Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.

Latest Trends in Social Media: Keys for your Business

February 22, 2016 21:55 - 26 minutes - 24.2 MB

Recently I hosted a seminar on the "Latest Trends in Social Media: Keys for your Business." The aim was to inform small and medium sized businesses as to what is changing in social media and online. Things change fast and it's hard to keep up! For many small businesses, business life is already busy and keeping up with what might be shifting in social media that impacts business marketing can be a hard thing to get to in any given week! That's where I come in. In this episode I dive int...

Serving vs Selling: Why Serving is the Business Model of Today and Tomorrow

February 04, 2016 22:24 - 20 minutes - 18.9 MB

Serving versus Selling makes great business sense today. Gone are the days of one way marketing and sales strategies that were more “bullhorn” (and bulldog) in approach. Social Media and Online tools have given the customer a voice like never before and with that voice they want more from you. They want a dialogue and trust, not smooth talk and a slick presentation before they move on to the next prey. The time has come for businesses to understand that serving makes good business sense,...

4 Keys for Business Website Success in 2016

January 27, 2016 18:17 - 18 minutes - 17.1 MB

Is your website setup for success this year? Are you covering the vital keys necessary for growing a strong online business website presence? Have you stopped to review your site lately? If you hesitated on ANY of these questions, this episode is for you! I’ll cover the 4 keys vital for business website success this year. --- Send in a voice message: https://podcasters.spotify.com/pod/show/living-it-well-with-mikey/message Support this podcast: https://podcasters.spotify.com/pod/sh...

The Why That Drives The What in Business and Life

January 21, 2016 11:00 - 21 minutes - 20 MB

Why do you do what you do in business? For the profits? To provide for your family/lifestyle desires? It's important to know the "why" that drives you in business. I call it "the WHY that drives the WHAT". The why must be of such substance that it drives you forward when the going gets tough. Guess what, the why needs to be more than money and profits. In this episode I explain the critical importance of a deeper why as dive into this territory in more detail. I open up and share wit...

Disruptive Thinking: You Need it. How to get it...

January 14, 2016 10:30 - 29 minutes - 26.7 MB

There's power in disruptive thinking! Too often we get "stuck" in small-minded, inside the box thinking in business and life. We do the same things, follow the same routines....and yet expect better results! It's "stinkin' thinkin'!" What we often need is a way to get "out of the box". In this episode I dive into four areas that can help you engage in disruptive thinking, why you need disruptive thinking, and how it can impact your business, leadership, and life. Listen Now >> --- S...

Integrating Marketing with Lead Capture Tool Waftio

January 07, 2016 11:00 - 23 minutes - 21.5 MB

Is your website performing for your business? Is your website truly generating leads? More than just the website "Contact Form", is your website offering a incentive that grows your email marketing list? One of the biggest gap points on websites today is lead capture. In this Halftime Mike podcast episode we dive into why lead capture matters, how it can be done, and one specific tool that can help! Listen Now: --- Send in a voice message: https://podcasters.spotify.com/pod/show...

How to Effectively Set and Accomplish Goals for Business and Personal Life

December 17, 2015 14:30 - 20 minutes - 18.7 MB

It's that time of year..... goal setting. You hear about you. You likely believe in it. Yet....it's so hard to follow through! Are you regularly reaching your yearly business and personal goals? What if there was a way....a path...a process? In this episode of Halftime Mike I dive into a clear outline of a path forward that is clear, doable, and straightforward. It will help you have a plan you can follow to accomplish your business and personal goals for next year. In this Episode: ...

Business Website Tools: The Trend to Web-Based Tools

December 10, 2015 21:05 - 26 minutes - 24 MB

What tools is your business using today to manage things? Do you still have some software that is ONLY on a computer? Wouldn't you like to access key business information from anywhere, anytime? It's time to rethink your business website tools and adopt the trend to web-based tools! The tools have changed! No longer do you need to install software with CD's and be dependent on downloading updates, managing details only when in the office, or hiring others to provide services for your te...

Hiring Digital Workers for your Team: The Interview Process

November 26, 2015 11:30 - 26 minutes - 24.2 MB

Are you responsible for interviewing and hiring your team members? Are you using VA's (Virtual Assistants) or long-term contractors? How do you interview when you can't physically "meet" someone? It's all about digital techniques to vet potential hires in this digital age! This is Part II of Hiring Digital Workers, the Interview Process. In the last episode of the Halftime Mike podcast I dove into evaluation and initial testing process for vetting and hiring digital workers. These are ...

Hiring Digital Workers: My How To Guide

November 19, 2015 21:54 - 25 minutes - 23.1 MB

Is part of your team virtual and not resident in the same physical office? Are you using VA's (Virtual Assistants) or long-term contractors? How do you hire when you can't physically "meet" and interview someone? It's all about digital techniques to vet potential hires in this digital age! In this episode of the Halftime Mike podcast I dive into my techniques for vetting and hiring digital workers. These are workers that will not be physically in the same location as me. I go throug...

Businesses Online: Keys for your Digital First Impressions

November 12, 2015 12:00 - 33 minutes - 30.9 MB

How's your business first impression online? Are you aware you often have more than one avenue for a first impression online? Often we think of a company website as the first impression online, and rightfully so. However, in today's social media day, a first impression a potential customer may have with your business may be through your employees activity on social media! Are you thinking about that? Digital first impressions is the topic today in this Halftime Mike interview with Jeff ...

How Buyer Personas Help your Business Digital Marketing

October 31, 2015 14:14 - 49 minutes - 45.5 MB

Is your business targeting the right leads online? Do you know how to speak to that ideal customer audience? Are you Buyer Personas sharp for your business or do you need to know more about creating them? If so, this show is for you! How Buyer Personas Help your Business Digital Marketing What exactly is a "buyer persona"? I'll outline it as a refined demographic of the attributes of your ideal target customers. It's a fictional "character" that represents the keys about the client/bu...

Growing a Social Media Agency: The Digital Matchbox Story

October 24, 2015 10:00 - 1 hour - 78.2 MB

Are you a solo entrepreneur with dreams of growing? Are you a small social media agency looking to scale and build your team and clients? Listen in as we cover the Digital Matchbox story with Liz Azyan. Liz Azyan is a UK based social media PRO STYLER. She'll say more about exactly what that means but suffice it to say she helps rising entrepreneurs "style" and leverage their online presence to attract the right clients and build their brand online. Liz started out as a PhD candidate tur...

How Instagram Can Work for Manufacturers and B2B

October 15, 2015 10:00 - 38 minutes - 35.3 MB

Can Instagram work for manufacturers and B2B? Isn’t Instagram primarily geared for business-to-consumer and used by young people? If your business builds products and relies on channels like dealers and distributors to sell your end-goods, is it worthwhile to be on Instagram? If your business is asking these types of questions, then this post is for you! I interview Instagram expert and social media consultant Jenn Herman of Jenn’s Trends. In a unique livecast Blab format, I take the po...

Getting Found Online: Local Search Optimization Tips for your Business

October 08, 2015 16:00 - 18 minutes - 16.6 MB

Are you doing local and regional business? Are people and businesses coming to your location to do business? How are you appearing in local search engine results? Keys for local search are coming up for your website but ALSO IN KEY LOCAL DIRECTORIES! How do you do this? I dive in and explain a way... Location-based online searches are popular among consumers using mobile devices. Local SEO has the potential to help local businesses stand out in search engines and be found by potential ...

From Zero to 200k a month in revenue: Scaling an Online Business

October 01, 2015 10:00 - 26 minutes - 24.3 MB

Do you have a online business? Is your website generating solid monthly income? Do you wish you were earning $200,000 a month from your website? One man is doing just that! Listen in as I interview online entrepreneur and author Matthew Paulson! Matthew Paulson comes across as quiet and unassuming. Yet underneath that layer of tranquility is a business mind and business success story that thousands would love to have! From Zero to 200k a month in revenue: Scaling an Online Business is ...

Business Building in the Digital Age: Amazing Story of Casual Fridays Growth

September 24, 2015 09:30 - 43 minutes - 39.7 MB

Does your business have a strong online presence? Is your team dispersed and not all in the same office? Are you having communication gaps as you grow? We tackle questions like these as we hear from Tyler J. Anderson and his story of the growth of Casual Fridays. Tyler J. Anderson is founder and CEO of Casual Fridays, a pro social media team headquartered in San Diego, CA. He's a social media marketing entrepreneur, and host of the Social Media Social Hour Podcast, as well as Executive ...

The Growing Digital Divide - Helping Businesses on the Outside of the Leading Edge

September 17, 2015 21:52 - 43 minutes - 40.2 MB

Things online move fast! Is your business keeping up? Does your business need too? We dive into this question and more as we tackle the Growing Digital Divide: Helping Businesses on the Outside of the Leading Edge! The Growing Digital Divide: Helping Businesses on the Outside of the Leading Edge! Businesses can struggle to keep up with the fast changes in the digital world. Just this spring we were all talking about the need to use video on Facebook as the "leading edge." That hasn...

Web Tools for Remote team Collaboration

September 10, 2015 09:30 - 22 minutes - 20.5 MB

The web is changing how we work! According to a infographic from Highfive, there was a 79.7% increase in the number of remote workers between 2005 and 2012, and that number just keeps jumping higher today (Infographic below) The key is how you collaborate and communicate...and with the web, that often means tools. What web tools for collaboration, project management and interaction help your business proceed? I dive into my tools for remote team collaboration and communication. Listen N...

Web Tools for Productivity: The Shift to Business in the Cloud

September 03, 2015 09:30 - 40 minutes - 36.8 MB

Times have changed! The "cloud" has evolved for business technology users. In particular, software has evolved, shifting from computer software to web software. What we used to need to do with 5 CD's to install on computer is now available online, anytime and on our phones! In this livecast recording, we dive into web tools for productivity including a load of the latest tools for small and medium-sized businesses. As well, we discuss how the shift to cloud software impacts business pro...

Relationship Sales, Marketing, and Customer Service is Here

August 27, 2015 19:08 - 47 minutes - 43.3 MB

Is your sales, marketing and customer support model evolving? It had better be! People and businesses want more care and connection with their chosen business. The days of sales blasts and obnoxious salesmen are dwindling. Business today that lasts is built on RELATIONSHIPS! In this episode of Halftime Mike I have three guests and we dive into a live Blab on the ways business has changed and what relationship sales, marketing, and customer service looks like today! My guests: Ravi Shu...

The Contest Code: Discovering the Details for Successful Social Media Contests

August 20, 2015 15:00 - 24 minutes - 22.1 MB

Social Media Contests....All the rage, but how do you get results? Is your business considering ways to up your game online using social media contests but you're not confident on the process? Needing a game plan for a social media contest? There's more to a social media contest than simply tossing up a message announcing that the contest is open! Social Media Contests for Business Success: - How your business can grow leads with a contest - Keys to the length and awards you offer - ...

Pinterest Updates for Business Marketing: With Azure Collier

August 13, 2015 10:00 - 37 minutes - 34.2 MB

Pinterest is driving traffic to websites in amazing fashion! Did you know that e-commerce purchases right on Pinterest have started? All this and more on Pinterest updates for business marketing in this podcast! It’s all about informing you on the latest trends on Pinterest. From, driving traffic toRich Pins and more, we cover it! This week I am joined by Azure Collier, Content Manager for Constant Contact. However, we’re not really talking email marketing today! Rather, we’re talkingP...

Insider Tips on Trends in Online Video with Sunny Lenarduzzi

August 06, 2015 09:30 - 23 minutes - 21.2 MB

It's raw, it's uncut! It's all about what's happening with video and livestreaming! Sunny Lenarduzzi is spectacular and informative....Mike's audio improves as the interview goes on.... It's all about informing you on the latest trends in online video today! From YouTube to Facebook video, Instagram video to Periscope and Meerkat, we cover it. Sunny Lenarduzzi is an award winning social media strategist, YouTuber and broadcaster. Sunny’s been seen on Hootsuite’s Social Update, Breakfast...

Crowdfunding Campaigns: How One Startup Ran a Wildly Successful Kickstarter Campaign

July 30, 2015 09:30 - 36 minutes - 33.1 MB

Have you thought about running Crowdfunding campaigns? Are you familiar with how they operate? Would you like to learn the Secret Sauce from a successful Kickstarter campaign? Join me as I dive into this and more in this "Part 2" Podcast episode with the founders of KOOSHOO. Jesse and Rachel, husband and wife yoga teachers based out of North Vancouver, Canada, continue our interview in this episode of the Halftime Mike podcast. In last week's show we dove into how they together with a...

KOOSHOO: Ecommerce Store Grows with Feeling and Doing Good

July 23, 2015 09:30 - 28 minutes - 26.1 MB

They left their jobs in corporate America. Purchasing one-way tickets, they headed to Asia. She's from a tiny island called Norfolk, that's roughly 3 miles by 5 miles in size and between New Zealand and Australia. Their background and experiences ultimately led them to start a ecommerce store called KOOSHOO, centered around the meaning of that word...Feeling Good. It's a story you don't want to miss! Jesse and Rachel, husband and wife yoga teachers based out of North Vancouver, Canad...

Facebook News Feed Personalization with "See First"

July 16, 2015 10:00 - 8 minutes - 7.8 MB

It's a FIRST! I recorded my podcast LIVE on Periscope! Yes, I use the Twitter tool and talked Facebook, producing my podcast in real-time video and then simply creating this post and loading the file to my podcaster service, Libsyn. I think you'll want to listen in because this is something that I think is BIG but hasn't gotten a lot of press as of yet. Basically, on July 9, Facebook made a change and is giving user CONTROL of what they see FIRST on Facebook! For all those saying that F...

Halftime Mike: Drastic Life Results with Toni Harris

July 09, 2015 21:15 - 30 minutes - 27.9 MB

How many of us would like to see some drastic life results?? Have you had some bumps and setbacks, or are you struggling to get that online business to the next level? You’ll want to listen into this interview about drastic life results with Toni Harris! Toni Harris is my guest on this episode of the Halftime Mike podcast! Toni is a speaker, author, trainer, and all-around high octane change artist who lives it and walks it! She’s been down and out, I’m talking about on death’s doorstep...

Ignite your Content if you want to see your Business Grow Online!

June 25, 2015 10:00 - 31 minutes - 29.2 MB

Content online has proliferated. You've heard all the tips about regular publishing of great content, creating quality images that communicate, and more. Yet everyone is doing that. Great content is everywhere. So how can you compete? More importantly, if you have great content, but no one sees it, is it really working for you? What can you do about? Mark Schaefer is my guest on this episode of Halftime Mike! Mark is a globally-recognized author, speaker, educator, and business consu...

Video Blogging that's Savvy Sexy and Social!

June 19, 2015 02:00 - 25 minutes - 23.1 MB

Yes, I used the term "sexy" when talking about blogging, and in this case video blogging! Blogging and video blogging may not seem sexy, but Amy Schmittauer makes it so! Amy is my guest on this episode of the Halftime Mike podcast. She's the founder and personality behind Savvy Sexy Social and leader of Vlog Boss Studios. We dive in and get gold from Amy on video blogging. Want to learn how video blogging can help your business and how to do it? Listen in to this episode of the Halftime...

Blogging for Business: How One Man Launched a Growing Empire

June 11, 2015 10:00 - 33 minutes - 30.5 MB

Want ideas on how to grow blog traffic? Interested in ways to generate revenue from your blog? All this and more covered in this episode of the Halftime Mike podcast with guest Ricky Shetty, The Daddy Blogger! Ricky shares his personal story of growing a business online and along the way offers specific tips that can help your business. This week I am joined by Ricky Shetty, known online as the Daddy Blogger. Based in Vancouver, British Columbia, Ricky owns and operates Daddyblogger.com...

Facebook Videos: How to Create Optimized Videos with Apps

June 05, 2015 10:00 - 28 minutes - 26.1 MB

What is currently the post type on Facebook that gets the most reach? Did you know it's video? Do you know what type of video and how to make those videos? Did you know YOU can make those videos? I review 4 apps that can be used to easily edit and produce your videos on your phone and give you my process for it all! Facebook Videos: How to Create Optimized Videos with Apps: It's true, Facebook video is getting the most reach by far of any post type for most Facebook Pages. Facebook P...

What Works on Facebook Today? Interview with Jenny Brennan

May 28, 2015 10:00 - 28 minutes - 26.2 MB

How is your Facebook marketing going? Looking for a source of good Facebook marketing information? Are you tired of complex answers and want to hear it straight in simple terms? Then you'll enjoy this show where I interview Jenny Brennan on "What works on Facebook today?" See the full show details here >> Topics Covered in What Works on Facebook Today: Jenny's personal story of business failure, birth, and change The evolution of Facebook as a platform and communications network...

The Enchanting Way Business Process

May 21, 2015 10:00 - 29 minutes - 27.1 MB

Everyone wants to grow their business. In many industries today, what worked the previous two decades is no longer working today. Are you in that boat? Has your business climate shifted? The Digital World, basically the web and social media, has changed that. Processes are different, customer acquisition and support are different, and new models for doing business are needed. Enter “The Enchanting Way.” >> Full POST HERE --- Send in a voice message: https://podcasters.spotify.co...

How to Use Social Media to Build your Career

May 14, 2015 10:00 - 30 minutes - 28.3 MB

What are tips for how to grow your career with social media? What are pitfalls to avoid? Is "flash mob law" a real thing? If a person sends someone naked pics digitally, can the recipient post them online? All this and more covered in a great interview with lawyer, author, and speaker Ruth Carter! Ruth is an out-of-the-box attorney in Phoenix, Arizona, who loves solving problems, particularly in the areas of Internet Law, Social Media Law and Flash Mob Law. Ruth lives and breathes soc...

Social Media Loyalty Programs

May 07, 2015 10:00 - 33 minutes - 30.5 MB

Do you have a frequent flyer card? How about a credit card with rewards? We're familiar with those types of loyalty programs, but... Are you using any loyalty programs in your social media? Perhaps you should be! In this episode of the Halftime Mike podcast I go "down under" to interview Antonio Calero in Melbourne, Australia. Antonio's specialty is behavioral social media and how users respond uniquely to content they see, often based on their culture, background, and related behavior...