s a better way to lead and empower your team—one that will revolutionize the way you manage and bring out the best in your people. Picture this: no more endless rules and micromanagement. Instead, imagine a team that understands your values and embraces them wholeheartedly. A team that knows the "why" behind their actions and can apply that kno...

131: The Elevate Effect

June 05, 2023 09:00 - 13 minutes - 12.4 MB

The Elevate Effect™ Over the years, I’ve come to realize the importance of leadership in business and the difference it can make in truly scaling. Success ultimately comes down to the quality of leadership, yet many business owners don’t prioritize improving their leadership. What they’re missing is what I refer to as The Elevate Effect™.  When you elevate your role as CEO and your leadership skills, you elevate your team and your results. In This Episode You’ll Learn: The vital role of...

130: Vision Drift

December 07, 2022 14:00 - 6 minutes - 4.55 MB

What Do You Use As a Filter For Your Decisions? As business owners, it’s easy to feel like we’re making progress and headed in the right direction when we put our head down and hustle like crazy.  Well, I have news for you. You might be suffering from vision drift if you do this. If you’re not using your vision to filter all your decisions, you could be doing things that are leading you off track, all while feeling like you’re making progress. In This Episode You’ll Learn: What visio...

Episode 130: Vision Drift

December 07, 2022 09:00 - 6 minutes - 8.74 MB

What Do You Use As a Filter For Your Decisions? As business owners, it’s easy to feel like we’re making progress and headed in the right direction when we put our head down and hustle like crazy.  Well, I have news for you. You might be suffering from vision drift if you do this. If you’re not using your vision to filter all your decisions, you could be doing things that are leading you off track, all while feeling like you’re making progress.   In This Episode You’ll Learn: Wha...

129: Problem Awareness

November 30, 2022 14:00 - 15 minutes - 10.5 MB

The Art of Problem Awareness Are you the type of leader that waits for problems to arise in their business before addressing them? Have you ever thought about how much money that’s costing you, by waiting for those problems to become obvious? As a leader, it’s your responsibility to find the problems early and get to the root of them, by expanding your problem awareness. The quicker you can detect a problem, the faster you can solve the problem. In This Episode You’ll Learn: 4 places...

Episode 129: Problem Awareness

November 30, 2022 09:00 - 14 minutes - 20.6 MB

The Art of Problem Awareness Are you the type of leader that waits for problems to arise in their business before addressing them? Have you ever thought about how much money that’s costing you, by waiting for those problems to become obvious? As a leader, it’s your responsibility to find the problems early and get to the root of them, by expanding your problem awareness. The quicker you can detect a problem, the faster you can solve the problem.   In This Episode You’ll Learn: 4...

128: Gratitude Before Growth

November 23, 2022 14:00 - 10 minutes - 7.51 MB

Gratitude is a Prerequisite to Growth When you look at where you are now, what’s your first thought? Many business owners compare themselves to where they want to be and think “I’m behind” or “I have so far to go” or “I should be further along”. But none of those thoughts feel good or will lead to the kinds of actions you need to get closer to your desired result. Instead, reflect on why you’re grateful for where you are now and listen in to find out how that will impact your results. I...

Episode 128: Gratitude Before Growth

November 23, 2022 09:00 - 10 minutes - 7.42 MB

Gratitude is a Prerequisite to Growth When you look at where you are now, what’s your first thought? Many business owners compare themselves to where they want to be and think “I’m behind” or “I have so far to go” or “I should be further along”. But none of those thoughts feel good or will lead to the kinds of actions you need to get closer to your desired result. Instead, reflect on why you’re grateful for where you are now and listen in to find out how that will impact your results. ...

127: Leadership Isn’t Optional

November 16, 2022 14:00 - 5 minutes - 3.99 MB

How Are You Leading Your Team? If you have a team, leadership isn’t optional. You may say you don’t have time to lead, but you are leading either way. It’s just a matter of whether you are leading well.  I can show you how to lead your team, even when you’re short on time. Because believe it or not, leading doesn’t have to take a lot of time if you’re being intentional. In This Episode You’ll Learn: How to lead well without adding a lot to your plate Who you need to focus on leadin...

Episode 127: Leadership Isn’t Optional

November 16, 2022 09:00 - 5 minutes - 8.21 MB

How Are You Leading Your Team? If you have a team, leadership isn’t optional. You may say you don’t have time to lead, but you are leading either way. It’s just a matter of whether you are leading well.  I can show you how to lead your team, even when you’re short on time. Because believe it or not, leading doesn’t have to take a lot of time if you’re being intentional.   In This Episode You’ll Learn: How to lead well without adding a lot to your plate Who you need to focus on...

126: Elevating Results AND Experience

November 09, 2022 14:00 - 8 minutes - 5.57 MB

Should You Prioritize Results or Experience? Have you ever been to a restaurant and had bad service, but good food? What about good service and bad food? Did you ever go back? In business entrepreneurs often hyper focus on results, and then experience drops. So they switch focus to experience and results drop, and it’s a constant trade off. The only way to scale your business sustainably, is to elevate results and experience across 3 core areas. It can never be one or the other - it’s al...

Episode 126: Elevating Results AND Experience

November 09, 2022 09:00 - 8 minutes - 11.7 MB

Should You Prioritize Results or Experience? Have you ever been to a restaurant and had bad service, but good food? What about good service and bad food? Did you ever go back? In business entrepreneurs often hyper focus on results, and then experience drops. So they switch focus to experience and results drop, and it’s a constant trade off. The only way to scale your business sustainably, is to elevate results and experience across 3 core areas. It can never be one or the other - it’s ...

125: Where Your Customer Journey Ends

November 02, 2022 13:00 - 8 minutes - 5.66 MB

Do You Know Where Your Customer Journey Begins and Ends? What do you do when you’ve helped your clients achieve everything you’ve set out to help them with? When they’ve come to the end of their customer journey? Have you mapped out the end of your customer journey? If not, it’s worth considering where to complete your customer journey based on what’s best for your clients and your business. In This Episode You’ll Learn: Two reasons why you should define the end of your customer journe...

Episode 125: Where Your Customer Journey Ends

November 02, 2022 08:00 - 8 minutes - 11.5 MB

Do You Know Where Your Customer Journey Begins and Ends? What do you do when you’ve helped your clients achieve everything you’ve set out to help them with? When they’ve come to the end of their customer journey? Have you mapped out the end of your customer journey? If not, it’s worth considering where to complete your customer journey based on what’s best for your clients and your business.   In This Episode You’ll Learn: Two reasons why you should define the end of your customer j...

124: Choose Your Discomfort

October 20, 2022 20:29 - 8 minutes - 6.05 MB

Which Discomfort Will You Choose? As a CEO of your business, you will find yourself faced with making some hard decisions. You’ll also start to notice, there is often discomfort no matter which choice you make. You’ve delegated most of the easy decisions and now the ones that escalate to you are often the tough ones, the not so straightforward decisions between two options that both feel uncomfortable. When facing these types of decisions, there are a lot of factors to consider and that’...

Episode 124: Choose Your Discomfort

October 20, 2022 15:29 - 8 minutes - 12.4 MB

Which Discomfort Will You Choose? As a CEO of your business, you will find yourself faced with making some hard decisions. You’ll also start to notice, there is often discomfort no matter which choice you make. You’ve delegated most of the easy decisions and now the ones that escalate to you are often the tough ones, the not so straightforward decisions between two options that both feel uncomfortable. When facing these types of decisions, there are a lot of factors to consider and tha...

123: Finding Neutral

October 19, 2022 13:00 - 9 minutes - 6.81 MB

Believe It Before You Achieve It Have you ever felt so ecstatic over a goal you achieved? Maybe it was signing on a new client, or selling out your group membership. What about failing to reach a goal? Was it so crushing, you had to pause for a moment to process your feelings about it? What if I told you having these high highs and low lows is actually unhealthy in business? It means you’re attaching too much meaning to hitting your goals. Don’t wait to achieve it before you believe it. ...

Episode 123: Finding Neutral

October 19, 2022 08:00 - 9 minutes - 14.1 MB

Believe It Before You Achieve It Have you ever felt so ecstatic over a goal you achieved? Maybe it was signing on a new client, or selling out your group membership. What about failing to reach a goal? Was it so crushing, you had to pause for a moment to process your feelings about it? What if I told you having these high highs and low lows is actually unhealthy in business? It means you’re attaching too much meaning to hitting your goals. Don’t wait to achieve it before you believe it...

122: Going Through the Motions

October 12, 2022 13:00 - 13 minutes - 9.01 MB

Building Your Business With the End In Mind For most of us, we started our business so we can do more of the things we love, both inside and outside of the business.  I know for me, one of the things I love is having an impact. So, when I heard the middle school needed a cheerleading coach, I jumped at the chance. A chance to help these girls with not only cheer, but mindset and leadership skills. I knew I’d be able to take on this opportunity because I built my business with the end in ...

Episode 122: Going Through the Motions

October 12, 2022 08:00 - 12 minutes - 18 MB

Building Your Business With the End In Mind For most of us, we started our business so we can do more of the things we love, both inside and outside of the business.  I know for me, one of the things I love is having an impact. So, when I heard the middle school needed a cheerleading coach, I jumped at the chance. A chance to help these girls with not only cheer, but mindset and leadership skills. I knew I’d be able to take on this opportunity because I built my business with the end i...

121: Rushing Success

October 05, 2022 13:00 - 17 minutes - 12.3 MB

Why You Shouldn’t Rush Success I’m so excited to be back on the podcast  after a much needed break. I took some time off to spend time with family, train new team members and to get ready for all the exciting things I’m bringing you in this next season of business. As I slowed down, it became more evident to me how we sometimes rush success and the damage that can do. Sometimes we find ourselves prioritizing speed above everything else - sustainability, team well-being, and scalability. ...

Episode 121: Rushing Success

October 05, 2022 08:00 - 17 minutes - 24.1 MB

Why You Shouldn’t Rush Success I’m so excited to be back on the podcast  after a much needed break. I took some time off to spend time with family, train new team members and to get ready for all the exciting things I’m bringing you in this next season of business. As I slowed down, it became more evident to me how we sometimes rush success and the damage that can do. Sometimes we find ourselves prioritizing speed above everything else - sustainability, team well-being, and scalability. ...

120: Unplugged

June 27, 2022 13:00 - 11 minutes - 7.64 MB

When was the last time you took an unplugged vacation? As business owners, it can be hard to get away, to completely unplug from our business, but it’s definitely necessary. When this episode airs, I’ll be prepping for a week away to completely unplug, knowing my team will be able to run the business without me. This didn’t happen overnight and I didn’t always have a team to run things when I was away. But I still made sure to unplug from time to time. It’s so important for us as busines...

Episode 120: Unplugged

June 27, 2022 08:00 - 10 minutes - 14.9 MB

When was the last time you took an unplugged vacation? As business owners, it can be hard to get away, to completely unplug from our business, but it’s definitely necessary. When this episode airs, I’ll be prepping for a week away to completely unplug, knowing my team will be able to run the business without me. This didn’t happen overnight and I didn’t always have a team to run things when I was away. But I still made sure to unplug from time to time. It’s so important for us as busin...

119: CEO Action

June 16, 2022 23:19 - 9 minutes - 6.68 MB

What Happens After You Free Up Your Time? After working with my clients, there always comes a time when I get asked, “So, what am I supposed to do now?”.  This happens after they’ve streamlined their business and team and it often leaves them feeling confused about what to spend their time on. As a CEO, there are two buckets you should be spending your time on that you may be ignoring completely right now. In This Episode You’ll Learn: What CEO Action is and why many business owners av...

Episode 119: CEO Action

June 16, 2022 18:19 - 9 minutes - 13 MB

What Happens After You Free Up Your Time? After working with my clients, there always comes a time when I get asked, “So, what am I supposed to do now?”.  This happens after they’ve streamlined their business and team and it often leaves them feeling confused about what to spend their time on. As a CEO, there are two buckets you should be spending your time on that you may be ignoring completely right now.   In This Episode You’ll Learn: What CEO Action is and why many business owne...

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