Grow Your Non-Profit: Marketing and Technology

Mobile and Event Fundraising with Christy Noel

Capacity-Building for Non Profits

Email Prospecting for Partnerships

Fishing for the Big Fish

How to Get Attention with James Smiley

Free or Low-Cost Tools for Social Media

How to Get Better Results with Your Data

Behind the Scenes with Social Media

Decision-Making and Strategic Planning for Non-Profits

Setting Up Fundraising Funnels for Online Giving

Building Your Story to Align with Your Brand

Leading the Way to Leave a Legacy

Helping Organizations with Remote Team Members Become More Productive

How to Get Started with Content Marketing

Advice on Creating Videos from an Emmy-Award Winning Producer

Fun and Refreshing Ways to Create Engagement in Your Community

How to Grow a Community of Loyal Members

The Secrets of Social Start-Up Success

How to Be Relevant

The Science Behind Scaling Facebook Campaigns

Leading Through Change, Challenge & Chaos

Listening to the Experts: Your Audience

Marketing Strategies to Maximize Influence and Traffic-Building Opportunities for Resourceful Non-Profits

[av_social_share title='Share this entry' style='' buttons='' custom_class='' admin_preview_bg='']   Episode Summary In this episode of the Grow Your NonProfit podcast, Amanda Goldman-Petri, founder of Market like a Nerd, explains how nonprofits can work smarter, not harder, on their online marketing through creating partnerships and building traffic that they own. There are many ways to do this. A few examples have even been discussed in these podcast episodes: (insert links to “using al...

Community-Building through Relationship-Building

[av_social_share title='Share this entry' style='' buttons='' custom_class='' admin_preview_bg='']   Episode Summary Building relationships is one of the most important skills that you, as a non-profit, should learn. It is the precursor to being able to build communities, and every seasoned fundraiser will always emphasize the importance of having a supportive non-profit community. In this episode, we are joined by Rachel Pedersen who shares some wisdom on community building by using diff...

Breaking Past Limitations and Crushing Your Goals

[av_social_share title='Share this entry' style='' buttons='' custom_class='' admin_preview_bg='']   Episode Summary One thing that every organization encounters during the course of any campaign is stagnation. You can find success so often that this success becomes a habit in itself. This isn’t a bad thing per se, but the moment that you become complacent in your duties, even if you maintain your success, is the same moment that you stagnate. And stagnation, even if you’re successful, is...

It's More than Mindset that Makes the Difference

[av_social_share title='Share this entry' style='' buttons='' custom_class='' admin_preview_bg='']   Episode Summary It’s not just about mindset that determines the success of your fundraising. We all have things that we want to do. We all want to make an impact wherever we can and we all want to feel good about the work that we do. A successful fundraising campaign isn’t just about mindset. It’s about much more than that. Successful fundraising is about figuring out how to make the piece...

Finding and Following Your Story for Fundraising

[av_social_share title='Share this entry' style='' buttons='' custom_class='' admin_preview_bg='']   Episode Summary You can create an authentic fundraising experience that is as interesting as it is strategic. All you need to do is to know your story and find leverage in what distinguishes you from the rest. Marketing trends are great to watch because they give you a sense of what’s out there and what people are responding to. However, just because a trend works for one organization does...

Money-Making Strategies To Create Earned Revenue for Your Non-Profit

[av_social_share title='Share this entry' style='' buttons='' custom_class='' admin_preview_bg='']   Episode Summary A chapter in our book, “Brick by Brick”, explains the importance of having a proper organizational framework. This framework can include marketing, production, management, and everything in between. We follow the story of Aeneas and the survivors of Troy and how they were able to overcome the worst of odds after having lost everything (which, in a way, is the same as “start...

Using Data to Make Better Decisions

[av_social_share title='Share this entry' style='' buttons='' custom_class='' admin_preview_bg='']   Episode Summary One way that you can take your fundraising further is by using data. The main premise here is that data is invaluable. The proper collection and analysis of data yields very important pieces of information that will undoubtedly help you make the best possible decisions by allowing you to allocate your resources where they are needed most and where they have the greatest imp...

Using ChatBots to Delight Your Donors and Engage Your Community

[av_social_share title='Share this entry' style='' buttons='' custom_class='' admin_preview_bg='']   Episode Summary What’s a new way that you can connect with your community in a manner that’s welcoming and delightful? ChatBots are new to the marketing scene and relatively untouched by non-profits; but, businesses are finding great success with them in order to provide stellar customer service and invite their audience into their brand to find out more. Chatbots can be used to guide your...

Leadership with Authenticity; Fundraising with Integrity

[av_social_share title='Share this entry' style='' buttons='' custom_class='' admin_preview_bg='']   Episode Summary In this episode, Marc A. Pitman explains the 4 Quadrants of leadership and speaks about how leaders and fundraisers overcome their personal hurdles to become more confident and impactful in their roles. Then, we talk about how to take it a step further and improve relationships with your donors and community members. Successful leadership stems from your relationship with y...

Using Alternative Marketing to Stand Out

[av_social_share title='Share this entry' style='' buttons='' custom_class='' admin_preview_bg='']   Episode Summary In this episode, we hear from Robyn Blakeman, an Associate Professor at the University of Tennessee. She discusses Guerrilla Marketing and alternative ways to help your organization be noticed, recognized and remembered. Marketing has changed, but the principles remain the same. In this episode, we talk about the fundamentals of marketing and how to create integrated market...

Getting Real with Your Data, Your Numbers and What Works for You

[av_social_share title='Share this entry' style='' buttons='' custom_class='' admin_preview_bg='']   Episode Summary Let’s get real in this episode on data and understanding what works for you. Geoff Livingston provides knowledge based on his many experiences working with nonprofits that took years to learn. Data is full of surprises and if you watch carefully, you can find trends that help you better connect with your audience and actually get your message in front of your donors in way ...

Riding the High of the News (and a bit of Grateful Dead)

[av_social_share title='Share this entry' style='' buttons='' custom_class='' admin_preview_bg='']   Episode Summary When it comes to gaining visibility for your organization or cause, you can take advice from David Meerman Scott, a fellow DeadHead and founder of the newsjacking movement.We’ll also discuss how to piggyback off of news stories and leverage trending topics. In this podcast, David explains how you can use the news cycle to your advantage and boost the reach and impact of you...

Search Engine Optimization with Your Users In Mind

[av_social_share title='Share this entry' style='' buttons='' custom_class='' admin_preview_bg='']   Episode Summary When it comes to the world of modern fundraising, the rise of search engine optimization and digital marketing cannot be understated. The importance of SEO is that it helps match users with relevant content. When your website is properly-optimized, you are increasing the chances of coming up in the top search results for people who are specifically looking for an organizati...

Non-Profit Fundraising and Engagement

[av_social_share title='Share this entry' style='' buttons='' custom_class='' admin_preview_bg='']   Episode Summary Your online fundraising strategy can always improve and become more innovative. Gaining new knowledge and keeping up with an evolving industry places your organization on the path to growth and this ultimately allows you to accomplish bigger and greater goals. You can do these by employing some of these strategies to help you attract new donors, increase engagement, and mak...

What’s All the Buzz About Blockchain?

What’s all the buzz about Blockchain? All over, you’re hearing how it will affect every industry. Yes, you heard it right! EVERY INDUSTRY! So, maybe you’re wondering how it will affect nonprofits? Well, we’re here to talk about that. Here’s the thing, for a lot of the Blockchains, we’re seeing a lot of hype because of the buzzword attached to it. There’s a lot of misinformation out there and with so many people trying to find out about so many different projects, there’s overlaps and m...

The Power of the Influencer

You change people by how you make them feel. - Nahdya Weathers Influencers have the power to attract new audiences and impact existing ones. While organizations send out thousands of email campaigns to thousand of people, each of those email addresses belongs to one person with a relatively small network. Influencers are equipped with an audience in the hundreds of thousands. They have the power to cultivate a movement or structure an opinion with thousands of heads nodding in agreemen...

Raising Money, Saving Money and Receiving Grants

[av_social_share title='Share this entry' style='' buttons='' custom_class='' admin_preview_bg='']   Episode Summary There are ways that you can raise money, save money, and receive grants to improve your nonprofit’s operations. Google Grants is one of these ways that can help organizations earn up to $10,000 per month in grants. All you have to do is: Select words that are related to your cause. Write short text ads using Google’s online system and choose landing page for each ad. ...

Brand Amplification through Compelling Copy

[av_social_share title='Share this entry' style='' buttons='' custom_class='' admin_preview_bg='']   Episode Summary What compels someone to want to support your cause? Your story? Your brand? People join movements because they desire a sense of belonging. Everyone wants to be a part of something bigger than themselves. They can create movements that start at a higher level.  Movements demand action; and the way to create action is through developing your messaging and your brand. A prime...

Mission Driven Fundraising for Your Non-Profit

[av_social_share title='Share this entry' style='' buttons='' custom_class='' admin_preview_bg='']   Episode Summary In order for your organization to improve its online fundraising chances, it must understand how to align its Mission, Marketing, and People. Marketing campaigns are all about the who, what, and where. Who are you reaching, what are their interests, and where are they located? Becoming very well-versed in the answers to these questions as it relates to your campaign will ul...