Living it Well with Mikey G - The Mike Gingerich podcast on self-improvement and fitness for life.
136 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 5 ratingsHi, I’m Mike Gingerich (@mikegingerich on Instagram) and this is my podcast where I offer practical thoughts on the intersections of fitness, running, self-improvement, mindfulness & how to live your best life. It’s a unique kind of podcast. I'm just a 50+ guy trying to live his best life and sharing some perspective. No influencer, no deep research… just my stories, experiences & thoughts on living it well and adding value in areas of wellness, fitness & mindsets with practical and personal insights on how to live a life that is authentic, adds value, and is uncommon.
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Episodes
YouTube and Pinterest as SEO Tools: Not Just Social Networks
July 19, 2018 09:30 - 15 minutes - 13.9 MBIt's time to view YouTube and Pinterest as SEO Tools and not just as social networks! What do I mean and how do you make this happen? In this episode I dive into the details of YouTube and Pinterest from a SEO, Search Engine Optimization, perspective. Let's dive in! Both YouTube and Pinterest are established social media platforms. Did you know, however, that YouTube is the #2 Search Engine on the web in terms of monthly searches? Yep! Second only to it's parent, Google! And did ...
The Instagram Algorithm Demystified
June 21, 2018 11:00 - 15 minutes - 14.3 MBAre you wanting to know how Instagram's Algorithm really works and how you can know what posts you share for your business really matter? In this episode we look at the information a team of reporters where able to glean from direct access to the Instagram team all related to demystifying the Instagram Algorithm. Let's dive in! Full post: https://www.mikegingerich.com/blog/instagrams-algorithm-for-the-feed-demystified/ --- Send in a voice message: https://podcasters.spotify.com/pod/s...
GDPR and your Business: What you Need to Know
May 17, 2018 10:00 - 19 minutes - 18.2 MBGDPR and your business... What is GDPR? The General Data Protection Regulation (GDPR) is a new set of regulations developed by the European Union to help in the fight against cybercrime. At its core, GDPR seeks to give people more control over the data they share with business entities on the internet. It’s evident that some businesses are currently misusing the information they collect from consumers. Cambridge Analytica, famous for influencing the last U.S. election, for instance, ha...
5 Ways to Reuse Blog Content to the Max
April 19, 2018 10:00 - 13 minutes - 12.5 MBAre you getting the most out of your blog content? How about I give you 5 ways to reuse blog content to the max?!? You spend hours on each post, researching information, looking up keywords, finding photos, creating graphics and all the other details that go into writing a blog post. You publish, then you share on social media, and you move on. What if there could be MORE life from that hard-earned work! Yes, there can be and should be! Join me as we dive in to give you 5 ways to reus...
Life Lessons from the United Airlines New York City Half Marathon
April 07, 2018 10:00 - 28 minutes - 26.3 MBHave you been to New York City? Have you toured Times Square and Central Park? How about RUNNING through New York City? I did recently, and I had a great time! This podcast episode is about my run, my training and the life lessons I learned along the way that you can draw from to inspire and sharpen your daily walk in work and life. Just a note...this is a different podcast from my norm. You are going to start seeing some shifts in my podcast episodes as I broaden my podcast focus. ...
Recent Social Media Updates in this Halftime Mike Podcast
March 15, 2018 10:00 - 11 minutes - 10.5 MBThe topics covered in this week's podcast are recent social media updates. Social media platforms change all the time, as well as test new features, and marketers need to keep up! What worked last month may not be what works best this month! Join me as we dive in and keep you up-to-date. --- Send in a voice message: https://podcasters.spotify.com/pod/show/living-it-well-with-mikey/message Support this podcast: https://podcasters.spotify.com/pod/show/living-it-well-with-mikey/support
Digital Marketing in 2018: What Matters Now
February 24, 2018 14:00 - 12 minutes - 11.8 MBDigital Marketing in 2018, what matters now? It's an important question! Social Media marketing and digital marketing always evolve and shift. What's new for 2018 and what matters now is different than what mattered last year...in some cases...and in some cases it hasn't changed. The key is knowing the difference! Mike Gingerich dives in on "Live with Mike"! --- Send in a voice message: https://podcasters.spotify.com/pod/show/living-it-well-with-mikey/message Support this podcast: ...
Live with Mike #2 for 2018: Tips for Instagram, YouTube, and Facebook Video
January 11, 2018 11:00 - 12 minutes - 11.4 MBI dive into two key questions that came my way in the past week. First, was a call from a lady saying, "I was told I need to use Instagram for my business and someone told me you were the person to talk to." So we needed to quickly establish if she should be on Instagram and what she would do! Second scenario was a friend who had been interviewed by a TV show and shared their video from YouTube on his Facebook Page. I gave him the lowdown of why this was not the ideal... --- Send in a v...
Instagram Archiving & Instagram Highlights
December 15, 2017 11:00 - 13 minutes - 12.3 MBInstagram announced the launch of two new features in the app related to Stories. I cover what Instagram Archiving is as well as the related Instagram Highlights and how to use the latter for business marketing. --- Send in a voice message: https://podcasters.spotify.com/pod/show/living-it-well-with-mikey/message Support this podcast: https://podcasters.spotify.com/pod/show/living-it-well-with-mikey/support
Attracting the Right Audience with your Social Media Marketing Funnel - Part 2
November 09, 2017 11:00 - 18 minutes - 17 MBAs noted last episode, attracting the right audience is critically important for businesses to maximize the use of social media for growing leads online. This is often the area where the biggest mistakes by businesses are made! In today's "Part II" we do a quick recap and then go further on this topic to give you actionable tips to implement in your Attraction phase of the digital marketing funnel. It's all about being strategic with your social marketing! Are you? Use this episode as ...
Attracting the Right Audience with Social Media to Grow Leads
October 26, 2017 10:00 - 17 minutes - 16 MBAttracting the right audience is critically important for businesses to maximize the use of social media for growing leads online. It's also one of the most missed and misunderstood aspects of digital marketing. Wanting to know how to maximize your use of social medial for growing leads through attracting the right audience? That's what today's podcast is all about... It's all about a strategic attraction plan using both free and paid social media to attract the right audience Ready t...
Why You Need a Game Plan for Online Marketing
October 12, 2017 10:00 - 18 minutes - 17.1 MBIt's a fact, you need a game plan for your online marketing! Too many businesses are operating "silos" on the web without any real cohesive connection. Your website is run by the web developer or the IT team. Your social media by a social media specialist, and your email marketing (if you are doing it), by yet another marketing person. With each doing their own thing gaps exist. The only way to real results online is to have a cohesive Game Plan. That's what this is all about in to...
15 Facebook Tools you Need to Know about for your Business
September 21, 2017 10:00 - 27 minutes - 24.9 MBFacebook is the #1 most used social media network across North America, Europe, Australia, and South America. It's a key place where people spend significant amounts of time online and did you know there is a powerhouse of Facebook Tools your business can be using to help your marketing on this network? A key reason Facebook is a powerful platform for marketers is the time spent by users on Facebook. Recent stats released by Facebook show U.S. users are spending on average 40 minutes per...
5 Facebook Marketing Mistakes to Avoid
September 14, 2017 10:00 - 21 minutes - 19.7 MBFacebook is the top social media network for a reason and there are 5 key Facebook marketing mistakes that marketers need to avoid today on this powerful marketing platform. A key reason Facebook is a powerful platform for marketers is the time spent by users on Facebook. Recent stats released by Facebook show U.S. users are spending on average 40 minutes per day total on the platform in bursts of 2-5 minute increments. The majority of this time spent is on mobile devices, particularly ...
What is a Digital Sales Funnel and How do you Build One?
August 24, 2017 10:00 - 18 minutes - 16.6 MBWhat is a Sales Funnel, and how do I use one online to accomplish growing leads from my website? If you are asking questions about online sales funnels, this is a great post to dig into! I'll cover the Digital Sales Funnel basics in simple terms to help you identify a plan and strategy to implement on your website. A digital sales funnel process is critical to actually growing leads that can convert to business online. Let's walk through an overview and the keys in each step of the funne...
Facebook and Social Media Updates August 5
August 10, 2017 10:00 - 14 minutes - 13.3 MBFacebook and social media updates happen at a ever-increasing pace! It's hard to keep up online with what matters and what's changed for marketers online. That's where I aim to step in and add some value to you! Are you keeping up with the Facebook and social media changes? As soon as I post this, new things have happened! So let's get you caught up on the most recent "need-to-know" changes. Ready to go? Listen Now > --- Send in a voice message: https://podcasters.spotify.com/po...
How to Create a Ebook for Website Lead Capture Use
July 27, 2017 10:00 - 14 minutes - 13 MBHaving a lead capture plan for your website to grow your email list is critical. Using a ebook as a tool is a good method for offering something of value. Let’s dive into the what, why, and how to create a ebook! --- Send in a voice message: https://podcasters.spotify.com/pod/show/living-it-well-with-mikey/message Support this podcast: https://podcasters.spotify.com/pod/show/living-it-well-with-mikey/support
6 Local SEO Marketing Tactics to Improve Local Search Ranking
July 13, 2017 10:00 - 16 minutes - 15.5 MBBeing found by a local internet user doing a search for a local business need requires local SEO marketing tactics. It's a unique arena that requires unique SEO marketing efforts. Is your business performing well in local search? What is local search and local SEO marketing? How can you improve your local search results? We dive in, explain, and outline 6 tactics to help you get started in the second half! Ready to go? Listen Now > --- Send in a voice message: https://podcasters...
Website best practice review for lead generation
June 08, 2017 10:00 - 19 minutes - 17.7 MBIs your website performing well and have you done a website best practice review lately? The ultimate goal of an inbound marketing campaign is lead generation. Your site can attract a lot of visitors, but if all they do is browse and leave, then your efforts have failed. To be successful, think of your website as a series of pages with elements that work together to turn a visitor into a potential customer. In this episode, I dive into 6 key foundations to include in your website best p...
Keyword Research Tools for Website SEO
June 08, 2017 10:00 - 16 minutes - 14.7 MBKeyword research tools for website SEO. What are they and what is it? Why does it matter? And...how can you do it? That’s the key topic in this week’s podcast episode. We dive into keyword research in a practical way to try and give you the tools and tactics needed to help you up your game with your website SEO. Who does this apply to? Beginners are going to get the most value and yet others even with more advanced skill can benefit from learning about the tools used and research be...
Website SEO Grader and Keyword Tools
May 25, 2017 10:00 - 17 minutes - 15.7 MBWebsite SEO Grader and keyword tools help you get a picture of how your site is performing, and better yet, how to help improve your site! We cover 4 key tools you can use today... In this episode, I dive into what a SEO Grader tool is, what a Keyword tool is, and then the details of four tools and the key benefits of each. Website evaluation tools help you see how well your site is performing and the areas it may be lagging behind. These 4 site evaluation tools will give insights into h...
Using Facebook Marketing to Grow your Email List
May 11, 2017 10:00 - 16 minutes - 14.9 MBFacebook Marketing offers great opportunities for reaching your ideal audience. One reason to use it is to grow your email list. In this podcast I cover key ways you can use Facebook Marketing to grow your email list. In this episode, I dive into 10 ways to use Facebook Marketing to grow your email list. Ready to dive in? Listen Now > --- Send in a voice message: https://podcasters.spotify.com/pod/show/living-it-well-with-mikey/message Support this podcast: https://podcasters.sp...
Why I published a Leadership Devotional
April 27, 2017 10:00 - 19 minutes - 17.7 MBA leadership devotional what? My leadership devotional is a 30 day guide that you read daily. Basically, there is a short topic each day about leadership and it has some key points for reflection and a biblical Scripture reference you can look up for further study. The goal is to help the reader to reflect and sharpen their leadership skills. However, the question remains, why would you publish this Mike? I typically write on digital marketing and social media topics. All of these ar...
Facebook, Instagram, Live Video, and Customer Care Highlight Social Media Marketing World 2017
April 13, 2017 10:30 - 22 minutes - 21 MBFacebook, Instagram, Live Video, and Customer Care were highlighted topics at the recent Social Media Marketing World annual conference that brought over 3,000 marketers together in San Diego, California. Each year the key focus is on what is happening in social media and what is working best today. These four items stood out as keys that many referenced and spoke on at #SMMW17 this year. In this episode, I dive into my key takeaways and tips gleaned from over 3000+ marketers who descend...
8 Lead Capture Free Offer Ideas for Growing Website Leads
March 23, 2017 10:00 - 16 minutes - 15 MBIt's all about growing website leads in the online world! Traffic on a site needs to have a conversion percentage...a certain percent that move on to become leads and customers. This isn't just for e-commerce sites, but for any site that ultimately offers a product or service. You need to have a strategy for lead capture and often a weak area is the lead capture free offer itself. If the other isn't a valuable incentive, your results will be poor. At the same time, neither does the i...
5 Keys to Improve Email Open Rates
February 23, 2017 17:41 - 15 minutes - 14.4 MBGetting your email marketing content setup is not the end of your work. Ensuring that the greatest potential possible OPEN the email is critical and you MUST spend time to improve email open rates. Are you using email marketing or automated email nurture campaigns? HINT: You should be! A key for email marketing is the open rate. It does no good whatsoever to have great content if it never gets read! In this episode we dive into 5 keys to improve email open rates. Ready to dive in? ...
What is a Website Call to Action?
February 23, 2017 11:30 - 15 minutes - 13.8 MBBeyond the need to know what it is, online marketers need to be using a call to action regularly and effectively on their websites! It's often one of THE most overlooked lead capture and digital marketing components out there! Is your business using call to actions effectively on your website? Let's look into the "what", "how", and "why" of call to actions for you website. This little piece has tremendous value! Ready to dive in? Listen Now --- Send in a voice message: https://pod...
How to succeed online - 4 Keys for Online Marketing Success
February 09, 2017 11:30 - 18 minutes - 16.5 MBHow can your business have online marketing success? What does it take? What are the key online marketing foundations? These are questions I was recently asked and I decided to answer in this podcast with a look at the four key foundations I believe are absolutely essential to online marketing success. Is your business doing well in the four areas I note below? They are essential and cover your website, social media, email marketing and more. Let's walk through the four in detail!...
Mobile Tips: Facebook Instant Articles and Google AMP
January 26, 2017 15:30 - 18 minutes - 17.1 MBIt's a mobile world and Facebook Instant Articles and Google AMP help you up your game! If you aren't making use of Facebook's Instant Articles and Google's AMP service, you could be missing out on speed and traffic! Both are tools designed specifically for sites to give ease of use to mobile viewers. In this episode of the Halftime Mike podcast I dive into what Facebook Instant Articles are as well as Google AMP, and the reasons you might want to consider each. Ready to dive in? Lis...
Using Video in Social Media to Drive Web Traffic and Leads
January 12, 2017 11:30 - 18 minutes - 16.9 MBVideo matters in social media today big time! If you aren't making use of video in your efforts to get more traffic to your website and to grow leads, you're missing out on one of the most powerful tools available today. Video is perfect for capturing the attention of your target audience and funneling people into your company's nurture marketing. In this episode of the Halftime Mike podcast I dive into practical tactics for video use on Facebook and Instagram to drive website traffic and...
Planning for 2017 Web and Social Media Marketing
December 08, 2016 11:30 - 19 minutes - 17.4 MB2017 is just around the corner and it's critical you have a plan for your web and social media marketing. Things change fast online and what worked a year ago can be outdated now! In this episode I dive into 6 keys that can help you achieve greater heights related to your website and social media marketing. Are you still only posting links and images to Facebook? Do you know about the dedicated video feed in the Facebook mobile app? How about the key Google Search Engine change they'...
Social Media Lead Generation Ideas with the New Instagram Updates
November 24, 2016 11:00 - 16 minutes - 15.1 MBSocial lead generation is all about growing leads using social media. Typically, the first networks to come to mind for use related to this are Facebook and Twitter. Yet, one that has grown massively and has had major positive developments for businesses is Instagram. The new Instagram updates continue to evolve the network into a great platform for generating leads! In this episode of the Halftime Mike podcast I dive into my special strategy for social media lead generation and, in par...
What's News in Facebook and Social Media Marketing for Lead Generation
November 10, 2016 11:00 - 31 minutes - 28.9 MBIt's time for an update podcast to talk about what's new in Facebook and Social Media Marketing for lead generation. If you've spent time with me before or are new here, you'll quickly pick up that I'm all about practical, effective strategy for your social media marketing. For small and medium sized businesses, it's not about what's trendy or colorful, but about what can work. I try to keep it simple and give you the updates you need to know today! In this episode of the halftime Mike ...
Add Value. Be Uncommon. Big Picture Thinking for Longterm Success
October 27, 2016 18:49 - 27 minutes - 25.5 MBAdd value. Be uncommon. Decent terms, but what do they mean? How can someone add value, be uncommon, and from these have longterm business success? In this episode of the halftime Mike podcast I dive into my life and business philosophy based around these two terms. It's a great opportunity to step back from the day-to-day tactics of marketing and reflect on the bigger picture of the "why" that drives the "what". Ready to dive in? Listen Now >> --- Send in a voice message: http...
Social Media for Lead Generation
October 13, 2016 10:30 - 20 minutes - 18.9 MBSocial Media works! Are you using social media lead generation well for your business? It's more than just posting funny photos or repeatedly pushing your products! In this episode of the halftime Mike podcast I dive into moving from simply social media to social media lead generation for businesses. There's a strategic difference! Discover the concept and what's beyond the social postings that you need to integrate and measure! Ready to dive in? Listen Now >> --- Send in a voice...
2017 Digital Marketing Planning Checklist
September 22, 2016 10:30 - 19 minutes - 18.1 MBIs your 2017 Digital Marketing Planning underway? 2017 is around the corner and very soon it will be time to plan budgets and strategy for the new year. Knowing this, I’ve created a handy ebook guide that helps you evaluate your 2016 marketing, discusses keys for 2017, and outlines all the details in a checklist you can follow to help you prepare your budgeting and strategy for next year. Things change all the time, and rapidly, online so it’s important to stay current and my aim is to ...
Conversion Keys in the Social Media Marketing Funnel
September 08, 2016 10:00 - 18 minutes - 17.2 MBConversion keys help you sell. When you've done all the steps in the funnel, it's time to ask for the purchase. There are a number of keys to help you in that process of the sales conversion offer and I cover those today in this podcast! In this episode of the halftime Mike podcast I revisit each of the components of the Social Media marketing funnel and then dive deeper specifically into conversion keys to help you present offers that position you best to win the deal. Listen Now: --...
Email Nurture Strategy in Digital Marketing
August 25, 2016 10:00 - 20 minutes - 18.4 MBIs your Email Nurture campaign performing? Do you have a refined strategy for email nurture after a lead opt-in on your website? How can you improve your email drip marketing to convert more interested leads to sales? In this episode of the halftime Mike podcast I dive into the details on email nurture tactics as they flow within an overall digital marketing marketing strategy. Listen Now > --- Send in a voice message: https://podcasters.spotify.com/pod/show/living-it-well-with...
Optimizing your Online Sales Funnel for Revenue Growth
August 11, 2016 10:00 - 42 minutes - 38.6 MBWhat is it about optimizing your online sales funnel that seems so nebulous and challenging for marketers today? Not even sure what I mean when I say, "Online sales funnel"? Then you're in the right spot. Stay tuned to learn about it from an expert! In this episode of the halftime Mike podcast I interview online sale funnel specialist Jeremy Reeves. Jeremy is one of the top sales funnel experts in the world today. He’s trusted to build funnels for Crazyegg.com computer products and d...
Lead Capture Tactics in the Digital Marketing Funnel
July 28, 2016 10:00 - 17 minutes - 16.4 MBLead capture tactics – one of the most important and biggest gaps on websites today! Most website do not have clearly defined ways to capture leads on their website. A “contact us” form is not a lead capture tactic! Lead capture must be part of an integrated online strategy. In this episode of the halftime Mike podcast I dive into the details on lead capture tactics as they flow within an overall digital marketing marketing strategy. Listen Now >> --- Send in a voice message: http...
Growing an Online Business - The Alison J Prince Story
July 14, 2016 10:30 - 37 minutes - 34.5 MB--- Send in a voice message: https://podcasters.spotify.com/pod/show/living-it-well-with-mikey/message Support this podcast: https://podcasters.spotify.com/pod/show/living-it-well-with-mikey/support
Growing Leads with Instagram and SnapChat - Interview with Sue B. Zimmerman
June 23, 2016 12:00 - 33 minutes - 30.9 MBAre you growing leads with Instagram and SnapChat? Do you wish you were and want to know how to track the ROI? Loads of creative ideas here! In this episode of the halftime Mike podcast Sue B. Zimmerman drops in to drop some gold on ways to use Instagram and SnapChat (and she slides in Periscope too) to drive traffic, grow leads, and cross-pollinate. New to "cross-pollinating" in social marketing? You'll want to listen in! Full Show Notes >> --- Send in a voice message: https://...
Business Efficiencies with Key Mobile Apps
June 16, 2016 10:30 - 18 minutes - 17 MBConverting PDFs to Boost Productivity Traditionally, small business owners have followed four values to greater business success, but as of recently there has been another value that has found its place in small business management. The traditional values are: Time management Delegating tasks Good customer relations and Performance tracking We are all familiar with these values and they are something we generally all try implementing. But now, there is a 5th and increasingly i...
Engagement Keys in Your Digital Marketing Strategy
June 09, 2016 10:30 - 22 minutes - 21 MBThis is Part 2 of a series. View part one >> Are you engaging your web visitors and social media community? Do you have an "engagement" action plan"? Engagement Keys in Your Digital Marketing Strategy is all about what you need to do at the TOP of your digital funnel. You NEED to be engaging your web and social community to build rapport. I talk about how to do this... In this episode of the halftime Mike podcast I dive into the "Engagement" area of the digital marketing funnel. ...
Online Marketing Success: Attraction Content in the Digital Marketing Funnel
May 26, 2016 18:00 - 19 minutes - 18 MBAre you attracting more visitors to your website? Do you have an "attraction plan"? Online Marketing Success: Attraction Content in the Digital Marketing Funnel is all about what you need to do at the TOP of your funnel. In this episode of the halftime Mike podcast I dive into the keys for attracting more visitors to your website and attracting the right community on social media! Listen Now > --- Send in a voice message: https://podcasters.spotify.com/pod/show/living-it-well-wit...
How to Amp your Content in Today's Noisy Online World
May 12, 2016 10:30 - 24 minutes - 22 MBHow can you get heard today? It's all about how to amplify your content in a super-busy online world! It's crazy noisy online today. The rate at which new content is added is exploding! The average Facebook user has the potential to see 1500 unique posts in their News Feed during a single day! So how is your business going to be able to compete in this sea on content? In this episode of the halftime Mike podcast I dive into web content. Particularly, how to amplify your content in toda...
Social Media Marketing World 2016 Key Takeaways
April 28, 2016 09:30 - 24 minutes - 22.7 MBI just came back from Social Marketing World 2016 - the largest social media conference in the world. It was a tremendous event with great speakers, input, networking and the sunshine of San Diego! This is my 4th year attending and I've met people from all over the world, from business owners to marketers, all who are trying to use social media effectively for their business. As well, I've had the chance to rub shoulders and sit down for dinner with multiple thought leaders, authors, and s...
Google Analytic Basics: Breaking it Down for ROI Tracking
April 14, 2016 10:00 - 18 minutes - 16.7 MBAre you using Google Analytics on your website? Are you overwhelmed by all it's features and options? Still hopeful that you can actually use it for ROI Tracking of your online marketing efforts? There's hope! Google Analytics is a powerful and often overwhelming tool with loads of options. However, you can break it down to basics that you need to track important ROI items related to your online marketing including SEO, content marketing, and social media. Google Analytics allows your b...
SEO Tips: What Matters Today for Business Websites
March 31, 2016 11:00 - 18 minutes - 17 MBStaying current on SEO Tips is critical for business success on the web today. The web changes rapidly and SEO changes each year because search engine algorithms change. A search engine algorithm is the set of rules that a search engine like Google uses to determine what is the "best" search results for a search done on Google.com. In this episode I aim to please busy marketers and small business owners by narrowing down to the nitty gritty of what your website needs for SEO success today...
Facebook Updates Marketers Need to Use Today!
March 10, 2016 13:57 - 25 minutes - 23.3 MBFacebook keeps on changing! It's a powerhouse of opportunity for businesses....if you keep up. Facebook recently released a number of important updates for marketers. As the world's largest human database accessible to marketers, it's an important place to invest and stay current, because if you do, you can reap powerful benefits! In this episode I dive into three key Facebook updates, how to use them, and what it means for your business. --- Send in a voice message: https://podcas...