073 The Industry Experts Series with Jerry Lyons
Ignite Your Estate Agency
English - September 16, 2022 11:00 - 32 minutes - 22.3 MBMarketing Business Entrepreneurship estate agency real estate estate agent estate agents marketing growth business growth lead generation Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
What are the best practices to be in the business of having a “world-class” agency?
*The 7th of our NEW Industry expert series, where we talk to leading industry experts and influencers!*
In this week’s episode of Ignite Your Estate Agency Phil interviews the “King of Estate Agency content” Jerry Lyons.
Jerry walks us through the mindset that makes YOU a world-class estate agency vs an agent. Discover what attracts and builds audiences, knowing what to focus on when creating content for your marketing.
Find out the 3 most important things YOU should do if you start your own agency today.
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Check out Jerry’s Estate Agent Content Club: https://estateagentcontent.co.uk/
Some key takeaways:
➡️ A world-class estate agency is determined by their culture and values.
➡️ To have and communicate a clear purpose as a business or agency is another world-class characteristic.
➡️ Content marketing is about putting something out there that solves problems for your audience.
Some great moments:
✅ “There is a shortage in the Estate agency world… They can’t get enough good candidates”
✅ “Just position yourself as being helpful and interesting to your audience”
✅ “If someone cares, they will share!”