Growth Marketing Today
161 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 10 ratingsWhether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today's smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler. Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.
Download the FREE growth cheat sheet with actionable tips, notes, and takeaways from the latest podcast episode in a one-page PDF at https://growthtoday.fm
Question? Comments? Feedback? Reach out to this podcast's host at @RamliJohn via Twitter or [email protected] via email.
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Episodes
Building a Customer-Centric SEO Strategy – Stephen Kenwright – Co-Founder and Technical Director at Rise at Seven (GMT057)
September 03, 2019 10:00 - 36 minutes - 50.1 MBSEO is a complicated discipline that often requires technical tools and evolves constantly with frequent Google algorithm updates. But, according to Stephen Kenwright, Co-Founder and Technical Director at Rise at Seven, a creative SEO agency, and Co-Founder of SearchLeeds, what you need to focus on to win with SEO is to just give searchers the best customer experience overall. In this episode, Stephen discusses a customer-centric approach to SEO strategy.
How Venngage Went From 0 to 400k Monthly Blog Visits Without a Big Budget – Nadya Khoja – Chief Growth Officer at Venngage (GMT056)
August 29, 2019 10:00 - 39 minutes - 53.9 MBIt's so much easier to drive traffic to your website when you have a big budget at your disposal. What happens when you don't have thousands of dollars to spend on Google or Facebook ads? In this episode, Nadya Khoja, Chief Growth Officer at Venngage, shares the 4-step content marketing framework, backlink strategy and promotional plan that increased Venngage's monthly organic blog visits 0 to 400k monthly organic blog visits
Supercharge Your Marketing with The JTBD Framework – Claire Suellentrop – Co-Founder at Forget The Funnel (GMT055)
August 20, 2019 10:00 - 36 minutes - 50 MBImagine having the superpower to read your customers' minds so you know how they talk, what triggers that caused them to purchase or leave your product, and how they describe your product and your competitors. That would be a marketer's ultimate superpower! You won't necessarily be cast in the next Marvel movie with this superpower. What I'm talking about is using Jobs-To-Be-Done (JTBD) framework to supercharge your marketing. In this episode, Claire Suellentrop, Co-Founder at Forget The Funn...
How Crazy Egg Hit Its Highest Revenue Month in over 2 Years – Juliana Casale – Head of Marketing Services at Clearbanc (GMT054)
August 13, 2019 10:00 - 55 minutes - 76.3 MBDuring her tenure as Head of Marketing, Juliana Casale helped Crazy Egg hit its highest monthly revenue in two years. In this episode of the Growth Today podcast, Juliana opens up about the content, email and acquisition strategies she implemented to achieve Crazy Egg’s highest monthly revenue and increase their trial-to-paid conversion by 75%. Juliana is currently the Head of Marketing at Clearbanc, a fintech startup that offers online brands affordable growth capital so they can scale their...
Growing a SaaS company from $15K to $100K MRR in 3 years – Ryan Kulp – Founder of Fomo (GMT053)
August 08, 2019 10:00 - 53 minutes - 73.8 MBRyan has grown Fomo, a SaaS social proof tool, from $15K to $100K MRR in just 3 years, all the while traveling over 45 countries and launching several side projects including books, courses and YouTube videos. In episode 53 of Growth Marketing Today, learn how Ryan grew Fomo from $15K to $100K, from pricing strategy, competitive strategy and more. Get the growth cheat sheet from this episode at https://growthtoday.fm/53. Why take notes when you can steal my notes from this episode? Support me...
How Nextiva's Organic Traffic Grew by 107% in 6 Months – Alina Benny – Growth at Nextiva (GMT052)
July 30, 2019 10:00 - 47 minutes - 65.9 MBSEO is content and content is SEO. Sounds like another marketing buzzword to throw around. But, Alina Benny, Growth Marketing Manager at Nextiva, focus on optimizing content for search intent and user experience resulted in 107% increase in organic traffic in 6 months. In episode 52, you'll learn from Alina, the exact strategy Alina implemented to increase Nextiva's organic traffic by 107% from October 2018, whether landing page or blog post is best to rank for keywords in Google and Alina's...
The "Dinner Party" Email Strategy That Increased Conversion by 209% – Val Geisler – Founder at FixMyChurn.com (GMT051)
July 25, 2019 10:00 - 53 minutes - 73 MBEvery business owner faces the same problem: Increasing conversions and reducing churn. With a client list of companies such as AWeber, Buffer, Stripe, AppCues, InVision, AppCues and more, Val Geisler, nicknamed "The Email Marketing Queen", has cracked the code to the email marketing strategy that actually increases trial conversions and reduces churn. The last onboarding emails she re-wrote saw a 209% increase in conversions. In episode 51, Val shares two of her BIGGEST pet peeves when it co...
Val Geisler: The "Dinner Party" Email Strategy That Increased Conversion by 209% (GMT051)
July 25, 2019 10:00 - 53 minutes - 73 MBEvery business owner faces the same problem: Increasing conversions and reducing churn. With a client list of companies such as AWeber, Buffer, Stripe, AppCues, InVision, AppCues and more, Val Geisler, nicknamed "The Email Marketing Queen", has cracked the code to the email marketing strategy that actually increases trial conversions and reduces churn. The last onboarding emails she re-wrote saw a 209% increase in conversions. In episode 51, Val shares two of her BIGGEST pet peeves when it co...
Writing Content that Ranks #1 on Google with Marijana Kay (GMT050)
July 18, 2019 10:00 - 1 hour - 87.3 MBGoogle the term "sales funnel stages" right now. The first organic result is written by Marijana Kay, SaaS content writer, for Pipedrive. Do you think that's a fluke? Google the term, "how to build a mobile app." Yup, you guessed it – the first organic result is Marijana's article for buildfire.com. Marijana knows a thing or two about writing content that rank #1 on Google. In episode 50, she reveals her step-by-step process to do so. We also discuss whether long-form or short-form content is...
Growth at Big Multi-National Brands Like Unilever with Alexandre Ferrari (GMT049)
July 16, 2019 10:00 - 46 minutes - 63.4 MBAlexandre Ferrari, founder at Brazillian growth agency Tracao.online, has implemented and ran the growth process at YC-backed companies as well as multi-national brands like Unilever. In this episode, find out the exact growth process Ale uses and how to create a culture of growth in a bigger company. Get the show notes, tweetable quotes, key actionable takeaways and more from this episode at https://growthtoday.fm/49
SaaS Copywriting Lessons Working with Hubspot, Hotjar and Aweber with Josh Garofalo - Founder of SwayCopy (GMT048)
July 11, 2019 10:00 - 48 minutes - 67.4 MBHubSpot, Hotjar and AWeber – these are some of the companies that Josh Garofalo, SaaS copywriter and founder of Swaycopy, has worked with to double or triple their conversions. In this episode, learn Josh's exact step-by-step copywriting process that he uses for A-list SaaS companies, why Josh actually doesn't "love" copywriting even though he's so good at it and one tip that can turn your copy from good to amazing. Get the growth cheat sheet with all the actionable tips from this episode at ...
How YC-Backed OpenPhone Acquired Their First 100 Paying Customers Using Facebook Groups and Reddit - Daryna Kulya - Co-Founder of OpenPhone (GMT047)
July 09, 2019 10:00 - 54 minutes - 75.2 MBThe first year of a startup is usually the toughest, especially if you're competing against large enterprise companies with deep pockets. That's exactly what Daryna Kulya faced when she started OpenPhone with Mahyar Raissi. In this episode, learn exactly what Daryna did to acquire OpenPhone's first 1,000 paying customers without spending a single dollar on ads and the best advice Paul Graham gave to Daryna her the OpenPhone team during their time at YCombinator. Get the one-page cheat sheet o...
How Baremetrics 2x Their Trial-to-Paid Conversions Using Personalized Videos - Corey Haines - Head of Growth at Baremetrics (GMT046)
July 04, 2019 10:00 - 58 minutes - 80.7 MBWhat does it take to grow a SaaS or subscription business in 2019? With access to the metrics of thousands of SaaS companies, Corey Haines, Head of Growth at Baremetrics, should know. In this episode, learn how Corey used personalized value-packed videos to double Baremetrics trial-to-paid conversions, why ARPU is one of the most important growth levers for SaaS and Corey's bottom-up approach to growth. Download a one-page cheat sheet packed with actionable growth tips from this episode at ht...
Creating Viral Content on LinkedIn and Drive Massive Inbound Leads - Gaetano DiNardi - Director of Demand Generation at Nextiva (GMT045)
June 27, 2019 10:00 - 33 minutes - 46 MBLinkedIn is the place to be if you're in the B2B space. The problem is that LinkedIn is often a cesspool of spammy sales posts or congratulatory posts for a job well done. How do you utilize LinkedIn to grow your company's brand so it stays top-of-mind to your potential buyers? Gaetano DiNardi, Director of Demand Generation at Nextiva, has figured out a way to build a following and get hundreds and thousands of impressions on his posts. In this episode, Gaetano discusses the 5 types of conten...
Grow 2-3X Faster With A Research-Backed Growth Plan - Katelyn Bourgoin - Founder of Customer Camp (GMT044)
June 20, 2019 10:00 - 52 minutes - 48.4 MBSaaS companies that invest in customer research grew 2-3x faster than companies that don't. The problem is that 65% of marketers rarely do customer research. That's where Katelyn Bourgoin comes in. Her mission is to make customer research sexy again and help frustrated product and marketing teams use customer insight to guide innovation and identify untapped growth opportunities. In this episode, Katelyn reveals her step-by-step process in helping companies identify their best customers and t...
The Secret SEO Strategy that 2x Atlassian Organic Traffic from 4M to 8M - Kevin Indig - VP of SEO and Content at G2 (GMT043)
June 13, 2019 10:00 - 58 minutes - 80.3 MBIs it worth investing in SEO in 2019 when it's getting harder to rank for keywords? According to Kevin Indig, VP of SEO at G2, you need to forget about blogs and drive organic traffic with his secret SEO strategy, he dubbed "microsite 2.0". Kevin has worked for companies such as eBay, Pinterest, Atlassian, and G2 acquire more than +100M users using SEO. In this episode, we talk about something Kevin dubs as "microsite 2.0" strategy that doubled the organic traffic from 4M to 8M at Atlassian. ...
Building Unbounce's Marketing Team from 1 to 35 Employees with Georginia Laudi (GMT042)
June 06, 2019 10:00 - 57 minutes - 53.2 MBHiring marketers can be a hit or miss. Building a high-performing marketing team from 1 to 35 employees that scales a SaaS company's annual recurring revenue from $1M to $15.6M in 5 years with no major funding is even harder! That's what Georginia (aka as Gia) Laudi, the former VP of Marketing at Unbounce (2012-2017), did exactly. As an early employee, she built a team which surpassed targets and more than doubled acquisition in its 2nd year. For the show notes, key takeaways, tweetable quote...
Reduce The #1 Killer of SaaS Growth (Churn) with Kristen DeCosta from ChurnBusters.io (GMT041)
May 30, 2019 10:00 - 50 minutes - 46.1 MBThe #1 killer of growth for SaaS company is churn. For a SaaS business of almost any scale, the valuation impact of better retention is in the tens of millions over time. The problem is that only 44% of companies focus more closely on acquisition, while only 18% cited retention as a higher concern (source). In this episode, we have Kristen DeCosta, Growth Lead at ChurnBuster.io. Kristen shares some proven and simple strategies to reduce SaaS churn that kill growth.
Growing a YC-backed Startup BxBlue in Brazil with Roberto Braga (GMT040)
May 23, 2019 10:00 - 46 minutes - 42.8 MBHow did YC-backed startup BxBlue, which is based out of Brazil, get their first customer using SEO within a month? In this episode, I chat with Roberto Braga, CMO of BxBlue, on an in-depth look of their SEO strategy, his experience and biggest learnings with being part of Y-Combinator and the challenges of growing a startup in Brazil. For show notes from this episodes, my key takeaways and other goodies, go to https://growthmarketing.today/040
Positioning B2B Products so That Customers Find Them Obviously Awesome with April Dunford (GMT039)
May 16, 2019 10:00 - 54 minutes - 49.7 MBApril Dunford, market positioning expert and author of the just released book Obviously Awesome, shares why for most lead gen, customer acquisition or sales problem, it's really a market positioning problem. They don’t really know the value their product is giving to the right target audience. April goes through her methodology in helping companies from startups to 40 billion dollar company just do that. For the show notes, tweetable quotes from April (there are so many!) and other goodies, g...
From Professional Poker Player to Marketer at Drift with Bill King (GMT038)
May 09, 2019 10:00 - 36 minutes - 33.3 MBFrom professional poker player to SEO and Paid Acquisition Manager at Drift, Bill King shares how the skills he learned in data, strategy and game theory as a poker player helped him become the marketer he is today. Prior to Drift, he was the Senior Growth Marketing Manager at AvidXchange, Senior Inbound Marketing Professional at Hubspot. For the show notes, tweetable quotes from Bill and other goodies, go to https://growthmarketing.today/038
Increase Your Freemium or Free Trial SaaS Conversion with Product-Led Growth with Wesley Bush
May 02, 2019 10:00 - 27 minutes - 37.5 MBFor freemium and free trial SaaS marketers and owners, one of the biggest struggles is converting more free or free trial users into paying users. Wes Bush, a product-led growth consultant and upcoming author of the book Product-Led Growth, shares his secrets to doing just that. Learn why product-qualified leads are so much more “qualified” than marketing-qualified leads, how to increase your freemium or free trial conversion and why are some big mistakes marketers make when implementing prod...
Writing Copy That Multiplies Conversion Rates and Sells with Joel Klettke (GMT036)
April 25, 2019 10:00 - 41 minutes - 56.9 MBJoel Klettke, B2B SaaS copywriter extraordinaire and CRO consultant, shares with use his process for creating copy that multiplies conversion rates and sells. He’s done some amazing work, including doubling the conversion rate of Hubspot. As a sign of how funny and great Joel’s copy is, check out his twitter bio - Pray for your competitors: after you hire me, they’ll need it. For the show notes, tweetable quotes from Joel and more, go to https://growthmarketing.today/036.
Using Emotional Targeting Methodology To 10X Conversion Rates with Talia Wolf (GMT035)
April 18, 2019 10:00 - 26 minutes - 24.5 MBTalia Wolf, a conversion optimization expert, who pioneered the emotional targeting methodology, shares with us how she's able to increase her client's conversion rates by 10X or even 20X over and over again. It’s a methodology that taps into your customer’s most inner emotional needs and cater to them in your design. For the show notes, tweetable quotes from Talia and more, go to https://growthmarketing.today/035.
Why The Best Growth Marketers are Entrepreneurial - Kristian Borghesan (GMT034)
April 11, 2019 10:00 - 28 minutes - 39 MBKristian Borghesan, Marketing Manager at Planswell and Co-Founder at Bruha, talks all about growing an event ticketing startup, why often the best growth marketers are entrepreneurial and 3 growth experiments that the Bruha team ran that resulted in the greatest lift. For the full show notes, tweetable quotes from Kristian and other goodies, go to https://growthmarketing.today/034
GMT033: Getting To $100K MRR The Lean Way - Asia Matos
April 04, 2019 10:00 - 33 minutes - 45.5 MBAsia Matos of Demand Maven quit her day job completely cold turkey last year and started Demand Maven, which partners with early-stage SaaS companies to help build their marketing engines and get them to their first 100 customers. For the full show notes, tweetable quotes from Asia and other goodies from this episode, go to https://growthmarketing.today/033
GMT032 – Is Spotify Ads Worth It With Kamil Rextin
November 30, 2018 05:00 - 30 minutes - 28.3 MBIn this episode of Growth Marketing Today, I chat with my buddy Kamil Rextin about Spotify Programmatic Audio Ads. Is it worth it? How easy is it to launch a spotify ad? The Spotify ad platform launched in Fall 2017 in US and March 2018 in Canada and UK. Originally, you had to apply as an advertiser into the Spotify Ads Platform. But it's as easy as Facebook and Google ads. If you prefer, you can listen to the podcast on iTunes, Spotify, Stitcher or YouTube. You can also check it out https://...
GMT031: Where Did Ramli john Go?
November 26, 2018 05:00 - 16 minutes - 15.1 MBIn this episode of Growth Marketing Today, I explain where I've been in the last three and half months since the last episode – hint: I got married :). I also review my stats and explain three ways this podcast has helped me close over $43,000 worth of contract as a digital marketing educator and consultant in 7 months. Finally, I talk about lessons I've learned from this podcast.
GMT030: Jaxson Khan – Director of Marketing at Nudge.ai
July 26, 2018 04:00 - 31 minutes - 29.5 MBJaxson Khan, Director of Marketing at Nudge.ai serves as host of the #AskAI podcast, a mentor at Techstars, a judge at Venture for Canada, an advisor to Century Initiative, and a member of the World Economic Forum. In this episode, learn how you can use AI to grow your company and how important relationship strength is for your business strength. For quotes and episode outline of this episode, go to https://growthmarketing.today/030 What You'll Learn in This Episode Nudge.ai's Most Connec...
GMT029: Andrew Warner – CEO of Mixergy
July 19, 2018 04:00 - 24 minutes - 22.8 MBI just interviewed Andrew Warner. Andrew is best known as the pushy interviewer who founded Mixergy, the place where proven entrepreneurs teach. But I turned the tables and interviewed him. Andrew came on to talk about chat bots. Specifically, why major companies are making chat bots a big part of their marketing and sales strategy. PS. You may have heard Facebook temporarily paused new chatbots on their platform. I asked Andrew about that, too. I think you’ll want to hear what he had to say....
GMT028: Rob Mann – UX Copywriter at Manulife
July 12, 2018 04:00 - 31 minutes - 29.3 MBRob Mann, UX Copywriter at Manulife, has worked with brands such as Uber, Twtter, Toyota, BMW and more. In this episode, learn the process to write remarkable content and copy using the UX design process and his top tips if you want to get good at writing copy. For quotes and episode outline of this episode, go to https://growthmarketing.today/028 What You'll Learn in This Episode Rob's copywriting process What UX copywriting is Why most traditional ad's copy are failing How Rob uses Redd...
GMT027: Nick Drew - CEO of Fuse Insights
July 05, 2018 04:00 - 42 minutes - 38.8 MBAs a growth marketer, data is king. But, there's so much data everywhere! How do you make sure you don't drown in data? Nick Drew, currently CEO of a boutique data agency called Fuse Insights and previously data and research roles at Yahoo Canada, Microsoft and Financial Times, gives fresh perspective on forming a data-driven growth strategy. In this episode, learn Nick's process for gathering and developing actionable insights from data, why curiosity is the most important thing when interpr...
GMT026: Alex Birkett - Growth Marketing Manager at HubSpot
June 28, 2018 04:00 - 28 minutes - 26.1 MBHaving worked at a startup, ConversionXL and HubSpot, Alex Birkett is the right guy to shed some light in how to do growth in a startup, an agency and a billion-dollar company. In this episode of Growth Marketing Today, Alex shares the tactics he used to grow ConversionXL's monthly blog visitors from 125K to 250K. Alex also opens up his tips about doing SEO and getting the most out of conferences and meetups. For quotes and episode outline of this episode, go to https://growthmarketing.today/...
GMT025: Richard Wong - VP Marketing at HashtagPaid
June 21, 2018 04:00 - 31 minutes - 36.3 MBEver thought about running an influencer marketing campaign? In this episode of Growth Marketing Today, I have the Richard Wong, VP Marketing of #Paid, one of the biggest influencer marketing platforms in the industry. They've recently raised $9M in Series A funding to fuel their platform's expansion with AI. Learn why you should consider running an influencer marketing campaign, how to run a successful campaign and how to measure the success of that campaign. For quotes and episode outline o...
GMT024: Sarah Stockdale - Former Head of Global Community Growth at Tilt - Part 2 of 2
June 14, 2018 04:00 - 22 minutes - 26.3 MBWe're back with Sarah Stockdale, former Director of Global Community Growth at Tilt.com (acquired by AirBnb) and principal at Sarah Stockdale Growth Consulting. In this episode, learn the fastest way to grow your startup-up, the story behind the acquisition of Tilt.com's by AirBnb and Sarah's tips for doing growth experiments. She also shares her tips for anyone trying to get into growth marketing. For quotes and episode outline of this episode, go to https://growthmarketing.today/024 What Y...
GMT023: Sarah Stockdale - Former Head of Global Community Growth at Tilt - Part 1 of 2
June 07, 2018 04:00 - 20 minutes - 23.3 MBSarah Stockdale, former Director of Global Community Growth at Tilt.com (acquired by AirBnb) and principal at Sarah Stockdale Growth Consulting, is a growth veteran who has experience growing and scaling early stage venture-backed companies out of both Toronto and Silicon Valley. In this episode, Sarah shares the growth process at Tilt (before they got acquired by AirBnb), what she looks for when hiring for a growth team and how to get users addicted to your app. For quotes and episode outlin...
GMT022: Kieran Flanagan – VP of Growth at HubSpot – Part 2 of 2
May 31, 2018 04:00 - 25 minutes - 23.6 MBWe're back with Kieran Flanagan, VP of Growth at HubSpot, for part 2 of 2. In this episode, learn how the HubSpot's global growth team is structured (hint: it's not by product!). You'll also learn what Kieran looks for when hiring for his growth team at HubSpot, his biggest lessons as a leader of a global growth team and where he sees marketing going in 5 to 10 years. For quotes and episode outline of this episode, go to https://growthmarketing.today/022 WHAT YOU'LL LEARN FROM THIS EPISODE ...
GMT021: Kieran Flanagan – VP of Growth at HubSpot – Part 1 of 2
May 24, 2018 04:00 - 21 minutes - 19.6 MBKieran Flanagan, VP of Growth at HubSpot, has a proven track record in helping SaaS businesses, from start-ups to enterprise-level companies grow their traffic, users and revenue. In this part 1 of 2, Kieran shares with Growth Marketing Today how he manages a global growth team that spans multiple time-zones. You'll also learn tactics HubSpot uses to activate free users into paid users. Find out incremental and disruptive growth experiments at HubSpot in 2018. For quotes and episode outline o...
GMT020: Alyssa Atkins - VP of Marketing at CareGuide
May 17, 2018 04:00 - 33 minutes - 31.2 MBAlyssa Atkins, VP of Marketing at CareGuide, has mastered the art of smoke testing, automating and scaling user acquisition channels, down to a science. In this episode of Growth Marketing Today, find out CareGuide's 5-step process to exploring and scaling new marketing channels. You'll also learn what Alyssa looks for when hiring for her team (hint: it's not experience or a great resume!). For quotes and episode outline of this episode, go to https://growthmarketing.today/020 WHAT YOU'LL LE...
GMT019: Kara Dake - VP of Growth at CleverTap
February 22, 2018 05:00 - 28 minutes - 33.2 MBMobile marketers are using only about 5% of the data they have available to make decisions. That’s a 95% gap in how they can make a more informed decisions. Kara Dake, VP of Growth at CleverTap, share tips on how to use data more effectively to have more personalized messaging. For quotes and episode outline of this episode, go to https://growthmarketing.today/019
GMT018: Hailey Friedman - Product Marketing Manager at RealtyShares
February 15, 2018 05:00 - 25 minutes - 29 MBLearn how Hailey Friedman started and grew the Affiliate Program at RealtyShares, a Union Square Venture, GC and Menlo backed real-estate investing marketplace. Based out of San Francisco, Hailey is also the President of Bad-Ass Marketers and Founders SF, Silicon Valley's largest community of marketers & founders (over 16,000 members). You’ll also learn from Hailey how she does product marketing and how you can stand out as a marketers. For quotes and episode outline of this episode, go to ht...
GMT017: Ray Kanani - Director of UX Transformation at Intelex
February 08, 2018 13:43 - 40 minutes - 37.3 MBFind out what it takes to build a holistic user journey in this episode of Growth Marketing Today. Ray Kanani, Director of User Experience Transformation at Intelex, shares why he used a comic book format to communicate the whole user journey of a company. This is something he got from the AirBnb’s UX team. Every marketer, designer and product people focused on UX growth can learn a thing or two (and even more!) from Ray. For quotes and episode outline of this episode, go to https://growthmar...
GMT016: Josh Fechter - Co-Founder of BAMF Media
February 01, 2018 05:00 - 32 minutes - 29.9 MBNamed as one of "12 Innovative Founders To Watch And Learn From" by Forbes Magazines, Josh Fechter is one of the people who popularized the genre of poetic LinkedIn posts. Josh manages Bad Ass Marketers and Founders (BAMF), one of the biggest and most active Facebook groups, which gave him the opportunity to meet the Zuckerberg himself! In this episode, learn how Josh started and grew the BAMF community from 0 to 15,000 members.
GMT015: Jeff Goldenberg - Chief Strategy Officer at Abacus Agency
January 25, 2018 05:00 - 47 minutes - 43.6 MBEver wonder what marketing will look like in 2020? Jeff Goldenberg, Chief Strategy Officer at Abacus Agency and Former Head of Growth at Borrowell, dishes out his thoughts on machine learning, attribution, data, accountability and more. He also shares with us the difference between “champion” and “challenger” campaigns and how to split your marketing budget between the two.
GMT014: Scott Tousley - Head of User Acquisition at HubSpot
January 18, 2018 05:00 - 47 minutes - 44.1 MBLearn copywriting secrets (backed by psychology) that tripled HubSpot Sales revenue from Scott Tousley, the Head of User Acquisition of HubSpot Customer Hub. In this episode, you’ll also get Scott’s tips on the quickest way to become a T-shaped marketer and the top mistakes marketers make when it comes with email marketing.
GMT013: Ethan Garr - VP Product at TelTech Systems
January 11, 2018 05:00 - 40 minutes - 37.1 MBIn today’s episode, we chat with Ethan Garr, VP Product for TelTech Systems. Ethan discusses how he kick-started the growth process at his company. Find out why you need a cheerleader for the growth process in your company. You’ll also learn how to structure your growth team and how to run the growth process.
GMT012: Rokham Fard - Founder of PsychologyCompass.com
January 04, 2018 05:33 - 44 minutes - 40.9 MBIn today’s episode, we talk with Rokham Fard, founder at PsychologyCompass.com. Rokham shares with Growth Marketing Today his growth secrets to how he started and built one of Canada’s 50 fastest growing tech startups at TheRedPin.com, and grew the team from zero to 150 strong. In this episode, learn why it’s more important to fall in love with the process rather than the results, how to improve your focus by up to 67% with this one productivity hack and the one thing that Rokham looks for wh...
GMT011: Bennett Fitzgibbon - Former Head of Marketing at Turnstyle
December 28, 2017 11:00 - 31 minutes - 28.6 MBIn today’s episode, we have Bennett Fitzgibbon, the former director of marketing at Turnstyle Solutions before it was acquired by Yelp. He helped facilitate growth using a marketing strategy that focused primarily on nurturing and lead generation. The University of Calgary graduate was also marketing manager at Yelp WiFi for 4 months. Currently, he is the digital marketing manager at Microdea Inc.
GMT010: Desmond Choi - Head of Product Growth at Diamond
December 21, 2017 11:00 - 38 minutes - 35 MBIn today’s episode, we talked to Desmond Choi, the head of growth at Diamond. Diamond is an enterprise search engine that can optimize employee workflow. The University of Waterloo graduate is also the VP of operations for Mappedin and the CEO of SparkGig, a community driven marketplace for those who would like to list, discover, and book live performances. Listen in as Desmond shares valuable tips and insights on scheduling meetings with executives, other growth marketing strategies aside fr...
GMT009: Peter Sum - Growth Manager at OpenCare
December 14, 2017 11:00 - 37 minutes - 34.9 MBPeter Sum, Growth Manager at OpenCare, shares his top growth tips. OpenCare is a startup focused on connecting patients to exceptional dental care, which means only recommending the top 10% of dentists in the city. Learn from Peter the secret on why the OpenCare team spent $10K on customer surveys, the framework he uses to get actionable insights from tremendous data and why it’s important find the balance with creative and data-driven side of marketing.