LinkedIn Influencer Mary Pat Whaley
Get Social Health with Janet Kennedy
English - November 17, 2015 08:30 - 44 minutes - 40.4 MB - ★★★★★ - 42 ratingsBusiness Health & Fitness Medicine healthcare medical pinterest twitter business doctors education epatients facebook free Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
My guest today on Get Social Health is Mary Pat Whaley, a writer and blogger with a focus on helping small, independent businesses remain viable through her business Manage My Practice. Mary is also an excellent case of small world syndrome - she practically lives right around the corner! Today we'll talk about her business, Manage My Practice, and how she got her start blogging during the first wave of the internet. We dive into what kinds of clients independent or solo practices can expect and how such practices engage in social media.
00:00 Introduction
01:37 It's a small world
02:15 Manage My Practice
03:17 Early adoption of blogging
04:18 Blog content: Technology and Healthcare
05:22 Tech? Websites or EHR?
06:10 Dr. Bill Kroutz
06:49 What is Manage My Practice?
10:11 Marriage Counselor on the side?
11:03 What kind of healthcare clients?
12:22 What's it like coming out of Med school?
14:27 Who is the typical client?
16:21 Concierge medicine
19:43 Can a solo doc negotiate?
22:07 Do your services vary based on the medical specialty?
26:42 What is your background, Mary Pat?
29:13 How does an individual engage in social medai?
32:39 Costs for marketing a new practice
35:23 Do you often have practices with ad budgets?
37:11 Words of wisdom for starting a new practice?
Social Media Tip: Tal Givoly of Medivizor - Vet your sources
Mary Pat Whaley on LinkedIn