Reduce The #1 Killer of SaaS Growth (Churn) with Kristen DeCosta from ChurnBusters.io (GMT041)
Growth Marketing Today
English - May 30, 2019 10:00 - 50 minutes - 46.1 MB - ★★★★★ - 10 ratingsMarketing Business growth marketing marketing growth hacking growth process seo tech marketing saas paid acquisition Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Growing a YC-backed Startup BxBlue in Brazil with Roberto Braga (GMT040)
The #1 killer of growth for SaaS company is churn. For a SaaS business of almost any scale, the valuation impact of better retention is in the tens of millions over time. The problem is that only 44% of companies focus more closely on acquisition, while only 18% cited retention as a higher concern (source). In this episode, we have Kristen DeCosta, Growth Lead at ChurnBuster.io. Kristen shares some proven and simple strategies to reduce SaaS churn that kill growth.