Growth Marketing Today artwork

Growth Marketing Today

161 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 10 ratings

Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today's smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler. Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.

Download the FREE growth cheat sheet with actionable tips, notes, and takeaways from the latest podcast episode in a one-page PDF at https://growthtoday.fm

Question? Comments? Feedback? Reach out to this podcast's host at @RamliJohn via Twitter or [email protected] via email.

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Episodes

The Early-Stage Growth Playbook with Marc Thomas (GMT155)

December 16, 2021 11:00 - 36 minutes - 50.9 MB

You’ve worked hard to build your product idea. Your product is out in the world. But no one is paying to use your SaaS. The MRR is… recurring at 0. Sound familiar? Marc Thomas, Head of Growth at Powered By Search, has been there too. When he launched my company, he toiled and ground it out for years on a direct sales-only model and it was grueling. But bit by bit Marc put into place the fundamentals of the early stage growth playbook which resulted in organic signups going up by 1330% and ...

How To Build a Community Around A Brand with Krystal Wu, Community Manager at Shopify (GMT154)

December 09, 2021 11:00 - 28 minutes - 40 MB

Communities are everywhere nowadays. For some people, communities are a place to learn and explore specific topics or interests. For others, it’s where they discuss personal issues and find comfort among those with similar experiences. For businesses, building a community can help with customer support, product development, and marketing. In episode 154, you’ll learn from Krystal Wu, Community Manager at Shopify: 1. The advantages of building a community for a B2B brand 2. How Krystal taps ...

Growth Hacking and Product-Led Growth—Friends or Foes? with Sean Ellis, Ethan Garr, and Wes Bush [Bonus Episode]

November 04, 2021 10:00 - 47 minutes - 65.5 MB

★ Support this podcast ★

The 3-Step Influencer Marketing Blueprint with Taylor Lagace (GMT153)

October 28, 2021 09:00 - 38 minutes - 53.7 MB

Too many growing DTC and eCommerce brands leave influencer marketing out of their marketing strategy. And you can’t really fault them for doing so. With many “wanna-be” influencers with fake followers, influencers have gotten a bad rep and it’s easy to see why. But some brands have cracked the code of influencer marketing and are using it to skyrocket their growth. In today’s episode, Taylor Lagace, co-founder of Kynship, discusses the nitty-gritties of influencer marketing and bust more tha...

How to Grow Your Twitter Followers from 700 to 45k in 9 Months with Blake Emal (GMT152)

September 18, 2021 10:00 - 55 minutes - 76.4 MB

No matter how many thought leaders complain that it’s a vanity metric, we all care about increasing our Twitter followers. And for good reason. A respectable follower ratio is fundamental to your brand’s credibility and authority—not to mention organic reach on Twitter’s timeline. Plus, if you build an engaged audience, you can validate product ideas quicker, get your first 100 customers, and gather valuable feedback. In episode 152, you’ll learn from Blake Emal, CMO of Copy.ai and Founder...

What Video Games Can Teach You About User Onboarding with Emily Lonetto (GMT151)

September 02, 2021 10:00 - 38 minutes - 52.5 MB

User onboarding is one of the most important processes in any new experience. When getting hired by a new company, buying a new product, or trying a new product, we expect to have a clear understanding of how it works before fully committing. In episode 151, you’ll learn from Emily Lonetto, Head of Growth at Voiceflow: 1. What video games can teach you about user onboarding 2. Common mistakes in user onboarding experiences 3. A step-by-step process to improve your product’s onboarding

How to Build Influential Networks From Scratch with Adam Marx (GMT150)

August 26, 2021 10:00 - 48 minutes - 66.8 MB

Quality relationships are hard to build and take a lot of time. And because they are hard to build, it’s difficult to build many of them at once. Yet, it’s one of the most important things for marketers to do. Master this skill, and it can lead to lifelong customers and lucrative marketing partnerships. That’s where Adam Marx, founder of The Zero To One Networker, comes in. He teaches people how to build influential networks from scratch. In episode 150, you’ll learn: 1. How you can sharpen...

Writing Tips for Marketers with Roxine Kee (GMT149)

August 19, 2021 10:00 - 41 minutes - 56.9 MB

You can’t be a good marketer if you’re not a good writer. Content marketing, social media, and SEO are just some aspects of marketing that rely heavily on quality writing. Writing well also enables you to communicate an idea, message, or benefit of the product. In episode 149, you’ll learn from Roxine Kee, a content writer specialist: Why templates and best practices aren’t worth following The importance of framing marketing as a way to help people Three tips to improve your writing

How to Build an 8-Figure Bootstrapped SaaS From Scratch with Sujan Patel (GMT148)

August 12, 2021 10:00 - 45 minutes - 62.4 MB

Being bootstrapped doesn’t mean you have to stay small. Sujan Patel, Co-Founder of Mailshake, can tell you all about it. He’s built an 8-figure SaaS company without taking on any funding! In episode 148, you’ll learn how Sujan: 1. Successfully rebranded ContentMarketer.io to Mailshake 2. Drove 100k+ organic visitors with content marketing 3. Generated 40% of new signups for Mailshake from referrals

3 Steps To Create a Winning Startup Marketing Plan with Anna Furmanov (GMT147)

August 05, 2021 10:00 - 40 minutes - 56.3 MB

Marketing at a startup is a challenge because of the limited resources, whether it’s time, money, or talent. You have to be sure every effort, no matter how small, is well-planned and flawlessly executed. And to make it even more difficult, the traditional marketing strategies don’t always work. In episode 147, you’ll learn: 1. How to prioritize marketing at a startup 2. The best way to create a content engine for a very lean team and still get results 3. What customer research done right l...

How to Build and Test a $1 Million Paid Acquisition Channel in 9 Weeks with Trevor Longino (GMT146)

July 29, 2021 10:00 - 51 minutes - 71.1 MB

Once your startup has product-market fit, the next stage is to throw more fuel to the fire and accelerate growth. Trevor Longino, Founder of CrowdTamers, has taken a dozen startups from $0 to $2MM+ in ARR, mentored more than 200 startups, and taught thousands. In this episode, he shares his battle-tested process to test and validate channels to scale customer acquisition. In episode 146, you’ll learn how to: 1. Validate the messaging and audience 2. Build and normalize revenue channels 3., ...

How to Use Speaking Opportunities to Grow Your Business with Stefanie Grieser (GMT145)

July 22, 2021 10:00 - 47 minutes - 65.4 MB

Speaking on podcast shows and at conferences is one of the best ways to build your brand, demonstrate expertise, and gain credibility. In addition to building brand awareness, it helps build trust with your target audience that can drive valuable business opportunities. Perhaps most important, speaking engagements can drive qualified leads directly into your sales funnel. But, how do you get started with speaking on podcast shows and conferences? In episode 145, you’ll learn from Stefanie ...

5 Link Building Strategies That Work for SaaS with Alan Silvestri (GMT144)

July 15, 2021 10:00 - 38 minutes - 53.7 MB

You’ve created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don’t mean it’ll rank. To outrank the rest of the sites with those qualities, you have to establish authority. That can be accomplished by earning links from authoritative websites, building your brand, and nurturing an audience who will help amplify your content. In episode 144, you’ll learn from Alan Silvestri, founder and CEO of Growth Gori...

Why Social Media Is an Essential Tool for Business Executives With Lina Duque (GMT143)

July 06, 2021 10:00 - 45 minutes - 63.3 MB

For large enterprise organizations, the idea of executive leaders being more active on social media can be a bit intimidating. Would it do more harm than good? But, the data has continued to show the risks of not having leadership on social media. 77% of consumers would rather purchase from a company where executives are active on social media. In episode 143, you’ll learn from Lina Duque, a social media strategist, university lecturer, and international speaker. 1. The value of having bu...

How to Successfully Pitch Yourself to 200+ Podcast Shows with Casey Hill (GMT142)

May 20, 2021 10:00 - 35 minutes - 48.2 MB

Podcasts are a great way to get any message out there. Whether you want to promote a product, improve your brand, or raise awareness around an important topic, they can help you reach new audiences. But getting onto a podcast as a guest can seem like a pretty impossible thing to achieve if you don’t know where to start. So here’s all you need to know to get yourself booked for appearances behind the mic. Bonjoro’s team has mastered this art of pitching to podcast shows. They’ve been in ove...

Why G2 Published 90+ Guest Posts with Rebecca Reynoso (GMT139)

May 13, 2021 10:00 - 43 minutes - 60 MB

Why G2 Published 90+ Guest Posts with Rebecca Reynoso (GMT141)

May 13, 2021 10:00 - 43 minutes - 60 MB

★ Support this podcast ★

3 Best Practices of a Great Community Builder with Joe Huber (GMT140)

May 06, 2021 10:00 - 48 minutes - 66.1 MB

Building a community for a brand can become a strategic moat. Not only is it a space for a brand’s most loyal fans to give new ideas about the product or service, but it’s also where they can be mobilized to advocate for the company. In this episode, Joe Huber, Customer Community Strategist at Sprout Social shares his three best practices to building a thriving community of customer advocates. Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest epis...

The Future of Online Communities with Andrew Guttormsen (GMT138)

April 22, 2021 10:00 - 41 minutes - 57.6 MB

There’s never been a more relevant time to learn how to build an online community. Personally, I’m part of several dozen Slack and Facebook groups. The problem is that those platforms were not designed for community building. That’s where Circle.so, the modern platform for creators, comes in. I’m also personally part of Corey Haine’s Swipe Files community that’s built on Circle. I can tell you that the difference between Circle and Slack is night and day. In this episode, I talk to Andy Gutt...

HubSpot's Surround Sound Content Strategy with Irina Nica (GMT137)

April 15, 2021 10:00 - 37 minutes - 51.8 MB

At HubSpot, “surround sound” is a content marketing approach that aims to make HubSpot products visible every time someone searches for a product-related keyword (e.g. “best help desk software” or “best live chat software”). The goal is for potential users to see HubSpot mentioned in all or most of the pages that rank in Google’s top results for those keywords. Check out the first two articles in the series for a deeper dive into what is the “surround sound” effect and how we scaled the progr...

6 Evolutionary Psychology Principles to Improve Your Conversion with Tim Ash (GMT136)

April 08, 2021 10:00 - 40 minutes - 56.2 MB

Neuromarketing can help you improve your marketing campaigns, product information and – above all – positively influence your customer’s final decision to make a purchase. To help you better understand and leverage the power of neuromarketing, Tim Ash, author of Primal Brain: Demystifying how we think and why we act, shares 6 neuromarketing principles to improve your conversion LinkedIn is an undiscovered golden mine for many advertisers. One thing I love about advertising on LinkedIn is how...

How Soapbox Increased Their Traffic 51% With One Piece of Content with Hiba Amin (GMT135)

April 01, 2021 10:00 - 37 minutes - 51.1 MB

Many folks think that you need a TON of content to generate a lift in traffic. But, Hiba Amin, Senior Marketing Manager at Soapbox, put together one piece that resulted in 51% increase in traffic and doubled their MRR. Sounds too good to be true, right? She breaks down step-by-step what she exactly created and how she distributed and promoted it. Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/...

The Rise of The Product Marketing Function with Greg Leach (GMT134)

March 25, 2021 10:00 - 43 minutes - 59.2 MB

Product marketers are focused on understanding and marketing to customers and positioning their company to sell to potential customers. They drive demand and usage of products, which usually includes writing positioning and messaging, launching new products and features, and enabling marketing, sales, and customer success teams to be successful. In this episode, Greg Leach, the first Product Marketing Manager hire at Wave Financial (previously at Intuit and Microsoft), talks about the importa...

Why Most Marketing Personas Suck (and How to Make It Better) with Adrienne Barnes (GMT133)

March 18, 2021 10:00 - 43 minutes - 59.9 MB

Personas. Maybe you love them. Maybe you hate them. Either way, you’ve probably concluded at some point in your career that your current personas are failing you. It’s because most buyer personas are built on anecdotes and made-up stories. In this episode, Adrienne Barnes, founder of Best Buyer Persona, shares how she uses the JTBD framework to create a data-backed, insightful, and useful persona that will help the marketing, sales, and product team. Get the free growth cheat sheets with all...

5 Email Techniques That Increased Growth Machine Newsletter's Open Rate to 30-40% with Amanda Natividad (GMT132)

March 11, 2021 11:00 - 47 minutes - 65.6 MB

According to Mailchimp, the average email open rate for all industries we analyzed is 21.33%. That means for every one hundred emails you send, only 20 people open it. Growth Machine Newsletter’s open rate is almost double that at 40%! In this episode, Amanda Natividad, Head of Marketing at Growth Machine, reveals five email techniques that contributed to it. In episode 131, you’ll learn: Five techniques Amanda used to increase the open rate of Growth Machine’s newsletter to 40% How Amanda...

Building and Growing a Side Hustle to $1.8k MRR with Charlie Ward (GMT131)

March 04, 2021 11:00 - 39 minutes - 36.3 MB

In this episode, Charlie Ward explains how he created the #1 Indie Hackers accountability community. He also shares his learning on how he pivoted to an online-only community from real life and what he learned by doing so. Sponsor For This Episode This episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely fr...

How VeryGoodCopy.com Converts 21% of Visitors Into Subscribers with Eddie Shleyner (GMT130)

February 25, 2021 11:00 - 35 minutes - 32.7 MB

Sponsor For This Episode LinkedIn is an undiscovered golden mine for many advertisers. One thing I love about advertising on LinkedIn is how you can target by very exclusive criteria that you will not find anywhere else, such as company growth rate, job seniority, job titles, skills and more. Whether you’re looking to generate leads, drive website traffic, and build brand awareness, LinkedIn advertising can help you reach your business goals. Get a $100 advertising credit toward your first L...

A Serial Entrepreneur's Guide to Marketing with Jade Phillips (GMT129)

February 18, 2021 11:00 - 34 minutes - 47.7 MB

Many entrepreneurs struggle to launch and run just one company. Jade Phillips, on the other hand, has started four businesses — Mane Hook-Up, Lightbox LDN, Urbanite Property, and BizGalz. Building products and businesses from the ground up is her thing. In episode 129, Jade shares: How she picks which business idea to pursue The strategy for getting her first 100 customers Why emotional experiences are important in building a strong brand Sponsor For This Episode This episode of Growth Mark...

How to Build a Personal Brand Through Podcasting with Stewart Hillhouse (GMT128)

February 11, 2021 11:00 - 52 minutes - 72.3 MB

Podcasting isn’t new. It’s been around for over a decade now. However, it’s experienced a massive rise in popularity rise. It’s not surprising at all—after all, the low cost of creation and the ease of consumption has made podcasting the consummate way to reach niche audiences. Those qualities have also made the medium the perfect vehicle for those who would like to build a powerful personal brand. In this episode, Stewart Hillhouse shares how he used podcasting as a way to build his persona...

How to Build a Thriving Audience with Attention-Grabbing Content with Hillary Weiss (GMT127)

February 04, 2021 11:00 - 47 minutes - 65.7 MB

You might think that to create content that stands out, you have to tell or present it a certain way. That you have to be more energetic like Gary Vee, or more inspirational like Tony Robbins, or more charismatic like Ellen DeGeneres. Hillary Weiss, who helps personality-driven brands stand out, doesn’t believe so. Instead, you need to learn to be more clearly and unapologetically yourself. You have to learn how to take your own opinions and point of view seriously in order to share them pu...

The 9 Systems to Grow Your Agency to Seven Figures with Dev Basu (GMT126)

January 28, 2021 12:00 - 55 minutes - 76.3 MB

Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/126 With the right systems in place, you can grow a business predictably and sustainably, even in uncertain times. This is especially true for freelancers and agency owners. In this episode, Dev Basu, founder and chief experience officer of Powered by Search, shares the nine systems he created to bootstrap and scale his agency to a multi seven-f...

How To Build A Paid Community From Scratch with Christina Pashialis (GMT125)

January 21, 2021 12:00 - 45 minutes - 62.7 MB

It all started in a pub. Christina Pashialis organized a casual meetup for UK-based content marketers. Over time, that group evolved into ContentUK, a paid community for content marketers. It’s grown to the point that Christina quit her job and now manages ContentUK full time. In this episode of Growth Marketing Today, Christina shares her experience in starting and growing ContentUK In episode 125, you’ll learn: How to build and grow a paid community from scratch Two key advantages that w...

Startup vs Scale-Up Growth Marketing with Alex Shipillo (GMT124)

January 12, 2021 12:00 - 58 minutes - 80.5 MB

A self-professed startup junkie, Alex Shipillo always thought he’d be working in growth marketing for startups. He’s had stints in well-known Canadian startups such as Influitive, Indochino, and Helpful. But then the call came and Alex ended up as the Director of Growth Marketing at Clio, a fast-growing scale-up company now with over 500 employees. In this episode, Alex draws upon his experience and shares how growth marketing differs in startups versus scale-ups. Sponsor For This Episode ...

Settings Goals for 2021 with Wes Bush (GMT123)

December 31, 2020 11:00 - 37 minutes - 52.3 MB

Well, this is the last episode of 2020. Thank you so much for all of your support this year. It's been a crazy year! In this special episode, I make a big announcement. I also talk to Wes Bush, CEO of ProductLed, about setting goals for 2021. This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works with high-growth B2B SaaS Companies helping them build and scale Revenue and Marketing operations that accelerate demand generation and pipeline growth. To learn mo...

How To Run Profitable Facebook Ads for eCommerce Brands with Duane Brown (GMT122)

December 24, 2020 12:00 - 32 minutes - 45.1 MB

Imagine an advertising tool that helped you reach your ideal customers based on what they like, their interests, and their behaviors. That’s what you get with Facebook advertising, a platform used by many eCommerce entrepreneurs and marketers. In this episode, Duane Brown, Founder and Head of Strategy of Take Some Risk, shares his strategy for helping dozens of eCommerce and DTC brands scale their business using Facebooks ads. Sponsor For This Episode This episode of Growth Marketing Today ...

Guerrilla Marketing Tactics To Get Over 100k Impressions For A Book Launch with Melanie Deziel (GMT121)

December 17, 2020 12:00 - 52 minutes - 72 MB

What do you do when a pandemic kills your book launch plans that you’ve been planning for a year? For Melanie Deziel, she got creative and used guerrilla marketing tactics, some of which I’ve never heard of. For example, she took stock photos of her book in a different settings and uploaded it to Unsplash, a free stock photo site. It’s resulted in over 100,000 impressions and downloads so far! In this episode, Melanie shares in detail the guerrilla marketing tactics she used that got her boo...

How to Profitably Use Your Brand as a Force for Good with Toyin Adon-Abel (GMT120)

December 10, 2020 12:00 - 38 minutes - 53 MB

Incorporating social good into a business model has always been laudable, but it’s especially important as Millennials reach the height of their spending power. According to Boston Consulting Group, almost half of Millennials are willing to make a purchase to support a cause, and over half will pay more for environmentally sustainable products. In this episode, Toyin Adon-Abel, Founder and Creative Director at Meddling Minds in Atlanta, shares how he’s using his marketing and journalism back...

How To Build And Grow a Paid Membership Business with Tara McMullin (GMT119)

December 03, 2020 12:00 - 1 hour - 83.9 MB

The #1 question small business owners want to know is: What works? What works in marketing? What works in hiring? What works to manage time and increase productivity? What works to sell more, earn more, drive more results? That’s where Tara McMullin comes in. She created the What Works, a podcast and paid community of small business owners getting real about what’s working & what’s not as they manage their businesses. Get the free growth cheat sheets with all actionable notes, takeaways, ...

5 Big Landing Page Mistakes That Are Killing Your Conversions with Pedro Cortés (GMT118)

November 26, 2020 12:00 - 40 minutes - 56.2 MB

Potential customers will visit your website and will have a ton of questions and objections. If you don’t answer then, most of them won’t bother signing up. In this episode, Pedro Cortes, a SaaS marketing consultant, shares the five big landing page mistakes that are killing your conversions. Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/118 Sponsor For This Episode This episode of Growth M...

How Creating a More Collaborative Marketing Team Accelerated Growth at Bannersnack with Teodora Gavrilut (GMT117)

November 19, 2020 12:00 - 32 minutes - 44.8 MB

Team collaboration is the cornerstone of any successful marketing teams. Collaborative workplaces see increased levels of trust, a more engaged workforce, and improved performance. However, marketing teams can often become siloed with the content team not talking to the paid acquisition team or the conversion optimization team not talking to the creative design team. Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at h...

How Benji Nailed Their Product Positioning and Brand Messaging with Mohammed Asaduallah (GMT116)

November 12, 2020 12:00 - 49 minutes - 68.2 MB

Positioning and product messaging are arguably the most important part of marketing since they’re inputs to your sales and marketing campaigns. In this episode, Mohammed, CEO of Benji, shares how they nailed their product positioning and brand messaging. Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/116 This episode of Growth Marketing Today is brought to you by 42 Agency. 42 Agency works ...

5-Steps To Make Your Marketing More Inclusive with Sonia Thompson (GMT115)

November 05, 2020 12:00 - 42 minutes - 57.8 MB

Without knowing it, you might be creating marketing campaigns that signal to customers that they don’t belong there. In this episode, Sonia Thompson, CEO of Thompson Media Group, shares her 5-step approach for creating a more inclusive marketing strategy. Plus, she gives actionable strategies that you can start implementing right away.

How Ahrefs Grew Their YouTube Channel To 175k Subscribers with Sam Oh (GMT114)

October 29, 2020 11:00 - 1 hour - 55.7 MB

Most business YouTube channels are lame. They have very few subscribers and even fewer views per video. With YouTube being the second biggest search engine, Ahrefs doubled down and grew its channel to over 175k subscribers. In this episode, Sam Oh, Director of Product Education at Ahrefs, shares their exact video marketing strategy from topic selection, production process, and content distribution. Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the lates...

How Indie Hacker's Thrive and Grow With Rosie Sherry (GMT113)

October 22, 2020 11:00 - 48 minutes - 44.4 MB

Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/113 Building a community around a brand can become a competitive advantage. We’ve seen brands like Hubspot, GrowthHackers.com, and Clickfunnels do just that. In this episode, Rosie Sherry, Community Manager at Indie Hackers, shares how to build a vibrant online community. In episode 113, you’ll learn: Common mistakes to avoid when building an on...

The Bootstrapper's Guide To Growing a SaaS to $1.5M ARR with Christopher Gimmer, CEO of Snappa (GMT112)

October 15, 2020 11:00 - 39 minutes - 36.6 MB

One of the milestones for SaaS companies is reaching $1M ARR. In just a few months after reaching this goal, Snappa, a software that helps bloggers and content creators make online graphics, hit the $1.5M ARR goal with zero outside investment. In this episode, Christopher Gimmer, CEO of Snappa, shares his bootstrapper’s guide growing a SaaS company.

How To Get 6.5k Organic Monthly Visitors With Less than 25 Blog Posts with Elise Dopson (GMT111)

October 08, 2020 11:00 - 34 minutes - 31.7 MB

One of the biggest misconceptions about ranking a website on search engines is that you need a TON of content. But, in just a few months, Elise Dopson, a B2B Freelance Writer for SaaS companies such as Hubspot, Hotjar, Databox, and more, launched an affiliate site with over 6,500 monthly organic visitors with less than 25 content.

The 5-Step Framework for Identifying Your Top Growth Channels with Sid Bharath, Founder of Broca (GMT110)

October 01, 2020 11:00 - 36 minutes - 33.3 MB

For most startups with product-market fit, identifying and scaling your top growth channels is crucial to taking your company to the next level. In this episode, Sid Bharath, who has scaled Thinkific and LemonStand (acquired by MailChimp) as the first marketer, shares his five-step framework to identify your top growth channels.

How to Create High-Performing Multi-Channel Ads That Resonate With Different Target Audiences with Olivia Smith (GMT109)

September 24, 2020 12:00 - 40 minutes - 56.3 MB

It's easy to launch a Facebook ad. But, optimizing your advertising and getting an amazing return is a different story. If you fail to constantly improve and maintain your Facebook campaigns, chances are that your results will start declining pretty fast. It may even happen in a couple of days after setting up a new ad campaign. If you want to achieve a higher campaign ROI, lower your advertising costs, and increase the number of conversions, you need to listen to this episode with Olivia Smi...

How To 10x Your Content Distribution To Reach Millions of Eyeballs with Ross Simmonds (GMT108)

September 17, 2020 12:00 - 43 minutes - 60.4 MB

You can create the best content with the best imagery, quotes from experts, include hard-to-find statistics, and even optimized it for search engines. But, it won't reach a bigger audience if you don't invest in distributing your remarkable content. In this episode, I got Ross Simmonds, the founder of Foundation Marketing, a content marketing agency that combines data and creativity to develop & serve ambitious brands. He shares his in-depth tactics and strategies on how to 10X content distri...

Neuromarketing 101: The Proven Formula to Develop a Winning Brand That Attracts Customers Effortlessly with Flavilla Fongang (GMT107)

September 10, 2020 03:00 - 37 minutes - 51.1 MB

In a crowded market, prospects have plenty of options that meet their rational needs. And as your market matures, differentiating your product gets harder and harder. Features and services that once delighted customers become standard. To win your market, you need to move beyond your product. Beyond your prospects’ rational needs. You need to develop a brand that forms an emotional connection. Enter Flavilla Fongang, the Founder and Managing Director of 3 Colours Rule, a brand strategy and cr...

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