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Welcome back! In this episode, Jay Worth welcomes Danielle Mears to the show!

Coming from a background in agricultural communications and marketing, Danielle joined her husband Will's already-established business in 2018. Like so many businesses in our industry, Will handles much of the "Green" side while Danielle, the Vice-President and Co-Owner, deals with the "Business" side.

In five short years, she's leveled up their strategic planning and established repeatable processes, allowing Mears Lawn and Landscape to grow to over 25 employees.

In this episode, Danielle discusses the importance of life-long learning, why establishing (and being willing to tweak) processes is crucial to success, and how to recruit and retain the best talent in your market.

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