How She Did That
212 episodes - English - Latest episode: 21 days ago - ★★★★★ - 65 ratingsThe How She Did That Podcast was created for Online Agency Owners and Virtual Service Providers to have a place to grow and learn together. Each episode will provide tech, team, leadership, and business advice that can be immediately implemented. Let's build a business we love!
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Episodes
How She Curates Her Agency Tech Stack
May 05, 2022 00:30 - 27 minutes - 37.2 MBExperienced entrepreneurs and agency owners know that having systems within your business is one of the keys to success. And using the right technology within those systems makes your life a heck of a lot easier! Let’s be real, you don’t have time for glitchy and complicated tech. You need something that will get the job right, and done well. However, finding the right tech stack for you and your agency sometimes feels like you’re searching for a needle in a haystack. This week I’m going t...
How She Chose The Right Program For Her
April 28, 2022 02:00 - 37 minutes - 51.7 MBIf you have been tuning in to our 3-day Your Next Level Virtual Summit, then you know we have been talking about all of the many different opportunities and options that exist for continuing to grow your business once you’re no longer a beginner. In this episode I wanted to focus a little more on the differences between some of those options! Whether it be masterminds, group coaching, one-on-one coaching, or certification. There are different rhymes and reasons as to why someone might choos...
How She Puts Her Best Foot Forward During Coffee Chats
April 21, 2022 05:59 - 13 minutes - 19 MBIn the online space, you hear about virtual coffee chats pretty often — and with good reason! Coffee chats are a great way to network and make connections in the industry. However, I’ve found that many aren’t using this highly effective networking strategy because they don’t know what to say or they’re afraid of being too “salesy.” In this episode, I explain how I use coffee chats and what I say during these virtual calls. And I’ve got to say, almost every time I hop on to one of these c...
How She Handles These 5 Big Girl Business Tasks
April 14, 2022 04:00 - 24 minutes - 33.1 MBReady or not, we’re talking about the big girl business tasks. I know, I know, we’ve all put them off before. Whether it’s legal work, major investments in your businesses, or even just planning for worst-case scenarios, we all put it off hoping that Future Us will have the energy to deal with it. But as someone with years of experience, there are at least five big girl business tasks you have to tackle before you move from a beginner entrepreneur to a seasoned expert. In this episode, I w...
How She Makes the Most Out of Her CEO Days
April 07, 2022 04:00 - 19 minutes - 26.7 MBWelcome to Season Seven of the How She Did That Podcast! We took a quick break to take some time off to get some rest and celebrate a few birthdays, mine included 🥳 Now that we are refreshed and rejuvenated it’s time to get back to the podcast. Season six was all about our guest experts and the amazing knowledge that they just HAD to share with our audience. So this season will be all about solo episodes! I’ll be sharing my tips, strategies, and expertise with business owners who are not beg...
How She Used the 3 P's of Productivity to Hit 6 Figures in Less than 14 Months
March 02, 2022 18:57 - 15 minutes - 21.7 MBNot everyone who joins the online business space is naturally good at organization. But we all need some kind of structure to keep our head above water, especially when we’re in charge of our own businesses. So, what if I said you could solve a huge chunk of your organizational problems in just three simple steps? This week's guest, Brittany Dixon does just that by sharing her proven 3 P’s method with all of us on the How She Did That Podcast. Brittany Dixon, the founder of Brittany and Co...
How She Curates an Incredible Performance and Development Culture
February 17, 2022 05:00 - 26 minutes - 36 MBCreating your own company means creating your own company culture. And if you’re anything like all the solopreneurs that are joining the online workspace because of the Great Resignation, you want to create a WAYYY more nurturing company culture. But how can you create it if you’ve never seen it? You can start by making your teammates feel appreciated. It’s as simple as that! We dive deeper into curating this kind of company culture with this week’s guest. Meet Laura Tolhoek, she’s the ow...
How She Sets Up New Systems Before She Expands
February 10, 2022 05:00 - 18 minutes - 25.9 MBIt doesn’t matter if you’re a solopreneur, an entrepreneur, or an agency owner, if you work in the online space, you’re probably going to end up hitting The Wall. You’ll usually hit The Wall when you want to grow and expand your business, but you don’t have any more hours in the day to spare. You know you’re ready for more growth, but you’re just not sure how to get there. Luckily, this week's guest specializes in growing your business without burning you out. Meet Kristen Westcott, she’...
How She Learned to Build a Team Strategically
February 03, 2022 05:00 - 26 minutes - 35.9 MBIf you’re great at what you do which, I’m going to assume you are, then there will eventually come a time where your services have more demand than the number of hours you have to support your clients while also continuing to build your business. And when that time comes, rather than burn yourself out trying to do #allthethings, consider hiring some team members! Not all at once, of course, but over time, you can strategically hire people to free up some precious CEO space and grow your busi...
How She Runs Her Agency As a Neurodivergent CEO
January 27, 2022 05:00 - 26 minutes - 36.3 MBMost of our audience is made up of VAs, OBMs, and Agency Owners. But did you know that many of us are also neurodivergent? We exist! And we’re running businesses and agencies just like everyone else. But it does take some time to figure out how our brain works and how to make it work for us. That’s why I sat down with Latrice Prater, an Executive Business Partner and the CEO of The Digital Solutions Team. She and I talk about what it’s like to be a neurodivergent CEO and how she communicat...
How She Runs an Agency with a Chronic Illness
January 25, 2022 05:00 - 19 minutes - 27 MBHaving a chronic illness can affect every part of your life, including your work life. But having a chronic illness doesn’t mean your life stops and it certainly doesn’t mean you can’t achieve your dreams. Take Gwendolyn Young and Ashely Carlson, for example. These two women have both lived with a chronic illness for much of their lives AND they are successful agency owners with thriving teams. They’re here to show you that you can still run your agency and be a boss with a chronic illness...
How She Handles the Unexpected Upsides to Building an Agency
January 20, 2022 05:00 - 20 minutes - 28.4 MBThe transition from solopreneur to agency owner is … a lot, to say the least. It can be really scary, but it can also be really rewarding. And as long as you stay grounded and follow your dream, you’ll find yourself living the high life in no time. That’s exactly what happened with this week's guest Kari Roberts. Kari knew it was time for a pivot, so after completing she finished working with me in one program, she immediately enrolled in Agency Thrivemind – my 12-month program for those l...
How She Levels Up Her Branding In Just 6 Steps
January 13, 2022 05:00 - 28 minutes - 38.8 MBWe have a branding episode today! I love all things branding. I love picking out the colors, the fonts, taking pictures - everything! And as much as I love planning out my latest branding strategy, I love the way all my choices can speak to my ideal clients even more. Branding is something that grows with us as business owners. Which is why I’m speaking to Susie Liberatore this week. Susie is the Founder and Art Director of Visions2images Creative Services. For the last decade, she has use...
How She Shows Up as a Leader, Even When She Doesn't Feel Like One
January 06, 2022 05:00 - 24 minutes - 33.7 MBHappy New Year Everyone!!! I hope you’re all well rested and ready for every amazing thing that’s going to happen this new year 😊 To start the year off with a bang, we’re going BIG. This week on the podcast, I’m interviewing an incredible guest and top-notch online marketing expert, the one and only Amy Porterfield! Amy is the CEO of a multi-million dollar digital course business. She is also the host of the top-ranked podcast, Online Marketing Made Easy. Before building a multi-million do...
How She Shifts The Way She Thinks to Generate More Money
December 30, 2021 05:00 - 21 minutes - 29.5 MBThe way we think about, talk about, and spend money, can be influenced by so many things. Whether it be because of how our parents treated money or how we treated money in the past, there can be some past beliefs in there that no longer serve us. We need to get rid of them and replace them with some kick-ass, all-the-way-amazing, wealth-generating beliefs. That’s why we invited Connie Vanderzanden to teach us exactly how to do that. Connie Vanderzanden is on a mission to help female entre...
How She Uses Money Personalities to Get More Comfortable with Her Wealth
December 23, 2021 05:00 - 24 minutes - 33.3 MBWe all approach money differently, but did you know that you have your own Money Personality?! We love a good personality test, and this one is amazing. Emily King’s Money Personality test identifies your top 3 money personality traits so that you know exactly what your strengths and weaknesses are when it comes to money. Emily King is a wealth & abundance coach for entrepreneurial women and the founder of The Rich Woman signature coaching program. In this episode, Emily explains the 8 Mon...
How She Identified Her Business’ Values to Attract Her Ideal Clients
December 16, 2021 05:00 - 22 minutes - 30.3 MBYour core values can make or break your business. If you don’t know what they are, or worse, you do but you go against them, you can find yourself lost and angry at yourself for going against what you believe in. So how do you integrate your core values into your business? We asked Tiffany Neuman, a visionary branding strategist who helps mission-driven entrepreneurs and influencers up-level their businesses. After 15 years in the corporate world, working with brands like FedEx, Stoli Vodka...
How She Wrapped up 2021
December 09, 2021 05:00 - 55 minutes - 76.3 MBHappy Almost New Year!!! The end of the year is always a crazy time for businesses. Whether we’re trying to meet our Q4 goals or we’re wrapping up all our work before we go on break, the pressure is on. So I wanted to take the time to slow down and enjoy everything we’ve been through in 2021. In this week’s episode, Jayla Rae and I dive straight into it and reminisce over the entire crazy year that was 2021 and making plans for 2022. So much has changed since 2020 and even more changes wil...
How She Gets Ready for the New Year
December 02, 2021 16:29 - 18 minutes - 24.8 MBCan you believe it’s already December?! We’ve got four more weeks until the New Year is here and there’s a lot to do before we break for Christmas! But, as you know, I’m not one to promote #hustleculture. So instead of giving you a million more things to do on top of your mile-long to-do list, I’m going to give you something to take the edge off. I want to share five tips l use to mentally prepare myself, and my team, for the new year. And to be clear, this is not a time-sensitive, race-to...
How She Perfects Her Social Media Strategy In Order to WOW!
November 18, 2021 10:00 - 14 minutes - 20.6 MBDo you struggle with your social media strategy? Most people do, and it’s not just because of the ever-changing algorithm. Most people have a hard time finding their audience and creating content that attracts their ideal client. You can’t just throw a Reel out into the world and hope to catch a client, you need a real strategy. Enter Kia Young, a Digital Marketing & Social Strategist, Community Builder, & No-nonsense Advocate. She made it her mission to help women find the validation, eas...
How She Reached Her Unlimited Potential by Finding Her Zone of Genius
October 28, 2021 14:10 - 23 minutes - 32.5 MBHave you ever wanted to know exactly what kind of human you are...you know, like, fully understand how you’re wired and what you’re great at? You’d get a list of all your strengths and weaknesses and how to use them to your advantage. You’d be able to market yourself to your clients the right way the first time. And you’d know exactly what makes you amazing. That’s basically what our guest, Katya Nicholas does for her clients every day using CliftonStrengths as her guide. Katya is a though...
6 Ways To Know You're Ready to Grow An Agency
October 13, 2021 18:34 - 11 minutes - 16.3 MBSince Season Six is all about scaling up, niching down, and owning our income, we’re starting off season six with a quick review session. This week we are re-releasing one of our top episodes - 6 Ways To Know You're Ready to Grow An Agency with our host Tasha Booth. Tasha will be covering everything you need to know before you dive into an agency business model. It can be scary but it’s so rewarding! If you’ve been listening to HSDT for a while, you know that we’ve covered what an agency mo...
How She Helps Women Generate Their Own Wealth
September 30, 2021 15:04 - 18 minutes - 25.1 MBMany of the women I work with inside of my programs started their businesses to earn a little extra cash. They wanted an extra $500 or $1,000, just to add a bit of additional income to their family’s budget. But now that they’re scaling up to becoming Certified Launch Managers and agency owners, they aren’t earning “pay a few bills” money anymore. This is now “generating wealth” money -- have-everything-you-ever-wanted money. So how do we match our mindset to our income and start thinking ab...
How She Got Paid When The Scope Creep Was Real!
September 23, 2021 14:41 - 20 minutes - 28.6 MBYou started your business because you were sick of being overworked and underpaid. And now that you have a few clients and you’re working on a few projects you’re - wait - still overworked and underpaid? How did that happen! It may be because clients are filling your time with more tasks than you agreed on. It’s usually not malicious, but it has to be corrected. It’s time to present a new contract with a higher rate. Which is scary, but it can be done! Our guest, LaToya Russell has done i...
How She Runs a Successful Biz with ADHD
September 16, 2021 04:00 - 33 minutes - 45.8 MBSince I was diagnosed with ADHD at 23, I’ve spent a good amount of my time learning more about it. That led me to learn more about myself and how I work. And all this learning about ADHD as a business owner led me to find more business owners who’ve been diagnosed as well, which led me to Courtney Chaal! Courtney is an amazing person who understands the strengths and struggles we’ve faced as someone with ADHD. If you’ve ever felt like you needed a new way of doing things, this is the episo...
Mini Coaching Session - How Do I Decide Between Focusing on Building an Agency vs Creating a Group Program or Digital Product?
September 16, 2021 04:00 - 8 minutes - 11.8 MBIt’s time for another mini-coaching session on How She Did That! Today’s question was submitted by Jen Dys. Jen is a Pinterest Strategist and founder of Level Up Business Creative. She works with a variety of clients including e-commerce, brand strategy, coaching, and course creation. Jen submitted her question after running into a very interesting roadblock. She wanted to know which direction she should scale her business towards. Should she build an agency or creating a group program or ...
Mini Coaching Session: How Do I Network More Intentionally Without Traveling?
September 02, 2021 04:00 - 13 minutes - 18.6 MBNetworking on its own can be daunting, but networking as a new business owner while quarantining??? That’s a whole ‘nother ball game. That said, your community is going to be a huge part of your business. And since you’re a part of our community, we’re going to make sure we focus on what you are able to do. Whether it’s because of quarantine or otherwise, we're going to get you out there and into those (virtual) coffee chats! In this week’s mini-coaching session, we spoke to Aldana Santar...
How She Uses Pinterest To Grow Her Business
August 26, 2021 04:00 - 12 minutes - 17 MBPinterest is not just for wedding planning and mood boards anymore...and it hasn’t been for a while! That’s because, not only is it your personal inspiration board for pretty pics but, more importantly, it's an entire search engine and Pinterest Marketing Strategists are using it to push their work, and their clients' work, to the top of the algorithm. Cause it works! Enter Precious Rodgers, a Pinterest Marketing Expert & Ads Strategist (or Pinterest Badass for short). She helps establishe...
How She Handles the Messy Middle as a More Mature Business
August 19, 2021 04:00 - 18 minutes - 25.8 MBThe dynamic duo is back! Jayla Rae flew out to see me for a very important, and now quarterly, business planning meeting and we’re sharing how we plan for the future of our agency. We found that meeting in person AT LEAST once a year has been a tremendous help when it comes to planning out our future. It can be hard to carry on a conversation about next year's revenue goals when we are answering pings in between Zoom calls and client commitments. And so, the In-Person Quarterly Meeting was...
Mini Coaching Session- How Do I Get Through the Messy Middle of my Business Growth Journey?
August 12, 2021 04:13 - 9 minutes - 21.6 MBOk, so we all know it’s coming, but when it’s here it sucks and we need to deal with it. There is always going to be this icky in-between phase where you know you want to start a new chapter in your life but you don’t know how to get there. In business, this in-between phase often happens when you’re getting ready to level up. The uncomfortable ick phase is your inner voice telling you it’s time to move on and move up. Take Skyla Eichelberger for example, she was in the middle of an in-bet...
Mini Coaching Session- How Do I get Comfortable with Sales Conversations on Discovery Calls?
August 12, 2021 04:11 - 12 minutes - 29 MBToday we’re going to talk about money. I know, it’s not a “polite conversation.” But we are women in business! We need to get paid for the amazing services we offer! To do that, we need to have a conversation about how we price our services and how we communicate that price with our clients. I know, it’s also scary, but it must be done. Honestly, it’s about our mindset. A lot of people completely lose their confidence when talking about money. Take Amanda Acker’s case, for example, she sai...
How She Used Coaching Techniques in Her Service-Based Business
July 29, 2021 04:16 - 14 minutes - 20.3 MBAre you the go-to helper person? Maybe the extensive researcher with all the answers? The one who knows exactly how to level up someone’s entire life if only they’d ask- because you’ve got a vision board and you are not afraid to use it? Believe it or not, you might already be infusing coaching techniques into how you’re already supporting your clients in your service-based business. Whenever people look for a virtual support pro, whether they realize it at the time or not, they’re looking...
How She Landed Her Dream Job By Becoming a Certified Launch Manager
July 22, 2021 04:00 - 21 minutes - 29.8 MBThis week, I caught up with Stephanie Donahue, an alumnus of Legendary Launch Manager Certification, who recently landed her dream job! Stephanie knew she wanted to niche down and grow her business. But after taking countless programs and earning certification after certification, her future dream client posted a listing requiring the one thing she felt the least confident in - launch management! But Stephanie did not give up. Of course, she didn’t. She’s one of us and one thing I know abou...
How She Created Better Boundaries as a Launch Manager
July 15, 2021 05:14 - 20 minutes - 28.4 MBI’ve moved “Maintaining Boundaries” up on the list of Important Things to Do in my agency. Not because people are terrible, because most aren’t, but because boundaries create a much healthier work environment for myself, my staff, and the clients we work with. Maintaining boundaries seems like a hard thing to do, but over the years I’ve got it down to a system. And I’ll share this system with you in four easy steps. In this week’s solo episode of How She Did That, I’ll be sharing the thr...
How She Developed an Incredible Team Culture
June 10, 2021 04:00 - 20 minutes - 27.7 MBBuilding a team takes a lot, and I mean A LOT, of planning. So to take a load off your shoulders, we’re gonna let you in on a little hiring secret we’ve been using for years. When you’re building your team, one thing you must do is make sure that you’re hiring people that don’t just fit into your company culture, but also fully embody understand the company culture. That includes the mission, vision, values, and standards of the company and its team members. In this episode, we talk to my...
How Do I Get Clients Comfortable with the Idea of No Longer Working Directly with Me Now That I Have an Agency?
June 03, 2021 04:00 - 16 minutes - 23.1 MBIt’s time for another mini-coaching session on How She Did That! In today's mini-coaching session, Bianca Smith asks our host Tasha Booth how to get more comfortable adding a team to your business, for her sake and the sake of her clients. Most agency owners will say the hardest thing about owning an agency is going from a “me” to a “we.” Going from being a solopreneur to having a team is a whole different ball game, and sometimes your clients will question the change. While it’s scary when...
Why Offering #AllTheThings Is NOT a Scalable Model When Growing An Agency
May 27, 2021 23:57 - 9 minutes - 12.7 MBOffering #Allthethings seems like a good idea at first, but it can actually hurt your agency in the long run. In this episode of the How She Did That podcast, Tasha Booth explains why finding your niche is crucial when you go from solopreneur to the CEO of an agency. Finding your niche is about digging deep and figuring out exactly what you have to offer. When you were a solopreneur you could offer to do #Allthethings for your clients. Even if you didn’t know how to do them, you had the ti...
How She Stepped Into Her CEO Mindset
May 20, 2021 04:00 - 17 minutes - 23.4 MBWhat does stepping into a CEO mindset mean to you? That’s the question we asked this week’s guest, Jasmin Haley. Jasmin is the CEO of a six-figure business, and the host of three podcasts. And she dropped some major gems on this episode! Jasmin’s business focuses on helping women step into their CEO role and build confidence. This is your idea, your business, your life! You need to be able to direct yourself towards your goals, no matter what anyone else thinks. Because the naysayers will h...
3 Limiting Beliefs Agency Owners Must Overcome in Order to Step Into Their Next Level
May 13, 2021 03:46 - 12 minutes - 17.7 MBI’ve gotta let you in on this hard truth all business owners need to know- limiting beliefs will be the death of your company. Period. You cannot allow old habits to keep you from reaching your goals. And you shouldn’t let them! That limited version of you is not the "you", you want to be. You want to be free to explore, free to be creative, and free to get paid more! I know this because I had a few limiting beliefs that were holding me back too. But once I identified exactly what was holdi...
Mini Coaching Session: How do I even make this agency thing work?
May 06, 2021 04:00 - 18 minutes - 25.5 MBIt’s time for another mini-coaching session on How She Did That! Today’s question was submitted by Tamsin Parry. A Business Strategist, Agency Owner, and OBM, Tamsin currently services as a mentor at Business Blueprint, Australia’s #1 Business Program, and is featured as an expert on the Bizversity Business Education app. She submitted her question after trying to go the agency route and having it not go as planned, (and who can relate to that, right?!). Even though she had the tools she nee...
6 Ways To Know You're Ready to Grow An Agency
April 29, 2021 04:00 - 11 minutes - 16.3 MBAs mentioned in the previous episode, over the next few weeks we are going to be talking about all things agency-related. This includes a series called, “So You Want To Build An Agency?” where I will be interviewing students from my program Agency Thrivemind to share their stories and experiences with their agency model businesses. Last week we covered what an agency model business is and what it isn’t. Now that you know the definition, you might be wondering if transforming your business int...
What Even IS An Agency Model Business?!
April 22, 2021 04:00 - 16 minutes - 22 MBWelcome to the introductory episode to a new series I am starting called, “So You Want To Build An Agency?” where I will be interviewing agency owners who have either completed or are current students of my program Agency Thrivemind! You’ve probably heard me talk about agency model businesses in the past. In fact, you might even already know that I own one myself! My agency model business is called The Launch Guild, which includes a team of 25 contractors, full-time employees, and part-time e...
How She Grew and What She Wished She Knew
April 15, 2021 19:31 - 23 minutes - 32.3 MBI know that everyone has heard of the phrase, “Rome wasn’t built in a day.” As cliche as it might sound, the meaning behind it is so important to be mindful of when developing your business, and it’s something that I really want to focus on in this episode. Starting your business is one thing, but over time as you grow and gain experience, things will start to change! You’ll realize new things about what you’re good at, what you enjoy doing, who you enjoy working with, and what your goals ar...
[BONUS SERIES] How Shelby is Using Her Past Experience to Build Her Thriving Business
March 30, 2021 12:28 - 14 minutes - 19.5 MBHosted on Acast. See acast.com/privacy for more information.
[BONUS SERIES] How Shalandria is Building It Her Way
March 23, 2021 13:32 - 13 minutes - 18.9 MBHosted on Acast. See acast.com/privacy for more information.
ENCORE EPISODE: Is Becoming a Virtual Assistant Right For You?
March 17, 2021 20:43 - 11 minutes - 15.7 MBWelcome to the first “encore episode” of the How She Did That podcast! Last year I published “The Starting Now” series which included 4 episodes of useful information and advice for brand new and aspiring virtual assistants. We are going to be starting a brand new bonus series this month that features a few VA’s I know who are doing amazing things, but before we dive into that I wanted to bring back one of the episodes from “Starting Now” because it covers a very popular question that I don’t...
[BONUS SERIES] How Alix Became a Booked Out VA In Under a Year
March 16, 2021 13:49 - 19 minutes - 26.1 MBHosted on Acast. See acast.com/privacy for more information.
How She Had a $100K Year While Working a Full Time Job
March 11, 2021 14:46 - 20 minutes - 28.6 MBI am so excited to have Carrie Flynn back on the podcast as our first ever returning guest! Carrie helps super-busy and overwhelmed service based business owners and course creators strategize for maximum profit by increasing efficiency in their business systems, tools, and operations. She has completed a number of my programs, such as Booked and Balanced, and she is a current student inside of The Legendary Launch Manager Certification. She has had some major changes in her business since h...
How She Shows Up When Life Gets Hard
March 05, 2021 16:42 - 13 minutes - 19.1 MBListen, we know this past year has been a lot. And that’s putting it lightly. While it’s so important for us to celebrate our highs, our successes, and our wins, what are some things that we can do to help us get through our lowest of lows, in life and in business? Because let’s face it, for entrepreneurs and online support pros like us those two things usually go hand in hand. I brought in my good friend Becca Reed, who is also a Trauma Therapist, to dive into this topic with us on today’s ...
How she shows up when life gets hard
March 05, 2021 16:42 - 13 minutes - 19.1 MBListen, we know this past year has been a lot. And that’s putting it lightly. While it’s so important for us to celebrate our highs, our successes, and our wins, what are some things that we can do to help us get through our lowest of lows, in life and in business? Because let’s face it, for entrepreneurs and online support pros like us those two things usually go hand in hand. I brought in my good friend Becca Reed, who is also a Trauma Therapist, to dive into this topic with us on today’s ...