In this episode, Mike covers two role-play scenarios on handling difficult conversations with clients. In the first scenario, ground rules are established before a walkthrough and if the client is not a good fit, other options for finding help are respectfully offered. In the second scenario, being transparent about a price increase and emphasizing the value of the service is suggested, along with offering other options or adjustments to fit the client's budget. Overall, clear communication, problem-solving, and mutual respect are emphasized as key to building strong and successful business relationships.

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