"The industry has changed so much . . . ideally a PE firm should be complementary and supportive from a strategy standpoint," states Richard Steere, Founder of New Heights Capital. He spent 10 years as an M&A advisor before moving into private equity, was one of the earliest investors in the sector, and a first mover in the HVLP 2.0 model. He's done minority, preferred, structured equity deals and others. . .and was also an initial investor in The Edge Fitness Clubs, Fresh Meal plan, Orange Theory Fitness at the franchisee level, and more.

He and Pete discuss what happens when you bring in institutional capital, having conversations with landlords, his disciplined approach to investing and evaluating companies, thoughts around HALO sector deals in the COVID climate, his outlook on the sector for the next few months (bullish!) and more! 

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