The Psychology of Pricing: Episode 923
Grow My Cleaning Company's Podcast
English - February 20, 2023 08:00 - 32 minutes - 44.4 MB - ★★★★★ - 223 ratingsManagement Business Education businessgrowth marketing advertising businesscoaching cleaners cleaningcompany commercialcleaning commercialjanitorial education employees Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Mike & Suzanne discuss the topic of pricing and the mindset that is needed to determine pricing for services. They address the common question of how to price services, but argue that the more important question is what to believe about pricing. They explain that the fear of pricing too high or too low and how it will be perceived can be a major barrier for business owners. The hosts stress the importance of having a profit and staff retention to sustain a business, and suggest creating a "50 stack of awesome" list to help business owners believe in their own worth and the value of their services.
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