Chief Digital Officer for Healthcare
Get Social Health with Janet Kennedy
English - October 20, 2015 12:57 - 38 minutes - 35.6 MB - ★★★★★ - 42 ratingsBusiness Health & Fitness Medicine doctors facebook linkedin marketing patients reputation business education epatients free Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Transitioning into the realm of digital marketing and new media has been a challenge for many healthcare institutions. Often senior leadership has little experience utilizing social media channels and is managing a number of different marketing agencies. Keith Boswell BooksEnter Keith Boswell, Chief Digital Officer for hire. Keith Boswell is the President of Perceptint, a consulting firm that specializes in helping health systems and other companies bridge the gap when creating or managing a digital marketing strategy. Keith is also an author of two e-Books, "Digital Marketing for Healthcare" and "Creating a Digital Marketing Strategy." If that's not enough, he is a fellow podcaster, host of the "CDO -Chief Digital Officer Podcast." Listen in to our conversation about digital strategies and healthcare or drop in at the time stamps below.
00:00 Introduction
00:45 So may ways to connect
01:37 Patients are not patient
02:52 Social Listening
03:35 Who is Keith Boswell - Chief Digital Officer?
04:35 Kaiser-Permanente Digital Strategy
06:10 Agency models don't always translate to healthcare
09:37 Digital decisions by people who don't use digital
11:23 Educating the C-Suite - Where are the conversations taking place?
12:40 Dialiang for your lawyer reputation management
13:39 The reputation stages of grief
16:38 A Rose (or Review) by any other name
18:46 A hospital is not a restaurant
19:21 Trusting the agency to lead digital
22:38 Does digital carry a higher expectation for ROI than traditional media?
25:05 Risk adverse to digital
25:49 Author of an eBook "Digital Marketing for Healthcare"
27:43 Yelp! Pilot
30:02 Claim your local space - Weighted toward places with more reviews
33:15 He's a podcaster too! "CDO-Cheif Digital Officer Podcast"
36:04 Social Media Tip: Amanda Changuris, "Making it right"
Digital Marketing for Healthcare
http://www.amazon.com/Digital-Marketing-Healthcare-Professional-Strategies-ebook/dp/B00NTC4BCO/
Creating a Digital Marketing Strategy
www.amazon.com/Creating-Digital-Marketing-Strategy-Professional-ebook/dp/B00PPPTUAQ/
Your CDO Radio subscription link
https://itunes.apple.com/us/podcast/your-cdo-radio-marketing-operations/id988427935?mt=2
Visit our resources page for more valuable (and free!) resources on social media and digital health.