Why Most Marketing Personas Suck (and How to Make It Better) with Adrienne Barnes (GMT133)
Growth Marketing Today
English - March 18, 2021 10:00 - 43 minutes - 59.9 MB - ★★★★★ - 10 ratingsMarketing Business growth marketing marketing growth hacking growth process seo tech marketing saas paid acquisition Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Personas. Maybe you love them. Maybe you hate them. Either way, you’ve probably concluded at some point in your career that your current personas are failing you. It’s because most buyer personas are built on anecdotes and made-up stories. In this episode, Adrienne Barnes, founder of Best Buyer Persona, shares how she uses the JTBD framework to create a data-backed, insightful, and useful persona that will help the marketing, sales, and product team.
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