Health Nonprofit Digital Marketing
77 episodes - English - Latest episode: 23 days ago - ★★★★★ - 12 ratingsAre you a nonprofit marketing and communications leader responsible for reaching and engaging people with health issues? Join host Spencer Brooks of Brooks Digital in a series of in-depth conversations with nonprofit marketing leaders and experts who discuss the unique challenges of marketing in the health issue space.
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Episodes
S1E14 - Forging Nonprofit Partnerships with Kyle J Rose
September 30, 2021 18:38 - 31 minutes - 43.9 MB"We are far more united and have far more in common with each other than things that divide us." — British MP Jo Cox Accomplishing something truly great by yourself is a hard road. It's why many nonprofits develop partnerships with other organizations that have similar missions. But doing so is not always straightforward. In this episode, Kyle J Rose—a Vice President at the International Diabetes Federation, Head of Strategy at DiabetesWise, and an Advisor at DiabetesMine—comes on t...
013 - Awareness PR Campaigns with Jennifer Weaver of the Cholangiocarcinoma Foundation
September 16, 2021 17:13 - 36 minutes - 50.2 MBAwareness campaigns are a lot of work and we all want to make the absolute most of them. So how do you get more PR and earned media opportunities to boost your reach? Jennifer Weaver of the Cholangiocarcinoma Foundation is a print and TV veteran and we dive into this exact question on the show. Jennifer breaks down the successes of their recent Journey of Hope campaign, how to get more press coverage, and her favorite PR tips and tricks as an industry insider. Website: https://cholang...
S1E13 - Awareness PR Campaigns with Jennifer Weaver of the Cholangiocarcinoma Foundation
September 16, 2021 17:13 - 36 minutes - 50.2 MBAwareness campaigns are a lot of work and we all want to make the absolute most of them. So how do you get more PR and earned media opportunities to boost your reach? Jennifer Weaver of the Cholangiocarcinoma Foundation is a print and TV veteran and we dive into this exact question on the show. Jennifer breaks down the successes of their recent Journey of Hope campaign, how to get more press coverage, and her favorite PR tips and tricks as an industry insider. Website: https://cholang...
012 - Website Messaging with Pam Lowney of Fistula Foundation
September 02, 2021 17:33 - 29 minutes - 40.3 MBWriting website messaging that captures the attention of visitors doesn't happen automatically. In this episode, Pam Lowney of Fistula Foundation comes on the show to discuss what nonprofits get wrong about their messaging, the difference between head and heart messaging, and the messaging framework she used during their web redesign. Website: https://fistulafoundation.org Email: [email protected]
S1E12 - Website Messaging with Pam Lowney of Fistula Foundation
September 02, 2021 17:33 - 29 minutes - 40.3 MBWriting website messaging that captures the attention of visitors doesn't happen automatically. In this episode, Pam Lowney of Fistula Foundation comes on the show to discuss what nonprofits get wrong about their messaging, the difference between head and heart messaging, and the messaging framework she used during their web redesign. Website: https://fistulafoundation.org Email: [email protected]
011 - What Every Newly Diagnosed Visitor Wants From Your Website
August 12, 2021 13:00 - 23 minutes - 32.2 MBWhen someone is newly diagnosed, your organization has a prime opportunity to secure their attention and engage them with your resources. However, many nonprofit websites fail to effectively address the needs of newly diagnosed patients. In this solo episode, Spencer unpacks what newly diagnosed people want from your website and how you can adapt your website to meet their unique needs. Article: The Secret of Highly Effective Health Nonprofit Websites Article: How Patient Experience D...
S1E11 - What Every Newly Diagnosed Visitor Wants From Your Website
August 12, 2021 13:00 - 23 minutes - 32.2 MBWhen someone is newly diagnosed, your organization has a prime opportunity to secure their attention and engage them with your resources. However, many nonprofit websites fail to effectively address the needs of newly diagnosed patients. In this solo episode, Spencer unpacks what newly diagnosed people want from your website and how you can adapt your website to meet their unique needs. Article: The Secret of Highly Effective Health Nonprofit Websites Article: How Patient Experience D...
010 - Combating Stigma with Kevin Williams of The Depression and Bipolar Support Alliance
July 29, 2021 16:26 - 36 minutes - 50.5 MBExperiencing stigma is a real and significant challenge for people with a health condition. And as a health organization, combating stigma is a complex issue. In this episode, Kevin Williams of The Depression and Bipolar Support Alliance (DBSA) comes on the show to discuss why stigma is such an important issue, the 3 different types of stigma, and how DBSA addresses stigma through education. Website: https://www.dbsalliance.org/ Email: [email protected]
S1E10 - Combating Stigma with Kevin Williams of The Depression and Bipolar Support Alliance
July 29, 2021 16:26 - 36 minutes - 50.5 MBExperiencing stigma is a real and significant challenge for people with a health condition. And as a health organization, combating stigma is a complex issue. In this episode, Kevin Williams of The Depression and Bipolar Support Alliance (DBSA) comes on the show to discuss why stigma is such an important issue, the 3 different types of stigma, and how DBSA addresses stigma through education. Website: https://www.dbsalliance.org/ Email: [email protected]
009 - Action-Oriented Awareness Months with Carolyn Baker of The Autism Community in Action
July 15, 2021 15:00 - 26 minutes - 36.2 MBDoes your organization have an awareness month? If so, you know it's not just about spreading awareness—it's about encouraging action. In this episode, Carolyn Baker of The Autism Community in Action (TACA) comes on the show to discuss why TACA calls them "action" months, how they encourage people to take action, and how they're adapting their messaging as they emerge from the pandemic. Website: https://tacanow.org/ Email: [email protected]
S1E9 - Action-Oriented Awareness Months with Carolyn Baker of The Autism Community in Action
July 15, 2021 15:00 - 26 minutes - 36.2 MBDoes your organization have an awareness month? If so, you know it's not just about spreading awareness—it's about encouraging action. In this episode, Carolyn Baker of The Autism Community in Action (TACA) comes on the show to discuss why TACA calls them "action" months, how they encourage people to take action, and how they're adapting their messaging as they emerge from the pandemic. Website: https://tacanow.org/ Email: [email protected]
S1E8 - Writing Better Healthcare Content with Betsey O'Brien of Desire Path Marketing
July 01, 2021 15:02 - 32 minutes - 44.1 MBIs your healthcare content connecting with your audience? In this episode, Betsey O'Brien of Desire Path Marketing comes on the show to discuss mistakes nonprofits make with their website content, signs your content is falling short (and what to do about it), and how to prioritize content improvements on your site. Betsey works with strategic planners, web developers, video producers and others to advance the communications goals of leading health care nonprofits. She has written for m...
008 - Writing Better Healthcare Content with Betsey O'Brien of Desire Path Marketing
July 01, 2021 15:02 - 32 minutes - 44.1 MBIs your healthcare content connecting with your audience? In this episode, Betsey O'Brien of Desire Path Marketing comes on the show to discuss mistakes nonprofits make with their website content, signs your content is falling short (and what to do about it), and how to prioritize content improvements on your site. Betsey works with strategic planners, web developers, video producers and others to advance the communications goals of leading health care nonprofits. She has written for m...
007 - Six Trust Signals for Health Nonprofit Websites
June 10, 2021 20:44 - 30 minutes - 41.7 MBIf you provide online health information, people must trust you before they choose to read it. However, many nonprofit health organizations miss this critical step when crafting their digital platform. In this solo episode, Spencer breaks down the six website trust signals he's observed in Brooks Digital's research, and how they fit into the larger arc of effective health information. Article: 6 Trust Signals For Online Health Information Article: The Complete Guide to Nonprofit Websi...
S1E7 - Six Trust Signals for Health Nonprofit Websites
June 10, 2021 20:44 - 30 minutes - 41.7 MBIf you provide online health information, people must trust you before they choose to read it. However, many nonprofit health organizations miss this critical step when crafting their digital platform. In this solo episode, Spencer breaks down the six website trust signals he's observed in Brooks Digital's research, and how they fit into the larger arc of effective health information. Article: 6 Trust Signals For Online Health Information Article: The Complete Guide to Nonprofit Websi...
006 - Viral Campaigns & The Ice Bucket Challenge with Morgan Roth of The ALS Association
May 27, 2021 16:35 - 28 minutes - 39.1 MBThe ALS Ice Bucket Challenge is the gold standard of viral marketing and fundraising campaigns. So who better to bring on the podcast than Morgan Roth of The ALS Association? In this episode, Morgan shares how the Ice Bucket Challenge began, why it was so successful, the pros and cons of viral marketing campaigns, and her advice for other organizations seeking to emulate the same success. Check out The ALS Association website Email Morgan Connect with Morgan on LinkedIn Follow Morga...
S1E6 - Viral Campaigns & The Ice Bucket Challenge with Morgan Roth of The ALS Association
May 27, 2021 16:35 - 28 minutes - 39.1 MBThe ALS Ice Bucket Challenge is the gold standard of viral marketing and fundraising campaigns. So who better to bring on the podcast than Morgan Roth of The ALS Association? In this episode, Morgan shares how the Ice Bucket Challenge began, why it was so successful, the pros and cons of viral marketing campaigns, and her advice for other organizations seeking to emulate the same success. Check out The ALS Association website Email Morgan Connect with Morgan on LinkedIn Follow Morga...
S1E5 - Multilingual Health Resources with Lynette Fludd of the Hormone Health Network
May 13, 2021 16:36 - 23 minutes - 32.7 MBWhat does it take to make your health resources multilingual? Lynette Fludd of the Hormone Health Network comes on the show to talk about evaluating the need for providing health resources in multiple languages, whether you should use automated or professional translation services, and the importance of getting translation right when communicating health information. Check out the Hormone Health Network website Email Lynette
005 - Multilingual Health Resources with Lynette Fludd of the Hormone Health Network
May 13, 2021 16:36 - 23 minutes - 32.7 MBWhat does it take to make your health resources multilingual? Lynette Fludd of the Hormone Health Network comes on the show to talk about evaluating the need for providing health resources in multiple languages, whether you should use automated or professional translation services, and the importance of getting translation right when communicating health information. Check out the Hormone Health Network website Email Lynette
S1E4 - TikTok Marketing with Sara Goldberg & Michelle Sagan of the National Down Syndrome Society
April 29, 2021 16:07 - 27 minutes - 37.4 MBShould your organization use TikTok as a marketing channel? As one of the biggest nonprofits on TikTok right now, Sara Goldberg & Michelle Sagan of the National Down Syndrome Society discuss why they've been so successful, how they leverage the work of their policy team, and the unexpected fundraising opportunities they discovered on TikTok. Check out the NDSS website and TikTok Email Sara & Michelle Connect with Sara & Michelle on LinkedIn
004 - TikTok Marketing with Sara Goldberg & Michelle Sagan of the National Down Syndrome Society
April 29, 2021 16:07 - 27 minutes - 37.4 MBShould your organization use TikTok as a marketing channel? As one of the biggest nonprofits on TikTok right now, Sara Goldberg & Michelle Sagan of the National Down Syndrome Society discuss why they've been so successful, how they leverage the work of their policy team, and the unexpected fundraising opportunities they discovered on TikTok. Check out the NDSS website and TikTok Email Sara & Michelle Connect with Sara & Michelle on LinkedIn
003 - Agile Marketing with Lesli Proffitt Nordström of the National Organization for Rare Disorders (NORD)
April 15, 2021 22:03 - 31 minutes - 42.8 MBIn today’s rapidly-changing marketing landscape, agile methodologies are increasingly being adopted by marketing teams. In this episode, Lesli Proffitt Nordström of the National Organization for Rare Disorders (NORD) discusses how she uses agile marketing to boost the productivity of her team by over 200%. Check out NORD’s website Email Lesli Connect with Lesli on LinkedIn
S1E3 - Agile Marketing with Lesli Proffitt Nordström of the National Organization for Rare Disorders (NORD)
April 15, 2021 22:03 - 31 minutes - 42.8 MBIn today’s rapidly-changing marketing landscape, agile methodologies are increasingly being adopted by marketing teams. In this episode, Lesli Proffitt Nordström of the National Organization for Rare Disorders (NORD) discusses how she uses agile marketing to boost the productivity of her team by over 200%. Check out NORD’s website Email Lesli Connect with Lesli on LinkedIn
S1E2 - Corporate Partnerships for Awareness with Patrick McCartney of the International Essential Tremor Foundation
April 01, 2021 15:00 - 26 minutes - 35.9 MBCreating awareness for a little-known health condition is challenging—let alone promoting your organization’s existence in that space. Patrick McCartney of the International Essential Tremor Foundation comes on the show to talk about his experience using corporate partnerships to amplify awareness and how he chooses effective marketing channels with limited resources. See the work of the International Essential Tremor Foundation Email Patrick Connect with Patrick on LinkedIn
002 - Corporate Partnerships for Awareness with Patrick McCartney of the International Essential Tremor Foundation
April 01, 2021 15:00 - 26 minutes - 35.9 MBCreating awareness for a little-known health condition is challenging—let alone promoting your organization’s existence in that space. Patrick McCartney of the International Essential Tremor Foundation comes on the show to talk about his experience using corporate partnerships to amplify awareness and how he chooses effective marketing channels with limited resources. See the work of the International Essential Tremor Foundation Email Patrick Connect with Patrick on LinkedIn
001 - Refining Your Brand Voice with Carli Feinstein of Craft & Commerce
March 18, 2021 18:57 - 22 minutes - 30.9 MBAs a complement to the patient-provider relationship, health nonprofits have the opportunity to adopt a unique tone of voice. Carli Feinstein of Craft & Commerce comes on the show to talk about her experience refining brand voice at Bright Pink and how she uses it in her work at Craft & Commerce. See Carli’s work: Craft & Commerce Sign up for Dollars & Change Connect with Carli on LinkedIn
S1E1 - Refining Your Brand Voice with Carli Feinstein of Craft & Commerce
March 18, 2021 18:57 - 22 minutes - 30.9 MBAs a complement to the patient-provider relationship, health nonprofits have the opportunity to adopt a unique tone of voice. Carli Feinstein of Craft & Commerce comes on the show to talk about her experience refining brand voice at Bright Pink and how she uses it in her work at Craft & Commerce. See Carli’s work: Craft & Commerce Sign up for Dollars & Change Connect with Carli on LinkedIn