Growth Masterminds: mobile growth podcast artwork

Everything you need to know about Apple's App Tracking Transparency pop-up, with Singular CTO Eran Friedman

Growth Masterminds: mobile growth podcast

English - February 24, 2021 22:16 - 18 minutes - 16.5 MB
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Previous Episode: Mixtiles co-founder on marketing, identity, privacy, iOS 14, and app vs web
Next Episode: Fingerprinting in iOS 14: where you can and can't use probabilistic fingerprinting for marketing measurement or tracking

What is App Tracking Transparency? When do you need to use it? Can you measure marketing effectiveness without it? How can you ensure you are ATT compliant?


Welcome to Growth Masterminds, with John Koetsier


There are a ton of questions about iOS 14 and Apple’s new IDFA rules, and ATT is at the heart of them. Today we are going to ask Singular CTO Eran Friedman all of them :-)