Home Stagers and Designers on Fire
125 episodes - English - Latest episode: 6 days ago - ★★★★★ - 57 ratingsAre you a Home Stager or Designer who wants to attract more ideal clients, up level your business, make more money and still have a smokin' hot life? If so, this podcast is for you!
Hosted by best selling author, coach and speaker Marianne Cherico , this is a place where top leaders share best practices for creating a life and business by design-one that sets your soul on fire.
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Episodes
10x Your Real Estate Agent Referrals
April 22, 2024 10:49 - 14 minutes - 9.59 MBIn this podcast episode of Home Stagers and Designers on Fire, I talk about how I might 10x my efforts in order to win more business from Real Estate Agents. You will learn: why posting on Social Media is not the quickest and most effective way to win the business of Real Estate Agents 11 ways that I would reach out to Real Estate Agents and my #1 most needle moving way how you can join my FREE (limited time) masterclass -The Key to Winning Consistent Agent Referrals
From Home Staging to Wellness Design
April 08, 2024 11:00 - 37 minutes - 26.1 MBIn this episode I interview Kristyn Perriera of Reforma Interiors. Krysten began her career as a Home Stager in a family owned business. When she decided to go out on her own, she was drwan to "wellness design" and has built her design company by creating spaces that are an oasis for her clients. In this episode you will learn: What wellness design is and how it impacts Kristyn's clients What biophilic design is How Kristyn transitioned from a career in Home Staging in order to build...
Unpacking the NAR Settlement and it's Effect on the Home Staging Industry
March 26, 2024 11:00 - 17 minutes - 11.9 MBIn this episode of Home Stagers and Designers on Fire I break down the settlement that the National Association of Realtors has recently agreed to. You will learn: how this may or may not impact the Staging Industry why I believe that home prices will not be effected why positioning and messaging is even more important to win the business of Real Estate Agents how top Real Estate Agents set themselves apart (and why this may be to your advantage) how I coach my clients in order to...
Ten Mistakes New Stagers Make When Growing Their Business
March 12, 2024 11:00 - 21 minutes - 14.3 MBAs a new Home Stager it can be overwhelming to decide what to focus on when growing your business. And it can get easy to get caught up doing things that can wait and not doing enough of the things that get business in the door. Let's face it.... we all want to do things that feel comfortable and shy away from things that get us outside of our comfort zone. The truth is....without getting business in the door ,you won't have a business and I want you to succeed. In this episode I talk ...
How to Explode Your Business Using AI
February 27, 2024 12:00 - 30 minutes - 22.3 MBHave you ever wondered how AI might help improve your design skills, work more effectively, work remotely, leverage your time or streamline your processes? Have you heard about Chat GPT but aren't really sure about ways that you could incorporate it into your business? If this is you, you're going to be blown away by the insight my guest, Jenna Gaidusk provides in this episode. You will learn: Jenna's "go to" AI tools and how she uses them The difference between the paid and free v...
Golden Nuggets of Wisdom from the CEO of RESA
February 13, 2024 12:00 - 41 minutes - 29.2 MBHave you ever wondered what the most common struggles of new Home Stagers are? Or seasoned Stagers? Are you curious about how the Home Staging business has evolved and what is in the cards for the future? Join Shell Brodnax and I as we discuss all of this as well as: Shell's top strategies for hiring team members The difference between data driven decisions and gut instinct How RESA is educating the public about the benefits of Home Staging How the Staging business has evolved in the ...
The Importance of Email Marketing
January 30, 2024 12:00 - 35 minutes - 25.1 MBHave you ever wondered where the best place to spend your time is when it comes to marketing your business? In this episode I talk with Heather Cook of Social Stager, about why email marketing is her #1 strategy to grow your business. You will learn: How to strategically build an email list of Ideal Clients Why segmentation is where the money is How to personalize your emails What the industry standard is for open rates and how to optimize your open rates How to create compelling...
Top 10 Marketing Strategies for Stagers and Designers
January 16, 2024 12:00 - 52 minutes - 37 MBIf you are confused about where to put your marketing efforts for optimal results, you'll love this podcast episode. I interview Heather Cook of the Social Stager and she talks about her top 10 marketing strategies. You'll also learn: Free resources to market your business online Heather and Marianne's favorite email CRM platform Heather's #1 tip for finding out what content will resonate with your Ideal Clients Marianne's tip for creating compelling subject lines and get a higher o...
How to Streamline Your Business with Chat GPT
January 02, 2024 12:00 - 22 minutes - 16.9 MBHave you ever gotten stuck writing content for emails, your website, blog or social media posts? Or maybe you don't send out emails to your Ideal Clients or market your business on social media because you don't have the time. If this is you, you'll want to tune into this episode. You'll learn: Different ways to use Chat GPT in your business so that you leverage your time Pros and cons of using Chat GPT Why the prompts you give Chat GPT are so important Why it is important to twea...
Bring on 2024 and Reflections on 2023
December 19, 2023 12:00 - 22 minutes - 15.6 MBIn this podcast episode I discuss how to start a business and life plan for 2024 and why it is so important to reflect on 2023. It gets personal and transparent as I reflect on what gave me purpose, what I did better in 2023 and what I will do moving forward into 2024. You'll learn: Compelling questions to ask yourself when planning for 2024 What I did differently the year I doubled my income in my Home Staging Business Why it is important not to have too many big goals Why a sense ...
How to Collaborate with a Pro Organizer
December 05, 2023 12:00 - 41 minutes - 30.2 MBIn this episode of Home Stagers and Designers on Fire, I speak with Samantha Brown, Pro Organizer Coach. You will learn: Different ways you can work with organizers What a "decluttering specialist" does that sets her apart Why Samantha trained as a life coach in order to serve her clients better What is different about working with "disorganized people" Where most of Samantha's business comes from and Samantha's tips for SEO Why setting up client expectations is so important H...
Create a Menu of Services You Love
November 21, 2023 12:00 - 54 minutes - 38.1 MBHome Stager- have you ever thought about offering a "menu of services" to your business model but you weren't sure how? Do you wonder if you can sell services that are aligned with your innate talents? In this podcast episode I interview Julea Joseph and we discuss how she built a thriving Chicago business by offering a progressive menu of services. You will learn: How Julea has curated a menu of services that fills her pipeline while only doing the types of jobs she loves How publi...
Create a Compelling Brand and Attract Your Ideal Clients
November 07, 2023 12:00 - 51 minutes - 35.2 MBIn this episode I talk with Heather Cook of Social Stager about the importance of creating a brand that sets you apart. You will learn: Why a mission statement is foundational and serves as a litmus test for your brand How to dig into the details of your Ideal Client so that your brand message is on point Heather's process for choosing brand colors and how color psychology impacts the way your business will be perceived How to bring out your personaility with your brand while appeal...
The Pricing Conundrum for Home Stagers
October 24, 2023 11:00 - 33 minutes - 23.4 MBIn this episode I talk about the struggle that many Home Stagers have when they feel as though they are losing jobs because of price and what to do instead. You will learn: How to prequalify online leads so that you make sure they are "real players" before wasting time on a preview How to easily calculate what you are making on each job so that you base your prices on profitablility Why you shouldn't worry about losing some cold leads The questions you should be asking yourself whe...
Create an Effective Instagram Strategy
October 10, 2023 11:00 - 48 minutes - 33.2 MBIn this episode I interview Heather Cooke. Heather's marketing firm, The Social Stager, caters to Home Stagers to help them simplify their Social Media marketing so that they boost their engagement online and get more sales. You will learn: what to do on Instagram if you are brand new the strategy behind posting reels, stories or posts how to gain a following of potential Ideal Clients why Heather loves Instagram stories what to do if you have more than 1 ideal client how to bu...
Money Stories that Impact Profitability
September 26, 2023 11:00 - 37 minutes - 27.5 MBIn this episode I interview Danielle Hayden , CEO of Kickstart Accounting, Inc. where she helps business owners with book keeping, financial analysis and education. You will learn: How our money "stories" impact our financial decisions The 4 money type personalities The importance of looking at the story the numbers are telling you when making business decisions How the power of 1% helps you to take small strategic steps in order to grow your business What to do if you are not bei...
How Your Subconscious Mind Effects the Results You Get
September 11, 2023 11:00 - 51 minutes - 36.2 MBIn my latest podcast episode I talk with David Neagle. David is a speaker, best selling author and founder of the multi million dollar glocal consulting company, Life is Now, Inc. David also hosts the podcast The Successful Mind. In this episode you will learn: how your subconscious beliefs and values impact the results you get why affirmations don't work and what to do instead what beliefs and values repel money and which ones attract money why David believes that everything you ...
Lessons Learned Making Six Figures in the First Year of Home Staging Business
August 29, 2023 11:00 - 37 minutes - 28 MBIn this episode I interview Joke Durojaiye of Genesis Home Staging. Prior to launching Genesis Joke was a licensed Real Estate Broker. Jokes's work ethic was formed in her early years, growing up in Lagos, Nigeria where she was surrounded by inspiration and an expectation of excellence. You will learn: How Joke made six figures the first year in business What prompted Joke to take time off when her business was thriving How Joke won the business of Real Estate Agents How being in th...
From Teacher to Investor to Home Stager
August 15, 2023 11:00 - 32 minutes - 24.2 MBIn this podcast episode of Home Stagers and Designers on Fire I interview one of my coaching clients, Andrea Bryant. Andrea went from a 20 year career in teaching to flipping houses to running a successful Home Staging Company in Tampa, Florida. In this episode you will learn: How Andrea wins business from Investors and how she landed a big Florida Investor who was resistant to staging The mindset shift Andrea used to raise her prices in order to be more profitable What Andrea has don...
How Yoga Impacts Life and Business
August 01, 2023 11:00 - 54 minutes - 40.8 MBIn this episode of Home Stagers and Designers on Fire I speak with my Yoga teacher, Donna Morin. Donna is a 500 hour certified Yoga instructor trained in the Tantra lineage. She also holds additional certifications in meditation instruction and somatic therapeutic techniques You will learn: the physical, emotional and spiritual benefits of yoga How yoga helps you release tension in your body and create abundant energy How yoga helps you become more intentional in your focus, decision ...
How to Run a Staging and Organizing Business
July 18, 2023 11:34 - 34 minutes - 25 MBIn this episode I talk with Ashley Rapp of Hello Staging and Organizing. Ashley discusses how offering both Staging and Organizing services has helped her business grow. You will learn: What types of questions Ashley asks on her intake form How being a member of the Key Guild has helped serve her clients better The software tool Ashley uses that helps her business exponentially Where most of Ashley's Staging and Organizing business comes from Resources that Ashley recommends to he...
Musings on Marketing and Selling
July 04, 2023 10:16 - 27 minutes - 19.7 MBIn this episode of Home Stagers and Designers on Fire I discuss my thoughts and strategies for marketing your Home Staging or Interior Design Business. You will learn: How to stand out in a noisy online market How Social Media typically warms people up online but it is not typically where you make the sale Why building an email list is important Why it is easier to "sell" your services to someone who has been following you online What I'm doing with my Instagram experiment and wha...
Business is an Inner Game Job
June 20, 2023 09:43 - 28 minutes - 20.4 MBIn this episode of Home Stagers and Designers on Fire, I discuss why inner game alignment is foundational for success. As you grow your business, you grow as a person. You will learn: Why taking action is great but it is not enough for you to get the best results Examples of how your mindset can sabotage your success or empower you to reach your goals How to handle your emotions in business How and when to set business boundaries How to look at things through a business lens so ...
Get Great Results with Staging Consultations
June 06, 2023 11:23 - 25 minutes - 17.6 MBIn this episode of Home Stagers and Designers on Fire I discuss how I built my staging business by doing consultations for Real Estate Agents. After 18 years in the staging business I still love doing consultations! You will learn: How I get great results with my staging consultations and enlist Sellers to do more than they might have in order to prepare their home for sale How consultations have led to all kinds of staging and design jobs through the years How I prepare Sellers to ke...
Reflections on the Dance of Life and Business - 100th episode
May 23, 2023 11:00 - 29 minutes - 20.2 MBIn this 100th episode of Home Stagers and Designers on Fire, I reflect on both the good and bad in life and business. I share what personal development looks like to me and how it creates success from the inside/out. I also share how I have made choices that keep me moving forward in spite of how I might feel. And I talk about how I am intentionally living "full out" in order to create a life and business that is bigger than my grief (most of the time)..... This episode is for you if you ...
The Key to Profitability for Interior Designers
May 09, 2023 12:00 - 37 minutes - 27.8 MBWant to make sure that you are being profitable in your Interior Design Business? In this episode I interview Nancy Ganzekaufer. Nancy is a sought after Interior Design Coach, Certified Body Language Training Specialist, Keynote Speaker and Author. We discuss The Key a tool that Nancy created to help Designers look at each job from a measurable profitability point of view. You will learn: The #1 thing Designers struggle with when pricing their services How The Key helps Designers pr...
How I Get Over 95% of My Business from RE Agents
April 26, 2023 12:12 - 23 minutes - 16.8 MBIn this episode I talk about how I have gotten over 95% of my Staging business from Real Estate Agent referrals. You will learn: Why Real Estate Agents are in incredible source of repeat business How getting business from Real Estate Agents leverages your time How I started my business by having Agents pay for my consultations and how it led to all kinds of staging and design jobs The reasons many Stagers think they aren't getting business from Agents (and the real reasons they aren...
The Social Savvy Stager
April 04, 2023 21:48 - 40 minutes - 28.7 MBIn this episode I interview Heather Cook, a multi award winning Home Stager with over a decade of experience in building and running one of the most successful Home Staging companies in Canada. Today, Heather runs a marketing firm to help stagers simplify social media marketing, boost engagement and win more sales.
Running an LA Home Staging Business
March 22, 2023 20:04 - 45 minutes - 34.7 MBIn this episode of Home Stagers and Designers on Fire I interview Robin DeCapua, owner of the LA based Home Staging Company Madison Modern Home. You will learn: how Robin integrated her marketing, PR and visual experience into building her staging businmess how Robin has structured her family team so that each of their talents are optimized how Robin makes sure that her company is staying profitable what Robin thinks about being competitive how Robin is thinking of diversifying he...
Create a Business That is in Alignment with Your Core Values
March 01, 2023 08:31 - 45 minutes - 33.5 MBIn this episode I interview Dawn Drew, a successful Home Stager, Designer, House Flipper and Real Estate Agent. Dawn will soon be releasing her first book Joy and Ease: Are You Ready to Change Your Life. We discuss: what it means to be in alignment with your core values and how this impacts business how the business you build reflects who you are how Dawn's core values have impacted her pricing, marketing, messaging, etc. in her business how to determine the "highest and best" use o...
Business Productivity Consultant
February 16, 2023 10:00 - 35 minutes - 26 MBIn this episode I talk with Shanice Miller- a business productivity consultant. You will learn: what a business productivityconsultant does how a business productivity consultant helps you grow and scale your business why systems and processes are so important in hiring, training, selling, marketing and client delivery how a business productivity consultant can help you leverage your marketing with metrics ideas for automating sales how Shanice helps you identify operational defic...
Cape Cod Designer/Stager on Work/Life Balance
February 02, 2023 10:26 - 45 minutes - 33.8 MBIn this episode I interview Donel Beals about how her business has evolved from being a visual merchandiser to a sought after Home Stager and Interior Designer on Cape Cod. Donel talks about how she has built her business her way while honoring her life's top priorities- her 2 sons and husband.
Team Collaboration Business Model-Staging Company
January 19, 2023 10:00 - 51 minutes - 38.7 MBIn this episode of Home Stagers and Designers on Fire I interview Monica Murphy of Preferred Staging LLC. You will learn what it is like to build a dedicated team of talented Home Stagers who help you win business, collaborate with each other on jobs and honor your company culture.
Designing Model Apartments
January 05, 2023 09:41 - 38 minutes - 27.5 MBIn this episode of Home Stagers and Designers on Fire I talk with Jodie Evans of Envision Staging and Design about what is involved with designing model apartments. You will learn: how Jodie won the business from Property Managers and Regional Managers different services you can offer for model apartments how Jodie determines pricing Jodie's advice for Home Stagers and Designers who would like to add model apartments to their business model the software Jodie uses for design boards ...
How to Win the Business of RE Agents and Broker/Owners
December 22, 2022 11:09 - 52 minutes - 38.3 MBIn this episode of Home Stagers and Designers on Fire I interview Jennifer Mello, Broker Owner and top producing Real Estate Agent. You will learn: What Jennifer would say to Broker/ Owners when reaching out to them (if she were a Stager) Clear ways that you can add value to Real Estate Agents that win them over Why Real Estate Agents need you to be specific and obvious about the services you provide The #1 thing to do before you make a sales (service) call How to use Social Media t...
Leading a Fulfilled Life and Business
December 08, 2022 13:06 - 22 minutes - 16.2 MBIn this episode of Home Stagers and Designers on Fire I talk about what it means to be fulfilled in your life and business. A fulfilled life is sometimes described as being perfectly alive, filled with purpose and satisfaction, involving vision and requiring intensive alignment with what you value most- a highly meaningful life. You will learn: why it is so important to choose a business model that fulfills you and optimal ways to create your business model by design why it is so importan...
Concierge Home Staging, Estate Sale and Real Estate Business
November 21, 2022 11:25 - 40 minutes - 30 MBIn this episode of Home Stagers and Designers on Fire I interview Tracy Molendi. Tracy started her business as a Professional Organizer. She then added Staging Services, Design Work, Senior Downsizing, Estate Sales, and a Retail Store to her menu of services. Recently Tracy added Real Estate Sales to her offerings.Tracys willingness and ability to pivot based on the needs of her clients has been one of her secrets to creating a profitable business in Midwestern Ohio.
Taking on a Year Long New Build Design Job on the Coast of Maine
November 10, 2022 12:31 - 57 minutes - 45 MBIn this episode I talk with Debbe Daley about what it was like to work on a new build design project from exterior to interior. Debbe shares the trials and tribulations of working on this oceanfront property and what it was like working with a project manager and subcontractors who were new to her. You will also learn about Debbe's just released book- Interior Motives-Designing a Career with Passion.
Create a Successful Home Staging Business by Volunteering
October 27, 2022 12:01 - 34 minutes - 25.1 MBAre you a Home Stager who doesn't want to cold call Real Estate Agents in order to win business? Do you dread doing open house "pop bys" but aren't sure how you can gain business without doing them? If this is you, you are going to love this podcast episode. In this episode I interview Cathy Lee Cibelli of C.L. Designs in the Bay area of California. You will learn how she built her highly successful business by volunteering in her community.
What You Must Know Before Hiring a Website Designer
October 14, 2022 15:28 - 42 minutes - 34.5 MBAs a Home Stager and/or Interior Designer building a website can feel daunting. And to top it off, you "don't know what you don't know". In my latest podcast episode , web designer Judy Bigham talks about: why the back end of your website is so important what you need to know about security and privacy issues, backing up your site google analytics why Judy favors wordpress and so much more!
From Home Stager to STR Specialist
September 28, 2022 13:44 - 43 minutes - 30 MBIn this episode I talk with Amy Powers about how to add Short Term Rentals to your Home Staging or Interior Design Business. You will learn the difference between staging a home for sale and presenting a home for guests. Amy also shares the software tools and resources that have helped her create a nationwide STR business and her #1 tip for those who are thinking of adding this to their menu of services.
3 Ways Mindset Impacts Your Success
September 23, 2022 11:09 - 26 minutes - 19.6 MBIn this episode I talk about one of my favorite subjects-mindset and 3 ways it effects your success. And I also talk about how your brain is wired and how important it is to understand this so that you can reframe your mindset in order to achieve your goals.
Marketing Career to Home Staging/Design Business
September 06, 2022 15:22 - 53 minutes - 38.8 MBIn this episode I talk with Leah Jones of LJ Interiors. Leah spent over 12 years in a marketing career before she started her award winning staging and design company in Chaska MN. Her marketing expertise has proven invaluable in growing her following and building her company and she shares her best tips in this episode.
Raw Unfiltered Grief, Doing Tough Things and Business
August 25, 2022 13:06 - 31 minutes - 21.1 MBOn March 15, 2022 I lost my husband to cancer and, in all honesty, I am heartbroken. I never realized how tough it would be and how profoundly everything would change. And in spite of this, I have a fierce resolve to choose life.....to find hope......to experience new things, to live in the moment and plan for the future. We will all experience grief at some point in our life. It is part of the human experience. And although we can't deny the feelings that come up, we can choose how we mo...
Money Management and Mindset
April 21, 2022 15:15 - 47 minutes - 35.7 MBIn this episode I talk with Erin Bridgman about money management and mindset. We discuss the biggest limiting belief that stops women business owners from dealing with financial aspects of their business, the six personal and professional bank accounts you should have, P&L numbers that you should be familiar with and so much more.
Use Instagram Effectively to Grow Your Busiiness
March 08, 2022 16:27 - 57 minutes - 42.3 MBWelcome to episode #79 of Home Stagers and Designers on Fire. In this episode I talk with Andress Eichstadt about how to use Instagram effectively to grow your Home Staging or Interior Design Business.
Benefits of Using Mydoma for Your Staging or Design Biz
February 24, 2022 11:26 - 49 minutes - 38.1 MBIn this episode I talk with Dixie Willard about how Mydoma helps Home Stagers and Interior Designers streamline their systems and processes. Learn how this all-in-one business management tool helps you onboard clients, generate proposals and invoices, source and procure items and so much more.
Optimize Your Sales Funnels, Newsletters and Social Media
February 12, 2022 14:53 - 52 minutes - 41 MBWhen Interior Designers, Home Stagers and Professional Organizers want to automate and streamline their marketing, Kate the Socialite is their "go to Gal". Join Kate and I in this value packed episode as Kate dishes on best practices to create an effective marketing strategy that compels your ideal clients to want to work with you.
Know Your Financials
January 31, 2022 11:23 - 37 minutes - 29.3 MBOne of the things that creatives would rather not deal with is the financial aspect of the business. I often hear "but I am not a numbers person". Like it or not, knowing your numbers is imperative in order to make sure that you are being profitable in your business. In this episode I talk with Danielle Hayden of Kickstart Accounting and we discuss how knowing your numbers helps you make better business decisions.
Good bye 9-5 Starting a Staging or Design Business
January 25, 2022 20:13 - 31 minutes - 24.4 MBIn this episode I talk about how to leave a 9-5 job and start a staging and/or design business. You will get actionable step as as well as tips on how to reframe your mindset so that the transition is smooth and you can start creating a business that makes your heart sing.