HALO Talks: Elevating Wellness
473 episodes - English - Latest episode: 10 days ago - ★★★★★ - 18 ratingsLearn from top entrepreneurs and seasoned business owners in the HALO (Health, Active Lifestyle, Outdoor) sector how to optimize your business success. With host Pete Moore, Founder and Managing Partner of Integrity Square.
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Episodes
Episode #343: Tom Kiss, Co-Founder & CEO, Ate-The Mindful Food Diary and Coach
July 07, 2022 16:57 - 22 minutes - 20.8 MBA veteran of Techstars in 2019 with an app that has 10,000+ five star reviews (along with the the US Air Force as a client!) Tom Kiss, Co-Founder and CEO of Ate-The Mindful Food Diary and Coach, has made tremendous strides in a relatively short period of time. Formerly a consultant who was often on the road, he entered the HALO sector out of a personal need and frustration. "I had a wakeup call in the form of a panic attack, and realized I had to do something, and my trainer friend introd...
Episode #342: Pierre LeComte, TSG Consumer Partners, Managing Director, Consumer/Retail Private Equity
June 28, 2022 19:45 - 26 minutes - 24.3 MBIntegrity Square and TSG go back a long way. . . and we're excited to finally welcome Pierre LeComte, a highly seasoned private equity executive to HALO Talks. TSG began in consumer packaged goods but, "Just realized over time, what we were was brand investors. We really liked to back brands that were on trend and were riding consumer demand waves," states Comte. He continues, "We realized that could happen in a lot of different categories, not just historically food and beverage . . . b...
Episode #341: Mohammed Iqbal, Founder & CEO, SweatWorks
June 20, 2022 20:18 - 27 minutes - 25.2 MBMohammed Iqbal is the Founder & CEO of SweatWorks . . . the company quietly behind the tech of a lot of larger companies you're no doubt familiar with--CrossFit, Spartan Race, and many more. They are, "The leading digital agency in fitness design and technology to create meaningful wellness journeys for everyone." Iqbal spent 7 years at Sharp and, while there, worked on the iPhone with Apple's team which strongly impacted him in many ways. Originally from Dubai, he moved to NJ in 1991. "I ...
Episode #340: Carolyn Fetters, Founder, Balanced Habits
June 14, 2022 17:40 - 21 minutes - 19.6 MBCarolyn and her husband Paul owned three private training facilities in Orange County, CA which catered mostly to higher level athletes. Nutrition was (obviously!) a significant part of that, and in 2013 they founded Balanced Habits™ as a way to bring scalable, personalized nutrition programming to the fitness industry. "It became something we were known for. It carried us through the financial crisis and really is what put us on the map . . . Fitness and nutrition go hand in hand, and for...
Episode #339: Becky Cerroni, GoSaga, President of Consumer Brands
June 07, 2022 19:21 - 18 minutes - 16.5 MBBecky initially began her career in ocean conservation focusing on coral reefs. "I wanted to save the world and see the world. . . and when I found Joyride, I found this authentic community and wanted to be a part of it!" After moving full time into the HALO sector, she quickly realized there were no cycling studios in the San Antonio / south Texas region. She saw a need, jumped in, and become the first cycling studio to open in the area. Now, as the Founder of her newly launched, Amp S...
Episode #338: Joel Goldberg, Speaker/Author/Broadcaster "Royals Live" Host & In-Game Reporter
June 02, 2022 19:15 - 34 minutes - 31.2 MB"Culture can never be something where you just check the box. Once you've built that culture, you're not done! It takes every single day," states Joel Goldberg, speaker, broadcaster and author of Small Ball, Big Results. The parallels between sports and business are undeniable, and Goldberg shares some 'in the trenches' stories with Pete on everything from recruiting, finding the right roles for employees (athletes) and more! He also provides some real life examples (involving athletes...
Episode #337: Alison Rootberg & Steve Feinberg, Wellness 4 Every 1
May 27, 2022 16:35 - 27 minutes - 24.8 MBWellness 4 Every 1 aims to increase awareness of the inequalities in the wellness industry and provide opportunities for diverse communities to have access to quality arts and wellness programming, as well as a space for social and emotional well-being. Their programs are currently in 100 public schools nationwide, with 150 classes weekly (new programs are added all the time) and impacting over 10,000 students! How do they know it's working? Among other things, "Every year the schools expa...
Episode #336: Kory Angelin, COO, Volofit
May 17, 2022 17:21 - 30 minutes - 28 MBKory Angelin has been in the HALO sector for over 10 years. He began as a trainer and worked his way up with organizations like 24 Hour Fitness, Lifetime, Equinox, F45, and is currently the COO of Volofit. "I think I've been in every position along the way," he jokes. On the culture of an organization, he says, "A business is made or broken starting with the owner or ownership group. You're setting the tone at the top . . . the relationship between you and the customer, even before they b...
Episode #335: Katie Webb, Founder & CEO, aila
May 10, 2022 21:17 - 19 minutes - 17.8 MBKatie Webb was in digital partnerships for 11 years while also working as a fitness trainer and group exercise instructor. She ending up spending a lot of time at GNC and slowly started to learn the supplement industry. "I couldn't really find any formulas that were leveraging food ingredients over ingredients I've never heard of (never mind the 300 grams of caffine!) and a lot of my female clients felt the same." That frustration eventually led to her starting Aila, the Scottish/Gaelic...
Episode #334: Rachel Raymond, Founder & CEO, Purpose
May 03, 2022 19:52 - 25 minutes - 23 MBRachel Raymond served as COO for five years at Indigo Ag--one of the fastest growing companies in the space--and it was there where she found inspiration to start Purpose, "A mental wellness company that leverages the science of the microbiome to help us improve our mood." One of their biggest goals is to help the consumer gain visibility into their mental wellbeing in a way that best serves them. "What you eat impacts how you feel. That's intuitive," she states. "But one of the many reas...
Episode #333: Ross Lauder, Founder & Chief Energy Officer, Single Focus Talent
April 22, 2022 18:24 - 33 minutes - 31.7 MBA computer scientist by training, Ross Lauder, Founder of Single Focus Talent, went through an IPO with Hubspot and has ". . . worked the roles I hire for!" he states. Single Focus is a boutique executive search & career specialist for the SaaS / computer software & technology driven industries, with a focus on sales, operations and leadership roles across the EU and USA. Lauder also hosts the Global Tech Leaders podcast. "You've got to go inches wide, and miles deep . . . and there's w...
Episode #332: Michelle Segar, Ph.D, MS, MPH
April 18, 2022 17:13 - 29 minutes - 27.1 MBDr. Michelle Segar is author of the forthcoming The Joy Choice-How to Finally Achieve Lasting Changes in Eating and Exercise which will be released April 26, 2022. Her extensive academic research (and time "in the trenches" as a health coach) focuses on creating and maintaining sustainable "self-care" behaviors such as exercise, eating well, getting enough sleep, etc. Anyone who is in any way connected to the HALO sector needs to read this (heavily cited, well-researched & extensively docu...
Episode #331: Paul O'Reilly-Hyland, CEO / Founder ZEAMO
April 12, 2022 18:17 - 23 minutes - 21.8 MBFormerly in finance at investment banks and a hedge fund, Paul O-Reilly-Hyland is currently the CEO and Founder of ZEAMO. Zeamo, "simplifies and enhances the relationship between fitness partners and fitness consumers with a digital-first approach that meets the evolving needs of the fitness industry while staying true industry partners." Currently in 2,000+ clubs, they conducted a test with McKinsey in 2018/early 2019. Currently with 100 employers on the platform (some with 40-50K employe...
Episode #330: Vin McCaffrey & Max Wessell, Game Plan
April 05, 2022 20:03 - 31 minutes - 28.5 MBWe're pleased to announce the recent merger of The Athlete Book into GamePlan! "This is a huge strategic initiative for us," states Max Wessell, Chairman of the Board. The industry leader in the space, GamePlan was founded nearly 14 years ago with the idea of helping athletes get jobs. Currently with 300+ athletic departments, over 100,000 athletes averaging ~1,400+ e-learning courses a day, GamePlan counts the NBA, NHL, MLB, NFL and others as partners. "We help an athlete move through t...
Episode #329: Lee Hillman, CEO, Performance Health Systems
April 01, 2022 16:56 - 30 minutes - 27.8 MBMany in the HALO sector already know Lee Hillman. What they may not know however is that prior to entering the space, he was a partner in one of the Big 4 accounting firms. He left in 1991 to serve at Bally's as the CFO, even before it was solely a health club business. He worked with Bally's until 2002, helping grow it to nearly a billion dollar company and is now and an Owner/Partner in Power Plate. Lee has also been a director for public and private companies and is a self-professed ...
Episode #328: Dr. Layne Norton, CEO & Founder, Biolayne
March 25, 2022 15:46 - 38 minutes - 35.2 MBDr. Layne Norton jokes, "I describe myself as a meathead who loves science or a geek who lifts heavy things!" A highly prominent figure in the direct-to-consumer fitness and nutrition space, Norton attended the University of Illinois (perennially in the top 5 for Nutritional Sciences) where he earned his Ph.D. He went on to earn his pro card in natural bodybuilding, and became a world record holder in powerlifting, all while authoring, "conservatively over 100,000+ posts on bodybuilding.com ...
Episode #327: Aaron Laurence & Mark Livingston, YBell Fitness
March 22, 2022 16:53 - 26 minutes - 24 MBNow with 15 years in the HALO sector Founder of YBell Fitness, Aaron Laurence, found his calling and career relatively late at 35 years old. He jumped immediately into small group training. "The one challenge I faced was around the equipment I was using," he states. "Setting up a whole lot of stuff in the morning for 30-40 people was quite a bit of a challenge!" Host Pete Moore has stated many times that the best businesses / solutions are often born from a Founder's frustration, and the...
Episode #326: Julian Barnes, CEO & Co-Founder, Boutique Fitness Solutions
March 18, 2022 20:31 - 25 minutes - 23.7 MBCEO & Co-Founder of Boutique Fitness Solutions, Julian Barnes joins a rare club of HALO Talks guests making their second appearance! (First one here.) We're proud to join him at BFS's 4th Summit, April 28-30, 2022 at the Westin Times Square. In a quick "state of the industry" after 2 years of COVID, Barnes tells us according to IHRSA, 30% of the studio market is now closed unfortunately. He discusses why that is and more importantly, what those studios who've remained (and in some cases, ...
Episode #325: Jared Hanley, CEO, NatureQuant
March 11, 2022 19:58 - 20 minutes - 19.1 MBJared Hanley is the CEO and Founder of NatureQuant, a company that "quantifies" nature in a sense. In a nutshell, their tech assesses and promotes nature exposure. Hanley's background was in finance using big data, analytics, and machine learning . . . but he's always been passionate about the outdoors. "I wondered why do we feel so good when we get outside? I wanted to apply my skill set in that area. Nature never had any real data attached to it, it never had any kind of measurement, and...
Episode #324: Keith Trawick, CIO, StretchZone
March 08, 2022 19:47 - 31 minutes - 28.5 MBKeith began his career in the HALO sector from the ground up working as a commission-only salesman at a Powerhouse Gym in Augusta, GA. He slowly became interested in the tech side of the business as well--which was "pre-Windows" era when you had to connect computers with coaxial cables! Trawick became an evangelist for technology in the sector as the years went on. He states, "Tech companies now are trying to be too many things to too many people . . . Organizations should be allowed to have...
Episode #323: Benj Ecker, General Manager, College Park Athletic Club
March 04, 2022 18:53 - 21 minutes - 19.6 MBBenj has had fascinating career path into the HALO sector. Currently the General Manager of the College Park Athletic Club, he's always been into sports as a kid (thanks in part to his Dad who coached in high school.) He lived in Sweden for a year and eventually became a Pastor for 7 years at a small church in Michigan. After returning east, his friend gave him a job in the club business, and he hasn't left since! On navigating COVID, Ecker states, "We're a program driven club as opposed to ...
Episode #322: Francesca Schuler, CEO, In-Shape Health Clubs
March 01, 2022 20:30 - 26 minutes - 24.1 MBThe former CEO of In-Shape, Schuler now serves as the CEO of the California Fitness Alliance, an advocacy organization working to galvanize all subsets of the fitness industry in California. "It took this crisis to realize how important advocacy is, how hard it is to get heard in an industry that's just trying to get people healthy . . . and how much of a disconnect there is with policy makers," she states. The well-represented Alliance is also looking at other powerful, highly effective ...
Episode #321: Ntiedo Etuk, Founder/CEO, FitGrid, & Co-Founder, BFS
February 25, 2022 18:59 - 21 minutes - 19.6 MBNtiedo has had quite a career both in corporate America and as an entrepreneur. Originally from Nigeria and the Bahamas, he learned six computer languages before age 11, eventually made his way to McKinsey, founded FitGrid (originally called YourGuru) and, along with Julian Barnes (his HALO Talks here), co-founded Boutique Fitness Solutions, Etuk became interested in the HALO sector because his group ex classes helped cured him of his plantar fasciitis! However, he saw a big need that wasn't...
Episode #320: Austin Cohen, Founder, Flexit (Second interview!)
February 22, 2022 18:35 - 27 minutes - 24.8 MBJoining us for his second appearance on HALO Talks (first interview here), Founder and CEO of Flexit--Austin Cohen--chats about rolling out their new virtual personal training platform mid-COVID and how it's been an "absolute game changer" for both their B2B and B2C customers. Virtual personal training "fits into a real white space in the industry," he states. Flexit built out their own system with features specific to the modality. Suffice to say, it's definitely not ZOOM . . . and they d...
Episode #319: Connor O'Loughlin, Founder, Glofox
February 18, 2022 20:05 - 29 minutes - 26.5 MBConor O'Loughlin, CEO & Co-Founder of Glofox, is a former professional rugby player who is taking his lessons learned on the field and finding great success in the business world. Glofox raised a "humble" $2M initially, and recently received another round for a total of nearly $25M. With a fast-growing team of approximately 200, Conor and his (initially) small team bootstrapped everything, started as a basic "professional services" company, and evolved from there. Any entrepreneur (at an...
Episode #318: Paula Neubert, President & General Manager, Club Greenwood
February 14, 2022 19:10 - 23 minutes - 22.8 MBAn industry veteran in the sector since the early 90's, Paula Neubert has been with Club Greenwood for 19 years. A high end, massive, 150,000+ sq foot fitness resort in business for 34 years, Paula and her team have built something extremely unique in the HALO space. "We look at the competition as ways to make us better. I can say with 100% certainty that our club is built on referrals . . . it's like a family," states Neubert. She continues and discusses the critical importance of marketi...
Episode #317: Matthew Januszek, Co-Founder Escape Fitness & Host Escape Your Limits Podcast
February 11, 2022 18:58 - 27 minutes - 25.4 MBPete Moore appeared on Matt's podcast in August, and we're excited to introduce him to the HALO Talks audience if you're not already familiar. Co-Founder of Escape Fitness and host of the excellent, Escape Your Limits podcast, Matt's company started in the UK, progressed into Poland, Germany, and 10 years ago came to the states. He trades stories with Pete about his early trade show days and how to stand out. (Hint: clothes from The Prodigy!) "We always asked ourselves how can we continu...
Episode #316: Petra Robinson, Zumba, Industry Adviser & Trade Show Productions
February 08, 2022 20:41 - 23 minutes - 21.2 MBPetra Robinson (aka "Mama ZUMBA!") got into the HALO sector while living abroad because of her passion and desire to help others. She studied with industry pioneers Jacki Sorensen & Judi Sheppard- Missett, became certified by AFAA in 1986, and eventually became their VP and ran their convention for 10 years! Now with ZUMBA since 2005, Robinson runs 100-120 tradeshows a year for them. She and Pete chat about how ZUMBA became one of the most successful companies in the HALO space, and why it...
Episode #315: Robert Jackson, Vice President-Data Insights, ABC Fitness Solutions
February 04, 2022 19:56 - 31 minutes - 29 MBRobert's first HALO Talks was in 2019 where he chatted with Pete about the up's and down's of scaling a business-to-business software company. "A B2B SaaS business caught me completely off guard. It's a different totally different ballgame from running a gym!" he jokes. (Jackson also owns the high end Forma Gym in San Francisco.) Since then, he's sold Fitness BI (which he started with only $100,000!) to ABC Fitness, and chats with Pete about the process of exiting / valuations, working thro...
Robert Jackson, Vice President-Data Insights, ABC Fitness Solutions
February 04, 2022 19:56 - 31 minutes - 29 MBRobert's first HALO Talks was in 2019 where he chatted with Pete about the up's and down's of scaling a business-to-business software company. "A B2B SaaS business caught me completely off guard. It's a different totally different ballgame from running a gym!" he jokes. (Jackson also owns the high end Forma Gym in San Francisco.) Since then, he's sold Fitness BI (which he started with only $100,000!) to ABC Fitness, and chats with Pete about the process of exiting / valuations, working th...
Episode #314: Jessica Yarmey, KickHouse, CEO
February 01, 2022 19:57 - 27 minutes - 25.6 MBAs the CEO & Founder of KickHouse, a new boutique franchise currently with 35 open locations, Jessica Yarmey started the company in July 2020 (right in the middle of the pandemic!) She states, "The value add of the boutique fitness experience is real, and it's priceless to people have that guided experience." A former D1 soccer player, lifelong athlete, and 10+ year industry veteran, Yarmey has always been a bit contrarian. In this wide ranging conversation with Pete, she offers thoughts ...
Episode #313: Brent Darden, IHRSA former CEO
January 28, 2022 21:32 - 26 minutes - 24.5 MBRecorded live at the 2021 IHRSA convention in Dallas, Brent has been in the HALO sector his entire career. With degrees in both exercise physiology and exercise science, he's served as the VP of Cooper Aerobic Center, (see Dr. Cooper's HALO Talks here,) owned TELOS Fitness Center, and is recently coming off of a fantastic job having served as the interim CEO of IHRSA prior to Liz Clark's appointment as the new CEO. (HALO Talks here.) "Crisis breeds progress, inventiveness, and creativity,"...
Episode #312: Anthony Wall, American Council on Exercise, Director of International Business Development
January 25, 2022 20:09 - 26 minutes - 25 MBA passionate and driven voice for the industry, Andrew Wall states, "For me, being on the front lines in helping to support and to bring education to the industry is one of my passions. It's a dream job, and everyday I get to wake up and do what I like." Wall is the Director of International Business Development for the American Council on Exercise, a long time, industry leader in education for fitness professionals whose Mission is, "to get people moving." Andrew and Pete discuss the curr...
Episode #311: Terry Blachek, Austin Fitness Group, CEO
January 17, 2022 20:09 - 22 minutes - 22.4 MB"You have to crock pot a manager, you can't microwave one," is a quote Terry offered in his first appearance on HALO Talks - which subsequently made an indelible mark on a good number of people, including ClearLight partners, the firm Terry partnered with. He initially had 18 Orange Theory Fitness stores and, in Sept 2018 after completing the deal and doing a number of acquisitions, now have 135 stores in 6 different states. Currently, they're the second largest OTF group in the country. Ter...
Episode #310: Doug Katona, American Barbell, CEO
January 14, 2022 21:43 - 25 minutes - 24.9 MBA 30 year veteran in the HALO sector, Doug Katona has been the CEO of American Barbell for almost two years. AB is a Las Vegas based company where everything is manufactured by hand! ("It's a Ferrari with a BMW price!") Doug studied exercise science, was a college athlete, with a partner they began the first personal training organization in Newport Beach, and more. He started at the front desk and worked his way up. "Fitness chose me, I didn't choose it!" he joked. "I continue to gravitat...
Episode #309: Peter Barbaresi, Turnaround CEO, Board Advisor and Investor
January 10, 2022 22:11 - 25 minutes - 24.3 MBAs former college athlete, Peter brings his many lessons learned on the field into all top companies he works with. He currently serves as an Advisor, Board Member, CEO and Investor. Having worked at Fortune 100 companies in the past, he now works with Xponential Brands, Yoga6, was the former CEO of Velocity Sports, is a Senior Advisor to Athletic Republic, Chairman of UpperHand, and others. In this wide ranging conversation with Pete, Peter discusses the top three things an executive must...
Episode #308: Hensley Ellefritz, Hensley Ellefritz Fitness Consulting, Owner
January 05, 2022 20:17 - 26 minutes - 25.9 MBAfter 7 years at Equinox as one of their top membership sales people and then moving on to Xponential, former competitive athlete Hensley Ellefritz now owns her own consulting firm with a team of 7 serving over 100 studios. "Any successful fitness business, or any business in general . . . operates as a sales driven business with a conceptual overlay. Once you capture what makes a person tick and that specific emotion, there's no dollar sign which can be attached to that," she states. E...
Episode #307: Richard Steere, New Heights Capital, Managing Partner & Founder
December 29, 2021 21:04 - 36 minutes - 34.6 MB"The industry has changed so much . . . ideally a PE firm should be complementary and supportive from a strategy standpoint," states Richard Steere, Founder of New Heights Capital. He spent 10 years as an M&A advisor before moving into private equity, was one of the earliest investors in the sector, and a first mover in the HVLP 2.0 model. He's done minority, preferred, structured equity deals and others. . .and was also an initial investor in The Edge Fitness Clubs, Fresh Meal plan, Orange ...
Episode #306: Josh Wheeler, Texas Family Fitness, CEO
December 25, 2021 01:38 - 25 minutes - 24.1 MBCurrently the CEO of Texas Family Fitness with 13 locations, Josh Wheeler is a 33 year HALO sector veteran who started as a front desk employee with Gold's. Josh is a lifelong learner and clearly appreciative of his Mentors, whom he cites often in this educational, wide-ranging chat with Pete. "I look at people, systems and accountability. Who are my people? What systems are in place, and what level of accountability?" says Wheeler. He discusses having a "big appetite" for growth against, ...
Episode #305: Erick Donaldson, 99 Bxng, Owner
December 21, 2021 21:25 - 18 minutes - 18.5 MBAs a newcomer to the HALO sector, Erick Donaldson built out 99 Bxng, to one of the top boxing clubs in the Tusla, OK area. Donaldson has always been in fitness. He received a baseball scholarship to Oral Roberts. While rehabbing a torn Achilles he encountered a boxing club in the area and loved it so much he ended up buying and rebranding it! He discusses the challenges of learning the business from the ground up (he had no experience with fitness clubs before), his thoughts on personal tr...
Episode #304: Frank Ancharski, Promotion Vault, COO
December 17, 2021 20:54 - 23 minutes - 23.1 MBIn his second appearance on HALO Talks, 38 year industry veteran Frank Ancharski discusses his current role as COO of leading RaaS ("rewards as a service") gift card provider, Promotion Vault. "People really still don't get that 'free' and 'discounted' dues don't work. It erodes your revenue stream and EBITDA. We're on a Mission to let people know there are far better options than discounting memberships and dues . . . this isn't a gimmicky thing or tchotchke, we're a real life behavioral...
Episode #303: Damien Dau, ActivePlace, CEO
December 14, 2021 22:34 - 20 minutes - 20.4 MBA former competitive triathlete, Damien Dau, Founder of ActivePlace, was frustrated with the fragmented nature of his online community. "People just don't do one thing anymore, there's an integration of categories," he states. Focusing initially on the endurance market (running, cycling, triathlete, swimming) ActivePlace, "Helps grow your active life by connecting you to health & fitness products, experts, community, information and inspiration." Damien discusses how they're markedly differe...
Episode #303: Damien Dau, ActivePlace, CEO
December 14, 2021 22:34 - 20 minutes - 20.4 MBA former competitive triathlete, Damien Dau, Founder of ActivePlace, was frustrated with the fragmented nature of his online community. "People just don't do one thing anymore, there's an integration of categories," he states. Focusing initially on the endurance market (running, cycling, triathlete, swimming) ActivePlace, "Helps grow your active life by connecting you to health & fitness products, experts, community, information and inspiration." Damien discusses how they're markedly differe...
Episode #302: Danielle Donovan, CHEERFIT, CEO
December 07, 2021 17:30 - 23 minutes - 22.7 MBA former D1 cheerleader for Syracuse University, Danielle Donovan founded CHEERFIT after tearing her ACL twice. She decided to forgo surgery and worked to rehab her injuries herself. "Cheerleading has evolved from cheering for sports to becoming its own sport in general . . . It's going to be featured in the next Olympics!" she states. CHEERFIT offers a 2-day, 8 hour certification with standardized workouts appropriate for kids as young as 6-8, for both cheerleading gyms and for selling dire...
Episode #301: Anthony Diaz, Health Hero, CEO
December 02, 2021 21:52 - 26 minutes - 25.1 MBFounder of Health Hero, Anthony Diaz naturally gravitates toward helping people due to his Dad's background as head dietician and nutritionist at a health care facility. Started 6 years ago, now with 4,200+ clients around the world, Health Hero is, among many other things, a gamification app placed in MS Teams, Slack, or Salesforce. "We take gamification and health engagement seriously, and if you provide those elements you can change behaviors, and we've seen that, we've done it, and we c...
Episode #301: Anthony Diaz, Health Hero, CEO
December 02, 2021 21:52 - 26 minutes - 25.1 MBFounder of Health Hero, Anthony Diaz naturally gravitates toward helping people due to his Dad's background as head dietician and nutritionist at a health care facility. Started 6 years ago, now with 4,200+ clients around the world, Health Hero is, among many other things, a gamification app placed in MS Teams, Slack, or Salesforce. "We take gamification and health engagement seriously, and if you provide those elements you can change behaviors, and we've seen that, we've done it, and we c...
Episode #299: Bryan Baia & Calvin Martin Step Brothers
November 18, 2021 16:41 - 31 minutes - 30.4 MBWhile not actual Step Brothers, Bryan Baia and Calvin Martin might as well be! These two savvy, hard working (and hilarious!) friends have been working together since 2013 when they met at Equinox. Years later, they began their own brand, recently signed with OBE Fitness, and are now completely independent running 3 full classes per week. They discuss how they did it, their new partnership with OBE, the importance of knowing your strengths and splitting up work, and more. "Who we are as p...
Episode #298: Dr. Kenneth Cooper, Founder, The Cooper Institute
November 15, 2021 19:41 - 26 minutes - 25.7 MBDr. Cooper is a legend in the HALO sector. Currently a spry 90 years old, Cooper founded his clinic 51 years ago in Dallas which has since grown to a 30 acre campus. It is one of the few places in the USA that combines a medical and fitness center. With books published in 42 languages, over 600 peer reviewed papers presented, Dr. Cooper was--putting it mildly--way ahead of his time. After presenting his keynote at IHRSA 2021, he sat down with Pete to discuss the results of one 25 year study ...
Episode #297: Liz Clark, CEO, IHRSA
November 09, 2021 18:02 - 26 minutes - 26.1 MBWe're excited to release our Oct 14th conversation with Liz Clark, the newly appointed CEO of IHRSA. She joined Pete for a HALO Talks live during the IHRSA 2021 convention in Dallas. Liz grew up in Montana, played 3 varsity sports and is an avid outdoor fan, "but I'm a city kid now and live in DC!" she jokes. When asked about the advocacy role IHRSA plays she states, "Yes, we have a trade show and publications, but we were never an advocacy focused organization. We did do a lot of advocac...
Episode #296: Jonathan Wolfson, CEO, Ingenuity Brands
November 02, 2021 20:01 - 26 minutes - 25.8 MBJonathan is the CEO of Ingenuity Brands, which has Brainiac as their flagship product. He states, "I got into this space unintentionally. I always wanted to do things to help people and the planet." His background was founding a company focused on renewable energy. Listen to learn more about how (and why) they ended up in the "brain health" space, and a some tips on balancing entrepreneurial energy with discipline, planning, excitement, and focus. ("It's about planting seeds, harvesting rela...