006 - Viral Campaigns & The Ice Bucket Challenge with Morgan Roth of The ALS Association
Health Nonprofit Digital Marketing
English - May 27, 2021 16:35 - 28 minutes - 39.1 MB - ★★★★★ - 12 ratingsNon-Profit Business Marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 005 - Multilingual Health Resources with Lynette Fludd of the Hormone Health Network
Next Episode: 007 - Six Trust Signals for Health Nonprofit Websites
The ALS Ice Bucket Challenge is the gold standard of viral marketing and fundraising campaigns. So who better to bring on the podcast than Morgan Roth of The ALS Association? In this episode, Morgan shares how the Ice Bucket Challenge began, why it was so successful, the pros and cons of viral marketing campaigns, and her advice for other organizations seeking to emulate the same success.
Check out The ALS Association websiteEmail MorganConnect with Morgan on LinkedInFollow Morgan on Twitter