SKAdNetwork challenges for mobile marketers: supply side data, and privacy cohort size

Growth Masterminds: mobile growth podcast

English - February 11, 2021 01:13 - 8 minutes - 7.78 MB
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Singular CTO Eran Friedman talks about challenges with SKAdNetwork: getting enough supply side data, and ensuring you hit privacy thresholds to get data not just in number of total instals, but also total installs for each of several key parameters ...

In other words ... it’s about much more than getting, or not getting, the IDFA.