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S1E12 - Website Messaging with Pam Lowney of Fistula Foundation
Health Nonprofit Digital Marketing
English - September 02, 2021 17:33 - 29 minutes - 40.3 MB - ★★★★★ - 12 ratingsNon-Profit Business Marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 011 - What Every Newly Diagnosed Visitor Wants From Your Website
Writing website messaging that captures the attention of visitors doesn't happen automatically. In this episode, Pam Lowney of Fistula Foundation comes on the show to discuss what nonprofits get wrong about their messaging, the difference between head and heart messaging, and the messaging framework she used during their web redesign.
Website: https://fistulafoundation.orgEmail: [email protected]