5 Email Techniques That Increased Growth Machine Newsletter's Open Rate to 30-40% with Amanda Natividad (GMT132)

Growth Marketing Today

English - March 11, 2021 11:00 - 47 minutes - 65.6 MB - ★★★★★ - 10 ratings
Marketing Business growth marketing marketing growth hacking growth process seo tech marketing saas paid acquisition Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Building and Growing a Side Hustle to $1.8k MRR with Charlie Ward (GMT131)

Next Episode: Why Most Marketing Personas Suck (and How to Make It Better) with Adrienne Barnes (GMT133)

According to Mailchimp, the average email open rate for all industries we analyzed is 21.33%. That means for every one hundred emails you send, only 20 people open it.

Growth Machine Newsletter’s open rate is almost double that at 40%! In this episode, Amanda Natividad, Head of Marketing at Growth Machine, reveals five email techniques that contributed to it.

In episode 131, you’ll learn:

Five techniques Amanda used to increase the open rate of Growth Machine’s newsletter to 40%
How Amanda repurposes podcast episodes as blog posts
Why is Growth Machine doubling down on YouTube content