Get Social Health with Janet Kennedy
102 episodes - English - Latest episode: about 4 years ago - ★★★★★ - 42 ratingsGet Social Health is a program about social media and how it’s being used to help hospitals, medical practices, healthcare practitioners and patients connect and engage via social media. Get Social Health presents conversations with professionals actively working in the field and provides real-life examples of healthcare social media in action. You'll hear how Facebook, YouTube, Instagram, Pinterest, LinkedIn, Twitter and other social media platforms are being used to build community, educate and inform.
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Episodes
Ed Bennett Hospital Website Consultant
June 14, 2016 07:30 - 45 minutes - 41.9 MBEd Bennett is a healthcare and hospital website consultant. He has recently left corporate and university life where he was the Website/Digital presence guru at the University of Maryland Medical Center for 17 years to become a consultant. He is a Platinum Fellow in the Mayo Clinic Social Media Network, founder of the Hospital Social Media list (now residing with Mayo) and curator of the Physician Transparency list that tracks hospitals that are posting their HCAPS scores on their websites. ...
Canadian Healthcare Practice Management
June 07, 2016 07:30 - 33 minutes - 30.8 MBJean Eaton lives north of the border and consults with physicians and healthcare providers on Canadian healthcare practice management. While there are differences in how the Canadian national health system is set up, practices are still businesses and often need help. Information Managers, lead by Jean Eaton is the go-to resource for small healthcare practices in Canada. In our interviews, Jean and I discuss the differences and similarities between US and Canadian practice management. Catch ...
Perfectly Afflicted - Singer Chris Hendricks
May 31, 2016 07:30 - 34 minutes - 32 MBFounder of Perfectly Afflicted, singer Chris Hendricks discovered he had Cerebral Palsy when he was four years old, at the same time Chris discovered his fascination and love for music. Having a health condition that will be with you for your whole life can either define you or inspire you. Chris Hendricks chose inspiration. He is a singer, songwriter, personal coach and the co-founder of a business. PerfectlyAfflicted.com is a company that focuses on reducing teen suicide through motivation...
Suicide Prevention through Inspiration
May 24, 2016 07:30 - 22 minutes - 20.9 MBMeet Greg Van Borssum and Joe Williams. They don't just talk about suicide prevention, they live it. Every day. In March of 2016, I had the opportunity to serve as a Social Media Ambassador for the National Council on Behavioral Health at their annual conference. NatCon16 brought together almost 5,000 mental and behavioral health specialists for dozens of talks, presentations, poster displays and, most importantly, the chance to connect. As a Social Media Ambassador, my job was to capture ...
Social Content Solutions for Healthcare
May 17, 2016 07:30 - 47 minutes - 43.3 MBOn this podcast, I found myself answering questions about Social Content Solutions for Healthcare with Dr. Mike Sevilla. One of my early podcast guests, Mike Sevilla, is a dedicated Family Practice Physician, and social media early adopter. We talked about our convention travels, have a debate about SnapChat and explore the challenges of social media for the small healthcare practice. Mike was interested in learning more about the Get Social Health Academy, the monthly subscription service S...
Dental Digital Marketing Tips
May 10, 2016 07:30 - 32 minutes - 30 MBWe haven talked about dental digital marketing in a long time so I reached out to Heather King, Social Media Director at Infinity Dental Web. Heather manages everything digital from strategy to social media execution. I promised at the beginning of the year I would bring more small practice marketing experts to the podcast. Heather was full of great tips and suggestions and we had an enjoyable conversation. Listen to our conversation or drop in at the time stamps below: 00:00 Introduction ...
Pediatrician and Podcaster @SeattleMamaDoc
May 05, 2016 06:00 - 37 minutes - 34.5 MBWhat fun to celebrate my 100th episode with pediatrician and podcaster, Dr. Wendy Sue Swanson a.k.a. @SeattleMamaDoc in Twitter! I should say "almost" podcaster. At the time of this episode release the podcast is about two weeks away from launching. We have a fun conversation about podcasting (surprise!) and the kind of information and guests Wendy Sue plans to have on her show. We also discuss her work at Seattle Children's Hospital and the fact that she stills sees patients one day a week!...
StoryDriven: Documentary Story Telling
April 26, 2016 07:30 - 39 minutes - 36.5 MBNathan Clendenin is the Founder of StoryDriven, an Emmy Award-winning creator of videos that tell stories. StoryDriven works with clients in healthcare, scientific research, education, entrepreneurial space, nonprofits and more. Today we’re talking about using documentary-style storytelling for healthcare. Listen to the podcast or drop in at the time stamps below. 00:00 Introduction 00:45 Meet Nathan Clendenin - StoryDriven 01:21 He's got an Emmy! 01:36 Mr. Peabody's Wayback Machine ...
The Art of Technology Marketing
April 19, 2016 07:30 - 35 minutes - 32.6 MBIn this episode of Get Social Health my guest, Kathy Holoman and I discuss the art of technology marketing. Kathy is an exceptional storyteller who connects real-life business challenges with breakthrough technology solutions for Citrix Solutions for Healthcare. She started her career as a painter but transitioned to tech where she found her right brain perspective very helpful in translating left-brain concepts. Listen to our conversation or drop in at the time stamps below. 00:00 Introdu...
Pharmacists and the Patient Experience
April 12, 2016 07:30 - 46 minutes - 42.7 MBTodd Eury is the host of the Pharmacy Podcast and the 4th Musketeer of the Healthcare Podcasters - a team that brings you a weekly healthcare Blab. Todd wants to enable conversations about pharmacists and the patient experience through his podcast and website. He has brought together multiple voices and conversations about the business of running a pharmacy and seriving their patient communities. It was a great pleasure having him as a guest on Get Social Health and learning about his busine...
Pharma Social Media with Ritesh Patel
April 05, 2016 07:30 - 46 minutes - 42.9 MBToday we're talking about Pharma and Social Media with Ritesh Patel, EVP and Chief Digital Officer of Ogilvy CommonHealth Worldwide. During our conversation we discussed handling a PR crisis, being a digital evangelist and getting the C-Suite on board with social media. Listen to our conversation or drop in at the time stamps below. 00:00 Introduction 00:55 Meet Ritesh Patel 01:55 David Ogilvy & Ogilvy CommonHealth Worldwide 04:15 What kind of health are you serving? 05:45 Do you have a gro...
Spirituality Tweet Chat with Meredith Gould
March 29, 2016 07:30 - 23 minutes - 22 MBCan a spirituality Tweet Chat really cover deep topics like spiritually, faith and religion? In part two of my conversation with Meredith Gould, we pick up our conversation with a discussion of Tweet Chats, particularly the Health and Spirituality Tweet Chat (@hlthsp). This Tweet Chat happens on the 3rd Tuesday of every month at 9:00 pm EST.Meredith Gould is well-known as a healthcare communications thought-leader. But many may not realize she is an author and has been published multiple tim...
Desperately Seeking Spirituality with Meredith Gould
March 22, 2016 07:30 - 27 minutes - 24.8 MBOne of healthcare’s strongest communications advocates is Meredith Gould. Author, instigator, and inspiration, she calls ‘em like she sees ‘em. As a member of the team at the Mayo Clinic Social Media Network, Meredith is a thought leader in using social media and communications to build communities, share ideas and push the envelope in online discussions. While well known in the healthcare community, Meredith also has a deep sociological appreciation for the individual's personal search for ...
The Social Nurse for Nurse Entrepreneurs
March 15, 2016 07:30 - 38 minutes - 35.3 MBWhat do nurse entrepreneurs need? Carol Bush. She's an Oncology Nurse and entrepreneur who uses her social media skills to help other nurses start up their businesses. She has taken her "intrapreneur" skills developed as a Nurse Navigator for the Midwest Cancer Alliance to create a business helping nursing associations and nurse entrepreneurs. Carol has provided training to nursing organizations on social media and personal consulting for nurses who have a business idea get launched. Liste...
HIMSS16 Social Media Ambassador
March 01, 2016 08:30 - 38 minutes - 35.2 MBWhen you have a conference that brings together more than 40,000 health IT professionals clinicians vendors executives patients and speakers you to pull out the social media big guns. I have the pleasure of talking to Steve Sisko known as @shimcode in twitter about being a Social Media Ambassador for HIMSS 16 on Get Social Health. Being a Social Media Ambassador for the largest healthcare conference is a privilege and an honor and a lot of work. If you can't attend a conference look up the ...
#NatCon16 Social Media Ambassadors
February 23, 2016 08:30 - 23 minutes - 21.4 MB#NatCon16 is the Annual Conference of the National Council on Behavioral Health. For the second time, the conference will include invited Social Media Ambassadors to help share the story of #NatCon16 far and wide. I’m joined on the podcast by Communications team members Hannah Cohen and Allie Siemianowski of the National Council on Behavioral Health to talk about why they developed the social media ambassador program and what they hope to achieve. Listen to our conversation originally record...
Moving healthcare from innovation to business as usual
February 16, 2016 08:30 - 37 minutes - 34.7 MBHow do you take healthcare innovation into business as usual practices? Joining me on Get Social Health is Andre Blackman, a member of the Jump Foundry team and Producer for Health:Further. This program that brings healthcare innovators together with healthcare professionals to figure out how to implement innovative products, services, and ideas in real-world businesses. Health:Further You know, healthcare innovation is a lot like the weather, everybody talks about it but nobody does anyth...
Crisis, Resilience and Lessons from a former Hospice Chaplain
February 03, 2016 04:30 - 40 minutes - 37.3 MBBecky Sansbury is a former hospice chaplain who is now a speaker and consultant to professionals who want practical ways to help their clients get through crises. Becky’s resilience-building model organizes realistic, repeatable steps people can take to regain stability, and then move forward. She is the author of After the Shock: Getting You Back On The Road to Resilience When Crisis Hits You Head On. When you hear the word crisis what do you think? A dramatic car wreck. A critical medical...
Challenge the Status Quo @CancerGeek
January 26, 2016 08:30 - 34 minutes - 31.2 MBAndy DeLao is a man with an important mission, one that we should all share. Known as @CancerGeek in social media, Andy believes that you should challenge the status quo and be the change you want to see. From his day job impacting cancer center design to his new initiative, "My Ideal Patient Experience", @CancerGeek has a commitment to understanding the patient's experience and making it better. The global founding team of My Ideal Patient Experience includes two former Get Social Health po...
Physician and Content Producer
January 19, 2016 08:30 - 36 minutes - 33.2 MBBeing early to social media and blogging has an advantage when you are a physician and a content producer. Orthopedic surgeon Dr. Howard Luks began writing his blog to answer questions from his patients. After a number of years of producing content that addressed real patient concerns he now sees over 4 million visitors to his website annually. Dr. Luks is a social media early adopter and has tried most social media platforms some of which he has dropped after not getting the results he want...
The Change of Shift Podcast-
January 12, 2016 08:30 - 43 minutes - 39.7 MBMy guest today on the Get Social Health podcast is Sean Dent. He’s an acute care Nurse Practitioner and the host of the Change of Shift podcast. He’s also one of the early social media adopters in the healthcare space giving a voice to nursing. The role of the nurse has many contradictions. On the one hand, it is the most respected profession in our nation based on a recent survey, however, when you hear and read what nurses are saying and printing online, it presents a story of frustration,...
Get Social Health Academy
January 05, 2016 08:30 - 21 minutes - 19.7 MBHappy New Year! Welcome to 2016. I’m really happy we’ve reached 2016 for a number of reasons. 2015 was a year of a lot of work for me. I decided at about this time last year that I wanted to take the information I had been learning from the Get Social Health podcast and figure out a way to share that knowledge with the wider community. In particular, I was very interested in applying the lessons I learned from my podcast guests to helping the small healthcare practice. In speaking with my g...
Authentic Storytelling with Christoph Trappe
December 29, 2015 08:30 - 40 minutes - 37 MBChristoph Trappe is a content marketer who has spoken world-wide on the topic. What he wants you to think about is being "authentic" to communicate your organization's mission. In our conversation on Get Social Health we discuss the importance of building your brand with smart, consistent content (that does not have to be exclusively yours). Christoph offers some excellent advice on the timing and longevity of posts plus how to re-purpose blog content to give them more exposure without tirin...
Schooling Dr. Google with Mark Traphagen
December 22, 2015 08:30 - 37 minutes - 34.1 MBThere are many healthcare providers who dread hearing "Dr. Google" quoted in the exam room. From inaccurate or misleading information to downright "malpractice" (says Tanya Feke, MD in a blog posted on KevinMD.com ), Dr. Google is a challenge when dealing with patient education. I asked Google expert (actually, Guru) Mark Traphagen of Stone Temple Consulting to join me in a conversation about the "Good News/Bad News" regarding health information online and what a healthcare practitioner can ...
HIPAA 411 from EHR2.0
December 15, 2015 08:30 - 38 minutes - 35.4 MB"We have nothing to fear except fear itself." While the words of Franklin Delano Roosevelt may be perfectly appropriate for a discussion of HIPAA and data security, that does not stop healthcare organizations from being very, very concerned. Sadly, many healthcare organizations are not entering social media because of concerns about violating HIPAA. I am joined on the podcast by Srini Kolathur, HIPAA Compliance Coach at EHR2.0, a compliance, training and education consultancy. Srini and I kn...
Going Hyper-Local in Social Media
December 09, 2015 05:18 - 36 minutes - 33.1 MBDr. Jeff Livingston is a healthcare social media pioneer. Like fellow physicians Mike Sevilla, Kevin Pho and Bryan Vartabedian, Jeff was early to try, successfully, blend social media into his practice marketing. After getting national (and International) coverage in WIRED, USA Today and Voice of America Jeff re-evaluated his social media strategy to go hyper-local. My favorite quote from the interview was that "marketing benefit should be accidental and secondary." During our conversation w...
Telemedicine Startup Hygeia Health
December 01, 2015 08:30 - 22 minutes - 20.3 MBRicardo Ibarria is the founder of Hygeia Health, a start up that has developed the Hygeia Health Station. Its not your typical health startup idea. It's not an app, a wearable or a SaaS. It's an actual, Made-in-America, telehealth product. Hygeia is currently piloting the Hygeia Health Station which increases engagement and adoption in telehealth services in large covered population settings such as employers or schools. The potential for the Hygeia Health station extends as far as developin...
Healthcare Podcaster and Content Creation
November 24, 2015 08:30 - 33 minutes - 31.6 MBMeet Joe Lavelle. He's the host of the IntrepidNow Healthcare podcast. He is also the co-founder of a healthcare media empire, IntrepidNow. What I love about his exciting new venture is the reason he started this business - so he could get off the road as a healthcare consultant and coach his son's ball team. Now he is focused on using the medium of podcasting to create marketing content and sales opportunities for his clients. As a result of reaching out to other healthcare podcasters, Joe...
LinkedIn Influencer Mary Pat Whaley
November 17, 2015 08:30 - 44 minutes - 40.4 MBMy guest today on Get Social Health is Mary Pat Whaley, a writer and blogger with a focus on helping small, independent businesses remain viable through her business Manage My Practice. Mary is also an excellent case of small world syndrome - she practically lives right around the corner! Today we'll talk about her business, Manage My Practice, and how she got her start blogging during the first wave of the internet. We dive into what kinds of clients independent or solo practices can expect...
A Must-Follow Social Media Advisor
November 12, 2015 04:18 - 42 minutes - 39.2 MBEven podcasters can be fan-girls (or boys). When I came into healthcare social media there were a Twitter handles that were obviously well respected in the community if you follow the authors who are retweeted or shared. Marie Ennis-O'Conner is a member of the "must follow" healthcare marketing club. She writes and curates excellent content for the healthcare marketer. The fact that she lives in Ireland and is at least 5 hours difference from the east coast of the US does not seem to impact ...
Mayo Clinic's Social Media Data Geek
November 03, 2015 13:30 - 40 minutes - 37.1 MBMeet Makala Johnson, Mayo Clinic's social media data geek. She was the first hire of the Mayo Clinic Center for Social Media. After listening to her, you'll understand why. She is the a lover of all things data and demonstrates a great skill at understanding the data metrics that should be tied to social media. She also lives the mission of the Mayo Clinic and is engaging, friendly and helpful. Listen to our conversation or drop in at the time stamps below: 06/15/15 -- A moment during Mayo ...
Medivizor: Personalized Health Research
October 29, 2015 03:31 - 42 minutes - 38.8 MBOne of the biggest challenges in fighting a chronic or serious illness is wading through thousands of articles, posts and research that can be found online. Medivizor answers that problem by providing personalized health research curation based on a detailed questionnaire completed by a subscriber. On Get Social Health, I have a conversation with Medivizor CEO Tal Givoly about providing patients with research that is vetted for accuracy and relevancy. Catch our conversation or drop in at tim...
Chief Digital Officer for Healthcare
October 20, 2015 12:57 - 38 minutes - 35.6 MBTransitioning into the realm of digital marketing and new media has been a challenge for many healthcare institutions. Often senior leadership has little experience utilizing social media channels and is managing a number of different marketing agencies. Keith Boswell BooksEnter Keith Boswell, Chief Digital Officer for hire. Keith Boswell is the President of Perceptint, a consulting firm that specializes in helping health systems and other companies bridge the gap when creating or managing a...
Healthcare Marketing Podcasts
October 13, 2015 07:30 - 46 minutes - 42.4 MBIt's not often I get to have a fellow podcaster on the podcast, primarily because there aren't very many of us producing podcasts on healthcare and social media. That's why I was excited to have Jared Johnson, founder of Ultera Digital and the host of "The Health IT Marketer Podcast" come on my podcast to "talk shop." Before we got started talking about podcasts we had a lively discussion about reaching the first anniversary of his new entrepreneurial venture, Ultera Digital. Jared's company...
Managing social media complaints
October 06, 2015 07:30 - 44 minutes - 40.6 MBManaging social media complaints for a health system can be terrible and no fun. Unless you're Amanda Changuris who thrives on the personal contact and knowing she is helping people. In our conversation Amanda relates her process for being engaged with patients and her community via Twitter. She also shares a few stories of patients (or their friends and families) who were very unhappy and how she and the social media team at Highmark Health resolved those concerns. Listen to our conversatio...
Managing Healthcare Reviews
September 29, 2015 07:30 - 21 minutes - 19.2 MBManaging healthcare reviews, especially for hospitals can be an overwhelming task. Cynthia Newton of HCCG is back on the Get Social Health podcast to finish our conversation about Yellow Pages, Healthgrades, reputation management, review sites and how to coordinate hundreds of phone numbers (spoiler alert: the old fashioned way - in Excel!) Listen to the podcast or drop in at the time stamps below. 1st step visibility Reviews Healthgrades Where should Hospitals be encouraging patients to gi...
Unifying Patient Medical History
September 22, 2015 07:30 - 33 minutes - 30.7 MBWhat's the missing link in helping patients manage their healthcare? For Darla Brown, cancer survivor and Co-Founder of Intake.me it's being able to easily access health records between different healthcare providers. The problem? Interoperability between EHR providers and the ease of accessing medical records. In looking at the problem from the patient's perspective Darla and her co-founder Dr. Emily Lu joined forces to develop a platform that is easy to access, intuitive and free to the p...
Social Media and the CEO
September 15, 2015 07:30 - 33 minutes - 31.2 MBIf leadership comes from the top, why are so many healthcare CEOs hesitant to be active in social media? To get a first hand perspective I asked Paul Levy, former hospital CEO and C-suite leader to join me in a conversation about social media, healthcare and why CEOs shouldn't be so hesitant to jump in. Listen in to our conversation or jump in at the time stamps below: 00:00 Introduction 00:45 Social Media and the CEO 01:50 What is the role of the CEO? 02:50 Journalist coverage of a story 0...
From Yellow Pages to Google My Hospital
September 08, 2015 07:30 - 43 minutes - 40.2 MBHealthcare organizations have always had a challenge keeping their location, service and department information accurate and up-to-date in directories, whether it's in the Yellow Pages or Google's search engine. HCCG Inc President Cynthia Newton joins the Get Social Health podcast to bring us up-to-date on why hospitals are still spending many thousands of dollars on their Yellow Pages accounts every year. To compound the challenges, Google local brings a whole new level of complexity to man...
Medical Fitness Network
September 01, 2015 07:30 - 33 minutes - 31.2 MBLisa Dougherty is a woman on a mission to help patients with chronic illness and medical conditions connect with allied healthcare professionals find the extra services they need. In helping her father manage four bouts of cancer she realized that personal fitness has a huge impact on his well-being, especially during treatment. As a result of this experience, she became of of the founders of the Medical Fitness Network - a free, volunteer-driven network of allied health professionals with s...
Telling Authentic Patient Stories
August 25, 2015 07:30 - 42 minutes - 38.6 MBSusan Woolner of Mercy Health Hauenstein Neurosciences joins the Get Social Health podcast to talk about telling authentic patient stories. It's not as simple as it sounds. Finding the core of the story and telling it in an empathetic way that is respectful to the patient is a primary goal for Susan. At any given time she has 6 patient stories in development from getting patient questions to working with the team of medical experts to vet out information. One of the remarkable stories that ...
Social Media Tips from Mayo Clinic Social Media Summit
August 19, 2015 03:00 - 27 minutes - 25.3 MBThe Mayo Clinic Social Media Health Network hosted a Social Media Summit June 15-16, 2015 in Rochester, MN. Dozens of healthcare social media marketers attended to share, learn and experience social media first hand. The event featured a keynote by Dr. Wendy Sue Swanson, aka @SeattleMamaDoc in Twitter which was live streamed by the new social platform, Periscope (@Periscopeco). During the two day event I met and spoke with a large number of the participants and corralled a few to get their ...
#EveryChildNeeds - AAP President
August 11, 2015 07:30 - 44 minutes - 40.5 MBWhen you only serve a one year term as the President of the American Academy of Pediatrics you better hit the ground running. That's what 2015 AAP President Dr. Sandra Hassink did - with the help of her "Mission Control" team of Jamie Poslosky and Cassandra Blohowiak. Reaching out to engage with fellow pediatricians was a top priority and thus was initiated a series of Tweet Chats under the hashtag #EveryChildNeeds. Ably supported by #Tweetiatricians - Pediatricians who are active in Twitter...
Fostering End of Life Discussions
August 04, 2015 07:30 - 36 minutes - 33.2 MBGathering family and friends to have end of life discussions is not easy. What is a natural expectation of life does not mean we are prepared to talk or even think about how we want to end life. Defining "quality of life" is an intensely personal thing and one even our closest family members may not know. Kathy Kastner is a lay-person in the healthcare field who began blogging about the many questions surrounding dying at her website, bestendings.com. She provides resources, thoughtful blogs...
Health App for Sports
July 28, 2015 07:30 - 36 minutes - 33.3 MBSummer football practice can be very dangerous if you're not tracking the heat index or the chance of lightning. That's why the marketing team at Vanderbilt University Medical Center created Smart Coach, a health app for sports coaches and trainers to keep an eye on the weather. Mobile apps are really hot (if you pardon the pun), especially in healthcare. But without a strategic plan, you could waste time, money and patient frustration in creating a health app that does not answer a specific...
Stuck on Social Work with Sean Erreger
July 21, 2015 07:30 - 42 minutes - 39.2 MBSean Erreger is "Stuck on Social Work" and he likes it that way. Sean is a Social Work blogger and Mental Health Case Manager for youth in Saratoga Springs, NY. He is very active in a number of tweet chats that discuss suicide prevention, education, social work and healthcare leadership. He is one of the moderators of #SPSM on Sunday evenings which is both a Tweet Chat and a Video Chat at the same time. Sean blogs about social work at "Stuck on Social Work" where he curates resources for his...
Educating with Facebook
July 14, 2015 07:30 - 37 minutes - 34.8 MBDr. Justin Smith is a pediatrician active in social media. Unlike a lot of physicians, he chose Facebook as his primary platform for communicating to the parents of his patients. Many physicians shy away from Facebook because of concerns that Facebook will require a lot of time to monitor or that comments could get out of hand. Dr. Smith understands a very important rule of marketing; find out where your audience is and go there to engage with them. Known as The Doc Smitty, Justin Smith enga...
Healthcare Leader #HCLDR
July 07, 2015 07:30 - 43 minutes - 40.4 MBManaging a Tweet Chat is a challenging job and usually a labor of love. Colin Hung, one of the founders of the #HCLDR Tweet Chat, shares the ins and outs of one of the most popular healthcare Tweet chats #HCLDR. Joining forces with Bernadette Keefe and Joe Babaian every Tuesday night, Colin spends hours crafting questions and blog posts prior to each Tweet chat and after curating the conversation. Listen to the interview or drop in at the time stamps below. 00:00 Introduction 00:40 Engin...
The Public Physician
June 30, 2015 07:30 - 39 minutes - 35.9 MBPhysician, author, digital thought-leader and educator, Dr. Bryan Vartabedian, is a pediatrician who embraces his role as "The Public Physician." Known as @Doctor_V in Twitter, he joined Get Social Health to discuss his book, "The Public Physician" which is now available as a free download. In addition we discussed his work with Rice University at the Medical Futures Lab, as a voice for pediatric health and the importance of physicians to understand their "digital footprint." Listen to the i...
Ogilvy Team on Social Media for Pharma
June 23, 2015 07:30 - 36 minutes - 33.7 MBDeveloping and managing social media for pharma is probably the most complicated and challenging role in healthcare marketing. Regulations, rules and legal oversight can present roadblocks to a "spontaneous" communication medium. Joining me on Get Social Health are Ogilvy team members Becky Canvin and Rick Evans to share their insight and experience along with a new report "Connecting the Dots- Which pharma companies are succeeding in the social media space?" Listen in to our conversation or...