Green Industry Perspectives
179 episodes - English - Latest episode: 3 days ago -This podcast is for the tree care and landscape professionals who see themselves as business people, not just arborists or landscapers that only care about shiny new equipment and sharp blades. Green Industry Perspectives shares stories of the industry pros who are doing things right. Whether they are scaling their business effectively, or simply have a solution to your nagging issue, our guests provide you perspective on what success looks like in the green industry.
Homepage Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Making A Ripple
May 16, 2024 05:00 - 51 minutes - 35.5 MBLet us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Steve Samuels to the show! No, this episode isn't a pitch for the software. Steve has the bona fides to speak to Green Industry leaders. Having been a referee for the highest levels of collegiate sports, Mayor Pro Tem of a city he lived in, AND involved in senior leadership for a large landscaping company, Steve has all the right credentials to speak authoritatively. His life has bee...
If We Take Chances, Something Happens
May 09, 2024 05:00 - 51 minutes - 35.1 MBLet us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Kona Gray to the show! Kona is the president-elect at the American Society of Landscape Architects (ASLA). He works for EDSA, a landscape architecture firm with over 60 years of history behind it. Growing up abroad with a father who is an architect exposed him to architecture at a young age. Discovering he could couple that passion for architecture with the outdoors and create space...
On Fire For Something
May 02, 2024 05:00 - 51 minutes - 35.6 MBLet us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Robyn Schmitz to the show! Like so many of us, Robyn discovered a passion for the Green Industry almost accidentally. Her parents ran a flower shop, so she learned plant names and color palettes at a young age. While studying something else entirely in college, she began working for a garden center to make some money when the realization hit her; she was enjoying her work outdoors w...
Hunting vs. Farming
April 25, 2024 05:00 - 51 minutes - 35.7 MBLet us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Dylan Harper to the show! After graduating college and working with a marketing firm, Dylan quickly learned that not all agencies are created equally. He discovered that there was a seedy underside to the marketing world. Any service industry where the customer doesn't completely understand the inner workings and has to trust the professionals, there is room for that trust to be abused...
A Noble Profession
April 16, 2024 20:00 - 52 minutes - 36.3 MBLet us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Frank Mariani to the show! Vito Mariani, Sr. began the company in 1958. Frank inherited the business in 1973 and never looked back. Over the years, he's built the most successful privately owned residential landscaping company in American history. And how did he do it? By hiring associates for a career (not a job), creating a clear career path for them from the moment they join the ...
Defend That Schedule. Be Present.
April 11, 2024 05:00 - 53 minutes - 36.7 MBLet us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Kayla Lujan to the show! Kayla has a real passion for the Green Industry. She's got a familiar backstory, having gotten into landscaping as an "in-between jobs" job. Another leader in the industry recognized her potential and mentored her. Kayla is paying that back at Down to Earth Landscape and Irrigation. Not only is she incredibly intentional about coaching the sales team that re...
Believe Fiercely
April 04, 2024 05:00 - 47 minutes - 32.9 MBLet us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Jonathan Gillespie to the show! Coming from a golf course background, Jonathan is a "turf guy" through and through. But as it happens, he's a very high-level leader with a unique business model. (You'll have to contact him about that; we don't discuss it much on the show.) Jonathan explains why Green Industry businesses thrive because of communication, responsiveness, and amazing co...
Not Here To Screw The Customer
March 28, 2024 05:00 - 38 minutes - 26.8 MBLet us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Amy Nakai to the show! An endurance athlete who has run several marathons and ultra-marathons (like, 100 miles a time, folks), Amy is also Nebraska's only female tree care owner/operator. And she likes it that way. She's also intensely passionate about giving back to her community. But our conversation about being "crew-focused" (one of the three keys to success she mentioned) straye...
Let Them Taste Success
March 21, 2024 05:00 - 46 minutes - 32.3 MBLet us know if there's a topic you'd like us to cover! Welcome to a new season! We kick off with Jay Worth welcoming Tyler Woodard to the show. Tyler is an Arbor Advisor with Arbor Masters. With expertise in sales processes for the Green Industry, Tyler brings valuable insights to the show. We discuss why belief in the services you're selling is vital, controlling the conversation and how to do it, and why a customer-acquisition mindset for the organization sets your business up for su...
BONUS - Matthew Green from SYNKD Live 2024
March 08, 2024 06:00 - 7 minutes - 5.31 MBLet us know if there's a topic you'd like us to cover! Welcome to BONUS content recorded at SYNKD Live 2024! In this mini-episode, Jay Worth talks with Matthew Green. Matthew has been on the Green Industry Perspectives Podcast before. He's the owner and CEO of Blue Duck Lawn Care (formerly Green's Lawn Care and Property Services) and Indy Christmas Light Pros. Matthew explains why creating and using a budget is so critical, and why you (the owner and entrepreneur) should learn to commu...
BONUS - Joshua Malik from SYNKD Live 2024
March 06, 2024 06:00 - 7 minutes - 5.05 MBLet us know if there's a topic you'd like us to cover! Welcome to BONUS content recorded at SYNKD Live 2024! In this mini episode, Jay Worth talks with Joshua Malik. Joshua is the Founder and CEO of Joshua Tree Experts, a tree care, lawn care, and pest control company based in the Lehigh Valley in Pennsylvania. In the last couple of years, Joshua Tree Experts has begun franchising. As of this recording, there are now locations in Lansdale, West Chester, and Cranberry Township in Pennsylv...
BONUS - Jonathan Gillespie from SYNKD Live 2024
March 04, 2024 06:00 - 5 minutes - 3.74 MBLet us know if there's a topic you'd like us to cover! Welcome to BONUS content recorded at SYNKD Live 2024! In this mini episode, Jay Worth talks with Jonathan Gillespie. Jonathan is the owner of Yardsy, a rapidly growing lawn care company in the Southeast with a footprint in multiple states. What do you need to think about doing to get ahead in 2024? According to Jonathan, you cannot underestimate the importance of setting goals. Tune in for this mini-episode packed with a full epi...
BONUS - Jeremy Talboy from SYNKD Live 2024
March 01, 2024 06:00 - 6 minutes - 4.43 MBLet us know if there's a topic you'd like us to cover! Welcome to BONUS content recorded at SYNKD Live 2024! In this mini episode, Jay Worth talks with Jeremy Talboy! Jeremy is the owner of North Georgia Landscape Management, a full-service residential and commercial landscape company based in Alpharetta, Georgia (north of Atlanta). Jeremy shares why successful Green Industry companies will plan and communicate in 2024, and why learning from your mistakes helps you get ahead. You'll ...
BONUS - Jeffrey Scott from SYNKD Live 2024
February 28, 2024 06:00 - 7 minutes - 5.52 MBLet us know if there's a topic you'd like us to cover! Welcome to BONUS content recorded at SYNKD Live 2024! In this mini episode, Jay Worth talks with Jeffrey Scott! What do you need to get ahead in 2024? According to Jeffrey, you need to be really intentional about focusing on your team. From the leadership on down, you need to invest in building a world-class team. "Really great people will make you money," he says. "When you find a great person, that's the right time to bring them in...
BONUS - Claire Goldman from SYNKD Live 2024
February 26, 2024 06:00 - 4 minutes - 3.16 MBLet us know if there's a topic you'd like us to cover! Welcome to BONUS content recorded at SYNKD Live 2024! In this mini episode, Jay Worth talks with Claire Goldman! Claire is a board member at the National Association of Landscape Professionals (NALP), and she and her husband Charlie are the Principals at R&R Landscaping outside of Auburn, Alabama. Claire and Charlie have been on the show before, and Claire shared some great insights into why you might be having problems with staffi...
BONUS - Briana Johnson from SYNKD Live 2024
February 23, 2024 14:00 - 6 minutes - 4.5 MBLet us know if there's a topic you'd like us to cover! Welcome to BONUS content from SYNKD Live 2024! In this episode, Jay Worth talks with Briana Johnson. Briana is the Founder of Dirty Marketing Group, a marketing agency that works with Landscapers and Tree Care companies. She has been on the show before, and joins this mini episode to answer two questions: What is something Green Industry companies should do to get ahead in 2024, and what is something that they should stop doing to...
Commitment to Consistency
February 15, 2024 06:00 - 46 minutes - 32 MBLet us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Liz Lark-Riley to the show! Like so many of us, Liz came to the Green Industry in an indirect route. She studied theater in school, earning a Master's Degree in performing arts administration. From there, she and her husband ran a successful and popular event venue in Florida. Her formal education and practical experience have given her a deep understanding of how to create amazing e...
It Starts With Fun
February 08, 2024 06:00 - 48 minutes - 33.6 MBLet us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Paul Fraynd to the show! Paul is the CEO of Sun Valley Landscaping in Omaha, Nebraska. He and a college roommate wanted to earn extra cash to support a more entertaining college experience. What started with a $50 garage sale mower has turned into a team of 70 landscape professionals serving high-end residential and commercial clients. Paul is full of energy and excitement for what h...
They Own It
February 01, 2024 09:00 - 44 minutes - 30.8 MBLet us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Tyler Benoit to the show! Tyler comes from a family where working in the Green Industry is the norm. Following (unexpectedly) in her grandfather's and father's steps, she is an Account Manager for Crystal Greens Landscaping in Portland, Oregon. Tyler is passionate about people. That passion is almost tangible throughout this entire interview. It's hard not to listen to it and feel t...
A Coach And A Mentor
January 25, 2024 11:00 - 52 minutes - 35.8 MBLet us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Doug McDuff to the show! Many businesses that started just as the last Great Recession hit didn't survive. Landscape America, Doug's company, did. Not only that, they're thriving today, running in the high seven-figure mark for revenue and employing 50 team members. Very involved with the Massachusetts Association of Landscape Professionals (MLP), and a board member at the National A...
Seeing Where You Fit
January 18, 2024 06:00 - 54 minutes - 37.5 MBLet us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Alison Herrell to the show! Where do tree experts at Rainbow Ecoscience go when they have a question about trees? It turns out, they have an internal position for this, called an "Arborologist." That's Alison's job - to be an expert to the experts. In this role she has worked with various Arborists and companies, answering the hardest questions. And she brings that expertise to this ...
Charge Little, Get Little Respect
January 11, 2024 06:00 - 52 minutes - 36.4 MBLet us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Justin White back to the show! Justin is the CEO of K&D Landscaping in Watsonville, California. Taking over as the CEO of the family business in 2015, Justin's leadership has brought K&D from a $1 million company to over $16 million in revenue. As a passion project, Justin also co-hosts the Trades Talk Podcast to help inspire contractors. Justin joins the show to discuss the import...
People Who Challenge You
January 04, 2024 06:00 - 47 minutes - 32.9 MBLet us know if there's a topic you'd like us to cover! Welcome back! In the first episode of 2024, Jay Worth welcomes Heather Dirksen to the show! An Army Vet who got her start in the Industry as a private pilot for an extremely high-end design/build firm, Heather has experience as a bookkeeper for a Green company all the way to the company President for a $45+ million dollar tree care firm. An Arborist herself and the Founder of Ascend Tree Business Consulting, Heather joins the show ...
From "Good" to "Amazing"
December 28, 2023 06:00 - 1 hour - 41.9 MBLet us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Angelique Robb back to the show! Having owned a landscaping business herself, Angelique's real passion is innovation in the Green Industry and connecting (or "SYNKing") the various sectors. Maintenance professionals should have an idea of what Designers and Architects expect, and vice-versa. The publication she now owns and operates, SYNKD, promotes exactly these principles: coordina...
You're Not For Everyone
December 21, 2023 06:00 - 51 minutes - 35.2 MBLet us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Briana Johnson to the show! Briana started in the Green Industry right out of college. Using her background in journalism and communications, she started working for Greenleaf Nursery Company and Garden Debut Plant Collection in their marketing department. After years of working there, she's worked for various entrepreneurs and agencies. That exposed her to national and international...
Productive, Not Busy
December 14, 2023 06:00 - 47 minutes - 32.8 MBLet us know if there's a topic you'd like us to cover! Welcome to Season 12 of Green Industry Perspectives! In this episode, Jay Worth welcomes Joshua Malik to the show. As a young man, Joshua was a thrill-seeker. Extreme sports and the outdoors called to him. It was, in part, this passion that led him to a career in the Tree Care industry. Joshua Tree Experts has nearly 20 years in business, serving customers in the Lehigh Valley in Pennsylvania. Offering Tree Care, Plant Health Care, L...
Be A Good Person
November 16, 2023 06:00 - 51 minutes - 35.4 MBLet us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Paige Tisdale to the show. Paige has a familiar story; she started in another industry, life took a turn, and she found herself working in the Green Industry. Unable to pursue her first choice of career, she switched to horticulture and started working at a golf course. Now, she's the Business Developer for Dennis' 7 Dees in Portland, Oregon. Her work focuses on Commercial Maintenan...
At Least You Know The Truth
November 09, 2023 06:00 - 48 minutes - 33.1 MBLet us know if there's a topic you'd like us to cover! Welcome back! This time, Jay Worth welcomes Carla Policastro back to the show! Carla has seen it all in the financial space. She's worked for a small accounting firm all the way to one of the largest CPA firms in the nation. And along the way, she really developed a passion for helping Green Industry companies. To paraphrase her, she just recognized how hard the people in our Industry work, and wanted to help Today, Carla is the co-...
Understanding People
November 02, 2023 05:00 - 54 minutes - 37.2 MBLet us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Neal Glatt to the show! When we talk about scaling a business, few people have the practical experience that Neal brings. He joined Case Snow Management in 2010, they had a single truck and fewer than a million dollars in revenue. When he left in 2017, he had helped grow the company to over $40 million. You learn a lot when you're an integral part of growing a company that large an...
Comfortable Is A Bad Spot
October 26, 2023 05:00 - 41 minutes - 28.7 MBLet us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Bronwyn Fasulkey to the show! Bronwyn brings an amazing depth of perspective to this episode. Her family moved to the US when she was in her early teens, she's worked for several reputable Green Industry companies, and she overcame a massive personal tragedy. Bronwyn shares why discovering the client's preferences, clarity around the scope of work, and earning trust are necessary fo...
Push Through. This Is A Long Game
October 19, 2023 05:00 - 52 minutes - 36.3 MBLet us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Brad Stephenson to the show! Like a lot of us, Brad got his start in the Green Industry as a teenager; in his case, it was shearing Christmas trees at a local tree farm. He went on to study horticulture and sharpened his management skills at a few different companies before joining New Castle Lawn and Landscape as a laborer. In less than 10 years, he worked his way up to partner and...
The Opposite Of A Boss
October 09, 2023 14:00 - 51 minutes - 35.1 MBLet us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Adam Heard to the show! A family emergency during his last year of college forced Adam to accept a "temporary" job. A friend at his church owned a tree company and offered him work. 21 years later, Adam's been the VP of Sales for three different Tree Care companies. He shares insights from over two decades in our industry about what makes a company successful. Tune in to find out why...
Charging What You're Worth
October 05, 2023 05:00 - 1 hour - 41.3 MBLet us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Carita Koen to the show! Carita is the Co-Founder and COO of Green Magic Landscape in Mobile, Alabama. She was named one of Mobile Bay's "40 Under 40" in 2020 for her work at Green Magic and is a graduate of the Goldman Sachs 10,000 Small Businesses program. As a result, she's been invited to speak at conferences around the country. In this episode, Carita discusses why relationships...
Price Is Never The Issue. It's Value.
September 28, 2023 05:00 - 46 minutes - 32.1 MBLet us know if there's a topic you'd like us to cover! Welcome back! Jay Worth welcomes Rob Braden to the show! Originally from a pest control background, Rob has been in executive leadership positions at two different multi-million dollar Green companies, including a General Manager role at a Tree Care and Lawn Care company. An expert in customer service and route-based home service, Rob brings a wealth of knowledge to this show. He discusses the crucial role that sales and marketing ...
Authentic Confidence
September 21, 2023 05:00 - 50 minutes - 34.7 MBLet us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Ben Schneider to the show! Ben got his start in the Green Industry by setting up estimates for the sales team at a national lawn care company. He discovered he had a passion for the industry and was deeply competitive. As his passion for turf grew, he found a niche: sod installation. He's ridden that to success with Peak Sodding, a sod and artificial turf installation company. Ben...
Understand Who Is Good At What
September 14, 2023 05:00 - 49 minutes - 34.2 MBLet us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Mark Mann to the show! Like many of us, Mark started in the Green Industry young. He was mowing lawns as a kid and discovered a passion for working outdoors. Today, Tree Mann Solutions helps municipalities and construction companies across the state of Texas that are developing land with planning, permitting, and preservation services. He joins the show to discuss why having a passio...
It Has To Be Top Down
August 10, 2023 05:00 - 47 minutes - 32.6 MBLet us know if there's a topic you'd like us to cover! Welcome back! Jay Worth welcomes Joshua Gamez to the show! Joshua comes to the show with a ton of experience and a massive LinkedIn following. He's a former Green Industry franchise owner and made the transition from that to private ownership of his own company, East Coast Facilities. They have offices between Pennsylvania and Florida, and as far west as Chicago. East Coast Facilities is one of the largest privately-owned companies...
It Starts With Equality
August 03, 2023 04:00 - 51 minutes - 35.7 MBLet us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Kevin Battistoni to the show! Kevin comes from a long family history of working in irrigation. He wasn't sure what he wanted to do and found his way back to the Green Industry after leaving college. Today, he's the National Customer Experience Manager for Hunter Industries. Kevin discusses adaptability, embracing technology, and why stellar company culture sets Green companies up fo...
What's Going On At The Ground Level
July 27, 2023 05:00 - 45 minutes - 31.5 MBLet us know if there's a topic you'd like us to cover! Welcome back! Jay Worth welcomes Zachary Martin to the show! Known on Instagram as "Tree Pirate," Zachary is the Employee Training and Development Manager at LaRoche Tree Service in Ohio. Zachary brings a wealth of insight from serving in the US military and working for several tree care companies before landing at LaRoche. He discusses the importance of defining the type of company you want to be, building support systems to allow...
It Takes Courage
July 20, 2023 05:00 - 35 minutes - 24.7 MBLet us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Jillian Burns to the show! Many business owners face challenges in their business. For Jillian and her husband Kevin, the founder of Burns Landscaping and Snow Management, that challenge was an actual crisis - they discovered theft by their bookkeeper on a massive scale. How do you recover from that? What insights can a business owner that's had this experience share to help others ...
Consistency Throughout
July 13, 2023 05:00 - 52 minutes - 36.1 MBLet us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth speaks with Mark Lucas. Mark started working in the Green Industry as a teen. He studied horticulture in college and, upon graduating, worked for some of the industry's largest national firms. Today, he's the Director of Landscape Solutions for Rainbow Ecoscience. Mark shares insights from over three decades of experience in the Green Industry. He shares the importance of being process-drive...
A Career, Not A Job
July 06, 2023 05:00 - 51 minutes - 35.3 MBLet us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Danielle Mears to the show! Coming from a background in agricultural communications and marketing, Danielle joined her husband Will's already-established business in 2018. Like so many businesses in our industry, Will handles much of the "Green" side while Danielle, the Vice-President and Co-Owner, deals with the "Business" side. In five short years, she's leveled up their strategic...
People Buy Outcomes, Not Tasks
June 29, 2023 05:00 - 40 minutes - 27.5 MBLet us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Patrick Henry to the show! COVID forced everyone to make adjustments. "Pivot" has almost become a dirty word as a result, but that's exactly what Patrick had to do during this time. He worked as a public speaker, and when venues shut down, he needed an additional source of income. An old friend told him about this exciting new product - a greener solution to weed control. He started...
We've Improved the Industry
June 22, 2023 05:00 - 53 minutes - 37.1 MBLet us know if there's a topic you'd like us to cover! Welcome back! Jay Worth welcomes Megan Townsend to the show! Megan is the COO and Co-Founder of Altitude Arborist, a tree care company based in a suburb north of Denver, Colorado. Coming from a medical background, Megan brings a unique perspective to the Green Industry. During our conversation, we discussed why owners need to have big goals, why removing yourself from the "day-to-day" as a senior leader is vital, why being intentio...
Making It Actionable
June 15, 2023 05:00 - 48 minutes - 33.4 MBLet us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Dr. Damon Abdi to the show. Dr. Abdi has an unusual story; he ALWAYS wanted to be involved with the Green Industry, even from a young age. Now a professor of horticulture and a researcher at LSU, Dr. Abdi brings a unique perspective to the show. He's not a vendor, but a researcher; he works with companies all across Louisiana to help them find solutions to challenges they are facing...
As They Grow, We'll Grow
June 08, 2023 05:00 - 39 minutes - 27.5 MBLet us know if there's a topic you'd like us to cover! Welcome to a new season! In this episode, Jay Worth welcomes David Mauk to the show! David is the owner and CEO of Jones Road Tree Service in Houston, Texas. David shares how childhood and young adult experiences in sales and dog training helped shape him into a leader today. He discusses the importance of a well-communicated vision, having the right people in the right roles in the company, and why doing the right things is critic...
Zero Problems Recruiting
May 04, 2023 08:00 - 51 minutes - 35.2 MBLet us know if there's a topic you'd like us to cover! In this episode, Jay Worth welcomes Matt Green to the show! Matt is the CEO of Green's Lawn Care and Property Services in Indianapolis. In this episode, he shares how his family's financial struggles as a child introduced him to the Green Industry. Then, experience working for a Fortune 500 company shaped his thinking and gave him the courage to start his own business. Matt shares how being people-driven has transformed his company...
Shut Your Mouth, Open Your Ears, And Do The Damn Work
April 27, 2023 05:00 - 57 minutes - 26.2 MBLet us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Scott Callenius to the show! Scott is the Owner and President of Forever Green Landscape Services, based in Lake Worth, Florida. Getting his start mowing lawns in grade school, Scott's company now works exclusively with HOAs in South Florida. In this episode, Scott discusses the importance of having core values for your company, supporting your team, and why investing in yourself is...
You're Not Making That Much. Sorry, Fam!
April 20, 2023 05:00 - 40 minutes - 18.8 MBLet us know if there's a topic you'd like us to cover! In this episode, Jay Worth welcomes Naylor Taliaferro to the show! Naylor owns Clean Cut Lawn Care Services, a landscape maintenance company in Virginia. But he's more widely known for his social media presence as the "Lawn Care Rookie." His YouTube channel has over 12k subscribers. His LCR Media podcast is also extremely popular, providing insights for start-up and early-stage lawn care and landscape maintenance companies. Naylo...
More Sustainable Practices
April 13, 2023 05:00 - 53 minutes - 24.3 MBLet us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Dr. Anna Paltseva to the show! Dr. Paltseva works for the University of Louisiana - Lafayette as an Assistant Professor of Environmental Sciences. She also works at the University's Delta Urban Soils Laboratory. This is a conversation you don't want to miss! You'll get practical advice on incorporating scientific practices into your business, how soil quality impacts plant health, w...