Growth Marketing Today
161 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 10 ratingsWhether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today's smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler. Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.
Download the FREE growth cheat sheet with actionable tips, notes, and takeaways from the latest podcast episode in a one-page PDF at https://growthtoday.fm
Question? Comments? Feedback? Reach out to this podcast's host at @RamliJohn via Twitter or [email protected] via email.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
How iPullRank Increased Organic Search Traffic by 50% using Natural-Language Generation with Michael King (GMT106)
September 03, 2020 12:00 - 32 minutes - 44.8 MBNo website can stand without a strong backbone. For content, that backbone is technical SEO, which is the structure of your website. Without it, everything else falls apart. In this episode, I talk to Michael King, the Founder and Managing Director of iPullRank, a full-service SEO agency. He shares how he used Natural-Language Generation to automatically generate metadata and increase the organic search traffic for one of their clients by 50 percent. Get the free growth cheat sheet with all...
The 22-Email Welcome Series That's Generated over $150k for an eCommerce Brand with Samar Owais (GMT105)
August 27, 2020 12:00 - 46 minutes - 64.6 MBWith all the hype surrounding social media platforms like Tik Tok in recent years, it’s easy to forget that email remains the most potent channel for driving business today. Email marketing has a median ROI of 122%. It consistently and overwhelmingly beats out other marketing formats like social media, direct mail, and paid search. To put that in perspective, this is more than four times higher than any of those other marketing formats. Get the free growth cheat sheets with all actionable tip...
The 5-Step Conversion Optimization Process Used at 3M, eBay, and Target with Khalid Saleh, Founder of Invesp (GMT104)
August 20, 2020 12:00 - 41 minutes - 57.3 MBThere’s no magic bullet to increase conversions. What works for one business may not translate to another. If you want to boost your conversions, unfortunately, you have to put in the work. That doesn’t mean you have to start from scratch! In this episode, Khalid Saleh, Co-founder of Invesp and author of Conversion Optimization: The Art and Science of Converting Prospects to Customers, outlines his five-step conversion optimization process that his team has used at companies like 3M, eBay, Ta...
The 7-Step Roadmap to Marketing and Sales Alignment with Jeff Davis (GMT103)
August 13, 2020 12:00 - 32 minutes - 45.3 MBAccording to a recent Harvard Business Review article, sales and marketing misalignment is the number one reason why an organization’s annual revenue stagnates or, worse, declines. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing, and we all need to know more about our customers. In this episode of Growth Marketing Today, Jeff Davis, a keynote speaker, author, and CEO of...
5 Customer Marketing Strategies Guaranteed to Grow Your Business with Tara Robertson (GMT102)
August 06, 2020 12:00 - 40 minutes - 55.8 MBMarketing can sometimes feel like climbing a mountain - we are always pushing and finding new ways to scale our business. To get to the top of the mountain, however, we have to be ruthless in our process while always learning and testing. In this episode, Tara Robertson, the Head of Customer Marketing at Sprout Social, shares five customer marketing strategies guaranteed to grow your business. Get the free growth cheat sheet with all actionable tips and notes from this episode in a one-page...
Ramli John: The 3 Biggest Lessons After 100 Episodes of Growth Marketing Today (GMT101)
August 04, 2020 12:00 - 1 hour - 94.2 MBYo! yo! It's your boy Ramli John here. In this episode, I turn the tables and have Anuj Adhija, the VP of Growth at Jamber and previous Director of Analytics of Growthhackers.com, interview me. I share the top three lessons after 100 episodes of Growth Marketing Today. Get the free growth cheat sheets with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/101
The Definitive Guide To Growth Hacking with Anuj Adhiya, Author of Growth Hacking for Dummies (GMT100)
July 30, 2020 12:00 - 48 minutes - 66.4 MBToday is the day Growth Marketing Today releases its 100th episode. It's only appropriate that the topic for this episode is all about growth. Ever since Sean Ellis, previously the founder and CEO of GrowthHackers.com, coined the term "growth hacking" in 2010, there's been a lot of misconception about that term. Today, I have Anuj Adhiya, who worked with Sean Ellis at Growthhackers as the Director of Engagement and Analytics, but also recently wrote the book Growth Hacking for Dummies. Anuj...
The 3 Step B2B Framework to Sustainable Growth in the New Norm (GMT099)
July 23, 2020 12:00 - 29 minutes - 41.2 MBOne of the most critical things you need to think about as you grow your startup is how to make your business stand out from the crowd. In a marketplace where being different means a better chance of surviving and getting funding, having a unique point of difference is one of the most important things you can do for your business.
How HubSpot Went From 4.1 Million Monthly Visitors To Their Blog to 6.3 Million in 10 Months with Aja Frost, Head of Content SEO at Hubspot (GMT098)
July 16, 2020 14:00 - 43 minutes - 60.6 MBAfter a year and half of flat traffic at HubSpot, Aja Forst, now the Head of Content SEO at HubSpot, implemented a new “organic first” strategy, which increased the organic traffic to HubSpot's blog from 4.1 million unique monthly visitors to 6.3 million in less than 10 months. In this episode, I grill Aja on the details of how they were able to achieve that extraordinary increase in organic traffic.
The User Activation Framework At Wave with Vivek Balasubramanian, Director of Growth at Wave (GMT097)
July 09, 2020 12:00 - 1 hour - 85.2 MBAccording to Vivek, the Head of Growth at Wave, your job of onboarding new users doesn't end when they experience the first "aha" moment, but what he calls the "First Activation Event" or FAE for short. In this episode, Vivek shares his user activation framework that helped Wave get acquired by H&R Block for $537 million.
How to Make the Most Out of a Diminished Marketing Budget Due To COVID-19 with Ruth Zive, Head of Marketing at Ada (GMT096)
July 02, 2020 14:00 - 30 minutes - 41.7 MBLet's say your marketing budget has been cut due to COVID-19. What do you do? With consumers cutting spending in response to COVID-19, for a lot of companies, this is reality. This week, I have Ruth Zive, the Head of Marketing at Ada, a platform that empowers industry-leading organizations like Telus and UpWork to transform their customer service with AI-powered automation. She shares her tips for what her marketing team is focused on with a reduced marketing budget during this pandemic.
How Brands Can Respond to #BlackLivesMatter And Avoid A Backlash with Michael B. Jordan (GMT095)
June 25, 2020 14:00 - 39 minutes - 55 MBMajor companies are often wary of conflict, especially in a polarized time. But some are now taking a stand on racial injustice and police violence. Companies like Nike, Twitter, and Citigroup have aligned themselves with the Black Lives Matter movement. But, Some have called out brands for their canned response. Does this sound familiar? “We at [Brand] are committed to fighting injustice by posting images to Twitter that express our commitment to fighting injustice."
The Six User Onboarding Mistakes You Should Avoid with Melanie Crissey, Product Marketing Manager at FullStory (GMT094)
June 18, 2020 14:00 - 34 minutes - 47.2 MBWhen they redesigned FullStory’s onboarding process, Melanie Crissey, Product Marketing Manager at FullStory, scored some definite wins. However, her team also made a few mistakes along the way. In this episode, Melanie shares the six onboarding mistakes they made so you can avoid them!
How to Increase Your Product Activation Rate by 400% with Aaron Krall (GMT093)
June 11, 2020 14:00 - 47 minutes - 65.9 MBDid you know that 60% of users who signup for a SaaS product only logs in once? That's crazy but it speaks to how vital your onboarding experience is. That's why I decided to hang out with SaaS onboarding expert Aaran Krall and get his advice on how we can build a better experience for our users.
How to achieve 2,475% revenue growth with the five-star growth framework with Ed Fry (GMT092)
May 28, 2020 14:00 - 56 minutes - 77.2 MBAs the team at the SaaS commerce platform Paddle has learned, real growth is about entering new markets, and that takes thoughtful attention to pricing, making inroads into new geographic regions, deciding whether to move upmarket (or downmarket), and offering new standalone products instead of bloated features tacked on to old ones. In this episode, Ed Fry, Paddle’s growth ops, shares his five-star growth framework that describes how Paddle achieved 2,475% revenue growth.
How to Drive More Conversion with a User-Focused Content with Carolyn Lyden (GMT091)
May 21, 2020 14:00 - 36 minutes - 50.7 MBTopic clusters have been a big trend in content marketing and SEO--and with good reason. However, the way the model is created doesn't take the user into consideration. And there's nothing more frustrating as a consumer than being forced down the funnel when you're not ready or not finding the next step you need in your journey. In this episode, Carolyn Lyden, Founder of searchhermit.com, proposes a user-focused content matrix to remedy the inward-looking content generation method with the to...
TikTok Marketing 101 with Lauren Pope from G2 (GMT090)
May 14, 2020 14:00 - 29 minutes - 40.1 MBStill trying to wrap your mind around the fast-paced world of TikTok? You’re not alone. Since its launch in 2018, TikTok has quickly become one of the hottest social media apps on the market. However, the concept for this type of app isn’t new. What makes TikTok unique is the speed at which it’s gaining popularity. In this episode, Lauren Pope, Content Manager at G2 and self-proclaimed TIkTok expert, explains how businesses can take advantage of TikTok’s popularity to grow their brand.
Patrick Campbell: How ProfitWell is Supporting SaaS Companies During COVID-19 (GMT089)
May 08, 2020 14:00 - 41 minutes - 57.2 MBThese last few weeks have been tough for SaaS and DTC operators. What's been most impressive are the communities coming together, whether it's your local communities supporting restaurants and healthcare workers or entrepreneurs and operators working together to help one another understand and weather the storm. In this episode, Patrick Campbell, CEO and founder of ProfitWell, talks about how SaaS businesses can thrive during these times and how you can take advantage of ProfitWell’s Subscrip...
How to Navigate Your Business in Unsettling Times with John Doherty (GMT088)
April 23, 2020 15:00 - 33 minutes - 46.1 MBRight now, with the COVID-19 virus spreading and the oil war going on in the Middle East, we seem to be in a perfect storm of things going on that could go either way. It might all recover quickly, and it might get a lot worse. In this episode, John Doherty, Founder and CEO Credo (a marketplace for companies hire pre-vetted digital marketing agencies and consultants), shares his advice to help you navigate your business in these unsettling times.
Increasing Organic Traffic by 70% with Structured Data with Geoff Atkinson (GMT087)
April 16, 2020 15:00 - 38 minutes - 52.5 MBHow can a simple technical SEO fix increase organic traffic by 70% and the number of pages that rank in Google's top 10 and top 100 results by 100%? In this episode, Geoff Atkinson, founder of Huckabuy (a performance-based software for the organic search channel), breaks down the topic of structured data markup, covering what it is, why it matters, how it works, how to implement it, and more. Geoff's company Huckabuy works with companies large and small to implement structured data markup on ...
The Importance of Building a Diverse Team That Reflect Your User Base with Amanda Munday (GMT086)
April 01, 2020 18:00 - 39 minutes - 55 MBIn the last few years, diversity has become somewhat of a buzzword, and having a diverse group of people working together is seen as an advantage. With a diverse group of teams, you're more likely to have a wide spectrum of ideas, backgrounds, and skills that can help your organization develop more and quicker. But, it also avoids embedding biases in your marketing campaigns and product development. Amanda Munday, Founder and CEO of The Workaround (a parent-friendly co-working space in Toron...
How to Crush Churn and Use Retention to Fuel Growth with Andrew Michael (GMT085)
March 05, 2020 15:00 - 38 minutes - 52.8 MBIn the real world tackling churn and increasing retention is one of the hardest problems a subscription business faces. It is a company-wide effort across multiple roles and requires a team to come together with a coherent strategy to tackle the problem head-on. In this episode, Andrew Michaels, Business Intelligence Manager at HotJar and Host of the Churn.fm podcast, shares lessons he's learned from his experience and discussion with growth marketers from HubSpot, Wistia, Basecamp, and more.
How to Get the Most Out of Your Ad Budget with Hudaina Baig (GMT084)
February 26, 2020 15:00 - 44 minutes - 61.5 MBSocial media advertising is a must if you’re looking to reach a new, targeted audience—fast. Of course, it can be scary to move from an organic social strategy to putting real money on the table. So, it’s important to understand all the options. In this episode, I talk to Hudaina Baig, a paid social consultant who has managed more than $30 million in ad spend.
Building a Growth Team at Jobber From Scratch with Connor Bradley – Growth Manager at Jobber (GMT083)
February 20, 2020 16:00 - 53 minutes - 73.9 MBWhen I first caught wind of the trend of companies building “growth teams,” I probably had a similar reaction to a lot of people: “Wait a second, isn’t everyone on the sales and marketing teams at a company already part of the growth team?” Then, of course, the follow-up question: “How about product managers? Aren’t they thinking about how to grow adoption of their products too?” In this episode, Connor Bradley, Growth Manager at Jobber, shares exactly what the growth does to adding value to ...
Motivo's Journey To Raising $2.2 Million Seed Funding with Lauren Patrick, Head of Marketing at Motivo (GMT082)
February 18, 2020 20:00 - 37 minutes - 52.4 MBIn December 2019, Motivo, the first platform for therapist tele-supervision, raised $2.2 million of seed financing. As the Head of Marketing of Motivo, Lauren Patrick knows first hand what it takes to grow a startup. In this episode, Lauren shares the scrappy, but effective ways she helped grow Motivo's revenue by 200% in five months
The Rise of Webflow and the No-Code Movement with Bryant Chou, Co-Founder and Head of Growth at Webflow (GMT081)
February 13, 2020 17:00 - 55 minutes - 75.8 MBI built my first website with Yahoo Geocities. It was ugly. But, I was so proud of my creation because but I made it. Today anyone with a computer and access to the internet can build a website using tools far more powerful than Dreamweaver from two decades ago. One of those tools is Webflow, where designers, coders, and marketers can easily build fully responsive, bespoke websites. In this episode, Bryan Chou, Co-Founder of Webflow, shares the early genesis and growth of Webflow.
How The Demand Gen and Growth Team Work Together at Wave with Sarah Bugeja – Director of Demand Generation at Wave (GMT080)
January 30, 2020 15:00 - 48 minutes - 66.6 MBHow can demand generation and growth teams work together? Some might think that demand gen's role is to just get more signups, while growth takes it from there. In this episode, Sarah Bugeja, Director of Demand Generation at Wave, shares how the demand gen and growth teams work hand-in-hand to bring in qualified leads.
The Secret Weapon of Modern Brands: Experiential and Word of Mouth Marketing with Saul Colt – Founder of The Idea Integration Company (GMT079)
January 23, 2020 15:00 - 50 minutes - 69.5 MBCan you think of the last time you saw something and you just had to tell your friends about it? Do you remember having a great experience at a restaurant and later on tweeting about it? This is, essentially, word of mouth marketing (WOMM). It's an organic way of spreading information that utilizes components of viral marketing, though unlike viral marketing, it spreads by more natural channels. In this episode, Saul Colt, Founder and Creative Director of The Idea Integration Company, shares ...
How Josh Ho Bootstrapped His SaaS from Zero to $70K MRR with Josh Ho, Founder and CEO of ReferralRock (GMT078)
January 16, 2020 15:00 - 53 minutes - 73.3 MBEveryone knows how powerful word of mouth marketing can be for a business. So what’s the problem? Largely word of mouth is unpredictable. One week you can get a ton of new customers through referrals, the next is crickets. For most businesses, it’s like trying to catch lightning in a bottle. Enter Josh Ho, Founder and CEO of ReferralRock, a referral program software. In this episode, he talks about how he started, bootstrapped, and grew ReferralRock.
How to Run an Effective Conference with Amrita Gurney – VP of Marketing at CrowdRiff (GMT077)
January 10, 2020 15:00 - 32 minutes - 45.4 MBThe difference between hosting a memorable, worthwhile marketing conference and an expensive waste of time lies in the planning. It might seem tiresome and overly picky to think through every contingency before an event, but in nailing down questions in advance, you ensure that your event runs smoothly. In this episode, Amrita Gurney, VP of Marketing at CrowdRiff, shares how she and her team planned, organized, and hosted their first successful conference at CrowdRiff, SEE2019.
How Updating Content on CXL Increased Traffic to Old Blog Posts by 130% with Derek Gleason – Content Lead at CXL Institute (GMT076)
December 31, 2019 15:00 - 1 hour - 85 MBJust like you regularly clean your kitchen to keep cobwebs and cockroaches away, you should regularly update old content. If you do, the results can be extraordinary. For example, Derek Gleason, Content Lead at CXL, updated old blog posts for CXL that resulted in 130 percent increase in traffic to those posts.
How To Create a 10X Content in a "Boring" Industry That Increases Organic Traffic By 800% with Andra Zaharia (GMT075)
December 20, 2019 15:05 - 58 minutes - 80.1 MBAs you surf through the Internet for content marketing tips, strategies, and case studies, you may find plenty of examples of what works. But, unfortunately, not all of those examples resonate in a "boring" industry. So the questions you may have is: What do you do if you want to make your content exciting in an otherwise boring industry?
Six Ways to Crush Imposter Syndrome and Get S@# Done with Tiffany Da Silva – Growth Marketing Consultant and Founder of Flowjo.co (GMT074)
December 12, 2019 15:00 - 56 minutes - 77.2 MB70 percent of people from all walks of life, both men and women, experience imposter syndrome at some point in their careers. With over 13 years of experience managing multi-million dollar budgets in various roles, including Geosign, Achievers, and Shopify as Head of CRO, you'd think that Tiffany Da Silva is the 30 percent who chomps on imposter syndrome for breakfast and rise to the top of the corporate ladder. But, deep down, she feels like a fraud. In this episode, Tiffany shares her own e...
SMBs vs. Enterprise: Adapting Your Marketing Strategy For Different Company Size with Kasey Bayne, Head of Marketing at DataTrue (GMT073)
December 05, 2019 16:00 - 49 minutes - 67.7 MBHow does your content strategy, acquisition channels, and copy change when targeting businesses of different sizes? In this episode, we're going to take a deep-dive into the difference between marketing to an enterprise level business or a smaller business or solopreneur. Kasey Bayne shares her experience on how she adapted her marketing strategy when she targeted small businesses and solopreneurs at FreshBooks and enterprise companies at DataTrue as Head of Marketing.
Page Speed and SEO: How to Increase Page Speed by Up To 3x – Lukas Haensch – Founder of Pathmonk (GMT072)
December 03, 2019 15:00 - 47 minutes - 65.9 MBThere is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form. It could be your page load time. Slow websites cause visitors to bounce, which impacts the potential search ranking of your website. In this episode, Lukas Haensch, former Page Speed Specialist at Google and now the Co-Founder and CEO of Pathmonk, shares with you practical tips to increase the speed of your website by up to 3x.
The Blogging Strategy That Directly Resulted in More Than $10k in Revenue with Kaleigh Moore, Co-Founder of Lumen Ventures (GMT071)
November 28, 2019 15:00 - 35 minutes - 48.7 MBTrends come and go, but content marketing — particularly blogging — remains one of the top marketing channels. In this episode, Kaleigh Moore, freelance content writer for SaaS and eCommerce, shares how to produce top-performing blog posts, promote them, leverage different media types, and make your content as evergreen as possible. Kaleigh has been hired by top companies on the Fortune 500 as well as growing SaaS companies, including AT&T, ReCharge Payments, HubSpot, and BigCommerce.
How A/B Testing SEO Resulted in 57% Increase in Organic Traffic with Ryan Bednar, CEO of RankScience (GMT070)
November 26, 2019 15:00 - 47 minutes - 65.7 MBWhen you think about A/B testing, the first thing that comes to mind probably is optimizing the conversion rate of two versions of a webpage or app against each other to determine which one performs better. RankScience, a YC-backed company, built technology that enabled companies to A/B test their SEO initiatives with one-line of code. In this episode, Ryan Bednar, Co-Founder and CEO RankScience, shares how their product sits next to your website, making hundreds of experiments to tweak your ...
The Fundamentals of Customer Onboarding with Aazar Shad – Head of Growth at UserPilot (GMT069)
November 21, 2019 15:00 - 56 minutes - 77.9 MBOnboarding is a such critical phase of the customer journey when customers form their first impression of your product and decide whether to stick around or churn out. Like any first impression, once formed, it tends to stick. This can set you up for long-term success or doom your relationship to short-term failure. In this episode, Aazar Shad, Head of Growth at UserPilot, discusses the fundamentals of customer onboarding.
The Manifesto on Content Marketing Teams with Xenia Muntean, CEO of Planable.io (GMT068)
November 19, 2019 15:00 - 42 minutes - 58.3 MBIn her latest book The Manifesto On Content Marketing Teams, Xenia Muntean, the co-founder and CEO of Planable, shares ideas on improving productivity within content marketing teams, making collaboration more inspiring, and presenting content ideas to clients with greater impact. Xenia is on a mission to build “the future of marketing teamwork."
The State Of Product-Led Experience with Despina Exadaktylou (GMT067)
November 14, 2019 15:00 - 30 minutes - 28.1 MBIt seems like product-led growth is all the rage in marketing circles these days. What does it actually look like for organizations to be product-led? That's why Despina from ReinventGrowth.co surveyed 40 SaaS organizations and 50 executives who own or lead Product-Led Growth practices. The goal of this was to map, through real examples, Product-Led Growth techniques used and estimate how they affect the customer journey.
The State Of Product-Led Experience Growth with Despina Exadaktylou (GMT067)
November 14, 2019 15:00 - 30 minutes - 28.1 MBIt seems like product-led growth is all the rage in marketing circles these days. What does it actually look like for organizations to be product-led? That's why Despina from ReinventGrowth.co surveyed 40 SaaS organizations and 50 executives who own or lead Product-Led Growth practices. The goal of this was to map, through real examples, Product-Led Growth techniques used and estimate how they affect the customer journey.
Word of Mouth Marketing: Building a System That Really Works with Jason Resnick (GMT066)
November 12, 2019 15:00 - 50 minutes - 69 MBWord-of-mouth marketing is one of the most effective marketing strategies when growing a business. According to Hubspot, a whopping 90% believe brand recommendations from friends. But, for most businesses, referrals come in through luck or happenstance. Not for Jason Resnick (also known as Rezzz), who built a couple of successful businesses and hae taught thousands of business owners to create systems that make referral a predictable source of new leads.
Rand Fishkin: Google Isn't a Search Engine Anymore, but Your Competitor (GMT065)
October 29, 2019 14:00 - 57 minutes - 79.4 MBRand Fishkin is the CEO and Co-Founder of SparkToro, a new software company that makes it easier for you to connect with your audience in a less expensive and more effective way. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World.
How to Turn User Research into Irresistible Website Copy – Jen Havice (GMT064)
October 22, 2019 14:00 - 48 minutes - 67.1 MBImagine if you could connect with your website visitors the moment they landed on your site. They understood exactly what kind of value your product or solution provided. And they were eager to join your email list or hit the buy button. That's what Jen Havice does for companies she works with. She turns data, user research, customer interviews, and surveys into irresistible website copy that makes visitors say, "Yes!" Jen has been featured on the blog for Unbounce, ConversionXL and CopyHacke...
Hiten Shah on Starting and Scaling SaaS Companies (GMT063)
October 16, 2019 13:00 - 37 minutes - 51.9 MBSince 2005, Hiten Shah has started multiple SaaS companies, including Crazy Egg, KISSmetrics, and FYI. I've been a big fan of his tweets, articles and products. He’s built more than ten different products and has started companies like a marketing consultancy, a podcast advertising network, and a hosting company.
The First 100 Days as VP of Marketing of Superside.com with Amrita Mathur (GMT062)
October 08, 2019 10:00 - 1 hour - 102 MBYou're hired as VP of Marketing of a fast-growing YC-backed tech company. What do you do in your first 100 days? That was the situation Amrita Mathur was in when she took the VP of Marketing job at Superside.com. From hiring, re-branding, pricing changes and planning experiments, there are so many things to focus on and do. In this episode, Amrita breaks down exactly what she did to set up Superside for a growth trajectory.
The SaaS Onboarding Email Strategy After Reviewing 153+ Emails with Steph Knapp (GMT061)
October 01, 2019 10:00 - 44 minutes - 60.7 MBWriting your email onboarding series is an art in itself. Not only do you need to know everything there is to know about your product and your users, you also need to know the right timing for communicating with your users. In this episode, email specialist Stephanie Knapp shares her best practices based on 16 full email series breakdowns consisting of over 153 emails
The Social Proof Framework that Increased Sales by 20% with Louis Nicholls (GMT060)
September 24, 2019 10:00 - 43 minutes - 59.7 MBHave you ever walked past a restaurant with a line of customers outside eagerly waiting to get in? Did you join the line because you thought that with a line like that, the food must be outstanding? That's social proof in action! In this episode, Louis Nicholls, author of the Social Proof Handbook, and founder of Sales for Founders, describes his three-step process for crafting social proof that increases conversion by up 2% to 10%.
Turn Your Blog into a Sales Machine with Jessica Mehring – CEO of Horizon Peak Consulting (GMT059)
September 17, 2019 10:00 - 45 minutes - 63.2 MBTech world is full of jargons – AI, CMS, DNS and more. It may make us sound smart. But, it may just confuse the heck out of potential customers. After helping enterprise companies convert more browser visitors into buyers using content, Jessica Mehring, CEO and Senior Conversion Copywriter, at Horizon Peak Consulting, has experience in making complex subjects relatable, which is why her work in the tech space is second to none. For one of her clients, within the first 30 days, Jessica's work ...
Indistractable with Nir Eyal – WallStreet Best-Selling Author of "Hooked" (GMT058)
September 10, 2019 10:00 - 38 minutes - 53.6 MBIf you value your time, your focus, or your relationships, this episode is a must-listen. Nir Eyal, Wall Street Journal best-selling author of Hooked, just published Indistractable today. As high-achieving marketers and founders, how do we get more meaningful work done in a world full of so many distractions? From the ping of Slack or notifications that you just got mail, inborn tendencies ensure that we’ll always struggle with distraction. However, when you become Indistractable, your attent...