Mixtiles co-founder on marketing, identity, privacy, iOS 14, and app vs web

Growth Masterminds: mobile growth podcast

English - February 19, 2021 22:32 - 36 minutes - 33 MB
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Previous Episode: SKAdNetwork challenges for mobile marketers: supply side data, and privacy cohort size

Next Episode: Everything you need to know about Apple's App Tracking Transparency pop-up, with Singular CTO Eran Friedman

If you’re a marketer who is wondering how to navigate the new privacy-safe reality in Apple environments, Mixtiles is a good company to look to for insight:

- Super-fast growth over the past few years

- Hot D2C (direct to consumer) category

- Heavily focused on iOS

- Overwhelmingly multi-channel and multi-platform user journeys

- Not dependent on IDFA

In this episode of Growth Masterminds, we chat with Mixtiles co-founder Eytan Levit, who shares his insight on mobile marketing now.