The Rise of The Product Marketing Function with Greg Leach (GMT134)

Growth Marketing Today

English - March 25, 2021 10:00 - 43 minutes - 59.2 MB - ★★★★★ - 10 ratings
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Previous Episode: Why Most Marketing Personas Suck (and How to Make It Better) with Adrienne Barnes (GMT133)

Next Episode: How Soapbox Increased Their Traffic 51% With One Piece of Content with Hiba Amin (GMT135)

Product marketers are focused on understanding and marketing to customers and positioning their company to sell to potential customers. They drive demand and usage of products, which usually includes writing positioning and messaging, launching new products and features, and enabling marketing, sales, and customer success teams to be successful. In this episode, Greg Leach, the first Product Marketing Manager hire at Wave Financial (previously at Intuit and Microsoft), talks about the importance of the product marketing role.

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